DEEPALI JAIN

9823225927 | alika279@gmail.com | Deepali Jain | LinkedIn

STRATEGIC LEADER IN DIGITAL MARKETING, PRODUCT MANAGEMENT, AND RETAIL MERCHANDISING

- Largest P&L Governance – 50 million INR
- Largest Number of Employees Managed – 40
- Oversight – Regional, National, and Global
Leveraging 23 years of experience in fashion and luxury retail, with expertise in buying, merchandising, and product
lifecycle management. Skilled at integrating traditional retail strategies with digital marketing and e-commerce solutions to
drive brand growth and optimize customer engagement. Proven ability to leverage data-driven insights and innovative
technology to enhance online presence while maintaining brand identity. Adept at leading cross-functional teams and
executing Omni channel strategies that align fashion with the demands of the digital space.
Key Achievements

● Datamatix 2023 Award: Honoured with the Best Data-Driven User Acquisition Core Competencies
Strategy for a key lingerie corporate website, demonstrating excellence in • E-commerce Optimization
creative direction, project management, and strategic accuracy.
• Brand Management
● Gold Award at Afaqs Marketer’s Excellence: Awarded for Best Brand
Activation, recognizing innovative and effective brand activation strategies. • Merchandising Strategy
● Best Data-Driven User Acquisition Strategy Award: Acknowledged for a • Campaign Management
successful retail campaign in the innerwear category, showcasing proficiency • Customer Experience Enhancement
in leveraging data to drive user acquisition. • Market Research and Analysis
● Best Use of AI Award: Awarded for a ground-breaking FMCG marketing
• Technology Integration
campaign, highlighting the innovative use of artificial intelligence to enhance
campaign effectiveness. • Strategic Planning
● Best Academic Performance for the Year: Recognized by the National Institute • Program Management
of Fashion Technology (NIFT) for outstanding academic achievements in the • Sales and Revenue Growth
1999-2001 batch. • Product Development
● Excellence in Job Performance: Received multiple commendations for
• Advertising Campaign Optimization
exceptional contributions and performance at Benetton and Team Pumpkin,
reflecting a high level of job excellence and dedication. • User Experience Design
● Successful Range Development: Spearheaded the development of a
seasonal kidswear range at Benetton India, aligning product offerings with market trends and consumer preferences,
resulting in a strong performance across 65 stores.
● Streamlined Operations: Improved merchandising processes at T.C.N.S. by effectively managing the Time and Action
Calendar (TAC), leading to timely product launches and enhanced coordination across the supply chain.
Career Success
TEAM PUMPKIN SEP 2021 – PRESENT
Business Head - Tech Services & SEO | July 2024 – Present
● Leading a diverse team of over 35 professionals, driving collaboration and innovation across projects.
● Managing and delivering 55+ projects, ensuring alignment with business goals and client expectations.
● Developing and implementing strategic initiatives to enhance service offerings, resulting in increased client satisfaction
and retention.
● Fostering a culture of continuous improvement through training and mentorship, significantly boosting team performance
and productivity.

Lead - Product Management | Apr 2023 – Present

● Directing a 25-member tech team and managing 45 prominent client accounts across varied industries such as finance,
healthcare, FMCG, MSME, e-commerce, and B2B.
● Guiding a 20-person team in UX/UI design, development, DevOps, QA, and content creation to deliver high-quality
websites and digital services.
● Orchestrated a strategic transition to a tech-focused role, driving the company from a -80% revenue decline to
exceeding revenue targets by 140-150%, showcasing transformative impact on business performance.
● Optimizing operational efficiency by reducing external variable costs by 25%, through strategic resource management
and process improvements.
● Crafting and negotiating comprehensive pitches, proposals, and Statements of Work (SOWs); handling project costs,
payment terms, and overseeing contract finalizations and maintenance agreements.
● Delivering award-winning digital projects, including a standout campaign for ITC Sunfeast, demonstrating exceptional
strategic and creative execution. Project Showcase
Content Manager | Apr 2022 – Mar 2023
● Oversaw and managed creative projects, delivering design solutions for events, product launches, and website updates.
● Collaborated with cross-functional teams to define project scope and objectives, integrating creative work with
overarching business strategies.
● Ensured optimal resource allocation, managing adjustments to project scope, timelines, and budgets.

Deputy Manager – Content | Sep 2021 – Mar 2022

● Directed the design & rollout of e-commerce websites, ensuring smooth user experiences & effective content integration.
● Developed and managed LinkedIn content for a leading FinTech app and a top VC firm, enhancing brand visibility and
engagement.
● Created landing pages, website content, and Amazon A+ content for a sustainable home cleaning product brand,
boosting online presence and conversion rates.
● Leveraged WordPress, Shopify, Figma, Trello, and Basecamp to optimize project management and content delivery.

BENETTON INDIA (P) LTD MAY 2006 – JAN 2008

Buyer - Kidswear | May 2007 – Jan 2008
● Spearheaded the end-to-end buying strategy for the kidswear category across 65 retail stores in India, leading to improved
inventory control and profitability.
● Leveraged sales data and trend forecasts to enhance product assortment, significantly boosting category performance.
● Led product briefing and selection of key styles, themes, and colour palettes for seasonal collections, ensuring alignment
with fashion forecasts.
● Strategically placed merchandise orders, ensuring quality, quantity, and profitability standards were consistently met.
● Assessed store-specific buying trends to tailor assortments, maximizing sales potential across various locations.

Product Manager – Kidswear & Menswear | May 2006 – May 2007

● Directed product development, fashion forecasting, and range planning for both kidswear and menswear, achieving
enhanced category growth and profitability.
● Delivered record-breaking profit margins by optimizing product quality, and improving operational efficiency.
● Negotiated supplier agreements to secure competitive pricing, consistently maintaining strong top-line performance.

MERCHANDISER | T.C.N.S. MAR 2005 – AUG 2005

● Utilized problem-solving skills to address unforeseen challenges in production timelines, ensuring that deliverables were
met without compromising quality or budget.
● Played a pivotal role in negotiating with vendors and suppliers to ensure timely delivery of materials and cost efficiency.
● Ensured product quality control throughout the development stages, from fabric sourcing to final garment production.

ASSISTANT BUYER - LADIES AND MENS | LIFESTYLE INTERNATIONAL PVT LTD JUN 2003 – DEC 2004
● Developed and managed a diverse supplier base across NCR, Bangalore, and Mumbai, fostering strong relationships.
● Led seasonal budgeting and range planning initiatives, aligning supplier capabilities with market demands.
● Orchestrated store promotions and discounts, effectively managing private label products, and achieving significant
sales increases.

QA/MERCHANDISER | REDCATS ASIA LTD AUG 2002 – JUN 2003

● Oversaw high-profile accounts for La Redoute, Vertbaudet, & Ellos, managing all aspects of merchandising with precision.
● Directed the product lifecycle, ensuring strict adherence to quality and timely delivery across multiple product lines.
● Developed and implemented a comprehensive Time and Action Calendar (TAC) to streamline project timelines.

MERCHANDISER/QA | EWM JUN 2001 – JUN 2002

● Coordinated product selection and inventory management, ensuring optimal stock levels to meet market demand.
● Conducted quality assurance inspections to maintain high product standards and compliance with industry regulations.
● Collaborated with suppliers to streamline processes, enhance product quality, and resolve any issues promptly.
● Analyzed sales data and market trends to inform merchandising strategies, driving improved sales performance.

Certification
• Advanced SEO | Jul 2023 • Google Ads Academy Training | Aug 2022
• SEO Training Masterclass: Beginner SEO | Jul 2023 • Get Started with Jira | Aug 2022
• LevelUp: Ultimate Screenwriting Course | Jul 2023 • IIDE: Media Plan & Marketing | Jun 2022
Technical Skills
• Content Management Systems: WordPress, Shopify, Magento • Productivity Suites: MS Office, G Suite
• Design and Prototyping: Adobe, Figma • Web Technologies: HTML, CSS, React, Next.js
• Project Management Tools: Basecamp, Jira, Trello • Additional Tools: Breadcrumbs, Acedboard
 Education
M. Tech (Fashion) | National Institute of Fashion Technology (Mumbai) | 2014
PGD (Garment Manufacturing Technology) | National Institute of Fashion Technology (Mumbai) | 2001
B.Sc | Lady Irwin College | 1999

ANNEXURES
Freelance Work Experience
FREELANCE FEB 2008 – SEP 2021
Head of Buying & Merchandising | Scarves & Glitters | Feb 2017 – Sep 2021
Sourcing & Production Specialist | Eco Hotels | Mar 2017 – Aug 2021
Marketing Strategist & Content Creator | Various Food and Retail Brands | Feb 2017 – Sep 2021
Guest Lecturer & Assessment Jury Member | Symbiosis Colleges | Feb 2014 – Jul 2021
Published Research Author | International Journal of Social Sciences and Interdisciplinary Research | Jul 2015
Photography Workshops Instructor | Various | Feb 2010 – Sep 2021

● Head of Buying & Merchandising, Scarves & Glitters: Directed buying and merchandising efforts, focusing on strategic
product selection and inventory management. Drove sales growth and market responsiveness in the fashion sector.
● Sourcing & Production Specialist, Eco Hotels: Spearheaded sourcing and production of 100% organic fabrics for a chain
of eco-hotels, ensuring sustainability and high quality throughout the supply chain.
● Marketing Strategist & Content Creator: Developed and executed marketing campaigns for food and retail brands,
utilizing food photography, product styling, and content creation to enhance brand visibility and engagement.
Established and managed Lemon in Ginger Blog (https://lemoninginger.com/), focusing on culinary content and recipe
development. Crafted marketing strategies for KARE Ayurveda & Yoga Retreat, boosting brand presence and client
interaction.
● Guest Lecturer & Assessment Jury Member: Delivered lectures and served as a jury member at Symbiosis colleges,
contributing to academic evaluations and discussions in marketing and content creation.
● Published Research: Authored a dissertation featured in the International Journal of Social Sciences and Interdisciplinary
Research (ISSN ONLINE: 2277-3630), presenting research findings on relevant social topics.
● Photography Workshops: Conducted workshops on photography, focusing on both technical skills and creative
techniques, to support and mentor aspiring photographers.
● Additional Assignments: Managed content creation for various e-commerce platforms, including designing landing pages
and product descriptions to enhance user experience. Executed marketing and visual content strategies for diverse food
and retail brands, leveraging expertise in visual storytelling and strategic marketing.

Projects Undertaken
Project 1: Har Maa Durga Campaign | Project Lead
Directed a ground-breaking campaign featuring 1008 AI-generated Durga Avatars, resulting in over 100,000 visitors and
winning the Best Use of AI award. Managed client relations, navigated technical challenges, and spearheaded the
creation of the campaign case study. View the Campaign

Project 2: 90 Schools CMS Overhaul

Revamped a legacy WordPress CMS into a robust, scalable multi-tenant system using Strapi and Next.js, dramatically
reducing AWS costs from ₹70,000 to ₹2,800 per month. Directed the development and ongoing maintenance while ensuring
optimal performance and cost efficiency.

Project 3: End-to-End Digital Strategy for D2C Brand | Digital Strategy Consultant
Formulated and executed a comprehensive 3-month digital strategy for a direct-to-consumer brand. Enhanced customer
engagement through a blend of organic social media, SEO, and targeted retargeting ads. Coordinated cross-functional
teams to deliver impactful results.

Project 4: Content Creation for Fin-Tech Startup | Content Development Specialist

Crafted compelling LinkedIn and blog content for a FinTech start up, driving increased engagement and generating new
business leads. Explore LinkedIn Content | Read the Blog

Project 5: Pitch, Proposal, Upsell & Onboarding | Senior Account Executive

Led a successful pitch for a comprehensive marketing solution, presenting to senior executives and securing a major client
engagement. Orchestrated the proposal, demonstrating exceptional value and strategic insight.