Dhruv Choudhary
Phone Number: 7703943796
Email: choudharydhruv28@gmail.com
Location: Delhi
Professional Summary
Results-driven sales professional with 3.5 years of experience in the FinTech and FMCG sectors.
Skilled in managing both B2B and B2C operations, with a proven track record of driving sales and
business growth. Currently serving as an Area Sales Manager at Paytm, overseeing service
escalations, team management, and revenue optimization. Proficient in MS Office and presentation
skills, with strong expertise in stakeholder engagement and strategic planning.
Professional Experience
Paytm | Area Sales Manager
South & Central Delhi | 10th October , 2023] – Present
• Manage service escalations and oversee business operations in South & Central Delhi.
• Lead a team of 131 Field Sales Executives (FSEs), managed through Team Leaders, Senior
Group Leaders, and Territory Sales Executives.
• Drive sales and service efficiency in Soundbox, EDC (POS) services, Shop Insurance and
Merchant Loan segments.
• Handle service escalations related to device malfunctions, replacements, and merchant
complaints.
• Ensure smooth deployment, activation, and servicing of Paytm’s Soundbox and EDC
machines.
• Monitor loan application processing, approval rates, and merchant satisfaction.
• Spearhead hiring and training initiatives to build a high-performing sales team.
• Conduct market analysis and competitor benchmarking to improve service strategies.
• Maintain strong relationships with merchants, retailers, and internal stakeholders.
• Achieved consistent revenue growth and enhanced customer service efficiency.
PhonePe | Territory Sales Manager
[West Delhi] | [August, 2022] – [October 2023]
• Expanded market share and distribution within the assigned territory.
• Recruited, trained, and managed a high-performing sales team.
• Developed and implemented counter-strategies to respond to local competitor initiatives.
• Optimized processes and systems to drive cost efficiencies in training, inventory control, and
customer acquisition.
• Led a successful sales team, consistently achieving and exceeding monthly targets.
• Utilized data analysis to identify improvement areas and execute targeted market strategies.
• Planned territory expansion and assigned roles for TSEs, BDEs, BDAs, TLs, and FLs.
• Ensured adherence to key performance indicators and maintained quality standards across
operations.
1K Kirana Bazaar | Area Sales Manager
[Haryana ] | September 2021 – May 2022
• Handled overall revenue & operations of ₹2.5 Cr across 100 retail stores while leading a
team of Territory Sales Managers.
• Expanded territory revenue from ₹1.4 Cr to ₹2 Cr within a month.
• Managed return logistics programs to optimize operations and improve efficiency.
• Developed and implemented smooth operational SOPs for improved process execution.
• Devised a dynamic pricing strategy to maintain retail market sanctity, achieving 85%
efficiency.
• Achieved 121% of the given targets MoM, driving significant sales growth.
• Led a data-driven consumer profiling program, training the team on customer profiling and
market analysis.
• Increased SKU distribution by 130% across the entire territory.
• Spearheaded BTL marketing campaigns, achieving an ROI of 3:1.
• Formulated pricing strategies and launched a live pricing dashboard, reducing pricing
update time from D+5 to D+1.
• Conducted retail market analysis across Tier-2 & Tier-3 territories to identify expansion
opportunities.
• Successfully introduced and marketed House of Brands products, capturing 25% distribution
share within 45 days in the Grocery, Staples, and Beverages categories.
• Worked cross-functionally to maintain category diversification while ensuring stringent
quality checks on inventory
Key Skills & Competencies
Sales & Business Development Team Management & Leadership Service Escalation
Handling Paytm Soundbox & EDC Management Merchant Loan Sales Hiring & Training
Market & Competitor Analysis Stakeholder & Merchant Relations Performance Tracking &
Reporting Pricing Strategy & Revenue Growth Consumer Profiling & Data Analytics Retail
& FMCG Market Expansion Presentation & MS Office Proficiency
Education
• PGDM: Marketing and Operations | ICFAI Business School, Gurgaon | 2020 - 2022
• BA Hons: Geography | Shaheed Bhagat Singh College, University of Delhi | 2014 - 2017
• Class 12 | St. Mary's School, New Delhi | 2012 - 2013
• Class 10 | St. Mary's School, New Delhi | 2010 - 2011
Certifications & Training
• Advanced MS Excel – ICFAI Business School, Gurgaon (December 2021)
• Sales Management – ICFAI Business School, Gurgaon (November 2021)
Achievements & Metrics
• Increased adoption and closure rate of Soundbox service to 85% in South & Central Delhi.
• Improved EDC turnaround time (TAT) by 90%, enhancing service efficiency.
• Successfully managed and resolved 400+ service escalations daily.
• Expanded team size from 35 to 131, reducing monthly churn of FSEs by 80%.
• Grew territory revenue from ₹1.4 Cr to ₹2 Cr within a month at 1K Kirana Bazaar.
• Increased SKU distribution by 130%, expanding product availability and sales.
• Led BTL marketing campaigns with a 3:1 ROI, enhancing brand reach and engagement.
• Achieved 121% of the given targets MoM in revenue generation.
• Captured 25% distribution share for House of Brands products within 45 days.
Languages
• English
• Hindi
