PURPOSIVE COMMUNICATION It is not accurate to think communication
is easy just because we talk or interact
Lesson title: Communication Process,
every day. Even though we communicate
Principles, and Ethics
often, the real issue is whether others truly
understand the ideas we convey. Good
communication can disrupt peace, start
"Communication Process, Principles, and revolutions, and change governments.
Ethics" However, to communicate well, it's not
enough to just speak or express ourselves.
We also need to learn how to organize our
Communication is a fundamental process thoughts, manage our feelings, choose the
that involves exchanging verbal and right words to explain ideas, and express
nonverbal messages between individuals. ourselves effectively.
It is a dynamic interaction that does not
have a distinct beginning or end or follow
a predetermined sequence of events. Since communication is a two-way
Communication can be defined as the process, you must know the principles to
intricate exchange of information, be observed to make it effective. The
thoughts, and feelings between principles of communication are
individuals or groups through various foundational concepts that quide effective
channels and mediums. It involves not interaction and exchange of information
only verbal exchanges but also non-verbal between individuals or groups For both
cues such as facial expressions, body oral and written communication, you
language, and tone of voice. should be able to apply the following
communication principles.
The following are examples of
communication situations: 1. Be clear about your purpose. You
A professor (source) delivering a should know by heart your
lecture (message) to his or her objective in communicating.
students (receiver). 2. Be complete with the message you
A coach (source) talking to his or deliver. Make sure that your
her players (receiver) claims are supported by facts and
A parent (source) advising his or essential information.
her child (receiver) over the phone 3. Be concise. You do not need to be
(channel). verbose or were they with your
A video blogger (source) shares statements. Brevity in speech is a
his or her opinion (message) to his must.
or her subscribers (receiver). 4. Be natural with your delivery.
Punctuate important words with
appropriate gestures and
movements. Exude a certain
degree of confidence if you do not individuals exchange of information,
feel confident enough. thoughts, and feelings between
5. Be specific and timely with your individuals or groups through various
feedback. Inputs are most helpful channels and mediums
when provided on time.
Characteristics
The ethics of communication refers to the
It involves two or more persons
moral principles and standards that
conversing about a topic
govern how individuals interact and
exchange information with others. It There is a sender, message, channel,
involves considering the impact of our receiver, and response.
communication on others and adhering to
values such as honesty, integrity, respect,
and faimess Example
A video blogger (source) shares his or her
Ethics of Communication opinion (message) to his or her
subscribers (receiver).
1. Establish an effective value
system that will pave the way for A parent (source) advising his ar her child
the development of your integrity (receiver) over the phone (channel).
as a person;
2. Provide complete and accurate
information, the data should Importance
always be contextualized and Knowing what communication is and how
correct; to communicate effectively is essential for
3. Disclose vital information, building relationships
whether it is needed or not. Never
hide or conceal vital information
necessary for transparency 2. Word/Phrase
COMMUNICATION PRINCIPLES
Check the modified Frayer Model
graphic organizers below
Definition
1. Word/Phrase
foundational concepts that guide effactive
COMMUNICATION interaction and exchange of information
Detween individuals our groups
Definition
process that involves exchanging verbal Characteristics
and nonverbal messages between Be clear about your purpose
Be complete with the message you Provide complete and accurate
deliver information
Be concise Disclose vital information whether it is
needed or not
Be natural with your delivery Be specific
and timely with your feedback
Examples
Examples The agent provided the entire terms of
contract, The student provided the real
You should know by heart your objective
information about exam scores when
in communicating
asked.
Make sure that your claims are supported
by facts and essential information
Importance
Punctuate important words appropriate
gestures and movements Ethical communication is important in
building trust. When we communicate
Inputs are most helpful when provided on
honestly, we are creating a long-standing
time
relationship with others anchored on
confidence and trust.
Importance
Understanding communication principles
is important to equip individuals with
skills and strategies needed to
communicate effectively.
3. Word/Phrase
COMMUNICATION ETHICS
Definition
moral principles and standards that
govern how individuals interact and
exchange information with others
Characteristics
Develop integrity as a person
