QAISER A.

SIDDIQUI
Mobile: +971502343833/+971501059788 ~ E-Mail: kaiser_siddiqui@hotmail.com
Address: P.O. Box 299311, Dubai

Regional Management / Sales & Marketing Management

CAREER SUMMARY
 With years of experience in Sales & Marketing management, Business Planning and Development, Key Account
Management, Category Management, Channel Development, Marketing Strategy and Brand Management, Supply
Chain Management, Vendor development. Marketing Research, Competitive Market Analysis, E-commerce Strategy
and Development, Product Development,
 Adept at managing day to day administrative functions in co-ordination with internal/external departments for
smooth operations.
 Proven skills in managing teams to work in sync with the corporate objectives & motivating them for achieving
business and individual goals.
 Significant exposure in both rural consumer market and organized retail industry.
 An effective communicator with excellent relationship building & interpersonal skills.
 Strong analytical, problem solving & organizational abilities. Possess a flexible & detail oriented attitude.

CORE COMPETENCIES

Business Development  Analysing latest marketing trends and tracking competitors’

activities and providing valuable inputs for fine tuning sales & marketing
Category Management strategies.
 Formulating strategies and reaching out to the unexplored market
Channel Management segments / customer groups for business expansion.
 Develop the marketing and product supply strategies that realise
Team Management the category role and performance objectives.
 Implementing management systems in the organisation & ensuring
Distributor Handling compliance with the process requirements.
 Taking adequate measures to monitor and analyse the performance
Vendor Management of vendors and other units pertaining to cost, quality and delivery norms.
 Directing the development and implementation of key procurement
Retail Management strategies / contingency plans for commodities and ensuring that plans
are aligned with production / project requirements.
Client Servicing  Developing partnerships with suppliers; managing supplier
performance of vendors to ensure meeting of service, cost, delivery and
quality norms.

CAREER CONTOUR
GCC Business Manager
Lotus Herbals Middle East FZE since Feb’14
Key Deliverables:
 Business Management – To develop and monitor Business of Lotus Herbals in GCC countries.
 Team Management – Develop, manage and provide direction to team to raise performance standard.
 Channel Management – Motivate and manage key accounts distribution to increase company profitability.
 Distributor Management – Develop and monitor distributor’s distribution across channel, planning brand
activation and BTL activities to increase product awareness and increase sales.
Responsibilities
 Sales Monitoring
 Beauty Advisor Sales Tracking
 Retail Monitoring
 Staff and Trade motivation
 Staff Training (Product & Skills)
 Distributor management
 Debtor’s Control
 Monitoring stock flow
 NMC Trading LLC Jul’08 - Feb’14

NMC Trading LLC Customer Relationship Manager (Dubai) Jan’13 – Feb’14

Key Deliverables:
 Responsible to develop and drive the overall business in Skin Care, Personal Care, Shoe Care, Baby Care and
Consumer Packed Food Categories in Key Accounts – Carrefour and Dubai Duty Free
 Handling both Food and FMCG principle brands such as Himalaya, Enchanteur, VLCC, Emami, Pears, Izzi, Kiwi,
Ambipur, Brylcreem, Rasna, Mc Cormick, Mac Coffee, Tasty, Bite Rite, Novalac.
 Ensuring products make up the category and its segmentation from the consumer's perspective.
 To introduced new products and Brands in Key Accounts.
 Conducting a periodical analysis of the category, segments, etc. by reviewing consumer, market, retailer and
supplier and monitoring category performance through sales and targets achieved.
 Determining the optimal assortment, shelf presentation and promotion tactics that to ensure the category
strategies is implemented and maximum benefit are achieved.
 Implementing the Category Business Plan through a specific schedule and list of responsibilities. To measure,
monitor and modify the Category Business Plan on a periodic basis.
 Training and motivating sales teams with eye to customer’s satisfaction.

NMC Trading LLC Area Sales Manager (Dubai) Jul’08 – Jan’13

Key Deliverables:
 Responsible for Skin Care, Personal Care, Shoe Care, Light House Hold goods and packed food and honey sales in
Key Accounts in Dubai and Northern Emirates.
 Handling principle brands such as Himalaya, Fem, Kiwi, Ambipur, BodyMist, Brylcreem, Radox, Addiction, Sanex,
Enchanteur, Izzi, Pears, Emami, Direct, Cool & Cool, Food Factory, AgriGold, and Nectaflor in key accounts such as
Carrefour’s in Dubai & Northern Emirates and Dubai Duty Free.
 Ensuring products make up the category and its segmentation from the consumer's perspective.
 Conducting a periodical analysis of the category, segments, etc. by reviewing consumer, market, retailer and
supplier and monitoring category performance through sales and targets achieved.
 Determining the optimal assortment, shelf presentation and promotion tactics that to ensure the category
strategies is implemented and maximum benefit are achieved.
 Implementing the Category Business Plan through a specific schedule and list of responsibilities. To measure,
monitor and modify the Category Business Plan on a periodic basis.
 Training and motivating sales teams with eye to customer’s satisfaction.

Significant Highlights:
 Star Performer 3rd Quarter 2011
 Star Performer 4th Quarter 2008

Akamori Textile Trading Sales Manager (Dubai) Feb’05-Jun’06

Key Deliverables:
 Responsible for developing marketing plan and strategies for this textile trading house in UAE.
 Developing pricing strategies, balancing firm objectives and customer satisfaction.
 Identifying, developing & evaluating marketing strategy base on market characteristics and cost and markup factor.
 Negotiating contracts with vendors to manage products distribution and establishing distribution networks and
developing distribution strategies.
 Consulting with product development personnel on product specification such as design, color and packaging.
 Use sales forecasting and strategic planning to ensure the sale and profitability of products, analyzing business
development and monitoring market trends.
 Coordinating and participating in promotional activities and trade shows.

Fashion Studio Pvt. Ltd., Kolkata Dec’04 Production In-charge May’00-

Key Deliverables:
 Functioning as In-charge of garment and accessories production.
 Managing and monitoring garment and accessories being produce through vendors.
 Maintaining inventory control.
 Handling complaints from customers and sales team.
 Consulting with buying team to gain insight of design expected to be in demand.
 Developing vendors and Relationship building.
 Directing the hiring, training and performance evaluations and oversee their daily activities.
Commenced career with…
K. A. Trading, Kolkata, India as Sales Executive: Oct’93-Sep’96

SCHOLASTICS

 MBA from Bangor Business School, Bangor, UK with Distinction in 2007.

 Bachelor of Arts from University of North Bengal, India in 1999.
 Comprehensive Programme in Fashion and Clothing from National Institute of Fashion Technology, Kolkata,
India in 1998.

PERSONAL DOSSIER
 Date of Birth: 25th December 1970
 Nationality: Indian
 Marital Status: Married
 No. of Dependents: 3 (Wife + 2 Kids)
 UAE Visa Status: Employment
 Driving License: UAE valid license