COMPUTER ARTS AND TECHNOLOGICAL COLLEGE-LIGAO CITY, INC.

Washington Street, Binatagan, Ligao city

THIRD PERIODIC TEST

Media And Information Literacy

Directions: Read each carefully. Choose the letter of the correct

answer.
(STRICTLY NO ERASURE).
1. What does MIL stand for in the context of this subject?
a) Media and Internet Literacy
b) Media and Information Literacy
c) Modern Information Learning
d) Multimedia Interactive Learning
2. Which of the following best describes the primary goal of Media and Information Literacy?
a) To increase media consumption
b) To promote critical thinking about media and information
c) To encourage the creation of more media content
d) To limit access to certain types of media
3. Which type of media is characterized by real-time, two-way communication?
a) Print media
b) Broadcast media
c) social media
d) Traditional media
4. In the evolution of media, which came first?
a) Radio
b) Television
c) Newspaper
d) Internet
5. What is the term for media that combines text, audio, still images, animation, video, and interactive
content?
a) Multimedia
b) social media
c) Print media
d) Digital media
6. Which of the following is NOT typically considered a form of mass media?
a) Newspapers
b) Radio
c) Personal letters
d) Television
7. What technological advancement led to the rapid spread of printed materials in the 15th century?
a) The telegraph
b) The printing press
c) The telephone
d) The camera
8. Which type of media is often criticized for potentially creating "echo chambers" of information?
a) Newspapers
b) Radio
c) social media
d) Television
9. What does the term "media convergence" refer to?
a) The merging of different media technologies and platforms
b) The decline of traditional media
c) The rise of citizen journalism
d) The standardization of media contents globally
10. Which of the following is a key skill in Media and Information Literacy?
a) Speed reading
b) Computer programming
 c) Critical analysis of media messages
d) Artistic design
11. What is "fake news"?
a) Satirical news articles
b) Deliberately false or misleading information presented as factual news
c) Celebrity gossip
d) Outdated news stories
12. Which of the following is an example of digital media?
a) A vinyl record
b) A printed magazine
c) A podcast
d) A billboard
13. What term describes the ability of social media users to create and share their own content?
a) Media literacy
b) User-generated content
c) Mass communication
d) Digital divide
14. Which of the following is NOT a typical characteristic of traditional mass media?
a) One-to-many communication
b) Professional content creation
c) Immediate two-way interaction
d) Broad audience reaches
15. What does the term "digital native" refer to?
a) A person born or brought up during the age of digital technology
b) An expert in digital media
c) A person who only consumes digital media
d) The first computer to use digital technology
16. Which of the following best describes the concept of "media ownership concentration"?
a) The public's increased focus on media
b) The control of multiple media outlets by a small number of entities
c) The concentration of media in urban areas
d) The specialization of media for niche audiences
17. What is "citizen journalism"?
a) Journalism practiced only by registered citizens of a country
b) The collection and dissemination of news by members of the public
c) Government-controlled news reporting
d) Professional journalism focused on local issues
18. Which of the following is a potential negative effect of excessive media consumption?
a) Increased vocabulary
b) better understanding of global issues
c) Decreased attention span
d) Improved multitasking skills
19. What does the term "media literacy" encompass?
a) The ability to read and write
b) The skills to access, analyze, evaluate, and create media
c) Proficiency in using social media platforms
d) Knowledge of media history
20. How has the internet changed the landscape of media consumption?
a) It has eliminated the need for traditional media
b) It has made media consumption more passive
c) It has decreased the amount of available information
d) It has made media more interactive and diverse
21. Which of the following best describes information literacy?
a) The ability to read and write
b) The skill to use computers effectively
c) The capacity to identify, locate, evaluate, and use information effectively
d) The knowledge of different types of media
22. What is the primary purpose of media literacy?
 a) To increase media consumption
b) To critically analyze and evaluate media messages
c) To create professional media content
d) To promote a specific media platform
23. Which of the following is NOT considered one of the main types of media?
a) Print media
b) Broadcast media
c) Digital media
d) Telepathic media
24. How has social media changed the landscape of information dissemination?
a) It has slowed down the spread of information
b) It has made information sharing more centralized
c) It has enabled rapid, user-generated content distribution
d) It has eliminated the need for traditional media sources
25. What is the term for false or misleading information deliberately created and spread to deceive
people?
a) Fake news
b) Satire
c) Propaganda
d) Disinformation
26. Which of the following is an example of broadcast media?
a) Newspapers
b) Radio
c) Billboards
d) Magazines
27. How has the evolution of media affected the concept of gatekeeping?
a) It has strengthened traditional gatekeepers
b) It has eliminated the need for gatekeepers
c) It has shifted gatekeeping power to tech companies
d) It has made gatekeeping more democratic and decentralized
28. What is the primary difference between Web 1.0 and Web 2.0?
a) Web 2.0 is faster than Web 1.0
b) Web 2.0 allows for user-generated content and interactivity
c) Web 2.0 requires special software to access
d) Web 2.0 is more secure than Web 1.0
29. Which of the following is a key characteristic of digital media?
a) Limited storage capacity
b) Analog signal transmission
c) Interactivity and user engagement
d) One-way communication flow
30. What impact has the rise of streaming services had on traditional television?
a) It has increased cable TV subscriptions
b) It has led to the complete disappearance of broadcast TV
c) It has forced traditional TV to adapt and offer on-demand content
d) It has had no significant impact on traditional television
31. Which of the following is an example of convergence in media?
a) A newspaper publishing only print editions
b) A radio station broadcasting exclusively on AM frequencies
c) A TV network offering its content through a mobile app
d) A magazine focusing solely on physical distribution
32. What is the "filter bubble" in the context of digital media?
a) A device used to improve image quality
b) A personalized online experience that limits exposure to diverse viewpoints
c) A type of social media platform
d) A technique for removing inappropriate content from websites
33. How has the evolution of media affected journalism?
a) It has eliminated the need for professional journalists
b) It has increased the importance of fact-checking and verification
 c) It has reduced the speed at which news can be reported
d) It has made investigative journalism obsolete

34. Which of the following is a potential negative consequence of media convergence?

a) Increased diversity of media ownership
b) Greater access to information
c) Enhanced user experience
d) Concentration of media power in fewer hands
35. What role does algorithmic curation play in modern media consumption?
a) It ensures everyone sees the same content
b) It personalizes content based on user behavior and preferences
c) It randomly selects content for users
d) It only affects print media distribution
36. How has the evolution of media impacted advertising?
a) It has made advertising less targeted
b) It has eliminated the need for advertising
c) It has enabled more personalized and data-driven advertising
d) It has reduced the effectiveness of advertising
37. What is "citizen journalism" in the context of modern media?
a) Journalism practiced only by naturalized citizens
b) Reporting done by untrained individuals using digital tools
c) A government-sponsored news program
d) Professional journalism focusing on civic issues
38. How has the concept of copyright been challenged by digital media?
a) Digital media has made copyright infringement impossible
b) Copyright laws no longer apply to digital content
c) Digital media has made it easier to copy and distribute content without permission
d) Copyright has become more enforceable in the digital age
39. What is the "long tail" concept in digital media distribution?
a) A type of cable used in broadcasting
b) The practice of releasing content slowly over time
c) The ability to profit from selling small volumes of niche content to many consumers
d) A measure of a website's loading speed
40. How has the evolution of media affected political discourse?
a) It has eliminated political discussions entirely
b) It has centralized political discourse in traditional media outlets
c) It has created echo chambers and increased polarization
d) It has made political discourse less accessible to the general public
41. Which of the following best describes "media convergence"?
A) The merging of different media technologies and platforms
B) The decline of traditional media outlets
C) The separation of media into distinct categories
D) The dominance of one media type over others
42. What is the primary purpose of a press release?
A) To entertain readers with interesting stories
B) To provide in-depth analysis of current events
C) To distribute information quickly to multiple news outlets
D) To criticize competing organizations or products
43. Which of the following is NOT typically considered a form of social media?
A) Instagram
B) Twitter
C) Television news broadcasts
D) LinkedIn
44. What does the term "citizen journalism" refer to?
A) Professional journalists who focus on local news
B) Government-sponsored news programs
C) Ordinary people collecting and reporting news
D) Journalists who exclusively use social media platforms
45. In media studies, what does the term "gatekeeper" refer to?
A) A person who controls access to physical media archives
B) An individual or organization that filters information before it reaches the public
C) A software program that blocks inappropriate content
D) A journalist who specializes in investigative reporting
46. Which of the following is an example of a primary source in journalism?
A) A newspaper article summarizing an event
B) An eyewitness account of an incident
C) A blog post analyzing a news story
D) A textbook chapter on media history
47. What is the main difference between broadsheet and tabloid newspapers?
A) Broadsheets are more expensive than tabloids
B) Tabloids focus exclusively on celebrity news
C) Broadsheets typically have a more serious tone and in-depth reporting
D) Tabloids are published less frequently than broadsheets
48. Which of the following best describes the concept of media literacy?
A) The ability to read and write in multiple languages
B) Proficiency in using various media creation tools
C) The capacity to critically analyze and evaluate media messages
D) Knowledge of media industry history and regulations
49. What is a "podcast"?
A) A live video stream on social media
B) A digital audio file available for download or streaming
C) A type of online discussion forum
D) A collection of news articles on a specific topic
50. In the context of media, what does "UGC" stand for?
A) Universal Gaming Content
B) User-Generated Content
C) Unified Global Communications
D) Unedited Governmental Critique
51. Which of the following is an example of earned media?
A) A paid advertisement in a magazine
B) A company's official website
C) A positive review of a product by an independent blogger
D) A promotional email sent to customers
52. What is the primary function of a news wire service like Associated Press (AP) or Reuters?
A) To provide opinion pieces and editorials
B) To distribute news stories to multiple media outlets
C) To fact-check articles from other news sources
D) To produce investigative documentaries
53. Which of the following is a characteristic of "yellow journalism"?
A) Objective reporting of facts
B) In-depth analysis of complex issues
C) Sensationalism and exaggeration to attract readers
D) Focus on local community news
54. What does the term "media conglomerate" refer to?
A) A small, independent media company
B) A large corporation that owns multiple media outlets across different platforms
C) A government agency that regulates media content
D) A group of journalists working collaboratively
55. Which of the following is an example of a "new media" platform?
A) Radio
B) Television
C) Newspapers
D) Social networking sites
56. What is the main purpose of a style guide in journalism?
A) To suggest creative writing techniques
B) To ensure consistency in writing and formatting across publications
C) To provide photographers with lighting tips
D) To outline ethical guidelines for journalists
57. In media studies, what does the term "agenda-setting" refer to?
A) The process of planning news coverage for the upcoming week
B) The influence media has on what issues the public considers important
C) The arrangement of articles on a newspaper's front page
D) The scheduling of television programs during prime time
58. Which of the following is a characteristic of "native advertising"?
A) It is clearly labeled as paid content
B) It closely resembles the platform's editorial content
C) It is always in video format
D) It is restricted to social media platforms
59. What is the primary difference between traditional media and new media?
A) Traditional media is more widely consumed than new media
B) New media allows for more interactivity and user participation
C) Traditional media is always free, while new media requires payment
D) New media is exclusively text-based, while traditional media includes visuals
60. Which of the following best describes the concept of "filter bubble" in online media consumption?
A) A tool used to remove inappropriate content from websites
B) The tendency for users to only see information that aligns with their existing views
C) A technique for improving video quality on streaming platforms
D) The practice of fact-checking information before sharing it online
Here's the answer key:

1. B) Media and Information Literacy

2. B) To promote critical thinking about media and information

3. C) social media

4. C) Newspaper

5. A) Multimedia

6. C) Personal letters

7. B) The printing press

8. C) social media

9. A) The merging of different media technologies and platforms

10. C) Critical analysis of media messages

11. B) Deliberately false or misleading information presented as factual news

12. C) A podcast

13. B) User-generated content

14. C) Immediate two-way interaction

15. A) A person born or brought up during the age of digital technology

16. B) The control of multiple media outlets by a small number of entities

17. C) Ordinary people collecting and reporting news

18. C) Decreased attention span

19. B) The skills to access, analyze, evaluate, and create media

20. D) It has made media more interactive and diverse

21. C) The capacity to identify, locate, evaluate, and use information effectively

22. B) To critically analyze and evaluate media messages

23. D) Telepathic media

24. C) It has enabled rapid, user-generated content distribution

25. D) Disinformation

26. B) Radio

27. D) It has made gatekeeping more democratic and decentralized

28. B) Web 2.0 allows for user-generated content and interactivity

29. C) Interactivity and user engagement

30. C) It has forced traditional TV to adapt and offer on-demand content

31. C) A TV network offering its content through a mobile app

32. B) A personalized online experience that limits exposure to diverse viewpoints

33. B) It has increased the importance of fact-checking and verification

34. D) Concentration of media power in fewer hands

35. B) It personalizes content based on user behavior and preferences

36. C) It has enabled more personalized and data-driven advertising

37. C) Reporting done by untrained individuals using digital tools

38. C) Digital media has made it easier to copy and distribute content without permission

39. C) The ability to profit from selling small volumes of niche content to many consumers

40. C) It has created echo chambers and increased polarization

41. A) The merging of different media technologies and platforms

42. C) To distribute information quickly to multiple news outlets

43. C) Television news broadcasts

44. C) Ordinary people collecting and reporting news

45. B) An individual or organization that filters information before it reaches the public

46. B) An eyewitness account of an incident

47. C) Broadsheets typically have a more serious tone and in-depth reporting

48. C) The capacity to critically analyze and evaluate media messages

49. B) A digital audio file available for download or streaming

50. B) User-Generated Content

51. C) A positive review of a product by an independent blogger

52. B) To distribute news stories to multiple media outlets

53. C) Sensationalism and exaggeration to attract readers

54. B) A large corporation that owns multiple media outlets across different platforms

55. D) Social networking sites

56. B) To ensure consistency in writing and formatting across publications

57. B) The influence media has on what issues the public considers important

58. B) It closely resembles the platform's editorial content

59. B) New media allows for more interactivity and user participation

60. B) The tendency for users to only see information that aligns with their existing views