KIMAMON NATIONAL HIGH SCHOOL

Kimamon, Sto. Tomas, Davao del Norte

Name:____________________________________Grade&Section:__________
Strand:___________________________________Score:____________________

Quarter 1 Examination in Media and Information Literacy

1. What is communication?
a) Exchange of thoughts and ideas
b) Technological innovation
c) Collection of media platforms
d) A government function
2. Which of the following best defines media?
a) Tools for exchanging information
b) A form of government
c) Process of critical thinking
d) A broadcast company
3. Information is best described as:
a) A collection of random thoughts
b) Process of verifying data
c) Facts provided or learned about something
d) Any kind of opinion
4. How is communication influenced by media and information?
a) It limits information exchange
b) It enhances the speed and reach of communication
c) It makes communication irrelevant
d) It increases misunderstandings
5. Which statement correctly explains media literacy?
a) Ability to read books
b) Ability to access, analyze, evaluate, and create media
c) Ability to perform in front of a camera
d) Knowledge of government laws
6. Which of the following is NOT a form of technology literacy?
a) Using the internet for research
b) Writing a letter using pen and paper
c) Creating a blog
d) Coding a program
7. What is the difference between media literacy and
information literacy?
a) Media literacy focuses on books, while information literacy
focuses on the internet
b) Media literacy is about critical thinking in media, and information
literacy is about evaluating the quality of information
c) There is no difference between the two
d) Information literacy is only about reading newspapers
8. Identify the similarities between media literacy, information
literacy, and technology literacy.
a) All three focus on technological use
 b) All involve understanding, evaluating, and using different forms of
information
c) All are exclusive to media professionals
d) They have no similarities
9. Which of the following illustrates the difference between
media and information literacy?
a) Media literacy focuses on creating content, while information
literacy focuses on the content’s source
b) Media literacy emphasizes communication tools, while
information literacy emphasizes data analysis
c) Media literacy is about social media use, while information
literacy covers television
d) Media literacy is limited to online platforms, while information
literacy is broader
10. Which of the following describes the evolution of media?
a) It has remained unchanged throughout history
b) It evolved from traditional forms like print to digital platforms
c) It was replaced by new communication methods
d) It was solely driven by technological advances in the 21st century
11. What is traditional media?
a) Radio, television, newspapers
b) Social media platforms
c) Instant messaging apps
d) Streaming services
12. How has new media shaped societal values?
a) By completely ignoring cultural norms
b) By accelerating global communication and connection
c) By discouraging innovation
d) By eliminating all forms of traditional communication
13. Which of the following best represents new media?
a) Magazines
b) Radio broadcasts
c) Social networking websites
d) Books
14. What is an example of digital divide?
a) Equal access to the internet in all countries
b) Differences in access to technology and internet across regions
c) A conflict between old and new media
d) Overuse of social media by teenagers
15. Which media type would most likely cover a breaking
news event first?
a) Newspaper
b) Radio
c) Online news website
d) Television
16. What is a key characteristic of broadcast media?
a) It can only be accessed through printed material
b) It is interactive and user-driven
 c) It transmits information through radio and television signals
d) It focuses exclusively on social media platforms
17. How did the evolution of media affect people’s values?
a) It isolated people
b) It connected individuals with global communities, fostering
greater understanding of different cultures
c) It had no impact on values
d) It reinforced old traditions without change
18. What are codes in media?
a) Hidden messages in advertisements
b) Written laws that regulate media companies
c) A system of signs used to communicate meaning
d) Passwords used in digital platforms
19. Which of the following is an example of a media
convention?
a) Using camera angles to create meaning in films
b) Broadcasting a public event on television
c) Posting a picture online
d) Writing a news article
20. Media language refers to:
a) The legal restrictions on media content
b) The specific techniques used to convey meaning in media
products
c) The spoken language used in TV shows
d) Formal language rules in radio shows
21. Which of the following best explains how media
conventions are used?
a) To create familiarity and expectations among audiences
b) To restrict creativity in media production
c) To increase production costs
d) To make communication more difficult
22. Identify a practical situation where understanding
media codes can help interpret content.
a) Recognizing visual symbols in advertisements
b) Decoding legal documents
c) Understanding sports commentary
d) Conducting an interview
23. Which of the following examples shows how media
language can influence audience interpretation?
a) Using dramatic music in a news report to highlight urgency
b) Posting a formal government announcement
c) Broadcasting a weather update
d) Publishing a research paper
24. Media conventions often help:
a) Confuse the audience
b) Guide the audience’s understanding of different genres and
formats
c) Encourage spontaneous creation of content
d) Limit the variety of media formats
25. What does analyzing media language involve?
a) Understanding how camera shots, editing, and sound work
together to create meaning
b) Listening to spoken language
c) Editing text in a document
d) Learning a new programming language
26. In which situation would understanding media codes
and conventions be useful?
a) Writing a personal journal
b) Creating a film or TV show
c) Browsing the internet
d) Texting a friend
27. Which media element could be considered a code?
a) The use of red color to symbolize danger
b) A long conversation
c) A song lyric
d) The size of a website banner
28. What is intellectual property?
a) A form of physical property
b) Rights granted to individuals for their creations
c) Free access to information on the internet
d) A government document
29. Which of the following is an example of copyright
infringement?
a) Purchasing a book from a bookstore
b) Downloading music without permission from the creator
c) Creating original content for a website
d) Sharing a newspaper article with a friend
30. Which guideline helps determine fair use?
a) Using content for educational purposes without commercial gain
b) Copying an entire book and selling it
c) Downloading movies from illegal websites
d) Posting someone else's work as your own
31. Which of the following practices promotes responsible
use of media?
a) Spreading unverified information on social media
b) Giving credit to original creators of content
c) Downloading copyrighted material illegally
d) Ignoring privacy settings on social platforms
32. In what situation should you apply knowledge of fair
use?
a) Sharing an online video for educational purposes
b) Selling copyrighted music on your website
c) Copying an entire book for personal use
d) Uploading a film without permission
33. Which media practice is a violation of intellectual
property rights?
a) Citing an author’s work
b) Sharing a movie file on social media without permission
 c) Taking notes from a lecture
d) Posting a link to an article
34. What is the digital divide?
a) A global online conference
b) The gap between individuals who have access to modern digital
technologies and those who do not
c) A method of promoting technological innovations
d) A new form of social media interaction
35. Which of the following is an example of digital
addiction?
a) Using the internet only for work
b) Spending excessive time on social media and neglecting other
responsibilities
c) Limiting screen time for personal well-being
d) Disconnecting from the internet for a day
36. What is one of the effects of online bullying?
a) Increased self-esteem
b) Mental health issues such as anxiety and depression
c) Improved social skills
d) Better internet usage habits
37. Which of the following would be an effective way to
combat online bullying?
a) Ignoring the problem
b) Raising awareness through social media campaigns
c) Participating in online bullying
d) Posting offensive comments anonymously
38. What is the purpose of a campaign ad?
a) To entertain the audience
b) To promote a cause or message and create awareness
c) To spread misinformation
d) To sell products exclusively
39. Which media platform would be most effective for a
campaign ad on combating bullying?
a) A newspaper
b) A social media site
c) A book
d) A radio broadcast
40. Which of the following best describes a responsible
digital campaign?
a) A campaign that promotes digital safety and ethical use of
information
b) A campaign that spreads unverified rumors online
c) A campaign that encourages hacking
d) A campaign that focuses on entertaining users
Answer Key
Part I: Communication, Media, and Information (Items 1-9)
1. a
2. a
3. c
4. b
5. b
6. b
7. b
8. b
9. a
Part II: Evolution of Media (Items 10-17)
10. b
11. a
12. b
13. c
14. b
15. c
16. c
17. b
Part III: Media Codes, Conventions, and Language (Items 18-27)
18. c
19. a
20. b
21. a
22. a
23. a
24. b
25. a
26. b
27. a
Part IV: Intellectual Property and Responsible Use (Items 28-33)
28. b
29. b
30. a
31. b
 32. a
33. b
Part V: Digital Divide, Bullying, and Campaign Ads (Items 34-40)
34. b
35. b
36. b
37. b
38. b
39. b
40. a