NIEO
GUIDEBOOK
NATIONAL INNOVATION AND
ENTREPRENEURSHIP OLYMPIAD(NIEO)
The National Innovation and Entrepreneurial Olympiad is a nationwide
competition designed to unveil latent entrepreneurial and leadership skills
within students. This unique Olympiad program centers around
entrepreneurship, seeking to ignite students' foray into the
entrepreneurial realm through a thorough aptitude test.
While the event is team-based, each student is required to participate
individually. The team's overall average performance will be taken into
account during the shortlisting process for the subsequent stage.
Once the Olympiad is done, details for the further round will be
communicated to the teams on their registered emails.
Date : 7th January 2024, Sunday
Time: 10AM to 2PM
CODETANTRA
The Entrepreneurship Cell of IIT Madras is delighted to conduct the
National Innovation and Entrepreneurial Olympiad.
CodeTantra is a platform that provides programming practice and
assessment tools for educational institutions. It offers a range of features
such as coding assignments, assessments, and learning resources to help
students improve their programming skills.
Students are required to visit the following site and log in using the
credentials sent to their personal mail for attempting the Olympiad:
https://ecell-iitm.codetantra.com/secure/home.jsp
OLYMPIAD FORMAT
The Olympiad has 50 questions, and students have 2 hours to finish
it. Each question is worth 2 marks, and there's no penalty for wrong
answers, so you can try your best on all of them. The highest score
you can get is 100.
The Olympiad is divided into four sections, namely General Aptitude,
General Knowledge, Passage-based Questions, and Case-based
Questions each covering different topics or skills. The questions will
be similar to the examples provided, so it's a good idea to practice
with them.
No. of Maximum
Section Content
Questions Marks
General Aptitude and
Section A 10 20
Mathematical skills
Section B General Knowledge 15 30
Section C Passage Based questions 10 20
Analytical Skills: Case-
Section D 15 30
Based Questions
TYPES OF QUESTIONS AND
EVALUATION CRITERIA
Types of Questions:
1. SMCQs (Single correct MCQs): Full marks for choosing the correct
option, 0 marks otherwise.
2. MMCQs (Multi correct MCQs): Full marks for selecting all correct
answers with no wrong answers. Partial marks if some correct answers
are selected and no wrong options.
Evaluation:
a. Team average scores will be considered for the final evaluation.
b. Team average score = Total score of all members of a team/Total
number of team members
c. A separate evaluation for the Senior Track and Junior Track.
HOW TO GIVE EXAM?
To set up your password, refer to the email from CodeTantra. Click on the
provided link and enter the OTP received. Once your password is set, use it
to log in during the exam at NIEO Login. Best of luck with your National
Innovative and Entrepreneurship Olympiad on 31st December at 10:00 AM!
Click here to Login
For detailed steps, have a look at the provided PDF. Good luck!
PDF Link
SECTION A: GENERAL APTITUDE AND
MATHEMATICAL SKILLS
1. If 'M' = 13 and 'O' = 15, then code 'DEAF' = ? A) 4316 B) 4516 C) 4518 D) 4616
Answer: B) 4516
Explanation:
The given code seems to be assigning numerical values to letters. Let's
analyze the pattern:If 'M' is represented as 13 and 'O' is represented as 15, it
suggests that the code might be based on the alphabetical position of the
letters. In the English alphabet, 'M' is the 13th letter and 'O' is the 15th letter.
Now, let's apply the same logic to the code 'DEAF': D is the 4th letter. E is
the 5th letter. A is the 1st letter. F is the 6th letter. So, if we arrange these
numerical values in order, we get '4516'. Therefore, the correct answer is B)
4516.
SECTION B: GENERAL KNOWLEDGE
What is the main function of Paytm?
a) Social networking
b) Online shopping
c) Financial Services
d) Travel booking
Answer: C) Financial Services
Explanation:
Explanation-
Paytm is an Indian multinational financial technology company, that
specializes in digital payments and financial services, based in Noida
SECTION C: PASSAGE-BASED
QUESTIONS
Decoding Generational Marketing: Tailoring Strategies for Success Across
Baby Boomers, Gen X, Millennials, and Zoomers. Generational marketing, as
described by George Orwell's quote, emphasizes the importance of tailoring
marketing strategies to different age groups. This approach recognizes the
unique priorities, values, and preferences of Baby Boomers, Gen X, Millennials,
and Zoomers. Startups benefit from understanding these generational
nuances to effectively target their core audience. For instance, Zoomers,
aged 13-28, prioritize authenticity and social responsibility. Marketing to them
involves leveraging social media, authentic interactions, and short, impactful
videos.
Millennials, aged 28-46, are concerned about the cost of living and social
issues. Traditional advertising falls flat with them, and building trust through
authentic, experience-driven content marketing is crucial. Gen X, aged 47-58,
values work-life balance and financial security. Nostalgia can be a powerful
marketing tool for this generation, along with an omnichannel approach that
includes traditional forms. Boomers, aged 59-77, are more conservative and
care about family, health, and accomplishment. Marketing to them involves a
longer sales cycle, information-rich content, and avoiding references to their
age.
What is a key priority for Zoomers (aged 13-28) in generational marketing?
a. Work-life balance
b. Social responsibility and authenticity
c. Financial security
d. Nostalgia
SECTION D: CASE-BASED QUESTIONS
Let's consider a situation where a group of aspiring entrepreneurs has
developed a new mobile app. They are uncertain about its potential
success and want to take a strategic step. Which of the following can be
an apt step to be followed?
A) Hire a large marketing team to promote the app aggressively.
B) Seek mentorship and guidance from experienced entrepreneurs in the
industry.
C) Apply for multiple patents to protect the app's intellectual property.
D) Launch the app without any initial testing to gauge immediate user
reactions.
Answer: B) Seek mentorship and guidance from experienced entrepreneurs
in the industry.
Explanation:
This option reflects a prudent approach where the entrepreneurs
recognize the value of seeking advice from those with experience. It aligns
with the idea of gaining insights, understanding potential challenges, and
refining the app's strategy before making significant moves.
OUR PARTNERS
Platform Partner for NIEO
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Partner
FOR ANY QUERIES, CONTACT US
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Chitranshu Wagh Pratik Dhande
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+91 9079358044 +91 8830338510
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