CHRISTIAN IMMANUEL PUA

Sales & Marketing Specialists

+62 819 99745602

Personnel Resume

My Name is Christian Immanuel Pua, I'm a highly professional with in 20 years experience at FMCG Industry,
Especially Area Manager as long in sales distribution and field Marketing strategy.
Fully experience at Tobacco Company of 39.014 retail outlet and 322 WS in South Kalimantan and East
Kalimantan, FMCG company, Pharmacy experience at East Kalimantan, and Beauty Care All Kalimantan. My skills
list business development, Product development, Customer relationship strategy, Mapping coverage
management, Trade and consumer program, Field marketing strategy, Leadership training class to salesman and
supervisor. I also have the ability handle key account. With all these experience I am sure I can contribute to your
company’s growth. I am currently looking for opportunities to expand my experience in startup or global
company. I have a motto “ We want we can do it, So keep trying”

Work Experience

RSM - Inbisco Niagatama Semesta (Mayora grup) – KalselTeng

Time periods Mei 2023 – Until Now
Home Base at Banjarmasin, South Kalimantan
Mayora is a well known manufacturer from Indonesia that produces various food and beverage products, And I
Lead 11 Supervisors in 12 Area Points, 1 team Leader, 45 Salesman, 9 Motorbike Sales, 9 SPG Stay
Extensification Area at Ampah - East Barito, Buntok - South Barito, Kasongan – Katingan, Binuang – Tapin, Make
sure business in the size of 26,5 Billion/months running smoothly

Branch Manager - Star Cosmos – Kaltimtara

Time periods April 2022 – Mei 2023
Home Base at Samarinda, East Kalimantan
This is Innovaton in Electronics Appliance (Home Appliance) and I Lead for 1 Head Sales team and
ManageSales Team and 1 MD for GT, 1 SPV Service and 3 Cosmos Service team people, 1 Head Accounting, 1
Head Logistic
Extensification Area at Sangatta, Penajam, Tanah Grogot, Tanjung Selor, Expansion project at Berau, Make sure
business in the size of 3,2 Billion/months running smoothly

Area Sales Manager - Malesso Investama Abadi – Kalimantan

Time periods April 2021 – April 2022
Location at Balikpapan, East Kalimantan
This is Frozen food Business and I Lead for 3 Supervisor team and Manage 3 Distributor and Handle GT
Channel, MT Channel and Horeca Channel,
Set Up team Rural expansion Project Bontang, Sangatta, Melak, PPU, Paser, Batulicin, Hulu Sungai, Pelaihari,
Tanjung, Kerengpangi dan Pangkalanbun, Make sure business in the size of 1,4 Billion/months running smoothly
Area Manager - Paris Tobacco International – East Kalimantan
Time periods Jan 2020 – Nov 2020 (Job Duration 11 month)
Location at Balikpapan, East Kalimantan
This is a Tobacco with full flavour and I Lead 2 Supervisor team and Manage retail distribution,
Set Up team Rural expansion Project, Make sure business in the size of 1,5 Billion/months running smoothly

Project Manager - Paris Tobacco International – Up Co North Sumatra

Time periods Oct 2019 – Jan 2020 (Job Duration 3 month)
Location at North Sumatra
Project Manager Gladiator 5 team Distribusi, visibility and Awareness, My Explore Area at Langkat, Binjai,
Berastagi, Kabanjahe dan Siantar and I have 27% Marlboro Market share, Also 21% Lucky strike Market share
at North Sumatra

Area Sales Manager OneAkasha - PT. Akasha Wira International, Tbk – South, East, Central Kalimantan
Time Periods August 2018 – Oct 2019 (Job Duration 1 year 3 month)
Location at Banjarmasin Province South Kalimantan Indonesia. Development GT channel, Modern channel, NKA
Beverages Division (Nestle pure life) and Beauty Care Division (Makarizo Professional and Makarizo consumer).
My Working area in Southern Kalimantan, Central Kalimantan, and East Kalimantan. Managing 14 Distributors
with 2 Corporate Manager, 14 Operation Manager, 14 SPV, 29 Salesman as subordinate. Make sure business in
the size of 1,5 Billion/months running smoothly

Area Sales Manager Makarizo Consumer - PT. Akasha Wira International, Tbk - Kalimantan
Time Periods Sept 2017 – August 2018 (Job Duration 1 year)
Development GT, Modern, NKA
Beauty care Consumer Division, My coverage All Kalimantan Managing 5 Distributors with 5 Operation
Manager, 6 SPV, 11 Salesman as subordinate together with marketing team create and manage program and
strategy to achieve target, And Growth + Achieve to target 600 million by month.

Area Retail Manager – PT. SURYA MADISTRINDO - Banjarmasin

Time Periods August 2016 – Jul 2017 (Job Duration 1 year)
Location Banjarmasin city My Working area in Southern Kalimantan managing 8 supervisors, 54 Salesman, 4
admin, 21 asst salesman, 2 helper,
Territory mapping by area, Retail Management 17.650 Outlet’s, Retail Strategy and trade program execution,
Monthly class training for sales, Etc

Area Marketing Manager - PT. SURYA MADISTRINDO – Southern Kalimantan

Time Periods Jun 2015 – Jul 2016 (Job Duration 1 year 1 month)
Location Banjarmasin city My Working area in Southern Kalimantan managing 4 supervisors, 16 Merchandiser, 4
admin, 16 Asst Merchandiser, 2 helper
Set up Budget marketing yearly, Breakdown by 4 quarterly, Create and support budget trade program retail and
Sub agent, Consumer program for marketing, Negotiation with vendor’s (Event outdoor/indoor, MDS Event and
controlling execution program, survey BTL/ATL and activity competitor, support Horeca activity, together with
team sales to achieve target 22.000 stick / Week

Area Retail Manager - PT. SURYA MADISTRINDO - Barabai

Time Periods Jun 2014 – Jul 2015 (Job Duration 1 year 1 month)
Location Barabai city My Working area in South Kalimantan (Kabupaten HSU, HST, HSS, Balangan, Tabalong), And
Central Kalimantan (Barito utara, barito selatan, barito timur) managing 4 supervisors, 33 Salesman, 3 admin, 11
asst salesman, 3 helper,
Territory mapping by area, Retail Management 12.130 Outlet’s, Retail Strategy and trade program execution,
Monthly class training for sales, Etc

Marketing Supervisor – PT. SURYA MADISTRINDO - Balikpapan

Time Periods Mar 2014 - Jun 2014 (Job Duration 3 month)
Location Balikpapan city My Working area in Balikpapan city managing 7 Merchandiser, 2 admin, 7 Asst
Merchandiser, 1 helper logistic. Negotiation with vendor’s (Event outdoor/indoor, MDS Event and controlling
execution program, survey BTL and activity competitor, support Horeca activity, Together with team sales to
achieve target 12.000 stick / Week

Kepala Pos – PT SURYA KALTIM PERKASA - Balikpapan

Time Periods Sept 2013 - Mar 2014 (Job Duration 6 month)
Location Balikpapan city My Working area in Kalimantan timur (Kotamadya Balikpapan, Kab paser dan PPU), And
managing 2 supervisors, 14 Salesman, 2 admin, 8 asst salesman, 2 helper
Territory mapping by area, Sub Agent, Horeca and modern Management 147 Outlet’s, Sub agent Strategy and
trade program execution, together with trade marketing strategy to achieve target 11.000 stick/week, Etc

Sales Supervisor Sub Agent – PT SURYA KALTIM PERKASA - Samarinda

Time Periods Oct 2012 - Sept 2013 (Job Duration 11 month)
Location Samarinda city My Working area in Kalimantan timur (Samarinda, Samarinda seberang, Kab Kutai timur,
Kutai kertanegara, Kutai Barat), And managing 7 Salesman, 1 admin, 3 asst salesman, 5 helper
Sub agent mapping by area, Horeca and modern Management 205 Outlet’s, Sub agent and Modern Strategy,
Trade program execution, together with marketing team to achieve target 16.000 stick/week, Etc
Sales Supervisor Sub Agent – PT SURYA KALTIM PERKASA - Balikpapan
Time Periods Sept 2009 – Okt 2012 (Job Duration 3 year 1 months)
Location Balikpapan city My Working area in Kalimantan timur (Kotamadya Balikpapan, Kab paser dan PPU), And
managing 11 Salesman, 3 admin, 7 asst salesman, 2 helper
Territory mapping by area, Sub Agent, Horeca, modern and retail Management 8170 Outlet’s, Sub agent,
horeca modern Strategy, Monitoring Trade program and execution, Together with trade marketing strategy
to achieve target 9.000 stick/week, Etc

Medical Representative – PT Lapi Laboratories Balikpapan

Time Periods Mar 2009 – August 2009 (Job Duration 3 months)Location Balikpapan city My Working area in
Kalimantan Timur (Kotamadya Balikpapan, Kab paser dan PPU) Conducting product visits and detailing to the
outlet (doctor), survey to dispensary using doctor’s medicine, make daily, weekly, and Monthly reports, Sales
evaluation and analysis

Ethical Sales – PT Millenium Pharmacon International, Tbk - Samarinda Time Periods Mar 2008 - Mar 2009
(Job Duration 3 months) Location Samarinda city My Working area in Kalimantan Timur (Samarinda city,
Kutai timur, Kutai barat, Kutai kertanegara) Conduct visits to order otc and ethical items at outlets (Hospital
& Pharmacy channels), Make a report on the results of the visit, making sales reports to supervisors

Wholesale Sales Up Co– PT Laut Timur Ardiprima – Balikpapan

Time Periods Jul 2006 – Mar 2008 (Job Duration 1 year 8 months) Location Balikpapan city My Working area in
Kalimantan Timur (Kotamadya Balikpapan, Kab paser dan PPU) Distribution and Selling BAT products to retail &
wholesale outlets, chasing weekly targets, Making daily and weekly report results to supervisors

Retail Sales Motorbike – PT Laut Timur Ardiprima – Balikpapan

Time Periods Apr 2004 – Jul 2006 (Job Duration 2 year 3 months) Location Balikpapan city My Working
area in Kalimantan Timur (Kotamadya Balikpapan) Distribution and selling BAT products to retail outlets,
chasing weekly targets, Making daily and weekly report results to supervisors
 Other Experience
Co Founder Borneo KEBAB & DIMSUM
Time periods August 2010 – Sept 2011 (Job Duration 1 year 1 month)
1.Specialize in diverse skill
read market opportunities, creating a new menu such as the fried rice kebab menu based on the tester
before to the customer and then launched
2. Try to learns quickly
make input from each customer by filling in the comment paper
make the concept of kebab edible on the spot and take away
3. Build personal project
Judge by looking at other entrepreneurs who have been successful
Create ads so that customers are interested and want to try and become regular customer
Keep regular customers by service well and occasionally give promos directly
4. Be farsighted with a good sense of timing
Launch a menu at the right time
Able to accurately predict market needs through monitoring sales of each menu every day and
recovering every quarter for a slow sales menu

License and certificate

Certificate - Targeted Selection Interview

Daya Dimensi Indonesia is a representative of Development Dimensions International (DDI), a behavioural-
based human resources consultant (Time periods August 2014)
1. Interview guide for interviewer

2. Targeted selection interview training

3. Direct interview with the interviewee

4. Written test before training for the interviewers

5. Written test After training for the interviewers

Surya Madistrindo Marketeer - Banjarmasin

Issuing authority is PT Surya Madistrindo
Certificate issued on Jan 2017
Training and test about marketeer

SRP Supervisor Reinforcement Program - Denpasar

Supervisor reinforcement program Issuing authority is PT Surya Madistrindo
Certificate issued on Sept 2012

Certificate STAR – Banjarmasin

International Standart Interview training know the conclusions in 20 minutes about job applicants, explore the
situation, tasks, actions, and how the results are

Experience the Project

1. Coverage Management (Retail Mapping Border and Sales Mapping )

2. Trade and Consumer Program (Propose and monitoring, Trade control WS, Retail, and consumer)
3. Sales operation target (Monitory, Control and Quality achievement KPI sales Target)
4. Field Marketing Strategy (Analisa, action plan, Action,and Result)
5. Handling Objection Outlet Issue ( case study and learning by doing)
6. Sales Development team (Training class Empowering Leadership to Sales and Supervisor
 Self Achievement

1. The best Achievement of wholesale sales reward received reward to Lombok in 2012
2. Development of the sales team becomes a supervisor of 6 people
• Iftachil Muharrom ( Kepala Pos Palangkaraya PT Surya Madistrindo),
• Muhammad fahmi (Supervisor GT Samarinda PT Surya Madistrindo),
• Gita Yudianto (Supervisor WS Samarinda PT Surya Madistrindo),
• Syamsir Maulana (Supervisor Accounting Berau PT Surya Madistrindo),
• Aditya Rahman (Trade Marketing supervisor Balikpapan PT Surya Madistrindo),
• Endri S (Supervisor PT KT&G Balikpapan),
3. Development team supervisor becomes a Manager of 2 people
• Adjie Chandra (Business Development Manager PT KT&G Banjarmasin),
• Tona Bona (ASM Banjarmasin PT HMD Global)
4. Increase sales every year

Training

1. Step Of the call PT Surya Madistrindo ( Afiliated PT Gudang Garam Tbk )

2. Supervisor Reinforcement program PT Surya Madistrindo ( Afiliated PT Gudang Garam Tbk )
3. Retail and Modern Channel PT Surya Madistrindo ( Afiliated PT Gudang Garam Tbk )
4. Marketing Channel PT Surya Madistrindo ( Afiliated PT Gudang Garam Tbk )
5. Wholesale Channel PT Surya Madistrindo ( Afiliated PT Gudang Garam Tbk )
6. Sales Camp Bath III PT Surya Madistrindo ( Afiliated PT Gudang Garam Tbk )
7. Merchandiser Camp Bath I PT Surya Madistrindo ( Afiliated PT Gudang Garam Tbk )
8. DDI recruitment training STAR method
9. Training Sales PT British American Tobacco
10. Makarizo basic skill training (formula and product treatment)

Education

Open university
Field of Study : Management economics

My Reference

Bpk Trimulyo Subagio

Regional Sales Manager Akasha Wira International, Tbk – West 0811539625

Bpk Redy Kambey

Regional Sales Manager PT Paris Tobacco Company – East 081348219349

Bpk Muhammad Fadhil Abdullah

RPGA PT Surya Madistrindo – Kalimantan 082291667404

Bpk. Romi Tampi

Supervisor Divisi BAT di PT. Laut Timur Ardiprima – Balikpapan 08125816310

Personal data

Name Christian Immanuel Pua

Place and date of birth Bontang, 25 Desember 1984

Religion Christian Protestant

Status Married child 1

Address Perumnas Blok III Rt. 12 No. 122 Balikpapan

Citizen Indonesia

Gender Pria

Height 173 cm

Weight 82 kg