UNIVERSITY OF MAKATI

J.P Rizal Extension, West Rembo

Taguig City

MCDONALD’S PHILIPPINES OPERATIONAL PLAN AND TQM PAPER

A Paper Presented to the Faculty of

College of Business and Financial Science
University of Makati

In Partial Fulfillment of Requirements for the Degree of

Bachelor of Science in Business Administration
Major in Financial Management

Submitted By:
Agculao, Abbygail G.
Batucan, Riezel Jamie L.
Hernando, Reighn Vyllete S.
Manigbas, Aldrich Niño D.
Santos, Cherish Elizabeth

May 2024
 ACKNOWLEDGEMENT

The effective creation of this McDonald's Philippines business plan would

not have been possible without Professor Arthur Alvarez's significant advice,

guidance, and contributions. All of the members would like to express our heartfelt

thanks to Professor Arthur Alvarez, who has played an important part in our work.

First and foremost, we'd want to thank our devoted team members, whose

hard work, innovation, and devotion to excellence have been the foundation of our

success. Their constant commitment to offering unique and high-quality meals with

great service has established the standard for our operations and inspired this

complete strategy.

Finally, we want to thank our family and friends for their continuous support

and encouragement during this journey. Their comprehension and trust in our

mission has given them strength and motivation.

We are optimistic about the future and believe that this operating strategy

will help us achieve our vision and goal. By following the standards and procedures

outlined, we will continue to offer exceptional experiences to Mcdonald's

Philippines customers and succeed in the fast-paced and dynamic fast-food

market. We are confident that McDonald's Philippines will reach new heights of

success and become a leader in the fast-food business.

 Table Of Contents

ABSTRACT ...................................................................................................... 1

INTRODUCTION ............................................................................................... 2

BACKGROUND OF THE STUDY ..................................................................... 3

OPERATIONAL PLAN ...................................................................................... 4

BUSINESS GOALS ................................................................................... 4

OBJECTIVES ............................................................................................ 6

STRATEGY ................................................................................................ 8

KEY ACTION ........................................................................................... 11

PERSON RESPONSIBLE ....................................................................... 11

TIMELINE ................................................................................................ 12

BUDGET .................................................................................................. 13

RESOURCE REQUIREMENTS ............................................................... 14

KEY PERFORMANCE INDICATOR ........................................................ 15

CONTINGENCY PLANS .......................................................................... 16

OUTCOME .............................................................................................. 17

APPENDICES ................................................................................................. 18

BIBLIOGRAPHY ...................................................................................... 18

PICTURES............................................................................................... 21

RESUME ................................................................................................. 22
 ABSTRACT

McDonald's, a global fast-food giant, has found success in the Philippines.

However, its current positioning strategy might be facing challenges. This abstract

explores the potential issues with McDonald's brand image in the Philippines. The

focus lies on how the company's current positioning might not resonate as

effectively with other giant companies in the market and how it could be hindering

future growth. The marketing framework outlined in this business plan aims to

maintain McDonald's Philippines' status as the nation's top fast-food brand. The

plan prioritizes four main objectives which are First, being the First Choice for

Filipino Families, this entails providing meals with a Filipino flair and

accommodating changing family needs. Second, Unmatched Efficiency and

Service. The plan outlines the operational steps to provide reliable, superior

service. Third, Sustainability and Social Responsibility. The document provides

strategies for being a pioneer in both corporate social responsibility and

sustainable practices. Last is the Employee Happiness and Innovation through

developing a culture that supports ongoing development and employee pleasure

is a key component of the approach.

1
 INTRODUCTION

In a fast-paced and competitive market, achieving leadership in the fast-

food sector requires careful planning, sharp market analysis, and innovative

strategies. This introduction sets the scene for a thorough examination of

McDonald's Philippines' ambition to become a frontrunner in the industry. By

outlining the current market landscape, pinpointing main competitors, and

understanding consumer preferences and trends, this research aims to lay the

groundwork for strategic planning and implementation. With a clear goal of

becoming the top choice for Filipino consumers, McDonald's Philippines aims to

combine global strategies with localized tactics to ensure continuous growth and

dominance in the market.

Despite the rapidly evolving food market with shifting consumer demands

and a growing digital landscape, McDonald's maintains its position as a global

leader. This success hinges on their unwavering commitment to operational

excellence. McDonald's consistently delivers high-quality food and a familiar

experience across diverse socioeconomic demographics worldwide. Notably,

they've continuously refined their operations to minimize waste, which is a

significant challenge in the food industry (Ghazi, n.d.). This operational paper will

analyze McDonald's operational management strategies and its impact on the

business. The researchers will delve into their operating system, exploring how it

can be utilized to develop an operational plan that drives significant improvements

across their vast network.

2
 BACKGROUND OF THE STUDY

McDonald's, a global fast-food giant, faces unique challenges in the

competitive Philippine market. While it holds a strong international presence, its

dominance is contested by the local favorite, Jollibee Foods Corporation (JFC).

This study investigates the factors affecting McDonald's competitive positioning in

the Philippines. The primary focus is on JFC's success in catering to local taste

preferences. JFC's menu items, like sweet spaghetti and "crispylicious" chicken

with rice, resonate more with Filipino consumers compared to McDonald's

standardized offerings. This cultural disconnect, coupled with JFC's vast branch

network (over three times that of McDonald's), has resulted in JFC surpassing

McDonald's in both sales and market share.

Furthermore, the study explores internal challenges faced by McDonald's.

Issues concerning employee retention and labor practices are examined. Incidents

of employee protests regarding low wages and unfair practices highlight potential

shortcomings. Unhappy employees can directly impact customer satisfaction,

jeopardizing McDonald's long-term success. Finally, the study considers the

evolving consumer landscape. The growing demand for healthier food options

poses a challenge for McDonald's menu, traditionally known for its indulgent

meals. Adapting to this shift in consumer preference is crucial for McDonald's to

remain competitive.

3
 In addition to these key factors, the study will also investigate

inconsistencies in service, servings, and facilities across McDonald's franchises in

the Taguig area. Maintaining a consistent brand experience is vital for customer

satisfaction and brand loyalty. By analyzing these challenges, the study aims to

provide valuable insights for McDonald's to strengthen its position in the dynamic

Philippine fast-food market.

OPERATIONAL PLAN

BUSINESS GOALS

ORIGINAL VISION NEW VISION

First to respond to the fast changing To be the first and leading fast-food
need of the Filipino Family chain restaurant that serves Filipino-
inspired meals.
First choice when it comes to food and
dining experience. First leading food chain to be
sustainable in every aspect of our
First mention as the ideal employer operations.
and socially responsible company.
Enforce and instill corporate social
First to respond to the changing responsibility practices.
lifestyle of the Filipino family.

ORIGINAL MISSION NEW MISSION

To serve the Filipino community by To bring Filipinos together through

providing great tasting food and the delicious food and a welcoming
most relevant customer delight atmosphere.
experience.

The goal is to be the first to respond to the Filipino family's rapidly changing

needs, the first choice for food and dining experiences, the first mentioned as the

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ideal employer and socially responsible company, and finally, the first to respond

to the Filipino family's changing lifestyle. Being the first in the fast-food business to

introduce our goods and fit into the Philippine market.

Short-Term Goals:

• Increase Sales and Customer Traffic

• Introduce New Menu Items (Filipino flavors and trends)

• Improve Service Speed and Accuracy

• Enhance Restaurant Image and Ambiance (modernization, cleanliness,

technology)

• Promote Existing Menu Items and Deals

• Expand Delivery and Take-Out Services

• Targeted Social Media Marketing (Facebook, TikTok & Twitter)

• Improve Customer Satisfaction (feedback and implementation)

• Train and Development of the Staffs

• Reduce Food Waste (inventory management and creative reuse)

Long-Term Goals:

• Open New Restaurants (geographic growth)

• Develop New Revenue Streams (co-branding, delivery methods,

merchandise)

• Become a Leader in Sustainability (waste reduction, recycling,

sustainable sourcing)

• Enhance Mobile App Functionality (ordering, tracking, promotions)

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 • Embrace Technological Advancements (self-ordering kiosks,

automation, AI)

• Partner with Local Businesses (farms, suppliers, restaurants)

• Community Engagement (sponsorships, fundraising)

• Become an Employer of Choice (wages, benefits, work culture)

• Data-Driven Decision Making (personalization, marketing optimization)

• Maintain Brand Relevance (evolving menu, image refresh)

OBJECTIVES

The primary objective of the business is to serve the Filipino community by

offering great-tasting meals and the most relevant customer pleasure experience

based on Filipino preferences.

• Low-Cost menu

• By offering affordable menus, McDonald's can appeal to customers

with lower incomes, a significant demographic, particularly during

times of economic hardship. Implementing low-cost menus across all

restaurants wouldn't pose a challenge for McDonald's.

• Address diverse customer preferences

• Having diverse customer preferences, craft and execute a holistic

plan to meet the varied preferences and requirements of customers

throughout the Philippines. Being able to conduct extensive market

research to understand regional tastes and cultural differences,

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 ensuring menu choices align with local communities. Improve menu

flexibility and customization to cater to diverse dietary needs,

preferences, and lifestyles. Regularly gather feedback and adjust

offerings to foster strong customer relationships, boosting

satisfaction and loyalty.

• Initiate a wide-ranging effort to enhance employee productivity

throughout McDonald's operations in the Philippines.

• Implementation of targeted training programs that aims to optimize

workflow and enhance time management skills. Introduce innovative

technologies to streamline processes and reduce operational

bottlenecks. Can establish clear performance metrics and feedback

mechanisms to continuously monitor progress and identify areas for

improvement.

• Being consistent in service and food

o Maintaining consistency in delivering servings of food and beverages

to Filipino consumers will earn their trust. Crew with high enthusiasm

and professional abilities to deliver the best possible service to

consumers.

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STRATEGY

• Strategies for increasing sales:

• Maintain core menu, introduce exciting new items, and offer

seasonally-inspired items to increase 10% sales.

• Utilize digital engagement (Mcdonald’s App) for convenient ordering

and promotions to drive repeat business.

• Maintain a good reputation for affordability with value meals and

deals that target budget-conscious customers.

• Expand the selection of Filipino-based meals that attract the palettes

of Filipinos in general.

• Strategies for expanding business:

• Incorporate local’s taste preferences such as offering specialties and

limited-time offers to pique customer interest.

• Identify and attract new markets with high growth potential for the

products and services.

• Research demographic profile of potential customers within the area

of proposed new branch location.

• Investigate forming alliances with nearby companies to provide

McDonald’s delivery inside their locations, targeting clients who work

in offices or particular areas.

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• Strategies for employee satisfaction

• Foster a positive and respectful work environment.

• Provide competitive compensation, benefits, and other incentives to

keep the employees motivated.

• Encourage open communication and actively listen to employee

concerns.

• Strategies for customer satisfaction

• Reduce price of products to maintain reputation for affordability.

• Ensure consistency in terms of taste, quality, and serving to meet

customer expectations.

• Maintain cleanliness and create a comfortable environment for dine-

in customers.

• Focus on getting orders out quickly and accurately through efficient

service and mobile ordering options.

• Strategies for customer retention

o Implement a multi-tiered rewards program for the McDo app.,

offering increasing benefits (discounts, free items, exclusive offers)

based on purchase frequency or spending amount

o Develop a user-friendly mobile app that integrates a loyalty program.

This can offer rewards, exclusive deals, and personalized

recommendations to incentivize repeat visits.

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 o Partner with popular delivery platforms to expand reach and provide

even more convenience to customers.

o Analyze customer data to understand preferences and tailor

promotions and menu offerings accordingly.

o Utilize digital menu boards to showcase new offerings and

promotions effectively.

• Strategies for increasing employees efficiency

o Ensure that every employee receives in-depth instruction on

protocols, tools, and customer service.

o Invest in initiatives that provide workers the opportunity to learn new

skills and operate in a variety of capacities, which will increase their

adaptability and efficiency in managing staffing shortages and

rushes.

o Provide brief, interesting training courses that can be accessed

through a mobile app to guarantee lifelong learning and reinforce

industry best practices.

o Acknowledge and honor top performers to encourage motivation and

productivity.

o Make use of software that monitors stock levels and streamlines

restocking procedures to free up staff time for other duties.

10
KEY ACTION

Conduct research on the market

• Perform comprehensive market research to grasp the preferences, flavor

profiles, and cultural intricacies of Filipino consumers, which involves

examining favored local dishes, flavors, and ingredients.

Promotions and Marketing

• Promote the new Filipino-style menu items to customers through

advertising campaigns on social media platforms favored by Filipinos.

Staff development and learning

• Offer training to staff members to acquaint them with the new menu items

and their cultural importance, enabling them to efficiently interact with

customers and address any inquiries they may have regarding the menu.

PERSON RESPONSIBLE

Task Person Responsible

Develop construction plans including 1 Restaurant Architect, 2 Project

interior and exterior design Engineers

Manage construction process 1 Construction Contractor

Product Innovation 2 Product Developers

Recruiting/Hiring new employees HR Manager

Train staff on food preparation, customer Training Specialists

service, and safety procedures

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Ensure smooth operation Branch Manager

Workplace safety Safety Officer

Social Connection Public Relations Specialist

Purchase kitchen equipment, furniture, and Supply Chain Department

supplies

Coordinate logistics and installation of Logistics Officer

equipment and furniture

Marketing plan 2 Marketing Executives

Online promotions Marketing Department

Maintain food quality and safety standards Quality Controller

Increasing product quality Production Worker

Conduct regular financing reporting 1 Accountant

Customer service, food preparation, and Crew Members

cleanliness maintenance

Customer orders and collection of payment Cashiers

TIMELINE

Activities Timeline

Concept Development 01 May - 15 May

Design and Construction 16 May - 17 August

Recruitment / Hiring Employees 18 August - 25 August

Training 26 August - 31 August

Supplier Partnerships and Inventory 1 September - 14 September

Management

Marketing and Promotion 15 September - 22 September

Pre-Opening Testing and Preparation 23 September - 30 September

Implementation 1 October - 2 October

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BUDGET

Task Person Particulars Amount Per

Responsible month

Develop 1 Restaurant Contractual Php 1,300,000

construction plans Architect, 2 Project
including interior Engineers
and exterior design

Manage 1 Construction Contractual Php 300,000

construction Contractor
process

Product Innovation 2 Product Php 110 per Php 35,200

Developers hour

Recruiting/Hiring HR Manager Php 78 per hour Php 24,960

new employees

Train staff on food Training Specialists Php 84 per hour Php 26,880
preparation,
customer service,
and safety
procedures

Ensure smooth Branch Manager Php 101 per Php 32,320

operation hour

Workplace safety Safety Officer Php 66 per hour Php 21,120

Social Connection Public Relations Php 78 per hour Php 24,960

Specialist

Purchase kitchen Supply Chain Equipment and Phpn 26,000

equipment, Department supplies
furniture, and
supplies

Coordinate logistics Logistics Officer Contractual Php 15,300

and installation of
equipment and
furniture

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Marketing plan 2 Marketing Php 100 per Php 32,000
Executives hour

Online promotions Marketing Php 82 per hour Php 26,240

Department

Maintain food Quality Controller Php 54 per hour Php 17,280

quality and safety
standards

Increasing product Production Worker Php 59 per hour Php 18,880

quality

Conduct regular 1 Accountant Php 110 per Php 35,200

financing reporting hour

Customer service, Crew Members Php 50 per hour Php 16,000

food preparation, and 40 hours
and cleanliness per week
maintenance

Customer orders Cashiers Php 68 per hour Php 21,760

and collection of
payment

RESOURCE REQUIREMENTS

• Crew members with proper handling of kitchen equipment, like soda

machines, microwaves, and fryers.

• Managers for restaurant operations and staff supervision

• Point-of-sale systems for order processing and billing

• Kitchen equipment for food preparation

• Digital displays for menu boards and promotions

• Initial investment for franchise fee, construction, equipment, and inventory

• Working capital for ongoing operational expenses

• Delivery vehicles for McDelivery service

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 • Warehouses for storing ingredients and supplies

• Marketing budget for advertising campaigns and promotions

• High-quality ingredients for menu items

• Packaging materials for food items

• Dine-in, takeout, and McDelivery services

• Customer service training for staff

KEY PERFORMANCE INDICATOR

Key Performance Areas of Importance in the Indicator

Indicator

Sales Conversion Rate It measures the percentage of customers who

perform a desired action for a business.

Average Order Value It is utilized to gauge the revenue generated from

each sale and the overall performance of the
franchise.

Customer Order It is utilized to assess the accuracy of customer

Accuracy Rate orders at McDonald's locations.

Average Customer It is employed to assess the overall customer

Satisfaction Rating satisfaction at a McDonald's franchise.

Inventory Turnover It is employed to evaluate how effectively a

Ratio McDonald's franchise manages its inventory.

Employee Retention It measures the percentage of employees who stay

Rate with an organization over a specified time frame.

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CONTINGENCY PLANS

Risk Mitigations

Risk related with the Follow stringent HACCP processes to prevent

quality standard contamination, and provide frequent food safety
training to all personnel and conduct regular
inspections and audits of food handling
processes.

Natural Disasters Obtain insurance coverage for natural

catastrophe damage, build emergency lights and
signs, conduct additional drills for evacuation and
safety procedures, and always have an
emergency kit with first-aid supplies.

Fire Install and maintain fire extinguishers and smoke

alarms, as well as train employees on fire safety
and evacuation protocols.

Health Emergencies Implement health exams for personnel before

each shift, and improve cleaning and sanitation
practices across the restaurant. Enforcing social
distancing and personal protective equipment
(PPE) use among staff and consumers.

Staff Shortage Addressing staff shortages include improving

recruiting and retention, maximizing worker
utilization, using technology, creating a good work
environment, collaborating with educational
institutions, and implementing flexible workforce
planning.

Power outage Install a backup generator and have flashlights

and batteries available.

Security Incidents Install and maintain security cameras and alarm

systems, and train employees on emergency
protocols for dealing with security concerns.

Supply Chain Diversifying suppliers, raising inventory buffers,

Disruptions using sophisticated forecasting and planning
technologies, improving supply chain visibility,
cultivating good supplier relationships, and
creating backup plans.

16
Failure in Equipments Maintain a service contract with repair businesses
for emergency repairs. Additionally, train workers
on basic troubleshooting for vital equipment and
have an inventory of replacement parts.

Website failure Have an alternative website and have a back-up

plan for it.

Employee turnover Relationships with the employer organization will

assist to reduce turnover.

Delay in opening Strictly follow the timeline.

OUTCOME

• Diversification and innovation of products such as offering Filipino-inspired

meals alongside with the core menu will make the company the #1 fast-food

chain restaurant in the Philippines.

• Develop a system for gathering real-time customer feedback and market

trends that will allow the company to predict and introduce new products,

services, and promotions that cater to evolving Filipino family preferences.

• Complying with Corporate Social Responsibility (CSR) will demonstrate the

company’s commitment to the society and the environment.

• Employee satisfaction will reflect a good employer brand; attracting and

retaining top Filipino talents.

• The power of online marketing and sales lies in its ability to target Filipino

families with relevant messaging and offers, ultimately securing brand

loyalty and a competitive advantage.

17
 APPENDICES

BIBLIOGRAPHY

McDonald's Corporation. (2023, December 15). Our Mission and Values.

Retrieved from https://corporate.mcdonalds.com/corpmcd/our-company/who-we-
are/our-values.html
This outlines McDonald's mission and core values, including its commitment to
providing convenient, affordable food, fostering communities, serving customers,
inclusion, integrity, community, and family. The company also highlights its
dedication to running great restaurants and creating a safe and inclusive
workplace.

MyAssignmentHelp [myassignmenthelp]. (n.d.). Marketing Mix of

McDonald's [SlideShare presentation].
Retrieved from https://www.slideshare.net/myassignmenthelp/marketing-mix-of-
mc-donald
This SlideShare presentation by MyAssignmentHelp discusses the marketing mix
of McDonald's, focusing on the four Ps of marketing: product, price, place, and
promotion. The presentation details McDonald's strategies for developing a menu
that appeals to a broad audience, keeping prices affordable, selecting strategic
locations, and using a variety of advertising techniques to reach their target market.

Business Insider. (n.d.). McDonald's.

Retrieved from https://www.businessinsider.com/category/mcdonalds
This webpage on Business Insider is a category page for McDonald's, containing
news articles by various authors about the fast-food restaurant chain. It provides
access to a collection of articles on various aspects of McDonald's, including
business operations, new menu items, and financial performance.

Hi Auto [Website]. (n.d.). McDonald’s Drive-Thru AI and the QSR Industry.

Retrieved from https://hi.auto/mcdonalds-drive-thru-ai-and-the-qsr-industry/
This article explores the use of artificial intelligence (AI) in McDonald's drive-thrus,
particularly their testing of voice-ordering technology. It discusses the potential
benefits of AI for the quick-service restaurant (QSR) industry, including improved
order accuracy, efficiency, and reduced labor costs. The article also acknowledges
challenges associated with AI implementation, such as the cost of investment and
integration with existing systems.

We Are Social UK. (2012, January 1). Social, Digital & Mobile in the
Philippines. [Blog post].
Retrieved from https://wearesocial.com/uk/blog/2012/01/social-digital-
mobile-philippines/
This blog post, titled "Social, Digital and Mobile: Philippines," was published by We
Are Social UK in January 2012. It explores the Philippines' social media landscape,
digital trends, and mobile usage. While the information may be outdated due to the
18
publication date, it can provide a historical perspective on the Philippines' digital
development in the early 2010s.

McDonald's Contact Us [Website]. (n.d.). Retrieved May 15, 2024, from

https://www.mcdonalds.com/us/en-us/contact-us.html
This is the official McDonald's USA "Contact Us" webpage. It provides various
methods for reaching McDonald's customer service, including phone numbers,
FAQs, and a customer feedback form. The page also offers resources related to
gift cards, donations, and employment opportunities.

McDonald's USA. (2023, December 15). McDonald's Franchise: Training

Program [Website].
Retrieved May 15, 2024, from https://www.mcdonalds.com/us/en-us/about-
us/franchising/training-services.html
This webpage on the McDonald's USA website details the company's training
program for aspiring franchise owners. It emphasizes McDonald's commitment to
equipping franchisees with the necessary skills to run a successful restaurant
through an intensive, hands-on program. The description highlights aspects like
focus on customer experience, operational expertise, and ongoing support from
McDonald's staff.

McDonald's Corporation. (2023, December 15). Our Planet [Website].

Retrieved May 15, 2024, from
https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/our-
planet.html
This webpage, titled "Our Planet," is on the official McDonald's Corporation
website. It outlines McDonald's sustainability efforts to protect the environment.
The company details its approach to reducing emissions, minimizing waste, and
sourcing ingredients responsibly. The webpage also highlights their goals for
deforestation-free supply chains and climate action.

McDonald's Philippines. (n.d.).

Retrieved May 15, 2024, from https://www.mcdonalds.com.ph/
This website is the official online presence of McDonald's in the Philippines. It
serves as a resource for Filipino customers to explore the McDonald's menu,
promotions, and locations within the country. Users can also find information about
the company's commitment to the Philippines through its community involvement
and career opportunities.

McDonald's Corporation. (2023, December 15). Our Planet [Website].

Retrieved May 15, 2024, from
https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/our-
planet.html.
This webpage, titled "Our Planet," is found on the official McDonald's Corporation
website. It outlines the company's environmental sustainability initiatives and
goals. The webpage details McDonald's strategies for reducing emissions,

19
minimizing waste throughout their operations, and sourcing ingredients
responsibly. It also highlights their commitment to achieving deforestation-free
supply chains and taking action on climate change.

McDonald's USA. (2023, December 15). Mobile Order & Pay [Website].
Retrieved May 15, 2024, from https://www.mcdonalds.com/us/en-us/mobile-
order-and-pay.htmlv
This webpage on the McDonald's USA website details their Mobile Order & Pay
service. It explains how customers can use the McDonald's app to order and pay
for their food in advance, then pick it up at a participating McDonald's location
through various methods like curbside, front counter, table service, or drive-thru.
The webpage also highlights the accepted payment options, including debit/credit
cards, Apple Pay, Google Pay, PayPal, and Venmo.

McDonald's Philippines. (n.d.). Careers [Website].

Retrieved May 15, 2024, from https://www.mcdonalds.com.ph/careers
This webpage is the careers section of the official McDonald's Philippines website.
It allows users to explore job opportunities within McDonald's Philippines. While
the specific job postings might not be listed here, the webpage likely functions as
a gateway to access job listings or provides information on the application process.

McDonald's Philippines. (n.d.). Franchising [Website].

Retrieved May 15, 2024, from
https://mcdonalds.com.ph/opportunities/franchising
This webpage, titled "Franchising," is found on the official McDonald's Philippines
website . It outlines the McDonald's Philippines franchising program. The webpage
details eligibility requirements, investment costs, and the different options available
for acquiring a McDonald's franchise in the Philippines. It emphasizes that
McDonald's grants franchises on a per-restaurant basis, not geographically.

FinModelsLab. (2023, August 29). 7 Performance KPIs For Every McDonald's

Franchise [Blog post]. Retrieved May 15, 2024, from
https://finmodelslab.com/blogs/kpi-metrics/mcdonalds-franchise-kpi-
metrics#7
This blog post, titled "7 Performance KPIs For Every McDonald's Franchise," is
from FinModelsLab. It outlines seven key performance indicators (KPIs) that
McDonald's franchises should track to measure their success. These KPIs
encompass customer satisfaction, sales conversion, order accuracy, cost of goods
sold, inventory turnover, employee retention, and average order value. The blog
post offers a brief explanation of each KPI and its significance for franchise
performance.

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PICTURES

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RESUME

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