Section 2
DESCRIPTION OF THE BUSINESS
Company Overview
The Irresistible Goyummy Ice Candy was launched on Wednesday, October
23, 2024, and managed by seven students to provide tasty and budget-friendly treats that
offer a refreshing chill, especially during hot weather. Goyummy Ice Candy is available for
purchase in Room 104 of the Senior High Building at Kapalong National High School. It can
also be ordered online through their Facebook page @GoyummyIceCandy, or you can
easily contact them at 09855397834 for inquiries or to place an order.
Thanks to its delicious flavorful coating and creamy milk filling, Goyummy Ice Candy is
guaranteed to satisfy the cravings of every student and teacher. Each bite is a delightful
experience, offering a perfect blend of refreshing and indulging flavors. Whether taking a
break from classes or enjoying a treat after school, Goyummy Ice Candy is the ideal choice
for anyone looking to enjoy a moment of sweetness. With its affordable price and
convenient availability, it’s a must-try for everyone in the school community.
When making Goyummy Ice Candy, the production team prioritizes proper processes and
cleanliness to avoid any potential issues. They are committed to ensuring that every ice
candy is not only delicious but also safe for everyone to enjoy.
Goyummy Ice Candy is open to receiving feedback and suggestions that can help improve
the product. Any input is appreciated and will contribute to enhancing the quality and variety
of the ice candy. Feedback on taste, texture, or other aspects is valuable in guiding the
development of better flavors and offerings. This collaboration will help make Goyummy Ice
Candy even more enjoyable for everyone.
Nature of the Business
Our business, GoYummy Ice Candy, offers a unique and refreshing treat
called "Goya" under the brand name GoYummy Ice Candy. This ice candy is not only
delicious but is designed to provide a delightful experience, especially appealing to the
younger demographic and anyone seeking a cooling snack. This ice candy comes with a
rich natural chocolaty flavor and a creamy texture that makes GoYummy a better option to
the typical frozen confectionery products. The business target is to offer delights to
customers who seek a sugary, sinfully delicious and cool treat that has the fun of an ice
candy blended with chocolate.
Key Characteristics of the Study
GoYummy Ice Candy is a start up venture company which is specialized in one particular
type of product only that is our specially made “Goya” flavored ice candy. With only little
capital to begin with, the operation laid out all the potentials to focus on underserved
opportunities in the school and community social niches that had uninspiring and uncreative
frozen mainstream products. Coated through the prism of price attractiveness and quality,
GoYummy Ice Candy is targeted at students and young people.
Based on such a client analysis, we concluded that a new chocolate favoring ice candy
would be very successful because there is always a need for tasty frozen confectionery
products. Due to high demand, production management has exerted a creative and efficient
way in creating this special ice candy with the quality and standard taste that relate to the
product. When our group discussed customer demographics we also concluded that with
the use of GoYummy Ice Candy especially with a Goya flavor, the product would be
appreciated in the market.
