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(MBA-Marketing)
Sales, Marketing & Procurement Professional

PROFILE SUMMARY

MBA-Marketing qualified and result driven Sales professional with 11+ years’ experience in Trade Sales, Wholesale &
Retail Sales, Key Account Handling, Customer Service, Procurement and Administration with background in
Accounting. Demonstrated competencies in understanding client needs, developing rapport with them and solidifying
sales outcome plus skilled in designing marketing campaigns with active participation in product launches. Possess
excellent communication, negotiation, presentation, analytical, problem solving and time management skills. Seeks
challenging role to maximize potential of gained skills and experience at the same time grow in career.
STRENGTHS
 Gulf experienced Sales professional  Diversified industry work exposure
 Fundamental knowledge in Administration  Outstanding Customer Service Skills
 Tact to deal with multicultural personnel  Strong background in planning & reporting
 Adaptable to new work environments  Possess UAE Driving License
 Excellent IT Skills

EDUCATION

 MBA – Marketing, University of Central Punjab, Multan, Pakistan

 BSC – Computer Sciences, Bahauddin Zakariya University, Multan, Pakistan

Page 1 of 3 Professional Resume

 CAREER SNAPSHOT
BUYER/TRADE-SPECIALIST (Promoted) January 2015 – Present
Al Seem General Trading LLC, Dubai, United Arab Emirates
Currenty working on online webshopping developing project of as lead for procurement and digital marketing. It is one of
the newly developing business of the group. The project is on very initial phase that needs higher level of involvment and
marketing.
The company initiated the project as joint vennture after having close insight of growing business in the region. The
company is working on the portal (currently live) which will be soon shifted to, and another portal for refurbished/used/b-
grade electronics products.
The major responsibilities of the projects are:
 IT Team Development,
 Web page development,
 Develop leads for procurement like finding new suppliers,
 Listing of the products on portal,
 Mobile App Development
 Customer service division regulation,
 Market penetraion,
 Facebook page development,
 Finding best possible SEO/SEM procedures,
Currently, we are planning to launch an OEM brand in the region origined from China & India.

TRADE SALES MANAGER May 2013 - Dec 2014

Al Seem General Trading LLC, Dubai, United Arab Emirates
Al Seem GT is part of group of companies which invloves in mutiple projects of importing Fashion Products
(Readymade Garments and Shoes) from India and China, Reconditioned/Used Vehicles from USA Like Lexus and
Mercedez, Branded and OEM Electronics Products from China Saudi Arabia, Bahrain and Malaysia, deals in FMCG
Brazialian Sugar ICUMSA-45 etc.
 Reporting directly to the Managing Director.
 Responsible for budget approvals for e-marketing.
 Encouraging sales teams of all Categories sales and distinguish their performances with target Achievement and
rapid growth.
 Researching potential markets & organizing sales promotions, negotiate contracts and arranging logistics of all
goods.
 Executing all sales activities for products and ensure achievement of Export territory sales target.
 Maintaining knowledge on all product range.
 Recruiting and Maintaining distributors for assigned territories.
 Conducting regular market visits, and forecast sales volume.
 Providing LOIs, Quotations, and SPAs for customer requirements.
 Processing sales orders and checking that the distribution is running smoothly and on schedule
 Co-coordinating the Export processes (Payment, Logistics, and Clearance & Reporting) between customer and
the Commercial department.
 Dealing with all complaints or queries that may occur after the product has finally been delivered.
 Participating in Trade shows to enable new sales leads.
 Generating market intelligence and identifying new business opportunities to expand business.
 Developing and maintaining professional relationships with all customers and analyze customer requirements to
prepare appropriate sales strategies for same,
 Ensuring satisfaction of customers with company products and services.
SR. SALES EXECUTIVE – TRADE DIVISION April 2012 – Feb 2013
Nikai Group of Companies, Dubai, United Arab Emirates
Company product line includes Nikai White Goods(MDA - Air Conditioners (RAC), Refrigerators, Upright & Showcase
Freezers, Cookers, Hoods, Washing Machines), Consumer Electronics (CRT TVs, LCDs/LEDs, Home Theatres, DVD
Players Portaable DVD Players, Torches), Home Appliances (SDA – Bathroom Scales, Fans, Coffee Machines/Grinders,
Food Processors, Juice Extractor, Gas Stoves/Cookers, Flasks, Toasters, Electric Oven, Microwave Ovens, Kettles,
Vacuum Cleaners etc).
Brand: Nikai (Consumer Electronics, Home Appliances, White Goods)
Key Accounts: United Hypermarket, Al Kabayel, Madina Group, Al Maya Group, Talal Group of Companies,
Jacky’s, Lutfi, Abdullah Mubarak Trading, Dubai Marketing, Libra Trading, Perfecta Electronics, Al Massam
Trading etc .

 Reporting directly to the Sr. Trade Sales Manager.

 Responsible for the Category brand management of all three categories handled as per the potential and attraction by
the end customer.
 2Category
Page of 3 Management / focusing especially for White Goods havingProfessional
competitive OEM products range and features.
Resume
 BTL Sales Promotion Activities like Brand Visibility (Panaflex/Signboards, End capes, Branding, Booklet Support
 ACHIEVEMENTS

 Currently sticking together with Al Seem General Trading to enhance business of online web shopping concept to
enhance business of OEM Electronics, Animal Feeds, Textiles and Shoes in UAE.
 Previously sticking to improve image in UAE for world’s first class quality brands like Electrolux, Fisher & Paykel,
SMEG and Zanussi.
 Track record of expanding client base and contributing to business growth for the company LG Home Appliances.
 Attended marketing and promotional events for the company such as LG Home Appliances.
 Achieved the highest sales for the day and nominated as best Sales Coordination during the promotional schemes
offered by Naubahar Bottling Co. Pvt. Ltd., in 2005 – 2006.
 Instrumental in setting up the 2nd biggest territory for the company (Naubahar Bottling Co. Pvt. Ltd.) through the
assistance provided by subordinates and seniors.
 Recorded consistent target achievements within 20 months at Naubahar Bottling Co. Pvt. Ltd. Resulting to a growth in
the market share.
 Developed and implemented strategic plans that strengthened business presence in the market.
 Gained part time experience in accounting and successfully prepared accounting systems for organizations
such as Supreme Exports, Bisam Enterprises and Rehmat Food Industries in Pakistan.

CAPABILITIES
Sales & Marketing
 Perform sales & marketing activities effectively to strengthen the company’s image in assigned territory, maintain
business volume and gradually speed up business growth.
 Set up plans and strategies to develop new business opportunities and ensure business growth.
 Review, analyze market trends, competitor information, and pricing; recommend counter strategies to retain existing
business and develop new market strategies.
 Establish sales and marketing procedure for approaching contact from initial call to documentation and follow up.
 Deal with clientele to negotiate business dealing, tie-ups, strengthen client support, service and business operations,
while developing contacts with key accounts and distributors.
 Organize marketing events, advertising, and promotions and oversee its implementation.
 Keep up-to-date with market trends and developments in the relevant industry.

Administration
 Represent the company as point of contact for new and existing clients. Attend to general inquiries and provide
information on company products or services.
 Carry out administrative duties efficiently including correspondence, logistics coordination, reporting, client
relationship, as well as supplier dealings.
 Handle multiple priorities, coordinate several projects simultaneously to meet deadlines and ensure timely follow up
of critical issues.
 Manage complete facilities set up and upkeep; ensure enough quantity of supplies to support operations. Also perform
data entry, filing, e-mailing, faxing and self-correspondence.
 Preserve proper records of incoming and outgoing correspondence, file documents and letters systematically, and keep
all assigned files up-to-date.

IT SKILLS

Proficient with MS Office Suite, e-mail applications, net surfing and web research

PERSONAL DETAILS

Nationality : Pakistan
Date of Birth : 27th February 1983
Marital Status : Single
Visa Status : Employment Visa (Transferable)
Driving License : UAE Light Vehicle (Since 2008)
Languages : English, Urdu, Arabic (Known as Understandable and Communicative Level)

Page 3 of 3 Professional Resume