Purva Jogi
Marketing Associate
Email - purvajogi@gmail.com LinkedIn - www.linkedin.com/in/purva-jogi
Mobile - +91 9370047059 Location - Pune, India
PROFILE SUMMARY
I am a B2B Marketer - Turning Complex Tech into Compelling Stories. I Develop and execute
comprehensive marketing strategies using content, social media, and website optimisation. I translate
audience insights into engaging experiences that cultivate brand awareness, nurture leads, and resonate
with target audiences. Works closely with CEO, directors, and stakeholders to craft and execute a
proactive social content calendar, managing all phases of digital marketing initiatives from concept
through delivery and optimisation.
KEY COMPETENCIES
Marketing & Communication Campaign Management Website Management
Marketing Strategies & Planning Content Strategy & Generation Event Management
Brand Management Public Relations Stakeholder Communication
PROFESSIONAL EXPERIENCE
Parkar Digital November 2022 - Present
Marketing Associate
Marketing Strategy & Planning : Defined target audience and buyer personas for your B2B tech product
and the service. Outlined marketing goals and objectives aligned with company goals (e.g., brand
awareness, lead generation, nurturing the existing accounts). Developed a marketing plan and conducted
market research to identify trends and opportunities for growth.
Content Strategy & Generation : Developed a content calendar that maps content to buyer journey
stages (awareness, consideration, decision). Create high-quality content (e.g., blog posts, white papers,
case studies) relevant to your target audience and showcasing your B2B tech expertise. Manage content
production workflow.
Website Management : Ensure website functionality, user experience (UX), and mobile-friendliness.
Maintain and update website content, including product information and blog posts. Track website
analytics (traffic, user behaviour) to understand user engagement and optimize website performance.
Social Media Management : Developed and implement a social media strategy for relevant platforms (e.g.,
LinkedIn, Instagram). Created and share engaging social media content (posts, images, videos) promoting
your B2B tech offerings showcasing people side for attracting talent for the company. Had a significant
increase of followers on LinkedIn from 2k followers to having 11K followers with 35k impressions
around the channels.
Marketing Automation : Produced and nurtured various drip campaigns using email marketing
automation to engage leads at different stages of the buyer journey. Tracked and analyzed email
campaign performance by (open rates, click-through rates). Ensured the content is aligned with brand
guidelines and resonated with target audiences.
Video Editing and Script Writing : Proficient in video editing tools to create engaging multimedia
content. Authored scripts for videos, ensuring cohesive storytelling and brand messaging.
Design : Created basic marketing materials for both internal and external communication (e.g., social
media graphics, presentations) using design tools. Collaborate with graphic designers for more complex
design needs (e.g., website banners, infographics). Ensured consistency in design elements across various
platform.
Vendor Management : Coordinated with multiple channel partners and vendors to ensure timely and
decisions.
Event Management : Orchestrated successful marketing events to boost brand awareness and
customer engagement. Oversaw logistics, promotion, and coordination for seamless event execution.
One of the biggest event which I managed was GITEX GLOBAL in Dubai.
Parag Milk Foods May 2022 - July 2022
Management Trainee
Orchestrated successful marketing campaigns with a focus on end-to-end execution.
Managed B2B and B2C client relationships, ensuring satisfaction and loyalty.
Led sales promotions, contributing to revenue growth and market share expansion.
Conducted effective product pitches at corporate offices, emphasizing key features.
Developed and executed strategic marketing plans for targeted results.
Collaborated cross-functionally and adapted to market trends for business growth.
Utilized market research to inform decision-making and optimize resources.
ITC Limited
April 2022 - May2022
Management Trainee
Category Management : Optimized product assortments for market trends and customer preferences.
Implemented effective placement and inventory strategies, boosting sales.
Consumer Behavior Analysis : Conducted in-depth analysis to inform strategic Utilized data insights to
tailor products to changing consumer demands.
Mystery Shopping Analysis : Led comprehensive programs to enhance the customer experience. Analyzed
data for service quality and customer satisfaction improvements.
Assortment Strategy : Developed and executed effective assortment plans aligned with organizational
goals. Collaborate cross-functionally for market-responsive product mixes.
Primary Survey via Social Media : Conducted surveys on social media platforms to gauge human
sentiments and brand positioning.
Market Sentiment Analysis : Analyzed market sentiments on social platforms for informed decision-
making. Applied sentiment analysis to assess product, brand, and industry perception.
Property Junction and Infrastructure
December 2021 - January 2022
Management Trainee
Primary Cold Calling.
Lining up visits for the prospects.
Site visits for the potential prospects.
Event management for the channel partners. Closing with the assistance of ASM.
EDUCATION
PGDM in Marketing
Pune Institute Of Business Management ~ 2021 - 2023
Bachelor of Computer Application
City Premier College, Nagpur University ~ 2018 - 2021
Declaration: I hereby declare that all the information furnished above are true and correct to
the best of my knowledge.
