ENL GHT

BRAND BOOK & GRAPHIC CHART

CONTENT LOGO MAIN LOGOTYPE 4
LOGOTYPE NEGATIVE & POSITIVE 5
LOGOTYPE BLACK AND WHITE 6
SPACE AROUND THE LOGO 7
SMALLEST SIZE 8
CORRECT USAGE OF THE LOGOTYPE 9
PLACING LOGOTYPE WITH EU EMBLEM 10
PLACING LOGOTYPE WITH EU EMBLEM & PARTNER LOGOTYPES 11

VISUAL IDENTITY
COLOURS & CODES 14
FONTS 16
ENLIGHT ACRONYM 18
GRAPHIC ELEMENT 19
PHOTOGRAPHY 21
IMAGES 22

BRAND ASSETS FACTSHEET 24

FLYER 25
POWERPOINT 25
VIDEO 26
ROLL UP BANNER 27
BACKGROUND IMAGE MSTEAMS 27
T-SHIRT 28
WEBSITE 29
SOCIAL MEDIA 29
 THE LOGOTYPE
& HOW TO USE IT
MAIN LOGOTYPE
This is our main logotype. Please use this logo according to the
further mentioned guidelines to maintain a clear and consistent
language througout all printed and digital materials. ENL GHT

ENL GHT
SECOND OPTION
The second option is to use the globe logotype. Please only
use this logotype if the overal design leaves room for it. For
the sake of clarity this brandbook will focus on the above
mentioned preferred logotype.

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POSITIVE LOGOTYPE VERSION
Used on light backgrounds
ENL GHT

NEGATIVE LOGOTYPE VERSION

Used on dark backgrounds
ENL GHT
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Black & white logotype

Please use these logotypes when the main logotype

cannot be used due to legal or printing limitations.

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SPACE AROUND THE LOGOTYPE

ENL GHT
In order to make sure the logotype is legible it needs some
white space around it. Please avoid placing anything in
the free margin around the logotype. The free margin
is created by taking the width of the lighthouse as a
freezone around the logotype.

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SMALLEST SIZE ENL GHT
This is the smallest size of the logotype that can be used
for it to still be legible 75 px | 20 mm

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 ENL GHT
proportions
ENL GHT ENL GHT

ENL GHT ENL GHT

USE THE LOGOTYPE CORRECTLY
The logotype should always maintain the original
proportions and colours. There should always
be enough background contrast and the correct ENL GHT ENL GHT
amount of free space around the logotype.

ENL GHT ENL GHT

background contrast

ENL GHT ENL GHT ENL GHT

Ipient ullia volore
free space all around
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ENL GHT
LOGOTYPE + EU EMBLEM
The EU emblem, in conjunction with the funding statement, must be prominently featured on all
communication material, such as printed or digital products or websites and their mobile version,
intended for the public or for participants.

When displayed in association with another logo, the EU emblem must have appropriate
prominence. On publications which are part of the action, the EU emblem and text must appear on
the cover or the first pages after the editor’s name. At events which are part of the action, the EU
emblem and text must be displayed on signs and posters.
Any communication activity related to the action must indicate the following disclaimer:

“The content of this [insert appropriate description, e.g. report, publication, conference, etc.]
represents the views of the author only and is his/her sole responsibility. The European Commission
and the Agency do not accept any responsibility for use that may be made of the information it
contains.”

The placement of the EU emblem should not give the impression that the beneficiary or third party
is connected in any way to the EU institutions. It is therefore recommended to place the EU emblem
at a distance from the third-party organisation’s logo.
Apart from the emblem, no other visual identity or logo may be used to highlight the EU support.
These are examples. The placement of the EU emblem will depend on the design of the publication.

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 ENL GHT
LOGOTYPE + EU EMBLEM + PARTNER LOGOTYPES
When using the ENLIGHT logotype together with EU emblem(s) and the partner logoyypes the
ENLIGHT one is placed above the other logotypes in order to have a clear main sender.

The ENLIGHT logotype is again preferably placed in the top left corner. The other logotypes
are placed smaller and together at the bottom of the design.

Since the creation of the alliance the ENLIGHT logo has been displayed and associated to the
nine alliance’s partner institutional logos. The terms of use and IPR of the aforementioned logos
must be respected as described in our complementing dissemination and communication strategy.
As regards to display, when associated to the ENLIGHT logo, the order preference goes for an
alphabetical order following the city (or country – e.g. Basque country) geographical location
name in English language - Basque Country, Bern, Bordeaux, Bratislava, Galway, Ghent,
Göttingen, Groningen, Tartu, Uppsala / Visby.

eman ta zabal zazu

Universidad Euskal Herriko

del País Vasco Unibertsitatea

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ENL GHT
 VISUAL IDENTITY
THE BASICS & HOW TO USE THEM
COLOURS PRIMARY PALETTE
Using blue and white as main colours invoke a clear, fresh
and recognisable feel. Use blue (and white) as main
background or as a title colour.

COLOURS SECONDARY PALETTE

For certain purposes, adding some extra colour can both look
good and be functional. Depending on the design the colours
from the secondary palette can be used as an additional
background colour or e.g. for highlighting a subtitle or as a
pop of colour around a boxed text.

Tip: to keep the design fresh and strong sparingly add colours.
Especially when it comes to text you want to dazzle your
reader with the message, not with a rainbow of colours :-)

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 #17486A #FFFFFFF
R23 G72 B106 R255 G255 B255
C95 M66 Y35 K24 C0 M0 Y0 K0

#CF51E31 #E4E4E4
R197 G31 B48 R228 G228 B228
C16 M98 Y79 K5 C13 M9 Y10 K0

COLOUR CODES

#33BCDC #A8C8BD
R51 G188 B220 R168 G200 B189
C68 M0 Y12 K0 C39 M10 Y29 K0

#F47802 #E3A6AD
R244 G120 B2 R227 G166 B173
C0 M62 Y98 K0 C10 M43 Y22 K1
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 EQUE NOBIS PLAM EAQUE QUAM,
NOSANDAE LATUR RENDUCI PSAMUSDAE
CONET VOLENI DOLORERRUM FACERER
TITLE | TwCenMTStd Extra Bold | 25 pt

MAIN FONT
TwCenMTStd is the font used in both online and printed IATQUAE PEROVIT HARUMQUE VOLUPTIA VENDELL ABORIO MINCTO
material such as flyers, brochures, and banners TEMPOR AS SIT UT EOSAM EATQUAE SINCIIS UT QUAE IL EATUS RAE.
TEMPORIAT ALIT VOLORIO NSENIS DELIQUIAM QUAE OMNIMUSAE
For titles and subtitles we mainly use the Bold. The Extra PERUM ET MIN CORERUM APELIAERUM IPIET AUDAERCIPSUM SUNDAE
Bold can sometimes be a bit overpowering. For body
text and all other secondary information we use the NEM LACIAS VOLES IPIT QUE PARUPTAE PEDIAS QUAE NUS MOLORESE
Regular. VOLUPTISCI DEM EA AUT AUDIT PORISSINCI DERIBUS SEQUE RESE

TITLE AND SUBTITLE | TwCenMTStd Bold | 15 pt

nit atiumquo es es sit, omnihil lignis eaque labor rem adioratis nectota sequati isquibero voluptatem nonet que
nistior poruptis si de vendisim harum ad et doloribus rerumqu untore mos volupta turios qui quam rendipid modis
audam volupta nume persper speriam evelenti dolenis ute parum fuga. plit atureperit lam quiaepe lestibus ut laut
magnis ex et res rem exerferi dus, num quibus se aditi im de pre volorrum et aceribus maion pa etur ressequosa
dusdae nis volorumquae nonsequ iatureh endaepero idenime pa santo te et, consequi optatinveles am qui
doluptibusti temporios nulluptatiis dusa dipsunt iberunt volesti oditatem apiet dellibusa con est omnientur, vidus

BODY TEXT | TwCenMTStd regular | 10 pt

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 EQUE NOBIS PLAM EAQUE QUAM,
NOSANDAE LATUR RENDUCI PSAMUSDAE
CONET VOLENI DOLORERRUM FACERER
TITLE | Calibri bold | 25 pt

SECONDARY FONT
This font should only be used if the TwCenMTStd is not
EQUE NOBIS PLAM EAQUE QUAM,
available. In the case of powerpoint for instance it can
be used in the event that TwCenMTStd is not an option. NOSANDAE LATUR RENDUCI PSAMUSDAE CONET VOLENI
It is currently also used on the website and in our DOLORERRUM FACERER
newsletters.
SUBTITLE | Calibri Bold| 15 pt

nit atiumquo es es sit, omnihil lignis eaque labor rem adioratis nectota sequati isquibero voluptatem nonet que
nistior poruptis si de vendisim harum ad et doloribus rerumqu untore mos volupta turios qui quam rendipid
modis audam volupta nume persper speriam evelenti dolenis ute parum fuga. plit atureperit lam quiaepe
lestibus ut laut magnis ex et res rem exerferi dus, num quibus se aditi im de pre volorrum et aceribus maion
pa etur ressequosa dusdae nis volorumquae nonsequ iatureh endaepero idenime pa santo te et, consequi
optatinveles am qui doluptibusti temporios nulluptatiis dusa dipsunt iberunt volesti oditatem apiet dellibusa con
est omnientur, vidus

BODY TEXT | Calibri regular | 10 pt

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ENLIGHT ACRONYM
Because ENLIGHT is an ACRONYM (European university
Network to promote equitable quality of Life,
sustaInability and Global engagement through Higher
The word
ENLIGHT or
education Transformation) it is preferably written in
capitals.
If in some cases this is not possible or not allowed in a
partner university house style please use a capital at the
beginning followed by lowercase: Enlight.

Enlight in text
Of course the acronym will always adapt to individual
partner university house style fonts.

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GRAPHIC ELEMENT
The square placed at an 45 degree angle can be
used as a way to place a photo, to highlight a text or
as an additional pop of colour in the design.

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 ENL GHT

LOREM IPSUM

GRAPHIC ELEMENT EXAMPLE DOLOR SIT

The squares are mainly used in flyers and brochures. CONSECTETUR ADIPISCING
When using more squares at the same time the boxes LOREM IPSUM DOLOR
are outlined with white (or other used background colour) Lorem ipsum dolor sit amet,
to give them some space. consectetur adipiscing elited do
eiusmod tempor incididunt
Lorem ipsum dolor sit amet, consectetur adip-
iscing elit, sed do eiusmod tempor incididunt
LOREM
Lorem ipsum dolor sit amet, consectetur adip-
iscing elit, sed do eiusmod tempor incididuntem IPSUM DOLOR
ipsum dolor sit amet, consectetur adipiscing Lorem ipsum dolor sit
elit, sed do eiusmod tempor incididunt
tempor incididunt
Lorem ipsum dolor sit amet, consectetur adip-
Lorem ipsum dolor sit amet
iscing elit, sed do eiusmod tempor incididuntem
Liusmod tempor incididuntem
ipsum dolor sit amet, consectetur adipiscing
ipsum dolor sit
elit, sed do eiusmod tempor incididunt
More info on www.site.be

@enlight_eu
ENLIGHT EU
enlight-europeanuniversity

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PHOTOGRAPHY
Being a European University working with and for society,
preference is given to photography with actual people
in it. We strive to be an open, welcoming and inclusive
european alliance, and we try to show that in the photos
we use. This applies irrespective of age, (dis)ability,
marriage and civil partnership, pregnancy and maternity,
ethnic origin, religion and belief, gender identity and
sexual orientation.

Tip: always make sure you have permission from

the people that appear in the photo and from the
photographer. Credit the photographer by adding their
name in the photo - see examples on the right.

If you have to use a stockphoto make sure you have free

license or open license use (free licenses are worldwide,
royalty-free, non-exclusive, and perpetual).
Please try to use stockphotos that are realistic, try to avoid

Ph
the “toothpaste advert” smiles.

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to
:
Fe
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Er
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Photo: Fersp Eruntia
IMAGES
We use images and drawings for events like conferences.
The images usually portray ideas like movement, progress,
people working together.
We strive to be an open, welcoming and inclusive
european alliance, and we try to show that in the images
we use as well. This applies irrespective of age, (dis)ability,
marriage and civil partnership, pregnancy and maternity,
ethnic origin, religion and belief, gender identity and
sexual orientation.

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 BRAND ASSETS
EXAMPLES & TEMPLATES
FACTSHEET
Our factsheet (English & national languages) with list and
basic reference of all ENIGHT alliance partners can be
downloaded from our website here

The factsheets were developed in the early stages of the

alliance’s formation, prior to the current house style. They
will be updated in due time.

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 ENL GHT

FLYER
An ENLIGHT flyer is used to give short information about an activity organised
by 2 or more partners. Flyers may contain information about e.g. a teaching 9 WEEK VIRTUAL COURSE / 1 WEEK ON SITE
ENGAGING WITH CLIMATE CHANGE
LOCAL VIEWS OF CHALLENGES
module, summer/winter schools or a lecture or lecture series. The flyers are Climate change is real, and its effects are increasingly
being felt around the world today. This ENLIGHT

brief in content and always refer for more information to the EU site for more module will undertake a multi-disciplinary
exploration of local impacts and diverse experiences
as well as perspectives of climate change in three
19 Apr
information.
European localities (Göttingen, Germany; Groningen,
Netherlands and Gotland, Sweden).
Although a global phenomenon, climate change is
-
17 June
Is only 1 partner university organising? Then use the corporate identity of the
experienced and understood differently in different
places. This class will prepare you with social science
theories on climate change, key concepts of climate
science and policy as well as qualitative methodological 2022
partner university. training for data collection and analysis.

PLease apply before 10 March. For more information

about the course and application please go to:

Please find the flyer template on SharePoint here

@enlight_eu
ENLIGHT EU
enlight-europeanuniversity

POWERPOINT
The ENLIGHT powerpoint template is designed to be used for ENLIGHT
presentations. The template contains slides for text as well as images, logotypes
of partner universities and also makes a distinction between slides for the Erasmus
project / the RISE project or both.

Please find the flyer template on SharePoint here

eman ta zabal zazu

Universidad Euskal Herriko

del País Vasco Unibertsitatea

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VIDEO
If you want to make an ENLIGHT video make sure to use the proper thumbnails with the correct logotypes and EU emblems. The images below are
the preferred ones to use and will help increase the visible unity and recognisability of all our video material.

Thumbnail 1_ENLIGHT beginning video Thumbnail 2_ENLIGHT end video Thumbnail 3_ENLIGHT 3rd option
(this one is placed before Thumbnail 4 & Thumbnail 5)

Thumbnail 4_ENLIGHT & Uni logos Thumbnail 5_EUN & EC logos

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 ROLL UP BANNER
Please find the design template for a roll up banner on SharePoint here

BACKGROUND MSTEAMS
Please find the background images to be used in MSTeams on SharePoint here

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T-SHIRT
A t-shirt or hoodie is preferably made from white or navy organic cotton. The EU emblem is
always added and if possible placed on the left sleeve.

White t-shirt + logo White t-shirt + light- EU emblem left arm Navy t-shirt + logo Navy t-shirt + logo
on the front house on the back option 1 option 2

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ENLIGHT WEBSITE https://enlight-eu.org/index.php

ENLIGHT SOCIAL MEDIA

• TWITTER https://twitter.com/enlight_eu
Partner universities accounts: @upvehu @unibern @univbordeaux @ComeniusUni @nuigalway @ugent
@uniGoettingen @univgroningen @unitartu @uppsalauni

• LINKEDIN https://www.linkedin.com/company/enlight-europeanuniversity
Partner universities accounts: Universidad del País Vasco/Euskal Herriko Unibertsitatea University of Bern Université de Bordeaux
Univerzita Komenského v Bratislave National University of Ireland Galway Ghent University
Georg-August-Universität Göttingen University of Groningen University of Tartu Uppsala University

• INSTAGRAM https://www.instagram.com/enlighteu/
Partner universities accounts: @upvehu_gara @universitaetbern @universitedebordeaux @comenius.university @nuigalwayinternational
@ugent @unigoettingen @universityofgroningen @unitartu @uppsalauniversity

• YOUTUBE https://www.youtube.com/c/ENLIGHTEU
Partner universities accounts: UPV/EHU Universitaet Bern Université de Bordeaux Univerzita Komenského NUI Galway
Universiteit Gent | Ghent University Universität Göttingen University of Groningen Tartu Ülikool Uppsala universitet

Preferred hashtags options: #europeanuniversities #europeaneducationarea #ENLIGHTlectureseries #ENLIGHTcourses

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© ENLIGHT BRAND BOOK & GRAPHIC CHART, 2023
CREATED WITHIN ENLIGHT