VIKRAM SINGH

Manager- Sales, Marke�ng & Opera�ons

New Delhi ||9958116800 || Vikram.here7@gmail.com|| www.linkedin.com/in/vikram-singh-5199b371

SUMMARY
Results-driven sales and marketing expert with 15+ years of extensive experience across the Telecom, Handset, and
pharmaceutical industries. Proven track record of exceeding sales targets and driving revenue growth through innovative
strategies and effective team leadership. Recognized with 17+ awards including 3 international awards for outstanding
performance and contributions to organizational success. Skilled in developing Channel, Business, Brand, Team and executing
marketing campaigns, optimizing operations, and building strong channel partners relationships. Committed to leveraging
expertise to deliver exceptional results and drive business success.

Experiences
BUSINESS MANAGER || PHARMEASY- API HOLDINGS LTD 11/2021 – 10/2024
Trade: Channel Sales & Marketing -BTL North India
Segment: OTC & Generic medicine (Private Label)

Roles & Responsibilities:

• Developed and implemented comprehensive marketing strategies to achieve the company's objectives.
• Leads, mentors, and motivates the team of sales & marketing representatives to enhance performance
• Successfully increased revenue by 1.2 Cr to 45 Cr through strategic partnerships with distributors.
• Developed and maintained strong relationships with 7 distributors, ensuring effective communication and collaboration.
• Conduct training sessions to improve product knowledge and sales techniques.
• Leveraged industry trends and competitive analysis to improve NPS from 20% to 48% over 3 years.
• Launched consumer engagement, loyalty and seasonal programs to increase ARPR by 15%.
• Monitor and evaluate sales metrics and KPIs to assess team performance.
• Manage permanent and temporary visibility drives to enhance brand recall and awareness across 10000+ outlets.
• Measure marketing program effectiveness via regular monitoring of KPl and recommend improvements.
• Monitored and analysed distributor performance metrics, leading to improved sales forecasts and inventory management
• Analyse market trends and competitor activities to identify growth opportunities
• Collecting, analyzing, and interpreting data to understand management needs and preferences.
• Prepare and present sales reports to senior management, providing insights and recommendations.
• Develop accurate sales forecasts based on historical data and market analysis.
• Manage and lead a team of marketing & sales professionals, providing guidance and support.
• Collaborate with cross-functional teams, such as sales and product development, to align marketing efforts with overall
business goals.
• Collaborate on promotional campaigns and product launches to drive sale.
• Manage Distribution channel & ensure growth profit & margin targets for the region are achieved in line with overall
business objectives on month on month.
• Developing marketing strategies to meet the company's strategic goals and objectives.
• Generate revenue from channel partners in assigned territory and new partners onboarding if required.
• Managing Sales, marketing team & channel partners and ensuring Business & Growth as per company expectations in GT.
• Planning and overseeing marketing initiatives.
• Stay abreast of industry trends and innovations, and incorporate new and creative approaches into marketing strategies.
• Researching organizations and individuals to find new opportunities.
• Finding and developing new markets and improving sale & brand visibility.
• Developing goals for the development team and business growth and ensuring they are met.
MANAGER || RAPIDO INDIA || 11/2019 – 11/2021
Profile: Channel Sales & Marketing -BTL North India
Segment :Mobile Accessories (Private Label)

Roles & Responsibilities:

• Managed Sales, marketing team & channel partners in General trade.
• Prospect new distribution channel by networking
• Manage vendors, customers, existing and prospective, to grow sales & production within a defined region and ensure sales,
profit and margin targets for the region are achieved.
• Collaborated with marketing teams to create targeted campaigns, resulting in new market developing.
• Trained and mentored the sales & marketing team members, improving overall team performance and partners
engagement.
• Developed and implemented sales strategies that aligned with brand positioning.
• Collaborated with marketing, product development, and supply chain teams to ensure cohesive brand messaging and
effective go-to-market strategies.
• Successfully increased revenue by 36 Lakh to 2.4 Cr through strategic partnerships with distributors
• Establish & maintain relationships with decision-makers (CXOs, HODs) to grow the company’s presence in the enterprise
space by bringing new clients.
• Managed & maximize sell-in and sell-through at all levels & lead strategic planning, forecasting and target setting for team.
• Monitor feature phone & smart phone market trends, identify opportunities, develop deal proposals, pitch and negotiate
with channel partners to further sales.
• Increased brand coverage thru BTL and branding activities. Increasing awareness about brand/products.
• Monitored feature phone & smart phone market trends, identify opportunities, develop deal proposals, pitch and negotiate
with channel partners to further sales.

ASSISTANT MANAGER-DELHI | BHARTI AIRTEL LTD 09/2015 – 10/2019

Profile: Promoter Head -B2B Sales, channel Sales DELHI
Segment: Prepaid, Postpaid,4G sim, Dongle, MIFI, Airtel Payment Bank

Roles & Responsibilities:

• Successfully recruited and trained a high-performing team of 200 sales professionals, enhancing overall team productivity
and collaboration.
• Achieved a remarkable 40% market share increase through strategic sales initiatives and effective market analysis.
• Build Positive relationships in assigned territory with retailers.
• Ensured Best productivity of promoter who are assigned at our top outlets, requirements, new counter finding.
• DSSO, SSO, LSO service on time to increase ARPU for company.
• Developed and maintained strong relationships with distributors, ensuring targets & KPI should met.
• Quality check and control on new acquisition by the maintain Decay.
• Control the PIPO and ensuring that it should be positive.
• Driving for Soga Leader in Each quarter in my territory
• Handled Airtel Airport counter which gives 50% Soga along with high Arpu and managing their daily basis issue.
• Nukkad meeting with retailers to discuss about product, scheme, issues.
• Scheme management, scheme working, tracking, follow ups.
• Market service and market visit
• RNR & Weekly meeting, incentive, Discussion on ROI.
• Manage & maximize prepaid, dongle sale- in and sell-through.
• Lead strategic planning, forecasting and target setting for Team.
• Monitor feature phone & smart phone market trends, identify opportunities, develop promoter.
• Increased retail footprints for assigned territory.
• Manage and lead a team of marketing & sales professionals, providing guidance and support.
• Manage Distribution channel & ensure growth profit & margin targets for the region are achieved in line with overall
business objectives on month on month.
AREA SALES MANAGER-DELHI | BQ INDIA PVT LTD 06/2013 – 9/2015
Profile: channel Sales & D2C SOUTH DELHI
Segement : Handset

Roles & Responsibilities

• Managed 8 SO along with 4 channel Partners.
• Maintained POC against sale in assigned territory.
• Achieved growth and hit sales targets by successfully managing the sales team.
• Designed and implement a strategic business plan that expands company's customer base and ensuring Its strong
presence.
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives.
• Present sales report, revenue and expenses reports and realistic forecasts to the management team.
• Identified emerging markets and market shifts while being fully aware of new products and competition status.
• Build Positive relationships in assigned territory with retailers and distributors.
• Managed & maximize BQ handset sell-in and sell-through at all levels.
• Lead strategic planning, forecasting and target setting for Team.
• Monitored feature phone & smart phone market trends, identify opportunities, develop deal proposals, pitch and
Negotiate with channel partners to further BQ sales.

AREA SA LES MANAGER-DELHI | BLACKBERRY MOBILE 10/2010 – 4/2013

Profile: Promoter Manager & SAAS. DELHI & GURUGRAM
Segment: Business phones & BBM service

Roles & Responsibilities

• Managed 50 promoters along with 2 channel Partners.
• Build Positive relationships in assigned territory with retailers and distributors.
• Responsible and accountable for the Growth of Airtel Blackberry Services market share within the territory.
• Responsible for Managing & Handling Channel partners, Dealers.
• Lead strategic planning, forecasting and target setting for Team.
• Maintaining weekly roaster & DSR, Ensure right manpower availability as per the scope.
• Provide necessary on the job training and performance coaching

CLUSTER MOTO WHIZ - | MOTOROLA MOBILE 3/2008 – 10/2010

Profile: key account manager -Croma. NORTH DELHI
Segment: Business phones & BBM service

Roles & Responsibilities

• Build Positive relationships in assigned territory with retailers and distributors in GT.
• Responsible and accountable for the Growth of Motorola Services market share within the territory.
• Responsible for Managing & Handling all partners.
• Lead strategic planning, forecasting and target setting for counters.
• Maintaining weekly roaster & DSR.
• Responsible for managing and handling non ISD counters in North.
• Responsible for maintaining & Settling Claims of Dealers.
• Handling of non ISD Croma Stores.
• Promote Motorola sales by assigned Croma counters.
• To provide Motorola product training to stores & Croma staff.
• To resolve Croma staff/ Customer’s problem over call or visit

Education
• MBA(Marketing) From Jaipur National University
• Graduation From Delhi University
• Diploma in Financial Management From GCE.
 Awards & recognition

• Best salesman award by Motorola (Reward: Gold coin)

• Best cluster Moto whiz award in Motorola by ASM.
• Best performance award in Blackberry (reward: Bold 4) by RSM.
• Award for Highest BB Activations. (Reward blackberry 9300) in Blackberry.
• Appreciation certificate for Highest 4G swap by CEO in Airtel.
• Silver Award given by CEO Delhi in Airtel.
• Award For best productivity given by AIRTEL CEO in Dubai.
• Won Airtel Champion League.
• Airtel Silver award given by CEO -2018 Certificate for Highest MNP Growth given by sales Head.
• Best Team Performance award given by MD in Singapore.
• For Best Growth in DG productivity in Airtel.
• Certificate for Best overall productivity by Mr. Ajay Puri (COO)
• Won FR & star recharge contest in Airtel.
• Dec-2018 Best productivity award by Mr. Gopal Vittal.
• Silver award given by CEO-2019,
• Best Distribution Award for KPI (July 2019) Best performance award by MD in Malaysia 2019.
• 3 Best sales Manager Award for Distribution management in Rapido accessories.
• 2 Best Quarter BM awards in API Holdings Ltd by Mr. Harsh Parekh (Co-founder) in 2022
• 2 Best Quarter BM awards in API Holdings Ltd by Mr. Vaibhav Parekh (HOD) in 2023.
• Reward 15 lakh ESOP for best performance year on year.