NACHIKET
WAGHMARE
Targeting strategic assignments in the field of Sales & Marketing with an
organization of high repute for mutual growth
nachiketrw@gmail.com +91-9890117004 http://www.linkedin.com/in/nachiket-waghmare-59aa6092
Executive Profile Core Competencies
Goal-oriented & competent professional with over 6 years of experience in the
Sales & New
field of Sales & Marketing; worked in different geographical areas with a General Trade
Business
proven track record in generating revenue & enhancing business Sales
Development
Currently managing a General Trade Team of 11 Sales Representatives & 2
Distributors with an outlet base of 2500 & more than 100 key accounts
Delivered multi-fold growth in profits & revenue by implementing effective Territory &
competition combat strategies and creating a more responsive & market-driven Sales Forecasting Network
organization; Strategized & implemented almost “0 budget” marketing contest Management
which resulted in 4% growth on YOY basis in June 2020 (post COVID lockdown)
Ramped-up business by identifying the strength of each partner, planning monthly Brand & Key
primary & secondary numbers; coordinating with them for effective business Trade Marketing
& BTL Activities Account
development Management
Expert at penetrating key accounts & increasing revenue through relationship
building, tackling tough sales problems and bringing to a successful conclusion
Secured the position of Top 5 in the Rajasthan Unit for 3-4 months constantly Client Sales
in business & business processes Relationship Enablement
Launched 11 New Products, including 3 launches by CEO & others at Zonal level Management Activities
Skilled at increasing revenue & profits through diligent research and efficient
resource allocation with exposure to Marketing & Vendor Management Business Budget
Strong Communicator with excellent presentation, data analysis & Expansion & Management
interpretation, leadership skills; possesses a positive attitude towards work Growth
with strong capabilities in training & coaching the team members
Career Timeline Soft Skills
XL Dynamics New Point Cards & Hindustan Coca Cola
India Pvt. Ltd. Printers Pvt. Ltd. Beverages Pvt. Ltd.
Soft
Skills
Apr’16 – Sep’18 Oct’18 – Till date
Mar’15 – Feb’16
Work Experience
Hindustan Coca Cola Beverages Pvt. Ltd., Oct’18 – Till date
Growth Path:
Channel Marketing Team Leader Sales Team Leader
Sales Team Leader, Jaipur, Oct’20 – Till Date
Key Result Areas:
Managing annual business of INR 30 Crores administering primary & secondary sales & distribution for Coca Cola
Driving business growth by growing sales with numeric distribution
Setting SMART goals, identifying areas of improvements, training, developing & guiding team members in attaining the
sales targets & monitoring the performance of team members on a regular basis
Performing competitive analysis to increase market share and category & channel profitability by planning and
forecasting sales & managing budgets
Managing the entire operations related to distributor management; administering inventory, primary order & billing,
schemes & discounts and distributors claims
Highlights:
Contributed in increasing the proportion of retail business by 32%
Achieved business growth in double digits MOM with growth across all categories
Added 10% new retail outlets in the portfolio & generated 4% additional business from them
Aced sales process parameters Q1-21 while exceeding the benchmark performance in numerical distribution & category
billing
Channel Marketing Team Leader, Ahmedabad, Oct-18 – Sep’20
Key Result Areas:
Enhanced brand visibility, brand awareness & brand activation
Contributed in increasing market share while implementing trade marketing activities, product launches, BTL marketing
activities, promotional activities, branding, trade promotions and ensured success of marketing programs
Developed & implemented sales strategies & programs for New Product Development/Launch
Executed & managed National / Regional Promotions & programs
Coordinated with various vendors, agencies & suppliers
Highlights:
Improved total market share by 6 basis points, +5.3 basis points in Core Sparkling, +3 basis points in Juice and +7 basis
points in Mixer Category
First TL in the country to have enrolled 100% Grocery Channel partners in Marketing Loyalty Program
New Point Cards & Printers Pvt. Ltd., Pune, Apr’16 – Sep’18
Sales and Marketing Manager
Highlights:
Managed 7 Sales Representatives and achieved double digit growth every year
Participated in PAN India level Exhibition Pamex 2017 and acquired 5% New Clients with keeping CAC low
Added 18% new customers which led to increase in the revenue by 11%
Expanded & developed the business in 2 additional states, Goa & North-Karnataka
XL Dynamics India Pvt. Ltd., Mumbai, Mar’15 – Feb’16
Associate Financial Analyst
Highlights:
Acted as a special point of contact for a retail channel in India; assessed & mitigated risks related to mortgages
Provided consultancy services to the clients, minimized risk for the company & maximized chances of availing mortgages
Minimized risk associated with mortgage by restructuring (loan programs/amount, interest rate, income usage/qualification)
mortgages specific to client
Academic Details
2015: MBA in Finance from IES MCRC, Mumbai
2012: BBA in Marketing from BMCC, Pune
Personal Details
Date of Birth: 15th May 1992
Languages Known: English, Hindi, Marathi & Gujarati
Address: 201, Utkarsh Park, Behind Ashwini Hospital, Govind Nagar, Nashik - 422001
