Second Semester
2023-2024
Business English Department
Name: ……………………………
Study Guide
Day and Date: ……….
Grade 8 A B C D Business Grade 8
Lesson 4 Technology and Communication
Advantages of technology on communication
- Businesses are more global and interconnected now than ever before.
- It is easier and inexpensive to communicate with people all around the world.
Advantages of internet on communication
- Making friends with children around the world.
- Play online games for hours using Internet technology.
- Internet has made it possible for consultants around the globe to be available
to help anytime they are needed regardless of where they are located.
- Communication is now faster and more readily available than ever; you can
travel and be with your friends via apps like Skype and Vibe.
- You can see your friends or coworkers and hear them even when you are
away.
- Making it easier and less expensive for businesses to connect and produce
more work in less time.
- When businesses have global ties with different companies around the world,
they might find it inconvenient to make phone calls due to different time
zones; technology solved the problem, by using email and give the other party
time to read and respond during their working hours.
Internet and Security
Advantages of using the internet:
Provides an easy and inexpensive form of communication.
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The reason for considering the internet not safe:
It is sometimes not considered safe due to hackers and cyber criminals who invade
people’s privacy and try to hurt them.
The impact of internet on businesses:
- Hackers started to attack many businesses.
- Many new businesses have made it their mission to secure the Internet and
make it harder for hackers to interfere with people’s affairs.
- Many businesses like banks and financial institutions use the Internet to
perform financial transactions on a global level. These transactions need to be
secured and confidential.
Lesson 5 E Marketing E Markets
Marketing (introducing products to customers) usually is expensive and time
consuming.
Advantages of technology in marketing.
1. Internet made marketing easier and more affordable.
2. People everywhere are using the Internet and have access to the World Wide
Web where they can advertise their products.
3. Businesses can study the trends, know what the market wants and be up to date
by the using the internet.
4. Modern businesses have access to our homes and even our thoughts by using the
internet.
5. They can get access to personal information, like your email address and
Facebook page. They can send email to a massive number of potential customers
with just a click of a button. This might be annoying to you, but it is working to the
businesses’ advantage to force their product information on you.
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6. Internet has made it easy for small businesses to access the e market, where
people can order products from around the world without leaving the convenience
of their own homes.
7. How businesses (especially small businesses) made an advantage from internet;
they don’t have to have expensive show rooms to display their products. They only
have to take a picture of it and keep it in a less expensive warehouse waiting for the
Internet customers to place their orders.
8. New businesses started to grow like shipping and online orders.
The impact of using internet on the business world:
1. Made a huge difference in the marketing approach.
2. It has made it easy to sell a product worldwide.
Methods of Online Marketing
1. Blogs.
2. Websites.
3. Social Media.
4. Email Lists.
The Internet has made a huge change in the marketing and selling of products
and services.
It made lots of businesses to boom (appear) such as shipping helped in
growing many businesses.
The End
