CALVIN

+62-811-877-492 | vincalvinlim@gmail.com | linkedin.com/in/calvinhlm | West Jakarta

EXECUTIVE SUMMARY
• Over 9 years of experience from different industry leaders and adept at driving business development; sales, territory,
account, channel, category, distribution & team management; go-to-market, route-to-market, & operational strategy.
• Proven track record in sales cycle to deliver revenue & profit growth of multibillion rupiah in challenging market
conditions & fast-paced environment by developing growth mindset, resilience, grit, & GTD approach to thrive.
• Deep expertise in selling to 92 distributors across nationwide within the retail market and achieved over IDR 2,5 trillion
in revenue by growing 48 sales team and collaborating with 366 distributors' salesmen.

PROFESSIONAL EXPERIENCE
National Sales Manager at PT. Tangkas Cipta Optimal | September 2022 - Present
• Boosted higher sales by 56% over IDR 79 billion in 2023 for 1 new brand (multi-purpose adhesive) by crafting strategy
house to secure both short & long-term revenue; implementing CDMA; maximizing trade & consumer promotions and
campaign activities; developing 38 distributors, sales team of 33, and 119 distributors' salesmen with FMCG strategy.
• Improved the coverage and distribution through key actions, delivering 3.214 NOO, enlarging item category penetration
by 34%, re-activating 30% potential outlets, increasing active outlets by 39%, extending channel coverage focusing on
building material by 65% (top 1 contribution), and maintaining key outlets by fixed PJP.
• Launched new adhesive variant Active in Feb 2023 and established sales pipeline worth IDR 2,9 billion or 71,8 tons.
• Redefined the role of sales team and ensure operational excellence aligned with company objectives by conducting
quarterly JBP each distributor, updating & monitoring quarterly AWP & daily report, and arranging weekly & monthly
meetings with distributor team.
• Manage and optimize the sales budget to ensure cost-effectiveness in sales operations.
• Maintain and develop existing distributors’ capacity, capability, and commitment to secure positive business results and
recruited 3 new distributors as needed by the company’s standard qualifications.
• Establish Kopdar activity across nationwide to engage the community and take part in Indobuildtech event to enhance
brand awareness by cooperating with Trade Marketing team.
• Track and review daily, weekly, and monthly report of field sales achievement focusing on sell in, sell out, & market
insights for data-driven decision making.
• Engage in collaborative forecasting with PPIC & SCM to improve data accuracy and respond proactively to market trends.
• Execute in-store brand activation and product sampling in general & modern trade channel by supporting POSM to
attract and capture the customers' attention during their visit and generate brand awareness & revenue.

Senior Retail Area Sales Manager at PT. Assa Abloy Indonesia | September 2021 - August 2022
• Entered to a new market (retail), developed 1 brand Yale (door lock & hardware), and established 5 distributors in 4
territories for generating sales pipeline worth IDR 8,5 billion (1 month after onboarding) to boost product availability
& visibility at customer touch points and maximize demand generation with effective sales strategies.
• Engaged 5 distributors focusing on sell in & sell out, stock and price management by recruiting and supervising sales
team of 3 and training 51 distributors' salesmen to grow point of sales and lead route-to-market development.
• Oversaw the activities and performance of sales team by setting individual sales targets, tracking sales goals, reporting
results daily, and creating business reviews to meet the planned goals.
• Nurtured close relationships with all distributors by providing swift and tailor-made solutions to their pain points &
needs, resulting in deep trust and long-term business engagement.
• Initiated competition mapping of 6 competitors within less than a week by conducting market visits to identify product
market segments in general & modern trade; promo, TOP, & price comparison; fast- & slow-moving items.
• Organized sales promotion activities such as banner, display board, product catalog, salesmen uniform, covid-kit and
arranged O2O channel through big 3 of e-commerce market to maximize sales & expand brand awareness.

Retail Area Sales Manager at PT. Wahana Duta Jaya Rucika | July 2019 - August 2021
• Increased higher revenue of IDR 328 billion by 39% in 2H2019, executed 92% sales of IDR 663 billion in 2020 (average
revenues decreased by 50% due to pandemic), and exceeded 117% sales of IDR 392 billion in 8M2021 by developing 3
brands (PVC pipe, fitting, PVC adhesive) & optimizing 18 distributors in 2 territories with FMCG strategy.
• Managed sales team of 12 and 88 distributors' salesmen to acquire daily, weekly, & monthly sales target and elevate
numeric distribution by implementing training & coaching.
• Acted as a trusted advisor to advise intuitive guidance with ODBCW implementation, resulted in 6 distributors invested
 6 new warehouses, 4 distributors hired 9 new salesmen and resolved distributors' pain points to finalize programs
realization within a month by completing 4 overdue programs over a year.
• Executed and synergized 3 CRM apps to empower stores & distributors; DBO Manager provides a complete order
fulfillment solution for manufacturers and distributors, DBO Salesman makes the management of a sales team fast and
easy, DBO Toko provides stores with an easy 24/7 ordering portal with access to exclusive promos.
• Reviewed the sales performance & KPI of each distributor by presenting business review quarterly.
• Proposed and handled POSM execution, trade programs, & events like store gathering, perfect store, DBO coin, tukang
activation, gold promo, Traveloka voucher, distributors & salesmen incentive, Nobar and evaluated the result on sales.
• Created monthly LCP & Key Issues and S&OP & rolling forecast presenting to top level management with a detailed
overview of all relevant sales processes and market insights to optimize performance.
• Arranged virtual factory visit, Rubinar, CollaboAction, Washstand CSR, official store in e-commerce, Harbolnas and
participated in local industry events such as ISCOP 2019, IWWEF 2019, Indowater 2019, Top Brand Award 2020 to
enhance brand recognition by cooperating with Marketing team.

Senior Retail Area Sales Supervisor at PT. Gajah Tunggal Tbk. | February 2018 - July 2019
• Promoted to organize 2 brands IRC & Zeneos (motorcycle tire) and 13 distributors in 7 territories; drove 12% revenue
growth from IDR 387 billion to IDR 434 billion gaining 3,8% IRC market share and 1,3% Zeneos market share.
• Cultivated 40 distributors' salesmen by improving daily activities in translating strategies into consistent execution,
ensuring sales procedures and policies as defined by company were implemented and followed, and delivering effective
mentoring about product knowledge and sales skills.
• Appointed 2 new distributors at Denpasar & Kediri (became the second largest distributor in East Java, out of 5
distributors) by identifying new markets and business opportunities with potential distributors.
• Evaluated sales performance & KPI of each distributor by conducting business review every semester.
• Arranged trade promotion activities and events like distributor conference, retailer display contest, bazaar, pop up
booth, factory visit to boost sales volume and brand awareness.
• Attained CSI distributors & retailers with highest score 3.81 / 4.00 and 100% end user's complaint accomplishment.

Retail Area Sales Supervisor at at PT. Gajah Tunggal Tbk. | March 2015 - January 2018
• Cultivated 1 new brand Zeneos (motorcycle tire) & 21 distributors in 18 territories to achieve consistent sales growth
over 9% for 3 consecutive years with revenue of IDR 352 billion, gaining 2,6% Zeneos market share by mentoring 68
distributors' salesmen in delivering and following through solution selling.
• Appointed 2 new distributors at Sampit & Pekanbaru to meet the company’s needs & concerns.
• Developed sales activities like valve program, retailer loyalty program, incentive tour, shopping voucher, mechanic &
salesman gathering in each territory to elevate sales volume, market share and awareness.
• Reported annual sales forecast by analyzing the market trends and historical sales data.
• Exceeded CSI distributors & retailers target (3.64) and acquired 100% end user's complaint accomplishment.

EDUCATION
Kwik Kian Gie School of Business
Bachelor of Business Administration | 2010 – 2014
GPA: 3.71 / 4.00 (top 5% of graduating class)

AWARDS & CERTIFICATES

• Ability to Manage a Team and Develop a Sales Strategy | 2023
• Business Communication, Writing Skill, Comprehensive Managerial Skill, and Leadership Training | 2022
• Business Acumen and Strategic Decision Making | 2022
• Agile For Leader and Future Leader Skills | 2022
• Agile Sales Development Training | 2020
• Best Battlefield Execution for increasing 35% of active outlets | 2019
• Customer Focused Selling Workshop | 2016
• Time Management Workshop | 2015
• Triputra Group's Scholarships Awardee Batch II from 180 selected applicants | 2012
• Public Speaking Training | 2011

EXPERTISE SKILLS
Robust Sales Acumen | Consultative Selling | Digital Assertiveness | Organizational & Leadership | Negotiation &
Interpersonal Communication | Analytical & Critical Thinking | Active Learning & Listening | Self-Starter | Agile