+91-9820689422 /
+91-7738770158
DINESH GABA dineshgaba1978@gmail.com
https://www.linkedin.com/in/dineshgaba/ Goregaon (W), Mumbai
PROFILE SUMMARY CORE COMPETENCIES
Strategic & enterprising leader, with extensive experience in managing cross- Business & Operational Leadership
functional delivery with over 19 years of career success in developing & executing
business strategies to accomplish top & bottom-line goals Strategic Business Planning
Expertise in creating new partners and harvesting untapped business opportunities; E-Commerce
effectively identifying and networking with brands & distributors, resulting in deeper
market penetration & improved market share Revenue and Pipeline Growth
Wealth of cross-functional expertise entails Category & Sales Management, Omni P&L Management & Ownership
Channel Retail, Product Lifecycle Management, Depth & Width of Distribution, Market &
Competitor Analysis and Market Categorization & all aspects of product management Omni Channel
(customer segmentation, positioning, pricing, product promotions)
Buying & Merchandising
Successful track record of planning & executing strategies, achieving revenue and
margin goals, heading sourcing & category management along with vendor & Vendor Negotiations & Relationship
people management Management
Built a solid sales infrastructure from the ground up, expanded penetration in Market & Industry Analysis
new markets, and delivered immediate results producing new business while
directing business development, deal organization and building credibility and Go-To-Market (GTM)
rapport with new and existing stakeholders
Team Building & Leadership
Excels in steering Buying & Merchandising efforts in harmony with the business
objectives; gained insightful exposure in organizing promotion and merchandising Product Lifecycle Management
activities to maximize revenue
Dynamic, go-getter & pragmatic & focused with excellent planning, leadership,
communication, negotiation and problem-solving skills
CURRENT EXPERIENCE
Aug ’22 with Redington Ltd.
Growth Path/ Deputations
Aug’22 – onwards Head of Revenue E-Commerce
Key Result Areas:
Heading the revenue stream for all E-Commerce businesses
Leading various teams of categories, Tele Sales, Brand Partnerships and Promotions
Formulating strategy and driving revenue from platform by influencing product, pricing & conversions of various product categories like IT
Hardware, IT Enterprise and Mobility
Leading team of Tele Sales who will be responsible for helping customer with ordering, converting inbound queries to sales, and capturing
insights
Responsible for strategizing team to generate revenue from Ad inventory, Partnership activities and promotions
PREVIOUS EXPERIENCE
July’11 – July’22 with Reliance Retail Ltd. (Reliance Digital & Jio Mart Digital)
Growth Path/ Deputations
Jul’11-Mar’13: Chief Manager, Apr’13-Mar’15: Assistant General Manager, Apr’15-Mar’17: Deputy General Manager, Apr’17-Aug’21: General
Manager - Telecom, Sept’21-July’22 Business & Category Head - Home Appliances & Telecom (E-commerce)
Key Result Areas:
Headed the Home Appliances & Telecom E-Commerce Business at Jio Mart Digital
Devised & implemened assortment, sales and promotional strategies for the Large & Small Appliance and Telecom businesses across the 3
online formats of Reliancedigital.in, Jio Mart and Jio Mart Digital part of a goal seek to achieve 10% share to India’s CDIT market
Negotiated Terms of Trade with brands LG, Samsung, Whirlpool, Philips, Bajaj, Apple, Xiaomi and many more brands to meet organisation
goals
Developed an exclusive assortment across multiple product categories of Large & Small Appliances creating targeted differentiation and
higher revenue opportunities for the E-Commerce business
Understanding business needs, making strategic decisions & implementing initiatives to meet those strategic goals
Ensured performance parameters are being met such as GMVs, targeted traffic, conversions
Partnered with marketing towards implementing strategies to achieve higher traffic, greater time on site per visitor, higher page views and
a lower bounce rate
Developed new customers, maintained and leveraged existing ones to ensure business growth & opportunities are aligned to company’s
strategic plans
Guided, mentored & monitored the performance of team members for ensuring efficiency in process operations and meeting of individual
& organization targets; developing demand generation programs and tracking results
Supervised and conducted recruitment for key positions within the Buying & Merchandising team
Also, Headed the Buying & Merchandising for the Telecom business with a total turnover of Rs. 6,500 crs. ($875m) for India’s largest offline
CDIT retailer across the 3 formats (Reliance Digital, MyJio Stores & reliancedigital.in) encompassing over 2,300 stores & 800 towns
Conducted monthly competitor study and analysis, framing strategies and targeting interventions to counteract competition & maintaining
offline market dominance at a regional and national level
Formulated & executed go-to-market strategies to leverage opportunities in terms of growth in revenue & market penetration
Significant Highlights:
Enhanced the share of Reliance Retail to the Telecom industry in India by 450(Bps) by implementing sales strategies; enabled sales
improvement & product mix development
Steered efforts in launching over 2,200 stores at Reliance Retail
Managing a team of 36 members across the B&M function and ensuring accomplishment of organizational goals & objectives, coupled with
team member development
Achieved 15% to 25% Like for Like growth YoY, through detailed AOP planning, devising and implementing local and national level strategies
across promotions, pricing and assortment for the formats of purview
Increased the gross margin percentage by 5% to 10% year on year across brands (Samsung, Vivo, Oppo, Xiaomi, Apple, One Plus & others)
firming up annual Terms of Trade (TOT) through strategic vendor management & negotiations, along with joint business planning and
conducting periodic reviews
Played a key role in implementing the transition from a consolidated to a differential Buying and Merchandising structure
Feb’05-Jun’11 with HyperCity Retail India Ltd.
Growth Path/Deputations
Feb’05-Aug’07: Buyer-Consumer Electronics, Sep’07-Aug’09: Category Manager-Consumer Electronics, Sep’09-Jun’11: Category Manager-
Mobiles, PC, Cameras
Significant Highlights:
Lead a team of 5 members and achieved 20% like for like category growth (category size Rs. 150 crs.)
Coordinated with leadership team towards planning, implementing and delivering growth levers pertaining to business plans & strategies
Headed product selection, private label sourcing, range recommendations & reviewing sales on a monthly basis
Liaised with cross-functional stakeholders such as marketing team with a focus on maximizing revenue, growing market share via
promotional & demand generation activities
Additional Argos Responsibilities:
Contributed in achieving 700 SKU range offering to deliver India’s first general merchandise catalogue
Implemented range architecture and pricing policies for two different formats for the consumer electronics category
EDUCATION
Digital Marketing and Analytics certification from ISB in 2023
PGDBM-Marketing & Retail from Welingkar Institute of Management Development & Research in 2005
Diploma in Hotel Administration and Food Technology (H.A.F.T.) from Sophia Polytechnic, Mumbai in 2001
Bachelor of Commerce (B.Com.) from MMK College of Commerce & Economics in 1999
PERSONAL DETAILS
Date of Birth: 17th September 1978 Languages: English, Hindi, Italian and Sindhi
