Use of ICT
Use of ICT
A R T I C L E I N F O A B S T R A C T
Keywords:                                                    The spread of Covid-19 profoundly changed citizens’ daily lives due to the introduction of new modes of work
Covid-19                                                     and access to services based on smart technologies. Although the relevance of new technologies as strategic
Smart cities                                                 levers for crisis resolution has been widely debated before the pandemic, especially in the smart cities’ context,
Pandemic
                                                             how individuals have agreed to include the technological changes dictated by the pandemic in their daily in
Citizen behaviour
Technology anxiety
                                                             teractions remains an open question. This paper aims at detecting citizens’ sentiment toward technology before
Fuzzy formal concept analysis                                and after the emergence of the Covid-19 pandemic using Fuzzy Formal Concept Analysis (FFCA) to analyze a
                                                             large corpus of tweets. Specifically, citizens’ attitudes in five cities (Berlin, Dublin, London, Milan, and Madrid)
                                                             were explored to extract and classify the key topics related to the degree of confidence, familiarity and approval
                                                             of new technologies. The results shed light on the complex technology acceptance process and help managers
                                                             identify the potential negative effects of smart technologies. In this way, the study enhances scholars’ and
                                                             practitioners’ understanding of the strategies for enabling the use of technology within smart cities to manage the
                                                             transformations introduced by the health emergency and guide citizens’ behaviour.
    * Corresponding author.
      E-mail addresses: otroisi@unisa.it (O. Troisi), gfenza@unisa.it (G. Fenza), margrimaldi@unisa.it (M. Grimaldi), francesca.loia@uniroma1.it (F. Loia).
https://doi.org/10.1016/j.chb.2021.106986
Received 12 January 2021; Received in revised form 29 July 2021; Accepted 15 August 2021
Available online 17 August 2021
0747-5632/© 2021 Elsevier Ltd. All rights reserved.
O. Troisi et al.                                                                                                   Computers in Human Behavior 126 (2022) 106986
the different strategies implemented to attain an active resolution of            2. Literature review and theoretical background of the study
Covid-19 can change, probably definitively, the nature of interactions
and collaborations between citizens and public organizations by                       The current section presents and critically debates the related works
emphasizing that the application of human intervention (e.g., attitude,           that explore the relationship between technology and people in smart
adhesion, propensity, smart orientation and willingness to use technol           cities by revealing the main criticalities in the adoption of ICT and ITs-
ogies of individuals-citizens) is the only way to use technology effec           enhanced urban infrastructure. After the state of art analysis on smart
tively to manage unexpected phenomena (Kunzmann, 2020). For these                 cities and technology anxiety, identifying some gaps in extant research
reasons, there is the need to explore whether and how                             permits to derive the research objectives. Hence, the last paragraph
individuals-citizens have agreed to include the technological changes             describes the need to detect users/citizens’ abilities to use, accept, and
dictated by the pandemic in their daily interactions by changing their            integrate technology into their lives to reduce technological anxiety
habits and remodeling behaviours and attitudes. Detecting citizens’               sources and fully accept the technological, social, and cultural changes
sentiment toward technology can permit to clarify the current directions          introduced by disruptive technologies.
of technology acceptance. Furthermore, it could support exploring the
(social, economic, psychological) barriers to using technology and                2.1. Smart cities and technology: origins and latest developments
removing them to tackle the pandemic or other similar future emer
gencies by turning crises into opportunities for innovation and                       For about twenty years, the concept of “smart city” has received
improvement of public services. As an economical, social, and political           increasing attention in urban planning and governance (Nam & Pardo,
global epidemic, Covid-19 should be studied to support healthcare                 2011; Visvizi, & Lytras, 2018, 2019). As broadly discussed in the liter
management and capture all the shades (e.g., distress, anxiety, fear) of          ature, a smart city can be defined as complex sets of technology (in
its psychological and behavioural consequences (Abd-Alrazaq et al.,               frastructures of hardware and software), people (creativity, diversity,
2020). Recent research emphasizes the urgency to define the drivers of a          and education), and institutions (governance and policy) (Nam & Pardo,
digital mental health revolution that can support citizens in managing            2011). Smart cities should be explored according to an all-inclusive
pandemics through e-services platforms and mobile applications.                   perspective that does not overrate the technological dimension but
    This study explores citizens’ attitudes toward technology (and the            that considers the economic, social, governmental, and environmental
technological transformation determined by Covid-19) through public               dimensions (Stratigea, 2012; Albino et al., 2015; Neirotti et al., 2014) as
sentiment analysis. In this way, the goal of the empirical research is to         a set of integrated enabling factors for urban and service improvement.
assess the degree of the propensity to use technology employing the               In such a scenario, smart cities can create a fertile environment to drive
variables and indicators of technology anxiety scale (Meuter et al., 2003;        innovation from a technological, managerial, and organizational point
Tarafdar et al., 2007), which operationalizes the key factors and stimuli         of view by fostering environmental and social wellbeing (Karvonen
that induce stress in the use of ICT. Thus, two research objectives are           et al., 2018; Polese, 2021).
pursued: 1) to explore citizens’ sentiment towards the adoption of                    Therefore, creating effective and really “smart” cities can be
technologies to challenge Covid-19 by detecting their degree of tech             considered a key lever for community welfare. Smart city networks can
nology anxiety; 2) to reveal the change of attitude and behaviour toward          provide suitable instruments to empower data sharing in outbreaks or
technology by comparing the different variations of technology anxiety            disasters, leading to better global understanding and management of
before and after the advent of the pandemic. The empirical research               emergencies (Allam & Jones, 2020). The development of more efficient
analyses the different citizens’ sentiment in selected European smart             and widespread smart city initiatives can improve the way critical data
cities, of which-following Brexit-four are European Union (EU)                    is retrieved, processed, stored, and disseminated, potentially improving
member-states (Berlin, Dublin, London, Milan, and Madrid). In detail,             the detection and mitigation of outbreaks while reducing the execution
the attitude toward the changes induced by Covid-19 is analyzed by                time when taking critical actions (Costa & Peixoto, 2020). Smart city
detecting citizens’ sentiment towards a series of topics related to the use       approaches can drive individuals to use data and knowledge on
of the new digital tools, facilities, and services from an emotional and          vulnerable groups and poor urban areas to support the social and eco
linguistical point of view in the pre- and post-pandemic period. The five         nomic crisis (Söderström, 2020). Accordingly, the increasing use of ICTs
cities have been selected based on their size, level of smartness, and            has improved the internet of things applications in healthcare and citi
strategic influence in Europe and, thus, based on their representative           zen participation for epidemic detection during Covid-19 (Giffinger
ness of contemporary urban trends.                                                et al., 2007; Abusaada et al., 2020). In this way, the multiple techno
    Tweets’ analysis is performed through the Fuzzy Formal Concept                logical points and their real-time ability to collect and share data can
Analysis (FFCA) to build a fuzzy concept lattice identifying the critical         significantly improve well-being and quality of life by strengthening
factors in using technology that receives most users’ comments. The               citizens’ involvement in policymaking (Vanolo, 2016) and generating
methodology allows the detection of the most recurring topics related to          added value and crisis response capacity in the urban context (Lytras,
users’ technology anxiety in different periods by comparing the public            Visvizi, & Jussila, 2020).
sentiment of other cities worldwide. Then, regression analysis is realized            In light of recent global events, implementing new technology in
to assess if the trends of technology anxiety can help understand the             smart cities (Abusaada & Elshater, 2020) requires an integrated infra
changes of attitude before-after the pandemic as a binary dependent               structure to detect and prevent a public health emergency (Costa &
variable. The findings permit introducing a framework that classifies the         Peixoto, 2020). Several digital solutions have been developed during the
different determinants of public sentiment related to the anxiety in using        pandemic to implement a strategy to contain the virus spread, monitor
technology and the various opportunities and challenges for each area.            human stress, and collective wellbeing, and collect complex space-time
    The paper is structured as follows. Section 2 reviews previous works          events in a smart city related to Covid-19 safety measures (Basmi et al.,
on the topic of technology use in smart cities and on technology anxiety.         2021). As happened in several smart cities, the proper combination of a
Section 3 describes the methodological approach followed (i) to identify          contact-tracing app, robots, and digital thermal-gantries put in place by
the most recurring features of technology anxiety and (ii) to observe the         the government to trace, track and mitigate the early first wave of the
variations in technology anxiety before and after the diffusion of Covid-         pandemic along with the civil society involvements to manage the
19. The findings are debated (paragraph 4) and then synthesized to                spread of the virus proved essential for containing the pandemic crisis
design a conceptual framework with the key determinants of technology             (Söderström, 2020).
anxiety in the discussion (paragraph 5). Finally, in the last two para               Hence, advanced technology can mitigate the negative effects due to
graphs, the theoretical and managerial implications and the conclusion            the pandemic by permitting people to continue their lives while main
of the study are discussed.                                                       taining social distancing (Jaiswal et al., 2020). However, citizens,
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governments, and organizations do not always own the right digital                et al., 2003; Washizu et al., 2019) can be assessed as a predictor of cit
skills or the right propensity to adopt new technologies (Azoulay &               izens’ behaviour and as a significant determinant of behavioural
Jones, 2020). In this scenario, further research efforts are needed to            intention (Yang & Forney, 2013) in Covid-era. Technology anxiety is
understand how citizens and individuals have agreed to include the                defined as a complex set of emotions such as nervousness, uncertainty,
technological changes dictated by the pandemic in their daily                     and fears associated with using and learning to use technology. This
interactions.                                                                     concept is related to apprehension about the negative consequences of
                                                                                  using technology, such as losing important data or making mistakes
2.2. Public sentiment in smart cities as a predictor of citizen behaviour         (Compeau & Higgins, 1995). It involves both the (objective) lack of
                                                                                  technological skills and the (subjective) low confidence in their abilities
    The pace of technological, economic, and social changes dictated by           to use specialized tools. In addition, it can be related to the user’s state of
the global emergency leads to rereading human-computer interactions               mind about general technology tools (Meuter et al., 2003) or to hidden
and rethinking the rules that guide citizen behaviours in smart cities.           social and psychological factors, such as cost concerns, dependency
However, the top-down adoption of technology in urban contexts cannot             concerns, trust in technology providers and organizations adopt tech
ensure growth and innovation and the effective and sustainable trans             nology, privacy concerns.
formation of cities. Hence, city managers and policymakers should                     The need to explore technology anxiety in contemporary contexts
engage citizens in reframing spaces, habits, and routines in urban life           stems from recognizing this variable as a determinant of resistance to
and should constantly assess their attitude toward technology, their              technology and as a barrier to individuals’ involvement with technology
digital mindset, and their acceptance of the new solutions proposed               (Thatcher & Perrewé, 2002). Moreover, anxiety can lead to rejection of
(Wnuk et al., 2020).                                                              technology and technophobia (Daruwala, 2020), a negative durable
    It follows that the exploration of citizens’ perception and opinion           emotional reaction towards ICT, and technostress (Ragu-Nathan et al.,
about the administration of public life, the introduction of new tech            2008), a general distressful state caused by technology (Nimrod, 2018).
nologies, and the general management of worldwide crisis (Chen et al.,                Technology anxiety (also known as TISA, Technology Induced State
2020) is a strategic lever to understand and predict people’s behaviours          Anxiety) has been conceptualized in literature (Meuter et al., 2003) as a
and compliance with the new rules introduced and, consequently, to                negative affective state toward technology that affects the relationship
evaluate the effectiveness of urban policies. Furthermore, the services           between people and technology (Zhang, 2013). Hence, differently from
and the applications offered in smart cities should be aligned to users’          the concepts of technostress (Ayyagari et al., 2011; Tarafdar, Gupta, &
needs, expectations, and abilities to use these services and applications         Turel, 2013) or general computer anxiety (Heinssen et al., 1987; Teki
efficiently (Visvizi et al., 2020).                                               narslan, 2008), this construct defines a temporary state deriving from
    Coronavirus and global crisis, in general, can entail the development         environmental turbulences (such as the advent of global emergencies)
of mass fear and panic accentuated by inaccurate information. There              and permits to observe in-depth the individual psychological reactions
fore, there is the need to examine public sentiment in the Covid-era to           to technology rather than analyzing a more “general” behavioural
constantly monitor the effects of government measures and regulations,            aspect. For this reason, it seems to be a more easily generalizable
evaluate the degree of technology adoption, and undertake timely de              concept that can also be used outside the business context. Moreover,
cisions and corrective policies in the management of pandemics (Samuel            technology anxiety allows the exploration of the development of nega
et al., 2020).                                                                    tive emotions and fear as consequences of the introduction of a given
    The use of textual data (Tweets) for sentiment analysis can fulfill the       technology by evaluating the emotional state of individuals and not the
need to monitor the flow of information and the development of mass               acceptance and use of technology per se (e.g., such as the technology
sentiment in a fast-changing setting characterized by the rapid and un           acceptance model, Davis, 1989). Thus, investigating the degree of
controllable spread of Covid-19. The analysis of public opinion and the           technology anxiety in contemporary cities can shed light on the different
identification of topics and trends (Hung et al., 2020) permit tracking           emotional shades of public sentiment and citizens’ behaviors.
the progress of fear toward the virus itself and toward the use of tech              The development of technology anxiety in smart cities can prevent
nology and to forecast future scenarios and the developments of the               the inadequate usage of technology and play a vital role in adopting
crisis.                                                                           smart services. Revealing how technology anxiety can take shape in the
    Investigating public sentiment associated with the diffusion of               smart cities of Covid-era can help policymakers assess the needs of
Covid-19 seems to be a priority in contemporary research. The explo              stakeholders in an appropriate and relevant manner by understanding
ration of citizens’ discussion about Covid-19 can reveal unnoticed sen           how crisis can be managed through the inclusion of citizens in the co-
timents and trends related to people’s acceptance and personal                    development of innovative solutions to address social change.
management of the changes imposed by the pandemic. For this reason, a
series of recent studies adopt sentiment analysis (Hung et al., 2020;             2.4. Background of the research
Samuel et al., 2020; Shah et al., 2019) to explore the textual data ob
tained from the collection of the thoughts expressed through social                   Despite the increasing diffusion of the analysis of the opportunities
media posts to assess public opinion.                                             and challenges in adopting technology to face pandemics in smart cities,
                                                                                  two main issues emerged from the brief overview conducted above.
2.3. Technology anxiety: assessing citizens’ attitudes and behaviour              Firstly, there is the need to explore the weight of human capital in the
during global emergency                                                           use of ICT: citizens’ digital culture, their attitude toward technology
                                                                                  (Hollands, 2008; Mora et al., 2017), and their propensity to change their
    The disrupting impact of Covid-19 on smart cities requires under             lives through technology-mediated interactions (Kunzmann, 2020).
standing citizens’ sentiment and perceptions of governmental measures             Secondly, future research must shed light on the negative effects that
and the estimation of the effects of a pandemic on individuals’ views             technology can have on citizens’ wellbeing and identify the obstacles of
(Al-Hasan et al., 2020) and people’s degree of frustration and stress. As         the acceptance and adhesion to smart technologies and of their advan
discussed above, citizens’ behaviour (and their ability to adapt to               tageous application (Hollands, 2008; Hauk et al., 2019; Mora et al.,
environmental changes) can be critical determinants for successfully              2017; Nimrod, 2018).
implementing services, applications, and new technological solutions in               Therefore, the true turning point for the resolution of a pandemic
smart cities.                                                                     would also concern citizens’ behaviour by referring to their acceptance
    To explore the key drivers and obstacles to the acceptance of tech           of technological changes, their willingness to use technology to reframe
nology in smart cities, technology anxiety (Compeau et al., 1999; Meuter          their lives, and in the removal of psychological barriers (privacy
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2012) and Association Rules Mining. Finally, the description of the                  denoted by μI.
application of these techniques to the overall workflow for analysing                    Definition 2: Fuzzy Representation of Object. Each object O in a
tweets content underlying this study is given.                                       fuzzy formal context K can be represented by a fuzzy set ɸ(O) as ɸ(O)=
    The Fuzzy FCA is used to extract the hierarchy (the lattice) of Formal           {A1(μ1), A2(μ2), …, Am(μm)}, where {A1, A2, …, Am} is the set of at
Concepts, grouping tweets with the same main features. Finally, the                  tributes in K and μi is the membership of O with attribute Ai in K. ɸ(O) is
Association Rules Mining extracts the dependence among the concepts                  called the fuzzy representation of O. Unlike FCA that uses binary relation
intents (i.e., most co-occurring keywords and emotional features) and                to represent formal context, Fuzzy Formal Context enables to model
the technology anxiety in the pre-/post- Covid contexts.                             relations among objects and attribute in a more smoothed way, ensuring
                                                                                     more precise representation and uncertainty management. Fuzzy
                                                                                     Formal Context (see Definition 1) is often represented as a cross-table, as
3.1. Fuzzy FCA                                                                       shown in Fig. 1(a), where the rows represent the objects, while the
                                                                                     columns the attributes. After establishing a confidence threshold (e.g.,
    Fuzzy FCA deals with fuzzy relations between objects (e.g., tweets,              T=0.6), only the relationships with a membership value greater than it is
etc.) and their features (e.g., keywords, sentiment polarity, etc.)                  considered for the lattice construction (as the case in Fig. 1).
considering membership varying in (0, 1), instead of binary relation of                  Given Fuzzy Formal Context, the Fuzzy FCA algorithm can identify
traditional FCA (Ganter & Wille, 2012). So, it allows specifying more or             Fuzzy Formal Concepts and subsumption relations among them. More
less relevant features to represent resources, enabling the granular                 formally, the definition of Fuzzy Formal Concept and order relation
representation.                                                                      among them are given as follows:
    Formal Concept Analysis (FCA) is a mathematical theory suitable for                  Given a fuzzy formal context K = (G,M, I) and a confidence threshold
several application domains, such as knowledge discovery, ontology                   T, for G’⫅ G and M’ ⫅ M, we define G* = {m ∈ M| ∀g ∈ G′ , μI (g,m) ≥ x}
learning, text mining, bioinformatics, etc. Its fuzzy extension provides             and M* = {g ∈ G | ∀ m ∈ M’, μI (g,m) ≥ x}
more accurate data mining and data summarization to deal with the                        Definition 3: Fuzzy Formal Concept. A fuzzy formal concept (or
uncertainty of data representation, like in the content of the tweets.               fuzzy concept) C of a fuzzy formal context K with a confidence threshold
Among other data mining techniques and machine learning tools, Fuzzy                 x, is C = (IG’, M′ ), where, for G’ ⫅ G, IG’ = (G′ , μ), M’ ⫅ M, G* = M′ and
Formal Concept Analysis (FFCA) is the most suitable in our case because              M* = G’.
it provides transparent and intelligible results.                                        Each object g has a membership μIG’ defined as
    The resulting Fuzzy Concept Lattice is a hierarchical knowledge
structure that could be easily explored by filtering meaningful concepts             μIG’ (g) = minm∈M’ (μI (g, m))                                             (1)
for answering some research questions. Moreover, it provides valuable
                                                                                     where μI is the fuzzy function of I.
measures evaluating the confidence of the extracted entails. Despite
                                                                                        Note that if M’ = ∅ then μI (g) = 1 for every g. G′ and M′ are the
other techniques, it also works if data are not so massive and relies on
                                                                                     extent and intent of the formal concept (IG’, M’), respectively.
the meaningful hierarchical knowledge structure instead of black-box-
                                                                                        Definition 4: Let (IG’, M′ ) and (IG’’, M’’) be two fuzzy concepts of a
based approaches more suitable for obtaining high performance not
                                                                                     Fuzzy Formal Context (G, M, I). (IG’, M′ ) is the subconcept of (IG’’, M’’),
required in our case. More in detail, the FFCA in this work is used to
                                                                                     denoted as (IG’, M′ ) ≤ (IG’’, M’’), if and only if IG’⊑ IG’’ (↔M’’ ⫅ M′ ).
extract the hierarchy (the lattice) of Formal Concepts, grouping tweets
                                                                                     Equivalently, (IG’’, M’’) is the super concept of (IG’, M’).
sharing the same main features. The Association Rules Mining carries
                                                                                        For instance, in Fig. 1(b), concept c7 is a subconcept of concept c3.
out the dependence among the concepts intents (i.e., most co-occurring
                                                                                     Equivalently the concept c3 is a super concept of concept c7. Let us note
keywords and emotional attributes) and the technology anxiety in the
                                                                                     that each node (i.e., a formal concept) is composed of the objects and the
pre-/post- Covid contexts. These results allow us to explore the depen
                                                                                     associated set of attributes, emphasizing the object that is better repre
dence among factors we are investigating.
                                                                                     sented by a set of attributes by means of fuzzy membership. In the figure,
    Following, some definitions of Fuzzy FCA are given.
                                                                                     each node can be colored differently, according to its characteristics: a
    Definition 1: A Fuzzy Formal Context is a triple K =(G, M, I), where
                                                                                     half-blue colored node represents a concept with its attributes; a half-
G is a set of objects, M is a set of attributes, and I =((G ⇥M), μ) is a fuzzy
                                                                                     black colored node instead outlines the presence of own objects in the
set. Recall that, being I a fuzzy set, each pair (g,m)∈ I has a membership
                                                                                     concept; finally, a half-white colored node can represent a concept with
value μ(g,m) in (0,1). In the following, the fuzzy set function μ will be
Fig. 1. Examples of (a)Fuzzy formal context and (b)Fuzzy formal concept lattice.
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no own objects (if the white-colored portion is the half below of the               e., lattice) of concepts representing objects (i.e., tweets) and their at
circle) or attributes (if the white half is up on the circle). Furthermore,         tributes (i.e., words, emotional features, and sentiment). The Support
given Fuzzy Formal Concepts of Fuzzy Formal Context, it is easy to see              associated with each lattice concept allows measuring how frequently
that the subconcept relation ≤ induces a Fuzzy Lattice of Fuzzy Formal              the itemset (i.e., concepts’ intents) appears in the tweets collection.
Concepts. The lowest concept contains all attributes, and the uppermost             Additionally, by browsing the resulting Fuzzy Lattice, we retrieve the
concept contains all objects of Fuzzy Formal Context.                               dependence degree among concepts’ intents (i.e., most co-occurring
                                                                                    keywords and emotional features) and the use of technology in pre-/
3.2. Association Rules Mining                                                       post- Covid contexts. Confidence of the Association Rules indicates how
                                                                                    often the linguistical and emotional features co-occurring when the
    Association Rules aim to intercept co-occurrence implications among             conditions of interest occur. The conditions (or condition) of interest
itemsets. Their most popular application regards the market basket                  may be represented by pre- or post-Covid context or/and by the smart
analysis that studies co-occurrences in transactions. The metrics, such as          cities we are considering. By comparing citizens’ sentiment toward the
Support and Confidence, measures the strength of associations. Several              different international smart cities before and after the emergence of the
algorithms are applied for Association Rules Mining (e.g., Apriori, FP-             pandemic, the complex process of accepting the limitations dictated by
growth, etc.) in the literature. In this study, the algorithm for mining            the health emergency and the potential improvement of fear and
Association Rules exploits the hierarchical relationships among concepts            sentiment over time can be assessed.
in the lattice resulting from the application of Fuzzy FCA.                             Overall methodology (in Fig. 2) consists of the following activities:
    Given a Formal Context K = (G, M, I) consisting of attributes M =
 m1 , m2 , …, mm and objects G = g1 , g2 , …, gn , an association rule is an        1.   Tweets collection about selected smart cities.
implication of the form X ⇒Y where X, Y ⊂G are sets of attributes and               2.   Feature Extraction.
X ∩ Y = ∅. The algorithm extracts Association Rules where X, Y are                  3.   FFCA & Association Rule Mining.
the formal concepts intents in subsumption relation (see subconcept/                4.   Regression Analysis of the incidence of construct indicators.
super concept in the Definition 4).
    The relevance of each Association Rule is measured by support and                    Subsequent sections describe in more detail each step.
confidence. The support of an association rule X ⇒Y is the percentage of
objects (i.e., tweets in this study) that contain X ∪ Y. The confidence of          3.3.1. Step 1: tweets collection about selected smart cities
X ⇒Y is the ratio of the number of objects containing X ∪ Y to the                      A web scraper allows collecting tweets responding to query param
number of objects that contain X. More formally:                                    eters by adopting the Twitter Advanced Search. It complies with Twit
    Definition 5. Being M is a set of attributes of a formal context K = (G,        ter’s restrictions in terms of both adoption and privacy concerns. The
M, I). An association rule is a pair X ⇒Y with X, Y ⫅M. The support is              query search for tweets responding to keywords “smart AND city” posted
defined as:                                                                         from January to December 2019 (for the pre-Covid period) and from
                               ′                                                    January to November 2020 (for the post-Covid period, which includes
sup( X ⇒Y) =
                   |(X ∪ Y) |                                                       the first wave of lockdowns in Spring 2020 and the beginning of the
                      |G|                                                           second wave in October 2020).
                                                                                        About 41K tweets are retrieved. Through a filter based on indicators
where (.)’ is the derivation operator. The confidence is computed as:               related to identified constructs (e.g., virus, money, infrastructure,
                    |(X ∪ Y) |
                                   ′
                                                                                    transport, etc.), only more relevant tweets are kept for a total of 32′ 334
conf( X ⇒Y) =             ′                                                         tweets by 22′ 202 users (with 17′ 579 replies and no retweets). The pre-
                      |(X) |
                                                                                    Covid period has 17′ 204 tweets while the post-Covid, 15′ 130. The dis
    In the lattice retrieved by Fuzzy FCA, the concepts frequently                  tribution among cities is as described in Table 2.
recurring in the collected tweets are measured using the Support indi
cating how frequently the itemset (i.e., concepts’ intents) appears in the          3.3.2. Step 2: feature extraction
tweets collection. Confidence indicates how often the itemset (i.e., con               The feature extraction activity applies a pipeline to descriptions of
cepts’ intents) of features characterizing the tweets occurs under interest         collected tweets. The objective is to extract attributes characterizing
conditions. Indeed, confidence can be interpreted as an estimate of the             tweets for the subsequent process of FFCA. More in detail, the Recepti
conditional probability P(Y|X).                                                     viti API1 is adopted to extract emotional components from the text (e.g.,
                                                                                    joy, sadness, fear, etc.). Then, a Natural Language Processing pipeline
3.3. Overall workflow                                                               consisting of tokenization, POS tagging, lemmatization, stemming,
                                                                                    stopwords removal, and synonyms analysis is applied. Next, a sentiment
    The main goal of the analysis is to represent tweets based on their             analysis extracts the polarity of adopted tweets. Finally, keywords are
text contents and then assess words trend to understand citizens’                   selected as attributes of the Formal Context in the next step.
sentiment and perception of the evaluated smart cities in the pre- and
post-Covid periods. The five cities included in the analysis (Berlin,               3.3.3. Step 3: FFCA & Association Rule Mining
Dublin, London, Madrid, and Milan) have been selected through emer                     Keywords extracted during the previous phase fill the formal context
gent sampling (Shakir, 2002; Teddlie & Yu, 2007), a case selection                  needed for constructing the Fuzzy Formal Concept Lattice. In particular,
procedure in which sampling decisions are undertaken during the pro                for each selected smart city, the Formal Context contains a row for each
cess of data collection. As researchers gain more knowledge of a setting,           tweet (i.e., objects of the context) mentioning it. Attributes are
sampling decisions that take advantage of events can be made. This                  composed of the most important terms (i.e., keywords), sentiment po
flexible sampling design is used when little is known about a phenom               larity, emotional components, and period (i.e., pre- or post- Covid). The
enon or a set, and a priori sampling decisions can be difficult. In this            membership of each attribute is set to 1, except for emotional compo
case, the number of citizen’s tweets on the key topics of technology                nents for which the membership corresponds to the API’s value.
anxiety for the different international cities was not predictable before               The fuzzy formal concept lattice generated by the formal context is
the analysis; thus, after a preliminary screening of the datasets, the cities       then adopted to extract the frequent itemset consisting of combinations
with the highest number of tweets on the keywords selected have been
incorporated in the sample.
    The Fuzzy Formal Concept Analysis allows extracting a hierarchy (i.              1
                                                                                         https://www.receptiviti.com/.
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                   Table 3
                   Findings for RQ1: the key topics obtained through FFCA.
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Table 4
A comparison of citizens sentiment toward technology before Covid-19.
                   Cities
manage the pandemic (Fear People Public Government Think Time Start                     technology (Community Desire Sustain Want Partner Team System).
Sadness). The unsatisfaction toward both the individual and collective                      In the tweets of citizens from Madrid in the post-Covid period, the
use of technology does not reveal the lack of trust in technology per se                positive sentiment toward using technology is associated with words
(the tools to employ new technological solutions). Still, it shows mistrust             like “share” and “sustain”. Therefore, it can be assumed that after the
in policymakers (people who apply and support citizens in using tech                   advent of the pandemic, collaboration and sharing are intended as
nologies). The fear toward the technology of citizens from Madrid (Fear                 valuable means to increase collective well-being and mutual support
Think Sadness Job Time One Stop) is related to the individual dimension                 (Share- Best- Think- Sustain Want- Safe- Calmness) and to control the
of isolation (“stop”, “one”) and of withdrawal into oneself (sadness and                negative impact of the emergency by avoiding panic (calmness).
worry about time). It can be hypothesized that, as Covid-19 spreads, the                    In the tweets published by citizens from Milan, the optimistic atti
general technology anxiety can be transformed into individual fear since                tude to technology is associated with trust in people’s use of personal
social distancing makes people feel more and more isolated. The lack of                 data (Care Love People Power Think Sustain Joy Share knowledge) to
sense of belonging toward the city and its managers confirms the exis                  increase knowledge and improve the sense of control over the
tence of a misbelief of citizens in smart cities as a social and economic               emergency.
phenomenon (Simonofski et al., 2019; Visvizi & Lytras, 2019; Lytras,                        In the post- Covid period, the trust in data expressed in Londoners’
Visvizi, & Sarirete, 2019).                                                             tweets is associated with a positive attitude toward the issue of privacy,
    In the tweets of citizens from Milan, the fear toward technology is                 which reveals that potentially the twitters do not worry about data
related to the lack of self-confidence in personal ability to use technol              manipulation (Infrastructure Network Personal Data Privacy Want).
ogy (Fear Person Inability One Stop). It can be noticed that the citizens’                  In short, as Table 5 shows, the mentions of technology anxiety in
technology anxiety shifts from a generic-collective dimension of                        Dubliners’ tweets reveal the heightening of the difficulties in the use of
dissatisfaction (before Covid-19) to individual fear (after Covid-19). In               smart technologies, determined by the dramatic redefinition of daily
contrast, Londoners’ anxiety translates into a collective fear after the                lives that occurred after the diffusion of Coronavirus. However, despite
advent of the pandemic. In the first case, the increase of social distancing            the lack of self-confidence in using technologies, citizens show a positive
and the fear of contagion foster the isolation of citizens; in the second               digital attitude, characterized by a great sense of belonging to the
case, the perception of inadequacy and the sense of helplessness leads                  community and a high degree of trust in the opportunities offered from
citizens to transfer their anxiety to society.                                          shared use of smart tools.
    On the contrary, in Berliners’ tweets, the fear toward technology is                    The degree of technology anxiety of Berliners discloses a coping
transformed into anger, and the distrust is turned into suspicion toward                behaviour in the acceptance of the opportunities offered from a
government and the absence of technological support to citizens. In                     collaborative and bottom-up approach to smart technologies (before and
addition, the unsatisfaction toward the degree of democracy in the                      during the pandemic), associated with the unsatisfaction toward the
process of digitalization can be observed in the co-occurrence of words                 ability of government and policymakers in the management of tech
like “power”, “interest”, “support”, which can be considered as signals of              nologies (emphasized after the spread of Covid-19).
a top-down power administration and of an incapability to align with                        Londoners show general compliance toward adopting a digital
citizens’ needs (Anger Everyone Power Government Data Interest Sup                     mindset and a high degree of trust in the potential of data and the
port Citizen Listen).                                                                   appropriateness of the technologies employed in the city. This agree
    In the post-Covid period, the positive sentiment expressed by Twitter               ment toward the technological dimension is associated with a high de
from the five cities shifts from an individual dimension to a collective                gree of anxiety toward the adoption of technology for personal success
and social dimension.                                                                   and toward the improper management and support of the government in
    Dubliners express a positive sentiment toward technology that                       the use of technology.
translates into an increased openness to data use by confirming the                         Citizens of Madrid show a lack of confidence in their digital skills,
general trust in the technological infrastructure of the city for the                   and their attitude toward technology seems to worsen after the spread of
development of innovation (Data Infrastructure Sustain Share Innova                    Covid-19. However, these negative features are balanced with a high
tion Open People Manage). It can be noticed that after the advent of                    degree of trust in data sharing and people’s collaboration to limit the
Covid-19, the confidence towards technology is boosted towards the                      threats of the pandemic. The tweeters from Milan in the sample show a
enlargement of trust to a more “collective” sphere in which the human                   tendency to resist change before the advent of the pandemic. Then, after
intervention of people that share their contribution is considered as a                 the spread of the Coronavirus, their degree of technology acceptance is
lever to foster the proposition of innovative solutions and to support the              reduced further. The uncertainty and anxiety related to technological
management of health emergency.                                                         dimensions are associated with a general positive mindset toward the
    In Berliners’ tweets, the positive sentiment toward a collaborative                 use of data and toward collaboration between people to manage the
approach to the use of technology (revealed in the pre-Covid era) is                    negative effects of the pandemic.
confirmed after the advent of the pandemic and strengthened through
the increase in the sense of belonging to the community. Furthermore,
                                                                                        4.2. Changes in technology anxiety before and after Covid-19
the co-occurrence of words such as “partner”, “system”, “sustain” can be
considered as a signal of the confidence of citizens’ ability to collaborate
                                                                                           To assess if the trends in citizens’ sentiment identified above can
for the creation of a technological system activated by “people” as a real
                                                                                        predict changes in their attitude toward the technologies after the
solution to compensate the lack of governmental support in the use of
                                                                                        advent of the pandemic, Table 6 identifies the predictive performance of
                                                                                   9
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                   Table 5
                   A comparison of citizens sentiment toward technology after Covid-19.
                                                                                  10
O. Troisi et al.                                                                                                        Computers in Human Behavior 126 (2022) 106986
reframe the key dimensions of the construct identified in extant                     Money              Power; Interest; Business; Work     Utilitarian Dimension
research. Berliners’ anxiety toward technology is determined mostly by               Lack               Abilities; Confidence; Knowledge;   Psychological Dimension
                                                                                                        Learn
an unsatisfaction toward government’s management of technology and
                                                                                     Ability            Fear; Inability; Person; Stop;
power distribution (cultural gap), balanced with a great sense of                                       Skills; Confidence
belonging to the community (social dimension) and a high degree of                   Fear               Sadness; One; Time; Stop; Life;
trust in the bottom-up use of technology.                                                               Home; Office
    Dubliners’ resistance to technology is caused mainly by the fear                 Difficulty         Learn; Knowledge
                                                                                     Personal Data      Privacy
deriving from a lack of self-confidence in using technologies and                                       Want
adapting rapidly to new technology (psychological factors). This psy                Infrastructure     New; Data; Collaboration;           Social Dimension
chological gap is compensated with a great sense of belonging to the                                    Network
community and a positive attitude toward a shared use of smart tools                                    Community; Sustain; Sharing;
                                                                                                        Internet of Things; Manage;
(social trust).
                                                                                                        Solutions
    The key obstacles in using technology for Londoners are related to               Data               System; Open; People; Build;
the mistrust in the economic exploitation of smart technology and the                                   Future; Innovation
perceived uselessness of smart technologies for personal achievement                 Anger              Government; Public; Support;        Cultural Dimension
(psychological inadequacy and low utilitarianism). However, psycho                   Meuter et al.     Citizen
                                                                                      (2003)            Listen; Change
logical resistance is associated with a positive attitude toward the shared
use of data (digital culture).
    The anxiety toward technology perceived by the citizens of Madrid               5.1. Utilitarian dimension
stems from a lack of self-confidence that, after the diffusion of the
pandemic, turns into fear (psychological factors). This psychological                   The utilitarian dimension is referred to the rational and cognitive
inadequacy to adapt to new technologies is compensated with a general               evaluations that lead citizens to assess technology based on the indi
trust in data sharing and collaboration to manage the negative effects of           vidual and social benefits provided.
Covid-19 (social trust).                                                                In the results obtained from tweet analysis, three sub-dimensions can
    Citizens from Milan show high resistance to change due to the                   be identified: 1) perceived social usefulness; 2) ability of government to
perceived inability to use technology (individual and psychological                 allocate resources and distribute technological power; 3) perceived
level) and distrust in public management (cultural and context-                     personal fulfilment.
dependent level). As in the other cities, there is a high degree of social              The first sub-dimension concerns the worries about the economic
acceptance of technologies and the general trust in people’s use of                 exploitation of technology implementation in smart cities and about the
technology through collaboration (social trust).                                    management of profit and the allocation of resources on the part of the
    The different degrees of compliance toward technology and the                   government, associated with a low degree of perceived social usefulness.
different obstacles that prevent the full acceptance of technology                  Citizens’ evaluation of the appropriateness of the money spent on smart
revealed in the analysis are related in some tweets to social motivations,          city services influences the perception of smart technologies as useful
in others to psychological, cultural, or economic motivations. Thus, the            means for society. If people believe that smart technologies are a luxury
different compliant and non-compliant behaviours detected in the                    and do not compose the basic infrastructure of a city, they will consider
sample of tweets can shed light on the varied spheres involved in the               technologies useless, and this will increase their resistance to use them.
complex building of technology anxiety, which includes rational,                    Users who perceive advanced information systems as levers for inclusive
cognitive, and psychological processes and can be affected by social,               and sustainable socio-economic growth will be more predisposed to
contextual, and cultural influence.                                                 adopt technologies and to accept the changes brought by their adoption.
    Starting from the commonalities and the discrepancies in the senti                 The second sub-dimension refers to the appropriateness of gover
ment of citizens and, consequently, in their compliant and non-                     nance and technology and human capital, as one of the major contrib
compliant behaviours toward technology, four dimensions that can                    utors to citizens’ participation and smart city development. Different
foster the development of the multi-level process of technology anxiety             governance models for the distribution of technological power and
can be identified: 1) utilitarian; 2) psychological; 3) social; 4) cultural.        different kinds of support to the access and use of technology can enable
As Table 7 shows, the four dimensions are obtained from the indicators              a different degree of technology acceptance in citizens’ perception. In
of anxiety derived from literature, confirmed and enriched through the              this sense, Helsinki smart city is one of the European best practices in
results, and reframed and re-elaborated to identify the key determinants            developing a bottom-up approach (Anttiroiko, 2016) based on the res
of technology anxiety (See Table 7).                                                olution of urban problems through triple helix collaboration
    The identification of four interdependent dimensions can enable the             (Hämäläinen, 2020). Through a series of smart projects and innovation
categorization of some determinants of technology anxiety. These di                platforms (such as Forum Virium Helsinki), citizens are engaged in the
mensions can be synthesized in a framework that introduces an inte                 co-design of the smart city as the most precious resource and the
grated and holistic understanding of users’ perceptions about                       beneficial owners of the benefits generated within the city. Moreover,
technology in smart cities by conceptualizing the multi-levelled psy               non-profit associations, local businesses, citizens, and students are
chological and social beliefs, cultural habits, and rational factors                involved in the co-creation of new ideas and innovative services (such as
engaged in the complex acceptance of technologies and technological                 healthy neighbourhoods, mobile services tests, waste collection sys
changes. The different determinants of technology anxiety, depicted in              tems) through innovation communities, collaborative urban design,
Fig. 3, are discussed in the following sub-paragraphs.                              joint investments, living labs, open data.
                                                                                        Lastly, the utilitarian dimension can involve the creation of obstacles
                                                                                    or enablers of technology acceptance. In the sample of tweets, people
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O. Troisi et al.                                                                                                      Computers in Human Behavior 126 (2022) 106986
with a high degree of dissatisfaction toward the use of technology for the          the digital era. Fear and uncertainty are other recognized enabling
fulfillment of personal success can develop more probably a negative                factors of technology anxiety. If anxiety is related to the lack of control,
sentiment toward technology. Thus, users with low anxiety perceive                  fear stems from an emotional state of fright that leads users to perceive a
higher facilitating conditions than users with a high level of anxiety.             threat in their lives.
                                                                                        Trust is one of the most effective sensations to reduce uncertainty
                                                                                    and to generate a sense of safety related to the use of technology (Lin,
5.2. Psychological dimension
                                                                                    2011). Users’ and citizens’ trust in technologies and service providers
                                                                                    plays a crucial role in the intention to adopt the technology. Trust has a
    As Fig. 3 shows, the findings of the empirical research reveal that the
                                                                                    key role in reducing perceived risk, enhancing usage behavior, behav
psychological factors that can prevent a full acceptance of new tech
                                                                                    ioural intention (Yoon, 2002), and perceiving the usefulness of tech
nologies are: 1) the lack of self-confidence and the perception of
                                                                                    nology (Ha & Stoel, 2009). In the sample of tweets, citizens do not show
inability to use technologies; 2) fear and uncertainty, which determine
                                                                                    a lack of trust in technology per se but reveal a mistrust in policymakers’
resistance to change; 3) the mistrust in technology, in government’s and
                                                                                    application of smart technologies and in governmental support to use
people’s management of technology; 4) the privacy concerns. Psycho
                                                                                    technology (Hartanto & Siregar, 2021).
logical factors can motivate users to adopt smart-cities services and help
                                                                                        Lastly, researchers identified the security and privacy issues as the
individuals achieve their personal and professional tasks (Macke et al.,
                                                                                    major challenges to adopting and accepting technology (Hancke et al.,
2019). The psychological impact of technology is widely debated in the
                                                                                    2010). From the individual users’ perspective, the use of smart tech
literature. For example, perceived self-efficacy, self-confidence, and
                                                                                    nologies involves a series of concerns about privacy, security, and who
self-esteem are considered threatening factors for developing technol
                                                                                    has access to data collected by governments and companies (Weber,
ogy anxiety (Bandura, 1986) and the decrease of the sense of control
                                                                                    2010) and in smart cities (Van Zoonen, 2016). Privacy is considered as
over daily activities. Therefore, reducing anxiety can increase the sense
                                                                                    one of the most common inhibitors of technology adoption (Venkatesh
of control and make the events more predictable by decreasing the
                                                                                    et al., 2003). It can be defined as the individual believes that make users
feeling of risk. One of the effective strategies to reduce citizens’
                                                                                    sceptic about releasing their personal information to others (Xu &
perception of the inability to use technology is to increase digital skills
                                                                                    Gupta, 2009).
and culture. For this reason, the development of digital competencies
(for children, practitioners, urban managers, and citizens as a whole) has
been settled as one of the priorities of the European Digital Agenda                5.3. Social dimension
2020. Digital citizenship, as the exertion of active engagement in the
development of cities and communities, has been promoted over the last                  The social determinants of technology anxiety (the social features
years in international smart cities to address the lack of digital skills in        associated more frequently with negative sentiment toward technology
students, citizens, and public administration workers. For instance, UK             in the tweet analysis) are: 1) social inclusion and citizens’ engagement in
Government is encouraging the implementation of digital citizenship as              technology use and management; 2) sense of belonging to a community;
a mandatory subject in schools. Similarly, Common sense, a British                  3) adoption of a collaborative mindset based on the trust in data sharing
non-profit organization, is devoted to providing services for the                   and people’s mutual support.
improvement of kids’ and families’ education by offering them trust                    Technology anxiety in the tweets analyzed is associated with the
worthy information and the right competencies and attitude to thrive in             development of social exclusion, which can stem from the lack of skills
                                                                               12
O. Troisi et al.                                                                                                      Computers in Human Behavior 126 (2022) 106986
to use smart technology, the inability of the government to involve                 cities growth and innovation has been revealed. A data-driven culture is
citizens in the use of technologies by removing the obstacles to access             defined in the literature (McAfee & Brynjolffson 2012) as an approach to
infrastructure. These findings reveal the need to understand the smart              decision-making based on the relevance of data (and of the insights
city as a social and political phenomenon (Visvizi & Lytras, 2018) and as           extracted from it) as a strategic asset to undertake more effective de
a leading actor to build an inclusive society and boost participation. The          cisions. Extant research shows that the enhancement of digital literacy
digital divide and the gap in the technological skills of managers and              (Axelsson et al., 2010; Wiig, 2016) can enable citizens’ engagement in
citizens can be addressed through the engagement of stakeholders and a              cities decision-making by implementing a series of digital strategies and
diffused decision-making (Nurmandi et al., 2017).                                   smart projects that can create an ecosystem of citizen-centric services.
    The sense of belonging to the community revealed in the tweets                  For instance, the activity “Smart Polis2020”, launched by the Puglia
highlights the weight of social influence on technology anxiety. As                 Region in 2019, aims at creating a new version of smart cities that in
confirmed in the literature, users with a high level of technology anxiety          volves citizens in the design and implementation of policies. Smart polis
tend to be more influenced by the opinion of other people and by society            can be intended as a physical and geographical place built on a network
(Yang & Forney, 2013). Extant research shows that a high level of                   of new technologies, but also as a relational space “delimited” by cul
technology anxiety is related to a lack of confidence; hence, users with a          tural, social, political, and economic connections which, if exploited
high level of anxiety rely more on family’s and friend’s beliefs and                appropriately, can permit users to co-create innovative services and
follow referent group norms to use technology (Kulvivat et al., 2009).              satisfy individual and community’s needs.
    The degree of trust toward the community and enhancing the sense                    The general familiarity and unfamiliarity of citizens with technology
of belonging can be strengthened through social initiatives such as civic           and the potential adoption of a digital culture stem from the different
crowdfunding. For instance, in Milan, new spaces for collaboration and              management of cities realized in the different national contexts, in
co-design have been created to reduce the gap between civil society and             which government can adopt a top-down or bottom-up diffusion of
decision-making. The project started in 2020, involved non-profit or               technological tools and can prevent the spreading of digital skills with a
ganizations, citizens, and third sector organizations (social enterprises,          low degree of support to the use of technology. The national culture and
associations, foundations, etc.) that proposed over one hundred projects.           the political context can influence citizens’ attitudes and behaviours
As a result, the municipality has selected the best twenty bottom-up                toward technology and can prevent the acceptance of technological
projects to realize a series of smart activities for urban revitalization           changes (Harris & Davison, 1999). Extant research shows that technol
and technological accessibility by engaging users in the decision-making            ogy anxiety does not depend only on an individual’s unfamiliarity with
of the projects.                                                                    technology but also on situational and context-dependent factors that
    In all the cities included in the sample, the most common positive              enrich users’ experiences and perceptions of technology use.
sentiment toward the use of technology is trust in technological infra                 As the findings of the tweet analysis reveal, government support and
structure and data sharing, intended as useful means to increase col               diffused decision-making can be associated with citizens’ positive per
lective well-being and mutual support and to control the negative                   ceptions of technology. This result is confirmed by Ramanathan et al.
impact of the emergency by avoiding panic. The sharing and the                      (2014), who hypothesize that a higher level of government support can
collection of big data in smart cities are viewed in the sample of tweets as        help the strengthening of usability and adoption. Different kinds of
a new method to enhance growth and address social issues. Data sharing              support are identified in the literature: financial, project, training, and
can ensure the real-time collection of epidemiological data and can                 regulatory approval (Lin & Ho, 2009). Other scholars analyze the rele
strengthen risk-assessment, decision-making processes, and the design               vance of citizens’ engagement in the decision-making of cities and in the
of public policies (Allam & Jones, 2020). Moreover, the adoption of a               community’s life as an enabler of technology acceptance in city space
collaborative mindset based on data can be fostered through the con                that must also be considered (Nurmandi et al., 2017). Citizen partici
stant sharing of information, technical experiences, and knowledge be              pation and engagement are crucial drivers of citizens’ successful
tween experts and civil society to involve citizens in the active use of            deployment of ICT (Olphert & Damodaran, 2007).
technology and the proposition of innovative policies for the territory.
Open data projects and hackathons seem to be useful practices to raise              6. Theoretical and managerial implications
citizens’ involvement in a better and more acknowledged use of tech
nology and the co-development of innovative solutions. For instance, the                The key theoretical contribution of the study is the building of a
open data hackathon at the municipality of Livorno held in 2018 aimed               framework that detects the main psychological, rational, social, and
at increasing citizens’ digital culture and simplifying the access and use          cultural determinants that can foster or prevent the acceptance of the
of data (geographic, geo-referenced, or geo-referenced data) to make                changes forced by the pandemic, the adhesion to digitalization, and the
every actor understand how to extract relevant content from data. Then,             transactional distance processes launched in the public sectors.
after the diffusion of technological capabilities, the data analyzed was                The recognition of the strategic drivers for optimal exploitation of
used to create cultural or environmental activities in the city or the              technologies in managing health emergencies can enrich policymakers’
territory by supporting mart actions or projects (e.g., the                         and public managers’ understanding of the assessment, forecasting, and
recovery-revitalization of underused or degraded areas).                            management of crises and emerging events. The main managerial
                                                                                    contribution of the study is the proposal of a tool to improve the
5.4. Cultural dimension                                                             decision-making process by detecting the criticalities in citizens’ adop
                                                                                    tion of technology through a classification of the main factors that
    The cultural determinants (obstacles or enablers) of technology                 hinder or enable efficient use of technologies and redefine the daily lives
anxiety identified in tweet analysis are: 1) digital culture in the com            of individuals and human-machine interactions. Some of the critical
munity/city; 2) familiarity with technology in the cultural context; 3)             factors identified, such as the lack of self-confidence in digital skills or
public management of technology.                                                    the perceived lack of governmental support in the use of technology, can
    Developing a cohesive culture is considered in the literature as a              help managers discover the strategic levers that can be employed to
critical lever for adequate exploitation of technologies and data analysis          align with the needs and expectations of end-users.
opportunities in companies, organizations, and cities. It has been                      The results of the empirical research reveal that individuals with a
demonstrated that the primary cause of failure in technology imple                 high level of technology anxiety are less disposed to make use of it
mentation is the absence of a totalizing digital culture rather than the            (Meuter et al., 2003). Thus, exploring and detecting the degree of anx
structural characteristics of technology (LaValle et al., 2011; Ross et al.,        iety toward technology plays a vital role in successfully adopting smart
2013). In the sample of tweets, a positive attitude to the use of data for          services.
                                                                               13
O. Troisi et al.                                                                                                             Computers in Human Behavior 126 (2022) 106986
    Moreover, shedding light on the most common topics shared on so                  2019) and smart villages in which, according to extant research (Tran
cial media platforms related to Covid-19 and the management of public                 et al., 2017; Yu et al., 2017), there is the need to reveal some strategies to
health emergencies can provide policymakers with relevant suggestions                 support underprivileged people or individuals that do not have the right
to challenge the negative implications of a pandemic, assess the needs of             skills to use technology. By clarifying the means to reduce technology
stakeholders, and address them appropriately (Abd-Alrazaq et al.,                     anxiety, the study can suggest how to enhance citizens’ perceived use
2020). Anxiety plays a key role in shaping behavioural responses to the               fulness of technology to challenge pandemics and foster the restarting of
public health emergency; hence, it is critical that decision-makers                   the economy and social activities. Policy-makers should highlight the
recognize the multiple individual psychological responses to the cur                 potential benefits of technology, such as improved efficiency and per
rent crisis (Wahbeh et al., 2020).                                                    formance of healthcare, mobility, and public services in general. In the
    The classification of the different emotional shades of public senti             EU, as discussed above, several attempts are made to coordinate the
ment/technology anxiety can foster smart cities management. The rapid                 policies on smart cities through a series of initiatives on sustainability
spread of Coronavirus and Covid-19 infections created a strong need for               and digital culture (Agenda 2020; SDGs, etc.); however, the power of
discovering efficient analytics methods for understanding the flow of                 decision remains at the city level, and this can prevent a full harmoni
information and the development of mass sentiment in pandemic sce                    zation of the strategies across the different nations. The discussion of
narios. While numerous initiatives analyze healthcare, economic, and                  some international cities that can be considered best practices in
network data, there has been relatively little emphasis on analyzing the              implementing smart projects advances the first step for applying the
aggregate personal level and social media communications.                             framework to other urban contexts by confirming the generalizability of
    Sentiment analysis using social media data will thus provide valuable             the four dimensions. In this way, it can be noticed that citizens’ inclusion
insights on attitudes, perceptions, and behaviors for critical decision-              and digital literacy are relevant issues that do not apply only to urban
making for business and political leaders and societal representatives.               contexts and should be addressed to solve societal, economic, techno
As a global pandemic, Covid-19 is adversely affecting people and                      logical, and political problems worldwide. Thus, a new mindset for ed
countries. Besides necessary healthcare and medical treatments, it is                 ucation that goes beyond the urban context is spreading to pursue the
critical to protect people and societies from psychological shocks (e.g.,             objectives of technological access and digital literacy for children, stu
distress, anxiety, fear, mental illness) (Hung et al., 2020). In this context,        dents, teachers, policy-makers, practitioners, and managers to build a
automated machine learning-driven sentiment analysis could help                       shared digital world (Johnson et al., 2021). The categorization of the
health professionals, policymakers, and state and federal governments                 main determinants of the technology anxiety developed after the advent
to understand and identify rapidly changing psychological risks in the                of the pandemic can be intended as a starting point for further qualita
population. Identifying public sentiment can detect the strategies that               tive and quantitative research to explore the drivers of the change in
can reduce people’s uncertainty and detect the factors that can prevent               citizen’s sentiment before and after the spread of Covid-19. First, a
engagement and compromise the diffused decision-making in the digital                 mixed-method approach can enrich and extend the framework proposed
ecosystems (Samuel et al., 2020).                                                     in the study through observations and the administration of
    In the era of digitalization, the exploration of online activities is one         semi-structured interviews to a sample of citizens to identify a most
of the most useful means to understand the motivation of real-life ac                detailed classification of the key indicators of technology anxiety. Then,
tivities and behaviours. Consequently, to detect a possible response to               by transforming the indicators into items, a measurement scale of
public health crisis, the analysis of users’ opinion on social media can              technology anxiety can be tested and validated through quantitative
provide policymakers with relevant insights on the people’s reactions to              analysis based on regression and structural equation modelling. A lim
the state of emergency (Ordun et al., 2020). In addition, it can offer an             itation of the study can be found in the discrepancy between online
opportunity to communicate directly with public opinion. Monitoring                   behaviour and offline behaviour and the difficulty in exploring psy
users’ activities on social media can permit organizations, public in                chological characteristics through social media analysis. However, it is
stitutions, and companies to be more proactive, challenge the spread of               acknowledged that users currently perceive their online profiles as an
fake news, and limit the propagation of the negative psychological ef                extension of the self rather than a separate entity, revealing their real
fects of pandemics (Chakraborty et al., 2020).                                        psychological features. Moreover, the technique employed (and actual
                                                                                      data mining and machine learning techniques) can ensure a great level
7. Conclusions                                                                        of accuracy to predict characteristics based on online data (Gouda &
                                                                                      Hasan, 2019).
    The impact of Covid-19 on people’s lives, organizational practices,
urban policymaking, and decision-making entails the need to capture                   Credit authors statement
how individuals react to public health emergencies (and to the man
agement of this emergency) and reveal their concerns. For this reason,                   Orlando Troisi; Conceptualization, Methodology, Formal analysis,
this paper aims at investigating citizens’ sentiment and concerns about               Investigation, Resources, Data curation, Writing – original draft, Writing
the Coronavirus pandemic and at identifying the sources of these con                 – review & editing, Visualization, Supervision, Giuseppe Fenza;
cerns by exploring tweet’s posts to discover people’s reactions to social             Conceptualization, Methodology, Formal analysis, Investigation, Re
issues.                                                                               sources, Data curation, Writing – original draft, Writing – review &
    The framework proposed helps enrich the debate on the de                         editing, Visualization, Supervision, Mara Grimaldi: Conceptualization,
terminants of technology anxiety and identifies the different criticalities           Methodology, Formal analysis, Investigation, Resources, Data curation,
that influence citizens’ behavior and attitude concerning tools and in               Writing – original draft, Writing – review & editing, Visualization, Su
struments used to digitize the relationships between individuals and                  pervision, Francesca Loia: Conceptualization, Methodology, Formal
organizations.                                                                        analysis, Investigation, Resources, Data curation, Writing – original
    The classification of some cultural, social, and psychological drivers            draft, Writing – review & editing, Visualization, Supervision.
can help urban policy-makers in the identification of the most proper
strategies and practices to involve citizens in public decisions (Abbas               References
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