Table of contents

I. Cover Page I

II. Table of Contents II

III. Executive Summary 1

IV. Business Description 2

V. Market and Industry Analysis 4

VI. Sales and Marketing 6

VII. Production and Technical Plan 10

VIII. Management Plan 13

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III. EXECUTIVE SUMMARY

Fruit Ice Candy" presents a delightful frozen treat exclusively specially designed for the
school market. Our product is crafted using real fruit juice, offering a healthier and more
refreshing alternative to traditional candies and ice creams. Our mission is to establish "Fruit Ice
Candy" as the top choice among students, providing them with a delicious and nutritious
snacking option.

To accomplish this, we have developed a comprehensive marketing strategy that focuses

on capturing the attention of the school market and driving actual sales. By leveraging targeted
promotional activities, such as offering competitive pricing and attractive deals, we will entice
students to choose "Fruit Ice Candy" as their go-to frozen treat. Additionally, we will establish
partnerships with schools and participate in relevant events to enhance brand visibility and create
direct selling opportunities.

With our mobile cart business model, we can efficiently cater to school events, fairs, and
other public gatherings, ensuring convenient access to our product. Our team is dedicated to
delivering exceptional customer service and maintaining the highest standards of quality,
guaranteeing that every bite of "Fruit Ice Candy" is a delightful and satisfying experience for
students.
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IV. BUSINESS DESCRIPTION

A. Overview of the business.

Fruit Ice Candy is a company that produces and sells frozen treats made from real fruit
juice. Our product is a healthier alternative to traditional candy and ice cream options, making it
a great choice for health conscious consumers who want to indulge in a refreshing and delicious
treat.

B. Vision/Mission/Goals/Objectives (VMGO) statement:

Our vision is to become the go-to brand for healthy frozen treats in the school market.
Our mission is to provide consumers with high-quality, great-tasting products that are made from
natural ingredients and promote a healthy lifestyle. Our goals and objectives are to establish a
strong presence in the school market, increase brand awareness, and build a loyal customer base.

C. Business Description:

1. Type of Business:

Fruit Ice Candy is a food manufacturing and retail business that specializes in the
production and sale of frozen treats made from real fruit juice.

2. Name:

Our company name is FREEZE FRESH ICE CANDY.

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3. Location:

We are currently located in Salay National High School, Salay Misamis Oriental, but
plan to expand to other areas in the future.

4. Product Description:

Our Fruit Ice Candy is a frozen treat that is made from real fruit juice and is available in a
variety of unique and refreshing flavors. Our product is low in calories, fat, and sugar, making it
a healthier alternative to traditional candy and ice cream options. We use only high-quality,
natural ingredients to create our frozen treats; ensuring that each bite is packed with flavor and
nutrition.

To promote our product, we plan to offer free samples to students during lunch periods,
as well as utilize social media channels to showcase our unique flavors and healthy ingredients.
We will also offer promotional pricing to encourage repeat purchases and build customer loyalty.
Overall, we believe that our high-quality product and strategic marketing efforts will enable us to

Achieve our goal of establishing Fruit Ice Candy as a popular and trusted brand in the school.
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V. MARKET AND INDUSTRY ANALYSIS

A. Costumer Profile

1. Segment Description

The kind of market we operate in is characterized by the volatility of its general

environment, the dynamism of its competitors and most of all the varying and the inconsistency
of needs and buying preferences of the consumers market, which are important consideration
guiding their day to day lives. Keeping this in mind, we conducted a marketing study, which
starts with identifying the differences that exists within a market, deciding which segments will
be selected and developing specific marketing mixes so as to influence intended customers, and
overall perception of our brand. In this time, ice candy is very important to lessen the heat that
we feel.

Age:

This is the most important component of demographic segmentation. Over the years, ice
candy were considered to as being more of a recreational product, but standing on this new
century, the effect of globalization has placed ice candy as more of a regularity in our lives. We
have decided that the junior high school students and the teachers are our target market.
Teenagers prefer more daring and wider range of tastes.

Income :

The majority of students rely on their daily allowance, which is often around more or less
50.00 pesos, and our fruit ice candy is a cost-effective choice that they may consume every day.

B. Market size/ Trends

 The market size for ice candy in the school campus setting is significant, with a large
portion of students consuming it regularly to cool down from the hot and humid climate . The

target segment of junior high school students and teachers within the school campus represents q
significant potential customers base for the fruit ice candy product.

C. Competition

In the market and industry analysis for our fruit ice candy product, we have identified two
main competitors in the school canteen: buko juice and fruit halo halo. However, we possess
certain advantages that differentiate us from them.

One of our key advantages is our ability to distribute our product throughout the entire
campus. This gives us a wider reach and enables us to target a larger customer base compared to
our competitors. By making our fruit ice candy readily available in multiple locations within the
school, we increase convenience for students, making it easier for them to access and purchase
our product.

Additionally, our product sells well among the student population. Understanding the
preferences and tastes of our target market allows us to create a product that resonates with them.
By offering flavors and ingredients that appeal to students, we can establish a strong customer
base and generate consistent sales.

Furthermore, we benefit from the potential of word-of-mouth selling. While our

competitors may face limitations in directly selling to students, we can leverage personal
recommendations and positive testimonials. Satisfied customers can spread the word about our
fruit ice candy, creating a buzz and generating interest among their peers. This form of organic
promotion can help us build a strong brand presence within the school.

Overall, our ability to distribute our product across the entire campus, its popularity
among students, and the potential for word-of-mouth selling provide us with a competitive edge
over our competitors in the school canteen market. By effectively utilizing these advantages, we
can solidify our position and capture a significant share of the market for fruit-based frozen treats

D. Estimated Sales

Our estimated sales is 600 pesos , and we only have four day’s to sell our product. To
meet our sales target, we need to sell 30 pieces of ice candy everyday for the next four days .
Each day, we estimate that we can make 150 pesos in sales. If we reach our target, our total
sales for the four-day period would be 600 pesos.

To ensure that we reach our sales target, we are considering implementing Market
strategies such as promoting our product on social media, bundle deals and reaching out to
potential customers in our local community. With determination and then effective marketing
tactics, we are confident that we can achieve our sales goal in the given time frame.

VI. SALES AND MARKETING PLAN

A. Strategy

Age is not a barrier to entrepreneurship, and there are many examples of successful
entrepreneurs who started their businesses while still in high school or college. Here are some
steps we made as a grade 12 student upon opening our business.

1.Prepare our business for sale. Before we start marketing our fruit ice candy business,
we need to make sure that it’s ready for sale. This includes updating our financial records,
creating a detailed list of needed materials, and making any necessary repairs or upgrades to our
equipment or tools.

2.Determine our target buyers: We will identify the types of buyers who would be
interested in purchasing our fruit ice candy business. We will conduct a quick survey for us to
know their wants and desire taste.
 3.Develop our unique selling proposition. We will determine the key selling points of
our fruit ice candy business that will make it stand out from the competition. This could include
our

unique flavours, high-quality ingredients, or a loyal customer base and to assure the buyers that
we are approachable and friendly.

4.Create marketing materials. We will develop marketing materials that highlight our
unique selling proposition and the benefits of owning our fruit ice candy business. This could
include a logo, a Facebook page, and a sales pitch that showcases our business’s background,
customer base, and potential for growth.

5.Advertise our business for sale: We will advertise our fruit ice candy business for sale
through online marketplaces, we will publicize our business, encourage our friends, influence
other students using our sales talk. Like “pampa cool sa mainit na ulo” or “pabugnaw sa init nga
panahon” or maka fresh nga ice candy, mo gwapa/gwapo samot ang mopalit” We can also use
our social media and other digital marketing channels to reach potential buyers.

6. Host open tours around Salay National High School: We will schedule tours of our
business specifically in Junior high area to give potential buyers an opportunity to see our
products and taste our products.

By following these steps, we can develop a comprehensive marketing strategy to sell our
fruit ice candy business and find the right buyer who will appreciate the value that we have
created.

B. Method of Sales

In creating a method of sales, it’s important to first identify your target market and
understand what drives their purchasing decisions. Once you have a clear understanding of your
target market, you can then develop a sales pitch that highlights the unique features and benefits
of your product or service. From there, you can explore different sales channels and tactics to
reach your target market and drive sales. Whether you’re selling in person or online, the key is to
create a positive customer experience and build a loyal customer base. The following are our
method of selling our fruit ice candy.

1. Identify your target market

Before we start selling our fruit ice candy, it is important for us to identify our target
market. This could include teenagers, or adults who are looking for a refreshing treat on a hot
day.

2. Create a sales pitch:

We will develop a sales pitch a persuasive message designed to convince potential

customers to buy our product that highlights the unique features and benefits of our fruit ice
candy. This could include the wide range of flavours we offer, the use of high-quality
ingredients, or the fact that our fruit ice candy is made fresh daily.

3. Use eye-catching signage:

We will use colorful and eye-catching signage to attract our customers. Making sure our
signage includes our business name, logo, and a list of the Flavors we offer.

4. Offer specials and promotions:

We will offer specials and promotions such as buy one, get one free or a discount for
repeat/ loyal customer. This can help encourage customers to purchase more and increase your
sales. Or we can offer some special gifts for the first 5-10 customer that bought our fruit ice
candy.

5. Leverage social media:

We will use our social media platforms such as Facebook and Instagram to promote our
fruit ice candy business and reach a wider students. We can use these platforms to post pictures
of our fruit ice candy, share customer reviews, and announce new flavors or promotions if we are
lucky enough.
 We will make sure to follow these method of sales, so we can successfully sell our fruit
ice candy and build a loyal customer base. Reminder not just for us but for everyone that we
need to to focus on creating a positive customer experience, offering high-quality products, and
leveraging marketing techniques to create buzz and generate sales.

C. Advertising and Promotion

The perfect treat for any occasion! Made with real fruit juice and no added preservatives,
this frozen snack is both delicious and refreshing. Whether you’re looking for a quick pick-me-
up on a hot summer day or a tasty dessert to serve you . Our Fruit Ice Candy is sure to satisfy.
Our variety of flavors including coconut, mango, and banana are bound to please every palate.
Plus, with our convenient packaging, you can easily take Fruit Ice Candy with you wherever you
go.

The perfect treat for those who crave something sweet and refreshing! Our product is
made with only the freshest and juiciest fruit flavors, providing an authentic taste that is sure to
satisfy. Each bite of our ice candy is a burst of flavor that will leave you feeling refreshed and
energized, making it the perfect snack to enjoy on a hot summer day. And with no added
preservatives, you can rest assured that our product is not only delicious but also healthy

Our convenient packaging makes it easy to take on the go, so you can enjoy the sweet
taste of Fruit Ice Candy no matter where you are. Whether you’re at the beach, at home, or at the
school , our product is the perfect snack to cool you down and satisfy your sweet tooth. So why
settle for ordinary snacks when you can indulge in the sweet and refreshing taste of Fruit Ice
Candy? Try it today and experience the ultimate frozen fruit sensation!
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D. Slogan/Tagline
VII. PRODUCTION AND TECHNICAL PLAN

A. Production Schedule
1. Gather and purchase ingredients on May 12.
Make a list of required ingredients such as fresh fruit, sugar, milk and nata de
coco. Purchase the necessary quantities of these ingredients from local
supplies
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2. Prepare the buko , mango and nata de coco and will be process on May 13.
3. Wash and peel the buko (young coconut) and mango.
Cut the buko and mango into small ,bite sized pieces. Mix the mango and
buko separately with nata de coco. Mix ingredients with sugar and milk. This
will be process on May 13
4. Add the amount of sugar to the fruit mixture to achieve the desired Sweetness.
Pour the milk into the mixture and stir well combine all the ingredients.
Freeze the ice candy in the freezer on May 13-14.
5. Put the ice candy into the ice bucket so it will be ready to sell May 15.

B. Production Process
1. Gather and purchase ingredients. Purchase the required amount of fresh fruit
sugar and milk from local suppliers.
2. Prepare the fruits , peel off the mango using a knife . Chop the fruits into
small pieces suitable for the ice candy.
3. Prepare the buko and mix with nata de coco and milk in a mixing bowl,
combine the chopped buko, mango and nata de coco. Add desired amount of
milk to the mixture.
4. Wrap the ice candy , leaving some space at the top to allow the customer to
hold the ice candy.
 5. Place the ice candy in the freezer and let them freeze for 1 whole day until the
ice candy become solid. Once the ice Candies are frozen, remove them from
the freezer.
6. Arrange the ice candies in an ice bucket or any suitable container for storage
and display. The ice candies are now ready to be sold.

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C.Sources of Materials

Fruits make up the majority of our goods. We connect sellers who are associated to one
of our teammates so that it is easy for us to purchase from them. These seller’s provide coconuts
for sale at a low cost , and we purchased them. We can easily locate other products in the public
market like condensed milk and other materials, saving our time and effort in the process.

D. Production Cost

Our production cost is 500 pesos. In order to cover this cost, each member of our
company will need to contribute 50 pesos each. This contribution is necessary to ensure that our
company can continue to produce the goods or services that our customers rely on. By working
together and sharing the cost, we can ensure that our company remains financially stable and
able to meet the needs of our customers. We appreciate everyone’s cooperation and support in
this effort.
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VIII. MANAGEMENT PLAN

A. Organizational Chart & B. Roles and Responsibilities

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The company's organizational structure is a hierarchical system, which means that each
member of the collective has specific responsibilities that perform following directives from a
higher authority. A hierarchical system defines the chain of command and span of control of its
employees and each member's different role in keeping the company going. It is a direct chain of
instructions from the top of the organization's company to the bottom. Critical decisions coming
from the senior management or higher authority and have been transmitted through subsidiary
levels of management. When it comes to this administrative framework, there is a clear line of
the jurisdiction, making sure that orders are thought thoroughly and critically before passing
down, clear lines of communication which are direct orders are absolute and must follow from
authority and vivid results. A hierarchical structure operates very well when it comes to
organizations and business, and this will determine how a firm works on the surrounding
institute and the employee’s workspace.

Advantages of this are:

• clean lines of authority and reporting in business

• clearer understanding of employee roles and responsibilities to the company

• accountability for their actions or decisions at different management levels

• clear career paths and development prospects which motivate the employee

JOB DESCRIPTION AND RESPONSIBILITIES

GENERAL MANAGER: Marianne D. Estrada

A general manager is expected to improve efficiency and increase profits while managing
the overall operations of a company or division. General manager duties include managing staff,
overseeing the budget, employing marketing strategies, and many other facets of the business.
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Responsibilities:

 Overseeing daily business operations.

 Developing and implementing growth strategies.

 Training low-level managers and staff.

 Creating and managing budgets.

 Improving revenue.

 Hiring employees

 Evaluating performance and productivity.

 Analyzing accounting and financial data.

 Researching and identifying growth opportunities.

 Generating reports and giving presentations.

REQUIREMENTS:

 Degree in Business Management or a Master in Business Administration.

 Good knowledge of different business functions.

 Strong leadership qualities.

 Excellent communication skills.

 Highly organized.

 Strong work ethic.

 Good interpersonal skills.

 Meticulous attention to detail.

 Computer literate.
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 Proactive nature.

FINANCIAL MANAGER: Ma. Christina J. Dee

Financial managers create financial reports, direct investments, and create plans and
strategies for the long-term financial benefit of a business or organization. They may work at
hotels, banks, and insurance companies, and work closely with the management team.

Responsibilities:

 Financial Planning

 Investing

 Financing or Raising Money

 Maximizing the value of the Firm

 Coordination and Control

 Dealing with the financial market

 Risks Management

Requirements:

 FP&A, investment banking, business administration, or management consulting experience.

 Bachelor's degree in finance or accounting.

 Strong Excel skills.

 Excellent ability to problem solve along with solid analytical skills, understanding of the
business process, and systems optimization.

 Comfortable interacting with all levels of management in multiple areas.

 Strong knowledge of financial reporting.

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 Ability to review data and make relevant management decisions.

 Strong financial system and business administration understanding.

PRODUCTION MANAGER: John Lloyd G. Gallardo

Production Managers are responsible for planning production schedules and ensuring that
the production process is carried out within budget and on time.

Responsibilities:

 Create a production schedule.

 Train new employees.

 Schedule regular maintenance for equipment.

 Discuss budget expectations with clients.

 Purchase the required materials.

 Ensure that health and safety protocols are adhered to.

Requirements:

 A degree in Business Management would be advantageous.

 Industry-related experience.

Excellent organizational and time management skills.

 Ability to solve problems quickly and efficiently.

 Excellent verbal and written communication skills.

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SALES MANAGER: Mary Rose B. Clavano

Sales managers lead a sales team by providing guidance, training and mentorship, setting
sales quotas and goals, creating sales plans, analyzing data, assigning sales territories and
building their team.

Responsibilities:

 Determines annual unit and gross-profit plans by implementing marketing strategies; and
analyzing trends and results.

 Establishes sales objectives by forecasting and developing annual sales quotas for regions and
territories; and projecting expected sales volume and profit for existing and new products.

 Implements national sales programs by developing field sales action plans.

 Maintains sales volume, product mix, and selling price by keeping current with supply and
demand, changing trends, economic indicators, and competitors.

 Establishes and adjusts selling prices by monitoring costs, competition, and supply and
demand.

 Completes national sales operational requirements by scheduling and assigning employees;

and following up on work results.

 Maintains national sales staff by recruiting, selecting, orienting, and training employees.

 Maintains national sales staff work results by counseling and disciplining employees; and
planning, monitoring, and appraising job results.

 Maintains professional and technical knowledge by attending educational workshops,

reviewing professional publications, establishing personal networks, and participating in
professional societies.
 Contributes to team effort by accomplishing related results as needed.

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Requirements:

 Bachelor’s degree in marketing or business administration

 MBA preferred

 Two to three years of experience as sales manager

 Three to five years of sales experience

 Proven track record of positive sales performance

HR MANAGER: Peniel Faith Acosta

Human resources managers supervise a company or organization's hiring process, from

recruiting, interviewing, and hiring new staff. They help connect executives with employees,
build an employer brand, improve employee engagement, build strategic talent resources plans.

Responsibilities:

 Managing company staff, including coordinating and supporting the recruitment process
Onboarding newcomers to the company

 Determining suitable salaries and remuneration

 Providing the necessary support systems for payroll requirements

 Developing adequate induction and training

 Supporting employee opportunities for professional development

 Managing succession planning of staff

 Assisting with the performance management and review process

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Requirements:

 Proven working experience as HR Manager or other HR Executive

 People oriented and results driven

 Demonstrable experience with Human Resources metrics

 Knowledge of HR systems and databases

 Ability to architect strategy along with leadership skills

 Excellent active listening, negotiation and presentation skills

 Competence to build and effectively manage interpersonal relationships at all levels of the
company

 In-depth knowledge of labor law and HR best practices

 Degree in Human Resources or related field

FINANCIAL GROUP: Hazel Ann Acao

A Finance Manager distributes the financial resources of a company, is responsible for

the budget planning, and supports the executive management team by offering insights and
financial advice that will allow them to make the best business decisions for the company.

Responsibilities:

 Book keeping

 Management of company's cash flow

 budgets and forecasting

 Advising and sourcing longer term financing

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 Financial report and analysis

 Assist managers in making key strategic decisions

Requirements:

 commercial and business awareness

 excellent communication and presentation skills

 an analytical approach to workhigh numeracy and sound technical skills

 problem-solving skills and initiative

 negotiation skills and the ability to influence others

 strong attention to detail and an investigative nature

 the ability to balance the demands of work with study commitments

 good time management skills and the ability to prioritize

PRODUCTION GROUP: Barry Cagas

A Production Leader is in charge of the entire production process for a particular or set of
products. They plan, organize and recommend strategies in ensuring that the product is
developed successfully, in accordance with all specifications. They supervise teams that work in
operations and product development.

Responsibilities:

 Recommending operational changes

 Assessing risks

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 Ensuring safety guidelines are followed

 Resolving production problems

 Conducting performance evaluations

 Training employees

Requirements:

 Problem solving and troubleshooting

 Communication

 Training and motivating team members

 Organization and planning

 Managing projects and teams - leadership or mentoring experience would be a clear.

SALES GROUP: Charlin S. Abao & Joan Mansanarez

Sales Group is the group of sales persons working for various purposes. Sales Group
mainly used to manage work force. Sales group can be assigned to the Sales Office and multiple
Sales Groups can assign to One Sales Office.

Responsibilities:

 Selling products and services using solid arguments to prospective customers

 Performing cost-benefit analyses of existing and potential customers

 Maintaining positive business relationships to ensure future sales

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Requirements:

 BA/BS University degree with a concentration in marketing, promotions, advertising sales, or

business administration preferred

 Three to five years of industry sales experience

 Familiarity with office software and phone systems

 Customer service

 Meeting sales goals

 Closing skills

 Territory management

 Prospecting skills

 Negotiation

 Self-confidence

 Product knowledge

 Presentation skills

HR GROUP: Cherry Mae Jaquilmac

Is a group who is responsible for managing the employee life cycle (i.e., recruiting,
hiring, onboarding, training, and firing employees) and administering employee benefits.

Responsibilities:

 Recruit Candidates
 Hire the right employees

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 Process payroll

 Conduct disciplinary actions

 Update policies

 Maintain employee records

 Conduct benefit analysis

Requirements:

 Bachelor of Science/Bachelor of Arts in Human Resource Management

 Bachelor of Science/Bachelor of Arts in Management with a concentration in HR

 Bachelor of Business Administration (BBA) with a concentration in one of the following:

o Human resources

o Management and leadership

o Industrial relations