GROUP 6: FRANCHISING

MARKETING PLAN

FRANCHISING BUSINESS OF BIG BREW

MEMBERS:

Angeles, Bryan R.
Cañete, Trisha DA.
Lemon, Donna Rose D.
Lunar, George Byron V.
San Mateo, Jessica Colleen DR.

Mr. Paul Monching Santos

September 2024
 I. INTRODUCTION

Big Brew is a popular beverage brand in the Philippines, known for offering a
wide variety of refreshing drinks, from flavorful teas to rich coffees. With a strong
focus on quality ingredients, creative flavors, and excellent customer service, Big
Brew has built loyal customer base across the country. As the brand continues to
expand, they are excited to welcome business-minded individuals to join the Big
Brew family through their franchising program.

As a Big Brew franchise partner, you’ll have the chance to run your own
business with the support of a trusted and established brand. They provide complete
training, guidance, and ongoing support to ensure your success. Whether you’re an
experienced entrepreneur or new to the business world, their franchise program is
designed to make things easier and set you on the right path. Together, we can grow
the Big Brew experience and bring it to more communities across the Philippines.

II. BUSINESS BACKGROUND

Big Brew was founded in 2019 by Filipino businessman Rolando Garcia. After
officially launching operations early that year, the brand began its journey in the
beverage industry. In 2021, Big Brew expanded its reach by opening five additional
locations and transitioned into a franchise operation. They also established social
media accounts to gather customer feedback and increase their online presence.

In 2022, Big Brew gained even more popularity, to its high-quality products
and promotions by influencers like Albert Nicolas, also known as Asian Cutie. During
that year, they introduced the Praf and Fruit Tea series, which became a hit during
the summer. By 2023, Big Brew had grown to 50 branches nationwide, establishing
its reputation as one of the top-selling, budget-friendly milk tea and coffee shops in
the country. As they look forward to 2024, Big Brew plans to expand even further.

Big Brew Philippines started with the goal of offering high-quality, refreshing
drinks that fit the changing tastes of Filipino customers. Since then, it has become a
popular brand. As more people look for quick, quality drinks, Big Brew has made a
strong name for itself in the Philippine beverage market. By staying focused on
quality and trying new ideas, the brand has stayed competitive in a fast-moving
industry. Now, through franchising, Big Brew wants to bring its successful business to
more places, giving a great opportunity to those who want to start their own business.
 III. BUSINESS MODEL

PROFIT FORESIGHT

Product Process Capital Sales Profit

Offered

⮚
Milk Tea 1. Prepare Base
Tea/Water P
Okinawa
(Grande) Add 220 ml of black 19.60 P 39× 200 P 2,082
tea, 3 tablespoons ⮚ Creamer P cups
Okinawa syrup, and = P 7,800
2.10
60 ml milk/creamer
into a shaker. ⮚ Flavor P
2.50
2. Shake
⮚ Fructose P 0.93
Add ice to the
shaker and shake ⮚ Pearl
vigorously for 10– P 1.80
15 seconds. ⮚ Ice
3. Assemble P 1.00
⮚ Cup & Cover
Add 2 scoops of
P 3.30
cooked pearls to a
22 oz cup. ⮚ Straw
Pour the shaken P 0.79
drink over the
pearls. = P 28.59

4.Garnish
(Optional)

Drizzle additional
Okinawa syrup
along the walls of
the cup for a
visually appealing
presentation.

5. Serve
 ⮚
Milktea 1. Prepare the
Tea/Water P
Okinawa Base in a Shaker
(Medio) 14.00 P 29×400 P 2,465.12
Add 170 ml of ⮚ Creamer cups
cooled black tea to P 11,600
P 1.4
a shaker.
⮚ Flavor
Add 2–2.5 P 1.25
tablespoons of
Okinawa syrup or ⮚ Fructose
brown sugar. P 0.6972

Add 45 ml of milk or ⮚ Pearl

creamer. P 0.9
⮚ Ice
2. Add Ice and
Shake P 1.00
⮚ Cup & Cover
Add ice to the
P 2.80
shaker (enough to
fill a 16 oz cup ⮚ Straw
when poured). P 0.79

Seal the shaker = P 22. 8372

and shake
vigorously for 10–
15 seconds to mix
and chill.

3. Assemble the
Drink

Add 1–1.5 scoops

of cooked tapioca
pearls to the bottom
of the Medio cup.

Pour the mixed

Okinawa milk tea
from the shaker into
the cup.

4. Garnish
(Optional)

Drizzle extra
Okinawa syrup
along the inner
walls of the cup for
added flavor and
aesthetic.

5. Serve
 ⮚
Iced Coffee 1. Brew Coffee
Creamer
Mocha
(Grande) Brew 2 shots of P 0.14 P 39× 150 P 2,434.92
espresso or ⮚ Flavor cups
prepare 60 ml of = P 5,850
P 0.25
strong coffee. Let it
cool slightly. ⮚ Fructose P
0.056
2. Mix Mocha Base
⮚ Coffee/Water
In a shaker, P 0.056
combine the coffee,
3 tablespoons of ⮚ CreamPuff
mocha syrup, and P 0.09
200 ml of milk. ⮚ Ice
3. Add Ice and P 0.004
Shake ⮚ Cup
P 3.3
Add enough ice to
fill a 22 oz cup. ⮚ Straw
Shake the mixture P 0.79
vigorously for 10–
15 seconds. = P 22. 7672

4. Assemble

Pour the iced

coffee mocha into
the 22 oz cup filled
with ice.
Add whipped cream
on top if desired.

5. Serve

⮚
Hot Coffee 1. Brew Coffee
Creamer
Mocha
(Medio) Brew 1–1.5 shots of P 0.14 P 39× 100 P 2,090
espresso or ⮚ Flavor cups
prepare 45 ml of = P 3,900
P 0.25
strong coffee.
⮚ Fructose P
2. Mix Mocha Base 0.06
In a mixing cup, ⮚ Hot Coffee
combine the coffee P 0.06
with 2 tablespoons
of mocha syrup and ⮚ CreamPuff
stir until the syrup P 0.09
dissolves. ⮚ Cup
4. Add Milk P 7.50
 Steam 150 ml of = P 8.1
milk and pour it into
the coffee and
mocha mixture. Stir
gently.

4. Assemble

Pour the mixture

into a 16 oz cup.
Top with whipped
cream if desired.

5. Serve

⮚
Praf 1. Prepare Milk and
Crushed Ice
Cream Based Cream
(Grande) P 1.6 P 59× 100 P 3,206.56
Pour 200 ml of ⮚ Water cups
chilled milk and 50 = P 5,900
P 0.6
ml of cream into a
shaker. ⮚ Flavor
P 12.25
2. Add Flavored
Syrup ⮚ Creamer
P 2.8
Add 2–3
tablespoons of ⮚ Fructose
flavored syrup (e.g., P1.3944
vanilla, caramel, or ⮚ Whipped Cream
hazelnut) into the
shaker. P 4.2
⮚ Cup
3. Add Ice and
P 3.30
Shake
⮚ Straw
Add enough ice to P 0.79
fill the shaker.
Shake vigorously = P 26.9344
for 10–15 seconds
to mix the drink and
chill it.

4. Assemble

Pour the iced

cream-based drink
into a 22 oz cup
filled with ice.
Optionally, top with
whipped cream,
and garnish with
 chocolate chips,
cocoa powder, or a
caramel drizzle.

5. Serve

⮚
Praf 1. Prepare Milk and
Crushed Ice
Coffee Based Cream
(Medio) P 1.2 P 49× 150 P 4,024.56
Pour 150 ml of ⮚ Water cups
chilled milk and 40 = P 8,850
P 0.15
ml of cream into a
shaker. ⮚ Flavor
P 10
2. Add Flavored
Syrup ⮚ Creamer
P 2.1
Add 1.5–2
tablespoons of ⮚ Fructose
flavored syrup (e.g., P 0.9296
vanilla, caramel, or ⮚ Whipped Cream
hazelnut) into the
shaker. P 4.2
⮚ Cup
3. Add Ice and
P 2.80
Shake
⮚ Straw
Add enough ice to P 0.79
fill the shaker.
Shake vigorously = P 22.1696
for 10–15 seconds
to mix the drink and
chill it.

4. Assemble

Pour the iced

cream-based drink
into a 16 oz cup
filled with ice.
Optionally, top with
whipped cream,
and garnish with
chocolate chips,
cocoa powder, or a
caramel drizzle.

5. Serve
PROFIT PROMISE

MARKET ANALYSIS & ENHANCEMENTS

 7ps Current Status Enhancements

Product BigBrew offers: ● Affogato Series: Unique flavors

like Ube Delight and Choco-
● Coffees (Hot/Iced) Latte Fusion in collectible
mustache-shaped cups.
● Fruit teas
● Seasonal Drinks: Limited-
● Frappes (Praf) edition drinks inspired by
Filipino fruits (e.g., siniguelas,
● Milk teas calamansi).

● Epic Praf Adventures: Launch

a limited-edition frappes
collection like Siklab na Saging
and Habulan ng Mangga,
priced at ₱29 - ₱39

● Cosmic Blue Matcha Milk Tea:

Stunning blue matcha made
with spirulina and coconut milk
for health-conscious
customers.

● Craft Your Drink: Allow

customers to personalize their
drinks by combining flavors,
toppings, and add-ons to
create their personal
preferences.

Place BigBrew locations are in ● Micro-Cafés: Set up in office

high-traffic areas for easy buildings, universities, and
access. public markets to reach
people, students and
● Near Schools professionals.

● Near Public Markets ● Adventure Kiosks: Mobile

kiosks for events, serving
● Near Residential limited-time offerings.
Areas
● Outdoor Seating: Cozy areas
with whimsical furniture and
colorful murals. Integrate
elements such as mustache
magic lights and interactive
installations for social media
sharing. (e.g., Mustache Wall
where customers can take fun
photos
 ● Delivery Options: Launch a
dedicated app or partner with
third-party services for home
delivery.

Price Affordable market pricing ● Brew-tiful Offers:

with seasonal promotions. "Brewmaster’s" bundles for
students and young
● Prices range from professionals (e.g., Buy One,
₱29 to ₱39 for milk Get One).
tea
● Mystery Brew Boxes: Limited-
● Fruit tea, ₱49 to ₱59 edition boxes with surprise
for frappes, drinks at promotional prices.

● ₱48 to ₱70 for ● Loyalty Program - “Mustache

specialty drinks. Miles”: Earn points for
exclusive drinks and
merchandise.

Promotion ● Social media ● BigBrew Mascot: Brewster the

promotions Mustache engages with
customers on social media,
● Occasional/ stores, and events.
Seasonaldiscounts
and promotions ● Character Creation Contest:
Inviting customers to design a
● Influencer marketing. mustache character that
represents their favorite drink
with winning designs featured
(e,g., Holidays, as limited-edition drinks.
Birthdays promos
buy 5 take 1, Milktea ● Seasonal Festivals: Organize
3 for ₱100, ₱29 for themed events at stores,
fruit tea series and encouraging customers to
coffee) dress up and enjoy themed
experiences. (e.g., Midnight
Masquerade or Summer Brew
Fest)

Physical ● Modern interiors ● Interactive Decor: Install

Evidence interactive displays where
● Sustainable customers can learn about
packaging. coffee origins and the fun story
behind the mustache mascot,
creating a memorable visit.

● Immersive Design: Café

spaces crafted to bring the
BigBrew brand to life, with
themes like Mustache
Mountains or the Coffee
 Explorer's Journey. Each
design element, from
whimsical mustache-inspired
decor to a magical brew-filled
kingdom, invites customers to
dive into a world where
BigBrew’s iconic mustache
logo becomes a symbol of
adventure, charm, and
indulgence.

● Collectible Merchandise:
Limited-edition items featuring
Brewster the Mustache (e.g.,
mugs, shirts, tote bags).

Process ● Standardized
operations ensure ● Transparent Brewing Process:
quality consistency Open brewing areas in stores
and efficiency. allow customers to observe the
coffee-making process,
enhancing trust in ingredient
sourcing and preparation.

● Quick Brew Stations: Efficient

quick-service stations enable
customers in a hurry to grab
their favorite drinks without
sacrificing quality.

● Brew Ordering System: A

digital ordering platform that
offers personalized drink
recommendations based on
customer preferences and past
purchases for a customized
experience.

People ● Friendly and trained ● Staff Recognition: Staff are

staff deliver excellent consistently acknowledged for
service. their hard work, whether
through monthly recognition
programs, shout-outs during
team meetings, or employee-
of-the-month awards.

● Customer and Staff

Appreciation Events: Exclusive
events like VIP tasting nights
allow loyal customers to
interact with the staff and learn
about the business.
 ● Staff-Themed Days: Organize
themed days where staff dress
according to fun concepts
(e.g., vintage or seasonal),
enhancing customer
engagement and brand
personality.

● Incentive Programs: To
motivate staff and reward
excellence, BigBrew offers
incentives such as
performance-based bonuses,
gift vouchers, and free
products for achieving key
performance targets or
consistently delivering
exceptional customer service.

IV. MARKETING STRATEGY

1. Reward Loyal Customers

Goal: Make customers feel valued so they keep coming back.

How: Offer simple rewards to regular customers to make their visits exciting and worth it.

Mechanics:

● Give customers a stamp card where they get one stamp for each drink they buy.

● After collecting 5 or 10 stamps, customers get a free drink or a discount.

● Add a thank-you message or a cheerful greeting when handing over the rewards.

● Use in-store posters and social media posts to inform customers about the rewards.

2. Partnership and Collaboration

Goal: Team up with other brands to reach more people and make BigBrew more visible.

How: Work with food delivery apps, event organizers, and nearby stores to promote
BigBrew.

Mechanics:
 ● Look for food delivery services like GrabFood and popular local businesses that
match BigBrew’s vibe.

● Agree on how the partnership will work, like promotions or co-hosted events.

● Partner with snack brands for combo deals. (e.g., "Buy BigBrew + snacks at a special
price").

● Pop-Up Booths: Set up booths at events, bazaars, or malls to attract new customers.

3. Create Fun Experiences

Goal: Let customers enjoy BigBrew not just for the drinks but also for the fun.

How: Add contests, games, and live performances that get people excited.

Mechanics:

● Create fun games like “Fastest Milk Tea Drinker” with cool prizes.

● Organize music nights or mini-events where local bands play while customers enjoy
their drinks.

● Reward winners with free drinks, BigBrew items, or vouchers.

● Share highlights of the events to reach more people online.

4. Enhance Brand Exposure

Goal: Make BigBrew highly visible in both public spaces and online.

How: Use creative branding and event sponsorships to increase awareness.

Mechanics:

● Place posters in high-traffic areas like malls, schools, and busy streets.

● Give away reusable cups, tote bags, or tumblers with the BigBrew logo to promote
sustainability and brand recall.

● Sponsor local events like festivals or sports activities, Zumba, and prominently
display BigBrew’s branding.

● Share photos of posters, branded items, and sponsored events to reach online
audiences.

5. Social Media Marketing

Goal: Get noticed by more people using social media.

How: Use Facebook, TikTok, and Instagram to share BigBrew’s story and products.

Mechanics:

● Use videos and photos to introduce special drinks or flavors.

● Show how drinks are made or funny moments with the team to build a connection
with followers.

● Offer prizes like free drinks to customers who follow, like, and share BigBrew posts.

● Work with local influencers to promote BigBrew and bring in their followers.

V. SWOT ANALYSIS

Strengths

● Strong Brand Recognition: People know and trust Big Brew, so they choose it over
other options. This brings in more customers and keeps them coming back.

● Customer-Oriented: Big Brew listens to its customers and provides what they want,
leading to happy customers who return and recommend the store to others.

● Social Media Presence: Big Brew is active on social media, reaching more people
and staying connected with customers. This helps promote new products and keeps
the brand visible.

● Convenient Location: Being in an easy-to-reach place makes it simple for

customers to visit often, increasing sales and regular traffic.

● Budget-Friendly: Big Brew offers affordable prices, which attracts a wider range of
customers and keeps them loyal, especially those looking for value for their money.

Weaknesses

● Limited Customer Loyalty: If customers don't feel a strong connection to Big Brew,
they might easily shift to other brands. This makes it harder to build a regular
customer base.

● Resource Constraints: Limited resources, whether it's money, staff, or supplies, can
affect Big Brew’s ability to grow or improve its services and products.

Quality Control Issues: Inconsistent product quality can lead to customer

dissatisfaction. If the taste or service varies too much, customers might not trust the
brand and stop coming back.
Opportunities

● Influencer Collaboration: Partnering with influencers can help Big Brew reach new
audiences. Influencers can promote products to their followers, increasing brand
visibility and attracting more customers.

● Increase Brand Offering: Expanding the menu or introducing new products can
attract a wider range of customers. This can lead to more sales and keep existing
customers interested.

● Expand the Business due to its strong brand identity: Opening new locations or
offering online sales can help Big Brew reach more customers and increase revenue.
This growth can strengthen the brand overall.

Threats

● High Competition in the Market: Many coffee and milktea shops compete for the
same customers. This can make it harder for Big Brew to stand out and attract new
customers.

● Misinformation and Negative Feedback: Misinformation about Big Brew or

negative reviews can damage its reputation. If potential customers see bad reviews,
they might choose to go elsewhere

● Changing Consumer Preferences: As customer tastes and preferences shift, Big

Brew must adapt quickly. Failing to keep up with trends could lead to losing
customers who seek new experiences or products.
 VI. MARKETING PLAN

1. BigBrew Buzz of the Month

Participants will post creative content (photo or video) featuring BigBrew using the
hashtag #BigBrewBuzz. Monthly winners will receive prizes and be featured on BigBrew’s
social media platforms.

TASK MATERIALS/ TARGET DATE PERSON IN ESTIMATED

EQUIPMENT CHARGE BUDGET
NEEDED

1. Access to Computer Set October 10, Social Media ₱25,000.00

Social Media or Mobile Phone 2024 Manager
Management
Tools

2. Access to Adobe October 11, Graphic ₱1,000.00

Graphic Design Photoshop or 2024 Designer
Software Canva Pro

3. Hashtags and Outsourced October 15, Marketing Team ₱5,000.00

Campaign Graphic 2024
Branding Designer

4. Engage Story Social Media Ad October 18, Social Media ₱2,000.00

Shares & Budget 2024 Manager
Feature
Customers

5. Distribute Digital & October 30, Social Media ₱3,000.00

Prizes to Best Physical Prize 2024 Manager
Stories Packages

TOTAL ₱36, 000.00

2. BigBrew Flavor Hunt

Customers follow clues on social media and in-store to find hidden "BigBrew Flavor
Coupons" and win a free drink. A new flavor will be highlighted each week during the
campaign.
 TASK MATERIALS/ TARGET DATE PERSON IN ESTIMATED
EQUIPMENT CHARGE BUDGET
NEEDED

1. Develop Outsourced October 10, Content ₱5,000.00

Scavenger Hunt Writer 2024 Manager
Clues (Online &
In-store)

2. Create Digital Coupon October 15, Graphic ₱1,000.00

Coupons for Software 2024 Designer
Winners

3. Partner with Influencer October 15, Marketing Team ₱10,000.00

Influencers Contracts 2024

4. Online & In- Printed Posters October 18, Franchise Team ₱5,000.00
store Signage 2024

5. Launch on Social Media October 20, Social Media ₱2,000.00

Social Media Ads 2024 Manager
and In-store

TOTAL ₱23,000.00

3. BigBrew Creator’s Cup

Encourage customers to post videos of their unique BigBrew drink combinations or
their most creative "BigBrew moments" using the hashtag #BigBrewCreatorsCup. Top 5
videos get featured and win prizes.

TASK MATERIALS/ TARGET DATE PERSON IN ESTIMATED

EQUIPMENT CHARGE BUDGET
NEEDED

1. Access to Computer Set October 14, Social Media ₱25,000.00

Social Media or Mobile Phone 2024 Manager
Management
Tools (Buffer)

2. Access to Adobe Premiere October 11, Graphic ₱1,500.00

Video Editing Pro or similar 2024 Designer
Software

3. Prizes for Custom October 25, Operations ₱10,000.00

Content Merchandise 2024 Manager
Creators

4. Hashtags and Outsourced October 18, Marketing Team ₱5,000.00

 Campaign Graphic 2024
Branding Designer

5. Video Posting Online Ads October 20, Social Media ₱2,000.00

Campaign 2024 Manager

TOTAL ₱43,500.00

4. BigBrew Pop Quiz

Every day, a pop quiz is posted on social media. Customers answer trivia questions
about BigBrew or fun facts about coffee/tea. Daily winners get a free BigBrew drink voucher.

TASK MATERIALS/ TARGET DATE PERSON IN ESTIMATED

EQUIPMENT CHARGE BUDGET
NEEDED

1. Develop Quiz Content Writer October 10, Content ₱3,000.00

Questions 2024 Manager
(Daily on Social
Media)

2. Prizes for BigBrew Gift October 15, Operations ₱5,000.00

Winners (Daily Vouchers 2024 Manager
Winners)

3. Hashtags and Outsourced October 12, Marketing Team ₱5,000.00

Campaign Graphic 2024
Branding Designer

4. Distribution of E-mail Platform October 18, Social Media ₱1,000.00

Digital 2024 Manager
Certificates

5. Posting Daily Social Media October 20, Social Media ₱2,000.00

Quiz Ads 2024 Manager

TOTAL ₱16,000.00
BUDGET

5. BigBrew Story Teller

 Customers share their BigBrew experiences or "why they love BigBrew" via
Instagram or Facebook Stories using custom templates and the hashtag
#BigBrewStoryTeller. The best stories get featured and rewarded with prizes.

TASK MATERIALS/ TARGET DATE PERSON IN ESTIMATED

EQUIPMENT CHARGE BUDGET
NEEDED

1. Social Media Graphic October 10, Graphic ₱3,000.00

Story Templates Designer 2024 Designer
(Instagram,
Facebook)

2. Prizes for BigBrew Gift October 25, Operations ₱7,000.00

Best Stories Vouchers 2024 Manager

3. Hashtags and Outsourced October 15, Marketing Team ₱5,000.00

Campaign Graphic 2024
Branding Designer

4. Engage Story Social Media Ad October 18, Social Media ₱2,000.00

Shares & Budget 2024 Manager
Feature
Customers

5. Distribute Digital & October 30, Social Media ₱3,000.00

Prizes to Best Physical Prize 2024 Manager
Stories Packages

TOTAL ₱20,000.00
 VII. OTHER DETAILS ABOUT BIG BREW

BIG BREW LOGO AND LAYOUT

LOGO

LAYOUT

BIGBREW BRANCHES AND MENU

 MENU

2 EXAMPLE BRANCHES OF BIG BREW

BigBrew Poblacion Bustos Bulacan

BigBrew Camias San Miguel Bulacan

 SAMPLE PRODUCT OF BIG BREW

BIGBREW OFFER PRODUCTS AND PRICE LIST

VII. 7PS VISUAL IDEAS

 MERCH - MASCOT

AFFOGATO - COSMIC BLE MATCHA MILKTEA - MOBILE KIOSK