Republic of the Philippines

UNIVERSITY OF ANTIQUE
Sibalom, Antique

College of Business and Accountancy

BACHELOR OF SCIENCE IN MANAGEMENT ACCOUNTING

In Partial Fulfilment for the Requirements in the Subject

MGT 3 (MANAGEMENT SCIENCE)

COMPANY STUDY of
ANDOK’S

Submitted by: BSMA 2A

CAPALLA, JAILAH MARIE D.
CONCEPCION, LUKE VINCENT D.
DIOSO,ARNIE MAE I.
GOMEZ, CLAUDINE MAE
MACABENTA, JACK DANIEL
MORILLO, SHAENE
TABAQUE, CHLOE IMOGEN M.
UDANI, MARICEL
VILLEZA, JULYEN MEA G.

Submitted to:

SHY LYN C. MAGDAYAO, MBA

Course Instructor

January 10, 2025

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 TABLE OF CONTENTS

I. INTRODUCTION

A. BACKGROUND OF THE STUDY …………………………………………………………………..4

B. OBJECTIVES OF THE STUDY ……………………………………………………………………..4

General Objectives…………………………………………………………………………………….4

Specific Objective……………………………………………………………………………………...4

C. SCOPE OF THE STUDY …………………………………………………………………………….4

D. LIMITATIONS OF THE STUDY……………………………………………………………...………4

E. METHODOLOGY ……………………………………………………………………………………...4

F. DEFINITION OF TERMS……………………………………………………………………………...5

II. INDUSTRY PROFILE

A. COMPANY BACKGROUND, HISTORY, AND PAST TRENDS…………………………………. 6

III. COMPANY PROFILE

A. KEY MANAGEMENT SCIENCE TECHNIQUES USED

a.1. Quantitative Methods………………………………………………………………………..7

a.1.1. Linear Programming……………………………………………………………...7

a.1.2. Waiting Lines……………………………………………………………………...7

a.1.3. Forecasting Techniques………………………………………………………….8

a.1.4. Network and Distribution Model…………………………………………………8

a.1.5. Inventory Model…………………………………………………………………...8

a.2. Decision Support System(DSS)…………………………………………………………….8

a.3. Data Analysis………………………………………………………………………………….8

a.4.Project Management Tools…………………………………………………………………..9

a.4.1 Critical Path Method (CPM)……………………………………………………….9

a.5. Supply Chain and Operations Research Models………………………………………….9

B. Application of Management Science in the Company

b.1.Strategic Planning…………………………………………………………………………….10

b.2.Tactical Decision Making…………………………………………………………………….10

b.3 Problem Solving in the Company……………………………………………………………10

b.4. Performance Measurement & Benchmarking……………………………………………..11

C. Technology Tools In Management

c.1. Software and tools……………………………………………………………………………..11

c.2. Automation and AI in Decision Making………………………………………………………11

D. Impact of Management Science on the Company

d.1. Operational Efficiency…………………………………………………………………………11

d.2. Cost Reduction & Profitability………………………………………………………………...12

d.3. Risk Management……………………………………………………………………………...12

d.4. Customer Satisfaction and Service Improvement…………………………………………..12

E. Challenges and Limitations

e.1. Implementation Barriers……………………………………………………………………….13

e.2. Technological Challenges……………………………………………………………………..13

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 e.3. Data Issues……………………………………………………………………………………..14

F. Comparative Analysis

f.1. Industry Comparison ………………………………………………………………………….15

f.2. Global Trends……………………………………………………………………………….….15

IV.FUTURE PLANS OF THE COMPANY…………………………………………………………………………16

V.ANALYSIS………………………………………………………………………………………………………....16

VI.RECOMMENDATIONS AND CONCLUSIONS…………………………………………………………….....17

VII.REFERENCES………………………………………………………………………………………………..…17

VIII. DOCUMENTATION…………………………………………………………………………………………...18

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 I. INTRODUCTION

A. BACKGROUND OF THE STUDY

The story of Andok’s began in December of 1985 when a man by the name of Mr. Leonardo “Sandy” Javier Jr. decided to establish a
‘Litson Manok’ stall along West Avenue in Quezon City, Philippines. It is one of passion, purpose, and family. The first outlet built was
a means of survival for Sandy and his wife Cora initially, but little did the couple know that they created a brand that would positively
impact the lives of millions of Filipinos in the years to come. Sandy Javier started the business with a complete lack of traditional
resources such as money and connections, yet he knew that he had everything he needed to succeed. He had the big dreams, and
he had the heart to do whatever it took to win. The very essence of Andok’s is built on passion, loving what you do, perseverance,
and common sense. With those values, Sandy created the delicious and now famous ‘Litson Manok’ that is loved all over the
Philippines.

On top of being a man of value and integrity, Sandy was also an astute businessman as he knew that the success of the brand would
hinge on constant innovation and savvy marketing. Innovation of the ‘Litson Manok’ roasted chicken manifested in the form of
consistent customer feedback during the first year of business which allowed Sandy to eventually perfect the recipe and quality of the
product. The recipe has not changed since then. Marketing came in the form of masterful outlet locations, eye-catching store
visibility, affordable pricing, excellent customer engagement. As a result of all of these things combined, Andok’s is now synonymous
with delicious food that captivates the taste buds and hearts of every Filipino family. Since innovation and marketing is the name of
the game, the growth of Andok’s gave way to the creation of equally delicious and iconic products such as Litson Liempo, Litson
Bangus, Dokito Frito, Porkcharap, and Pork Barbecue, which are all mainstay items in each store.

B. OBJECTIVES

General Objectives:

To conduct a comprehensive analysis of Andoks, assessing its strengths, weaknesses, opportunities, and threats (SWOT
analysis), and providing recommendations for future growth.

Specific Objectives:

• To identify the management science techniques employed by Andoks.

• To analyze Andoks' competitive landscape and market share.

• To assess the technology and tools utilized by Andoks in its management practices

• To recommend strategies for Andoks to improve its performance and achieve its business goals.

C. SCOPES OF THE STUDY

This company study will focus on the industry profile and company profile of Andok's. The study aims to provide the most
current and accurate information. The study will cover the Andok’s history, business strategies, marketing efforts, operational
practices, and its competitive environment within the fast-food chain industry in the Philippines.

D. LIMITATIONS OF THE STUDY

This study focuses on publicly available information about Andoks and the application of management science. External
factors and internal operational details not publicly disclosed are excluded. The study's findings are limited by the availability and
reliability of publicly accessible data, interviews and case studies. Any assumptions made during the analysis will be clearly stated
and justified.

E. METHODOLOGY

This study employs a quantitative research approach based on publicly available data, interviews with employees and case
studies. Data sources include Andoks's official website, financial reports (if publicly available), news articles, industry reports, and
academic publications. Data analysis will involve comparative analysis, trend analysis, and benchmarking against industry best
practices.

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F. DEFINITIONS OF TERMS

For the purpose of better understanding of this study, the following terms are defined:

Operational Efficiency. The ability of a company to provide goods or services in the most economical way without sacrificing quality
is known as operational efficiency. It entails maximizing output while reducing waste and costs by optimizing technology, procedures,
and resources.

Management Science Techniques. Techniques from management science are analytical approaches that support organizational
decision-making. To address challenging managerial issues, they employ statistical analysis, mathematical modeling, and
optimization strategies. Operations research and management science share a common goal of increasing the efficacy and efficiency
of organizations.

Quantitative Methods. These entail analyzing numerical data using statistical and mathematical methods. To make well-informed
decisions based on data analysis, forecasting, and modeling, managers utilize quantitative methodologies.

Linear Programming. A mathematical method for figuring out the optimal result in a particular mathematical model is called linear
programming. Linear relationships are its functions. It is frequently applied to scheduling production, allocating resources, and other
optimization issues.

Forecasting. is the technique of estimating future occurrences using analysis and data from the past. Forecasting is crucial to
company planning and decision-making because it enables companies to predict sales, market demand, and financial performance.

Inventory Model. These mathematical models aid in controlling inventory levels, figuring out the best order quantities, and lowering
the expenses related to ordering and keeping inventory. Product availability is guaranteed by efficient inventory management, which
also lowers surplus stock and storage expenses.

Decision Support System. An information system that facilitates organizational or business decision-making is known as a decision
support system (DSS). DSSs frequently use techniques like data mining, predictive modeling, and artificial intelligence to evaluate
vast amounts of data in order to help make well-informed decisions.

Data Analysis. Examining, cleaning, converting, and modeling data in order to find relevant information, make inferences, and aid in
decision-making is known as data analysis. Finding patterns, trends, and connections in data sets requires a fundamental
understanding of data analysis.

Project Management Tools. Applications and software that help in organizing, planning, and managing project activities and
resources are known as project management tools. They support project managers with budget management, resource allocation,
progress monitoring, and timely project completion.

Supply Chain Management. Management of the flow of products and services, including all procedures that convert raw materials
into finished commodities, is known as supply chain management. It entails actively simplifying a company's supply-side operations
in order to increase customer value and obtain a competitive edge in the market.

Operations Research Models. Mathematical representations of intricate systems and procedures are employed in operations
research as operational research models. To increase productivity and decision-making, they support the analysis and optimization
of a range of operational components, including manufacturing, logistics, and services.

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 II. INDUSTRY PROFILE

HISTORY AND TRENDS

ANDOK'S is primarily engaged in the business of selling litson manok (roasted chicken). Over time, ANDOK'S had evolved
and added a new concept to its main business of offering roasted chicken, and that is the concept of specialty grocery store a host of
products, including beer, an assortment of beverages, rice, sugar, and other grocery products.

ANDOK'S offers its patrons the best quality litson manok (roasted chicken) and dokito frito (fried chicken). In addition,
ANDOK'S also offers wide variety of choices namely litson liempo (roasted pork belly), bangus (milk fish), pork barbeque, porkcharap
(fried pork chop), lechon kawali (deep fried pork belly), kawali royale, crispy pata (deep fried pork leg), pork sinigang, beef steak rice,
beef rice, chicken leg quarter, pork sisig, chopsuey, all-day breakfast meals such as beef tapa egg rice, bangus fish egg rice, corned
beef egg rice, tocino egg rice, and langganisa egg rice and desserts such as banana con yelo, mais con yelo and leche flan. It also
offers soft-served ice cream and frozen drinks. ANDOK'S now has approximately 150 SKUs (Stock-keeping unit) offered in the
market, and is likely to grow in order to meet the demands of its valued customers. ANDOK'S main business thrust has always been
to provide high quality products at affordable prices.

From the first ANDOK'S outlet located at Baler Street corner West Avenue Quezon City way back 1985, the Company has
now grown into more than 300 stores across the country. These stores are strategically located in key municipalities nationwide.

It was in July 2002 that ANDOK'S opened its first store in Mabolo and Mactan Cebu. Eleven outlets were later established
within two years, all strategically located along the major localities in Cebu area.

In September 2004, ANDOK'S opened its first dine-in store in D'Mall located at Boracay Island, province of Aklan. Soon
thereafter, four dine-in stores opened in a span of less than a year. To date, Andok's has a total of six stores in the island of Boracay.
These stores are located at Station 1, D' Talipapa Station 2, Tourist Center, Beach front Station 3, and Main Road Talipapa.

ANDOK'S saw the great potential of Panay Island, and later on opened two dine-in stores in Iloilo and in Kalibo during the last
quarter of 2005. The newly opened stores emerged as among the top ten stores of the Company nationwide as of to date.

Having seen the excellent sales performance of dine-in stores in Panay Island, the Company is now gearing towards the
opening of dine-in stores nationwide. The Company opened in Market Market mall, ANDOK'S first dine-in store in Metro Manila. Two
outlets in Baguio City were converted into dine-in stores in early 2006. To date, the Company has more than 60 dine-in stores
nationwide, namely Robinson's Novastop, Olongapo, Tagaytay, SM City Lipa Batangas, Baclaran, Tacloban Palo, Tacloban RTR,
Baguio Session Road, Harrison, Dampa Farmers, Stop & Shop, Mactan Cebu, Mandaue Cebu, among others.

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 III. COMPANY PROFILE

A. KEY MANAGEMENT SCIENCE TECHNIQUES USED

A.1 Quantitative Methods

a.1.1. Linear Programming

A linear programming method is defined as the problem of maximizing and minimizing a linear function that is subjected to
linear constraints. To apply it in Andok’s, focusing on optimizing the production of two of its core products: fried chicken and rice. The
objective of this principle is to maximize profit.

Let:

x=represent the number of servings of fried chicken produced

y=represent the number of servings of rice produced

Let assume the availability of chicken in Andok’s has 1000kg chicken available for production. Let’s assume each serving of fried
chicken requires 0.5kg of chicken, and each serving of rice requires 0.3kg of chicken. This constraints is:

0.5x + 0.3y ≤ 1000.

The cooking time of Andok’s supposed has maximum of 800 minutes of cooking time available. Fried chicken takes 5 minutes per
serving to cook, and rice takes 3 minutes per serving. This constraints is:

5x + 3y ≤ 800

Let consider that the number of servings cannot be negative:

x≥0

y≥0

Therefore, let assume that Andoks makes a profit of P5 per serving of fried chicken and P3 per serving of rice. The objective function
to maximize profit(P) is :

P=5x + 3y

Max: P = 5x + 3y

Subject to:

0.5x + 0.3y ≤ 1000 Chicken availability

5x + 3y ≤ 800 Cooking time

x≥0

y≥0

a.1.2. Waiting Lines

In every case, waiting lines have been recognized to be an issue that affects customer satisfaction and occasionally frustrates
staff. One of the biggest and most serious issues that any service-based business has with its waiting lines involves long and longer
waiting lines. Customers and clients would become more stressed the longer they had to wait. Additionally, customers frequently end
up at the wrong counters in poorly managed lines, which leads to more problems. Long wait times actually lead to a higher rate of
customer frustration; if a customer leaves without receiving service, they are unlikely to come back, resulting in the business suffering
a great loss of customers. Here in Poblacion 1, Sibalom, Antique, where Andok’s is located at Sibalom Plaza. They serve a really
delicious fried chicken in town. As we observed that they served one or two at a time, this simple scenario creates a fascinating
microcosm of waiting lines. The fast-food restaurant might strive for swift service, but the reality is that queues inevitably form,
prompting questions about the dynamics of customer flow and optimal service strategies. Let’s take an example of the arrival rate of
customers, influenced by factors like popularity and queue length. If the arrival rate exceeds the service rate, the queue would grow,
and it leads to frustration for the customers in the waiting line. Impacting their perception of the service and potentially driving them
away. In order to minimize their problem, they should undergo various strategies such as fast-paced service to be efficient and well-
trained staff to improve their service rate. As well as practicing their queue management, like implementing a clear and organized
queuing system to reduce perceived wait times and enhance customer satisfaction. They should prioritize their clear “first come, first
serve(FIFO) system. Additionally, they should also try this potential option for separate lines for different order to avoid conflict and
maintain fairness and clarity. offering distraction like menu on boards, music, advertisement video or comfortable seating can make
the waiting process more tolerable for customers. It is additional comfortably for customers to wait in the line.

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 a.1.3. Forecasting Techniques

Since Andok’s is known to be a business engaged in selling Litson manok(roasted chicken) and they also serve different kind
of fried chicken such as spicy and sweet. Overtime, Andok’s had evolve and added a new concept to their business, Andok’s now
offers its patrons the best and tastiest Litson Manok, dokito frito(fried chicken), litson liempo(roasted pork belly), bangus(milk fish),
pork barbeque, pork chop(fried pork chop), lechon kawali(deepfry pork belly),kawali royale, crispy pata (deep fried pork leg), pork
sinigang, beef steak rice, beef rice, chicken leg quarter, pork sisig, where you can have your break-fast, lunch and dinner. Andok’s
sales in their rice and chicken is 100-120 orders per day. We can consider using the time series forecasting such trend pattern,
seasonal pattern and cyclcial pattern to forecast the demand for its meals to ensure efficient operations and minimize waste. For
example, Andoks need to account for seasonal variations in demand, which they should prioritize to add more demand during the
peak season, which is the payday or the 15th or 30th day of the month, because it is the time for the higher sales demanded. They can
use a different types of forecasting methods to predict demand for their meal. By combining the different forecasting technique,
including trend pattern and seasonal pattern, they can create more accurate and reliable forecast and gain more sales. Considering
the fact that it would help them optimize their inventory and manage their operations efficiently and lead to better customers
satisfaction.

a.1.4. Network and Distribution Model

Andok’s in Sibalom branch has a central production facility in Iloilo City and regional distribution in Antique. The Iloilo facility
produces chicken, and together with its spices, it has the same source of suppliers. The distribution in Antique receives products
from Iloilo City and distributes them to individual Andok’s stores in their respective regions, including the Antique Sibalom branch.
The source nodes would be on the Iloilo production facility, while the destination nodes are Andoks in the Sibalom branch. The links
in this network represent the transportation routes between nodes. For example, there would be a link between the Iloilo Production
Facility and the Sibalom, Antique Distribution Center, representing the route for transporting chicken from Iloilo City to Antique.

a.1.5 Inventory Model

A popular Filipino fast-food chain called “Andoks” is famous for its flavorful chicken with rice meals. Since it is expected that
they would face a unique challenge in managing inventory, with a high volume of customers arriving and seeking their signature
dishes, Andoks must undergo a balance between ensuring their inventory or their stock meets customers demands and minimizing
costs associated with holding excess inventory. As standard in every fast-food chain, they should definitely avoid stockouts. Andok’s
in Sibalom branch adds an additional 1 day of stock in their inventory, which consists of 100-120 orders per day to sum up. One of
the important aspects of Andok’s inventory model is economic order quantity (EOQ). In this part, we aim to determine the optimal
order quantity for each ingredient used in making their signature dishes. The EOQ formula considers the factors like demand,
ordering cost, and holding cost. For example, Andok’s in Sibalom branch sells an average of 100 chicken (dokito) and 100 rice meals
per day; each order of dokito fried chicken costs P78 per order and P20 rice per serve. They could income P7800 for dokito friend
and P2000 for rice in minimum to be exact, while holding cost each fried chicken is P7.80 per day, the EOQ calculation can help
determine the ideal order quantity for each ingredient. However, the EOQ model isn’t enough. Andok’s must also look for potential
fluctuations in demand and lead times. In this, we can consider using the reorder point. This method is the inventory level at which a
new order should be placed to avoid stockouts. For example, if Andoks in the Sibalom branch needs 3-4 days to receive a new order
of ingredients, and their daily demand is about 100-120 meals per day, they should place a new order when their inventory reaches a
level that covers the demand for 3-4 days plus a safety stock.

a.2 Decision Support System(DSS)

A decision support system (DSS) is an interactive information system that uses huge amounts of data to inform business
decisions. It assists the organization's management and planning levels in making better decisions by assessing the significance of
uncertainties and the trade-offs involved in choosing one option over another. This strategy aids company decision-making by
offering data-driven insights, facilitating scenario planning, and improving collaborations, as well as making every firm more informed,
strategic, and effective decisions that drive growth, profitability, and competitive advantage.

a.3 Data Analysis and Statistics

This strategy can assist managers by providing insights in decision making; it also provides potential ideas for businesses to
better analyze their performance, identify opportunities, and make informed better decisions. To implement at Andok's, it would allow
them to make business decisions based on data rather than gut reactions, providing real-time knowledge on complex circumstances.
It is also vital for andoks to improve decision-making, customer satisfaction, risk management, opportunity identification, and daily
business sales.

a.4 Project Management Tools

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 a.4.1. Critical Path Method(CPM)

Andok’s Cluck’s Sarap Chooks To Go

Critical Success Weight Rating Score Rating Score Rating Score

Factors(CSF)

CSF1. Branches .15 3 .45 1 .15 2 .3

CSF3. Service .17 2 .34 3 .51 1 .17

CSF3. Quality of .10 2 .2 2 .2 1 1

Products

CSF4. Variety of .19 1 .19 2 .38 2 .38

Products

CSF5. Price of Products .10 3 .3 1 .1 3 .3

CSF6. Marketing .09 3 .27 2 .18 2 .18

Positioning

Total 1 1.95 2.02 2.53

Weight score: 0.0(not important) to 1.0(very important)

4=Major strength where the response is superior,

3=Minor strength where the response is above average,

2=Minor weakness where the response is average,

1=Major weakness where the response is poor.

a.5. Supply Chain and Operations Research Model

Supply Chain Management (SCM) and Operation Research Model (ORM) are excellent techniques that can be applied to Andok.
Because this fast-food restaurant is well-known for its delicious chicken, it is expected that they will confront issues in properly
managing their supply chain to ensure constant product quality, timely delivery, and cost optimization. The supply chain management
manages the entire flow of commodities, services, information, and cash involved in the value chain. This excellent strategy is critical
at Andok's to ensure efficient operations and client happiness. Here are some key features of Andok's supply chain management:

Sourcing: Purchasing raw materials such as poultry, flour, spices, and cooking oil from reputable vendors.

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Supplier Management: Andoks must maintain relationships with its various suppliers to provide a consistent and reliable supply of
raw materials. This includes negotiating contracts, monitoring supplier performance, and managing input quality.

Processing: Cleaning, marinating, and breading the chicken.

Quality Control: Ensuring consistent quality of ingredients and food products is critical. Prioritize the implementation of quality
control procedures at all levels of the supply chain, from sourcing to food preparation.

Inventory Management: Proper inventory management is critical to avoiding stockouts and waste. Andok's should have inventory
management systems that track or record stock levels and plan replenishment based on demand estimates.

Logistics and Distribution: Effective management of transportation and distribution networks is critical for delivering flesh products
to outlets. This could include working with logistics suppliers or running a bespoke distribution system.

Retail: Preparing and serving fried chicken to clients at each branch.

Supply chain disruptions: Unexpected incidents such as bad weather, supplier delays, or transportation concerns can disrupt the
supply chain and damage inventory levels.

Safety Stock: Calculating safety stock levels to account for demand changes and anticipated supply chain disruptions.
By using these approaches, Andoks can greatly improve their business inventory management. This allows them to assure a more
efficient and profitable supply chain.

B .APPLICATION OF MANAGEMENT SCIENCE IN THE COMPANY

b.1. Strategic Planning

Vision

Magbigay ng Sarap at Saya na tumatatak sa bawat pamilya

Mission

Magbigay ng Malinamnam na Pagkaing sa Puso Nanggagaling

Goal

To be acknowledge as a homegrown legend in the Filipino food tradition.Their mission, vision, and goals guarantee that all
their decisions match with the company's objective is to offer economical, high-quality roasted chicken and other items to Filipinos.
Conduct detailed research on consumer preferences, competition, and trends in the food industry. They develop with the new
product line that they offer their customers' tastes and lifestyle. They also open new branches in untapped local and international
markets. Commit to Eco-friendly packaging, less food waste, and collaboration with sustainable suppliers. Management science
contributes to long-term business decisions by leveraging Predictive analytics is used to forecast market trends, demand, and
revenue. Create models for optimum. Resource allocation, which includes inventory management and personnel.

b.2. Tactical Decision Making

Their decisions focus on the short-term and daily tasks that match with the company’s strategic goals. Their goal is to
optimize resources and assure client happiness. Maintain efficiency. When it comes to inventory management, they decide on quality
of raw ingredients such as chickens, marinades, and spices that will be ordered or made for the day. Stock levels are monitored to
avoid shortages or waste. Choosing how many roasting stations to operate based on demand. Ensure cleanliness and compliance
with food safety standards. While staffing and scheduling, assign employees to specified shifts or outlets. Adjusting the staff based
on predicted the number of customers coming or promotions. Addressing specific customers Complaints and feedback. Training
employees on upselling strategies to market new or high margin commodities.

b.3. Problem Solving In The Company

To reduce costs, Andoks sometimes faced deterioration of fresh products such as chickens, spices and perishables due to
overstocking, they adopted the technique EOQ. (Economic Order Quality) and Demand Forecasting implementation. They
researched historical sales figures are used to forecast daily demand. The appropriate order size and frequency were determined
using EOQ to maintain a balance between holding and ordering costs. Integrated forecasting models that considered holidays.
Weather patterns and advertising activity can dynamically modify inventory levels. When it comes to enhancing quality, they improve
the consistency in cooking procedures because some customers have complained about the variable quality of lechon, especially
during high-demand era, were harming brand reputation, thus they set a process control. Quality management to established cooking
processes, including accurate marination times, temperature and time of roasting. They used statistical process control to monitor
and maintain uniformity in the lechon operations process. While preparing for seasonal surges, they encounter during the Christmas
season, Andoks frequently struggled to satisfy demand, causing delays the use a time series analysis to determine wait times and
missing income possibilities. For seasonal trend predictions, they looked at sales data from past holiday seasons. Adjusted workforce
levels, raised supplier orders, and developed a predictive model for estimating daily sales during the holiday season. The strategies
that are used facilitate data driven decision-making, which improves operational effectiveness and customer satisfaction.

b.4. Performance Measurement And Benchmarking

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 Andoks Litson Corporation relies on performance measurement and benchmarking to improve its performance. Using
management science techniques, the organization can collect, analyze, and use data to make educated decisions and improve
operational efficiency. Performance measurement tracks indicators that represent a company's efficiency, quality, and profitability.
Andoks' measurements may include operational efficiency, financial performance, customer happiness, and quality measures like
food uniformity and safety compliance. Benchmarking helps measure performance by comparing metrics to competitors, industry
standards, or internal benchmarks across branches. Through benchmarking, Andoks can identify areas where company shines and
discover potential for improvement, helping the company remain a leader in the roasted chicken and lechon industry. Management
science gives a standard offers a standardized way to analyzing performance. data, forecast future trends, and optimize operations.

C.TECHNOLOGY AND TOOLS IN MANAGEMENT

c.1. Software and Tools

In this fast-growing economy it is important to use software and tools to track down every inflow and outflow of your business
to avoid circumstances. Some specific software that Andok’s Corporation use are Microsoft Excel, SAS (Data Analysis System),
Google Analytics, and IBM SPSS Data. Microsoft Excel plays a vital role in business industries because it is commonly used for task
like budgeting, financial analysis, data manipulation, and basic statistical analysis. Excel allows users to create, organize, and
analyze data in tabular format. SAS (Data Analysis System) is a software program developed by SAS Institute for advance analytics,
data control, data visualization solution and more. SAS has the ability to handle large datasets and perform complex analysis task,
that’s why many industries not only business uses this kind of software. Google Analytics is a web analytics carrier furnished via
Google, this software offers insights into website and online activity. Google Analytics is a valuable tool for every website owner and
digital marketers looking to understand and enhance their customer’s online purchasing behavior, and which can improve users
experience and marketing strategies. IBM SPSS Data is a part of IBM’s huge software program portfolio that gives advance data
evaluation, data management, and documentation skills; this also widely use in different industries. Hence, these software and tools
indeed widely use in businesses like Andok’s Corporation to have an accurate records of every transactions, and to avoid mischief
throughout the production process.

c.2. Automation and AI in Decision Making

Automation and artificial intelligence (AI) are transforming business and contribute to economic growth via contributions to
productivity. Most organization and companies use automation and AI to ease and lessen their task at work. Through these
innovation, Andok’s Corporation leverages automation and AI to enhance their operational efficiency and maintain high-quality
standards. Moreover, in their quality control processes, automation plays a vital role, whereas AI systems could able to monitor
production lines defects, and ensuring the consistency of the quality of its production. Without exerting a lot of efforts, Andok’s utilize
AI in reducing waste and ensuring timely delivery of their products; and to predicts customer demand, and manage inventory levels
precisely. These innovations derive customer insights to enable the company to personalize market strategies and improve customer
service with the help of AI analysis. Overall, with the integration of automation and AI, Andok’s Corporation can deliver good quality
products and exceptional value to their customers.

D. IMPACT OF MANAGEMENT SCIENCE ON THE COMPANY

A Comprehensive Analysis Andok's Litson Manok, a Filipino fast-food chain, provides a compelling example of how
management science can be applied to drive success across various operational aspects. From its humble beginnings as a small
stall to its current status as a large chain with over 300 outlets, Andok's has demonstrated the power of strategic decision-making,
operational efficiency, cost control, risk mitigation, and customer-centric strategies.

d.1 Operational Efficiency

Andok's operational efficiency is supported by several factors, which include strategic location, a structured franchise system,
standardized production, and process control.

Strategic Location: Andok's strategically positions its outlets in high-traffic areas to ensure maximum visibility and
accessibility. These locations include major thoroughfares, passenger terminals, community centres, malls, and near markets. This
approach is designed to capture a large customer base.

Efficient Franchise System: Andok’s offers two franchise packages, take-out and dine-in, both featuring their famous
roasted chicken. The company provides franchisees with support such as start-up and pre-opening assistance, store design,
operations manuals, and training. This systematic approach ensures consistent operations and quality across all locations.

Standardized Production: Andok's uses a central commissary to supply all franchise locations with pre-portioned,
marinated, and ready-to-cook ingredients. This centralized production system helps maintain consistent food quality and reduces
operational complexities at individual stores. The company has also obtained "AA" and "AAA" ratings for good manufacturing
practices for its Metro Manila and Iloilo commissaries.

Process Control: The use of standard rotisserie machines with specific equipment is a part of Andok's process control. This
ensures that the cooking process is consistent, leading to the desired flavor. The company also emphasizes the ideal weight of raw
materials (1.0-1.1 kg) to maintain quality. Furthermore, the company's focus on maintaining consistent visual appeal of food items
ensures a standardized product presentation.

Aspects of Operational Efficiency

• Andok's aims to provide fast and reliable service, which is a key part of their operational efficiency.

• The company emphasizes the importance of technology in its operations. Though some processes are manual, they are
striving for more automation and modernization.

• Andok's also focuses on maintaining consistent quality and quantity in their products. This commitment to quality extends to
their supply chain where they aim for fresh products from the farm.

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 • The company strives for continuous product development and innovation.

• They aim for economic pricing of ingredients, equipment and supplies.

• Andok's offers 24 hour service in some locations.

• The company also offers delivery services.

d.2. Cost Reduction & Profitability

Andok's achieves cost reduction and profitability through a focus on affordability and financial growth, which is supported by
several key strategies.

Affordable Pricing: Andok's is known for offering affordable prices, a strategy that appeals to a broad customer base,
particularly in the lower and middle classes. This emphasis on affordability is a core element of their business model and reflects
their focus on cost management.

Economical Sourcing: The company ensures economical pricing for ingredients, equipment, and supplies as part of its
franchise package. This approach to supply chain management is crucial for controlling costs and improving profit margins. Andok's
commitment to providing affordable products is also supported by their efficient and systematic franchise support.

Financial Growth: Andok's has experienced significant financial growth. In 2015, the company reported a 19.46% increase in
net sales revenue and a 14.08% growth in total assets. This financial performance shows that their application of cost management
and other business practices is effective in driving revenue and profitability. The company's net profit margin also increased by 0.03%
in 2015.

Pricing Strategy: Andok's employs a “leader pricing strategy” by lowering the price of its lechon manok to gain more sales.
This strategy is designed to attract customers and increase overall sales volume. It indicates an understanding of how pricing can be
used to drive customer traffic and revenue.

Factors contributing to cost reduction and profitability include: Andok's has a focus on student-friendly pricing,
making it an attractive option for budget-conscious students. The company aims to reduce costs through efficient production
processes.

They have a goal to be recognized as the best native Filipino food company and promote Filipino cooking styles, which adds
value to their brand. The company's strategic locations in high-traffic areas maximize accessibility and customer flow. The use of pre-
portioned, marinated and ready-to-cook ingredients from a central commissary also reduces waste and improves efficiency. Andok's
aims for continuous product development and innovation, which can enhance profitability.

d.3. Risk Management

Andok's demonstrates a proactive approach to risk management through several strategies:

Competitive Awareness: Andok's acknowledges the intense competition in the food industry, specifically from companies
like Baliwag and Chooks To Go. This awareness is crucial for managing competitive risks. The company also identifies other
competitors such as Mang Bok's Manok and Lechon Manok ni Sr. Pedro. They monitor competitor pricing and product offerings.

Health and Market Risks: Andok's recognizes the impact of health trends and the potential risks of diseases and viruses.
They acknowledge that increasing health consciousness among consumers and changes in the environment could lead to increased
risks of diseases like mad cow and bird flu. This demonstrates a proactive approach to managing health-related risks.

Andok's seeks to improve sanitation and ventilation in its branches to mitigate health-related risks and enhance customer
appeal. They monitor “currency fluctuation risks” that can impact their financial stability. The company aims to improve its supply
chain management to ensure consistent stock and quality, mitigating the risk of shortages and inconsistent product offerings. Andok's
recognizes the need to maintain a consistent product quality to address risks associated with variations in taste, size and packaging.
They utilize a competitive profile matrix (CPM) to assess their strengths and weaknesses compared to their main competitors. This
also helps them understand the competitive landscape and develop appropriate strategies. Andok's also uses a SWOT (Strengths,
Weaknesses, Opportunities, and Threats) analysis to understand its internal and external environments. They also monitor political
factors, such as FDA food safety services which are crucial for maintaining food safety and compliance.

By proactively addressing potential risks through these various measures, Andok's demonstrates a strategic approach to risk
management, ensuring long-term sustainability and growth. The company actively monitors and responds to external factors,
competitive pressures and health and safety concerns, showing a comprehensive understanding of risk management.

d.4. Customer Satisfaction and Service Improvement

Andok's demonstrates a customer-centric approach through several strategies aimed at enhancing customer satisfaction and
service:

Product Variety: Andok's offers a wide variety of products, extending beyond their famous lechon manok to include dishes
such as “dokito frito”, “litson liempo”, “bangus”, and various rice meals, catering to diverse customer preferences. This variety is a key
aspect of their customer-centric approach to product development.

24-Hour Service: By providing 24-hour service at some locations, Andok's demonstrates a commitment to customer
convenience. This allows them to cater to customers at any time, enhancing accessibility and satisfaction.

Customer Care Focus: Andok's aims to provide excellent customer care indicating a focus on service quality as a method to
increase customer satisfaction and loyalty. This dedication to customer service is a core part of their business model. The company
also trains its employees to be hospitable, reflecting Filipino culture.

Delivery Options: Offering delivery services further demonstrates Andok's customer-focused approach. This convenience
allows customers to enjoy Andok's products without visiting a store, increasing overall satisfaction.

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 Andok's targets student-friendly pricing, making their meals affordable for a younger demographic. This strategy aims to build
loyalty from a younger age group. They focus on providing fast and efficient service to keep customers satisfied. Andok’s seeks to
serve customers quickly, unlike some of its competitors, which maintains a good status with consumers. The company is aiming to
become the best native Filipino food company and promote Filipino cooking styles, which adds value to the brand and satisfies
customers seeking authentic flavours.

Andok’s aims to offer meals with already chopped chicken, which makes it easy to eat and tasty. Andok's aims to improve its
brand image to make it more appealing to customers. They use strategic locations that are easily accessible to a large number of
customers. The company seeks to gain customer loyalty through its products and services. Andok's strives to maintain consistent
quality and visual appeal in its food. The company offers both take-out and dine-in options, catering to different customer needs.

Andok’s also aims to improve its online presence and services, such as through the use of mobile and computer applications,
to meet the modern needs of its consumers. The company is also looking at ways to engage with its customers through 'product
activation' which introduces products such as rice toppings and 'dokito rice box'. The company provides a 'suki privilege card' which
will give discounts for customer purchases, according to accumulated points.

These strategies, taken together, demonstrate Andok's focus on customer satisfaction through product variety, convenience,
quality service, and a commitment to meeting customer needs. Andok’s integrates various elements of management science to
ensure customer satisfaction and improve its service delivery.

E.CHALLENGES AND LIMTATIONS

e.1. Implementation Barriers

The implementation of Andoks, a popular Filipino food chain known for its rotisserie chicken, may face several barriers,
including:

Supply Chain and Logistics: Sourcing consistent and high-quality ingredients (especially chicken) can be a challenge,
especially in areas with logistical inefficiencies. Establishing and maintaining reliable supply chains is crucial for ensuring the
availability of fresh ingredients.

Market Saturation: The food industry in the Philippines, especially in urban areas, is highly competitive. Establishing a
distinct brand identity and maintaining customer loyalty may be difficult when competing with both local and international fast food
brands.

Quality Control: Ensuring consistent food quality across different locations is key to brand success. Variations in preparation
methods, ingredients, and cooking standards can impact customer satisfaction and brand reputation.

Cultural and Regional Preferences: Adapting the menu to cater to diverse regional tastes can be a challenge. What works
in urban areas may not necessarily resonate in rural or other regional markets.

Labor and Training: Staff training and retention are crucial for ensuring that operations run smoothly and customers receive
high-quality service. Labor shortages or high turnover can affect consistency and service quality.

Regulatory Compliance: Navigating the complex regulatory environment, including food safety standards, permits, and
health codes, can be time-consuming and costly. Compliance with local regulations in different regions can pose additional
challenges.

Technological Integration: The shift toward digitalization, including online orders, delivery services, and POS (Point of Sale)
systems, requires investment in technology. Small or expanding chains may face difficulties in adopting or upgrading their tech
infrastructure.

Financial Constraints: Expanding Andoks into new areas or increasing the scale of operations requires substantial
investment. Securing funds, managing costs, and ensuring profitability can pose financial barriers, particularly during periods of
economic uncertainty.

Consumer Behavior Shifts: Changes in consumer preferences, such as increased demand for healthier food options or
shifts towards plant-based diets, may require adjustments to the menu or marketing strategy.

Brand Awareness: While Andoks is a well-established brand in the Philippines, expanding into new markets, especially international
ones, may require substantial investment in marketing and brand awareness campaigns to ensure consumer recognition.

Addressing these barriers requires a well-thought-out strategy, including robust market research, operational efficiency, and
continuous adaptation to consumer needs and preferences.

e.2. Technological Barriers

Technological barriers for Andoks, particularly in the context of scaling and modernizing operations, can include:

Integration of Technology in Operations: One of the challenges is implementing and integrating new technologies across
multiple locations. For example, upgrading point-of-sale (POS) systems, inventory management software, and kitchen operations
technology requires time, training, and investment, and could disrupt operations during the transition.

Online Ordering and Delivery Systems: With the rise of online food delivery platforms, Andoks needs to either partner with
existing platforms (e.g., GrabFood, Foodpanda) or develop its own robust online ordering system. Managing orders, ensuring timely
deliveries, and maintaining quality can become technologically challenging, especially if the system is not optimized or lacks
sufficient technical support.

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 Data Management and Analytics: Collecting and analyzing customer data is essential for making informed business
decisions, such as inventory forecasting, sales patterns, and marketing strategies. However, implementing data analytics systems
that are both scalable and effective can be a challenge, especially if the technology infrastructure isn’t built for large-scale data
collection and analysis.

Cyber security: With an increase in digital transactions (from both online ordering and internal operations), there is a higher
risk of cyber threats and data breaches. Securing payment systems, customer data, and business operations against hacking
attempts or breaches becomes critical but can be a significant investment in both technology and expertise.

Supply Chain Automation: Automating supply chain processes, such as tracking ingredient inventory, managing vendor
relations, and ensuring timely deliveries, requires investment in specialized software and hardware. If not implemented correctly, it
can lead to inefficiencies or inaccuracies, impacting product availability and customer satisfaction.

Customer Experience Technologies: To enhance customer experience, Andoks would need to adopt technologies like
digital kiosks, loyalty apps, or self-service ordering stations. These technologies can require upfront capital and training and may face
resistance from customers unfamiliar with digital interfaces.

Maintenance and Upgrades: As technology evolves, maintaining and upgrading systems (e.g., POS systems, kitchen
equipment, and customer-facing apps) can be costly. Failure to keep up with updates or hardware failures can disrupt service and
negatively affect the brand’s reputation.

Staff Training and Adoption: Employees at various levels need to be trained to effectively use new technology, from
handling digital payments to using kitchen management software. A lack of proper training can lead to operational inefficiencies, poor
service, or technological malfunctions.

Tech Support and Troubleshooting: Reliable technical support is necessary to resolve issues quickly. If Andoks does not
have access to quick and effective IT support, any technological malfunction—such as system outages, payment processing failures,
or POS errors—could significantly affect operations and customer satisfaction.

E-commerce Expansion: For Andoks to expand into new markets, especially internationally, it would need to build or adapt
an e-commerce platform tailored to regional preferences and payment systems. Adapting technology to different currencies,
languages, and local preferences may require significant technological resources and expertise.

Navigating these technological barriers requires a clear strategy, ongoing investment, and commitment to innovation to
ensure smooth operations and an enhanced customer experience.

e.3. Data Issues.

Data issues for Andoks can arise in various aspects of its business operations, from inventory management to customer
experience. Some potential data-related challenges include:

Data Accuracy and Integrity: Inconsistent or inaccurate data can lead to incorrect inventory tracking, mismanagement of
orders, and poor decision-making. For example, if sales or inventory data is improperly recorded or updated, it can result in stockouts
or overstocking, affecting service quality and profitability.

Data Silos: If data is spread across various systems (POS, inventory management, employee records, etc.), it can become
fragmented. This makes it difficult for the company to have a unified view of operations, leading to inefficiencies and missed
opportunities for optimization. A lack of integration between data systems can hinder real-time decision-making and customer
service.

Customer Data Privacy and Security: With increasing reliance on digital platforms and online ordering, Andoks may collect
sensitive customer data, including personal information and payment details. If this data is not properly secured, it can lead to privacy
violations, potential breaches, and a loss of consumer trust. Compliance with local data protection regulations (like the Philippines’
Data Privacy Act) is essential to avoid legal repercussions.

Real-Time Data Access: Having up-to-date data is crucial for timely decision-making. If Andoks does not have access to
real-time data across its locations, it could delay reactions to customer demands, inventory issues, or sales trends. This can result in
operational inefficiencies, poor customer service, and lost sales opportunities.

Data Overload: As Andoks expands and collects more data, there is a risk of data overload, where the sheer volume of data
becomes difficult to manage. Without effective systems in place to filter and analyze this data, Andoks could miss key insights that
could improve operations, marketing, or customer engagement.

Ineffective Data Analytics: While data analytics can provide valuable insights into sales patterns, customer preferences, and
market trends, poor implementation of data analytics tools or lack of skilled analysts can render this data useless. If Andoks does not
leverage data correctly, it may fail to optimize marketing strategies, menu offerings, or operational processes.

Inventory Data Management: Accurate tracking of inventory is critical for ensuring that ingredients are available when
needed, minimizing waste, and optimizing supply chain costs. If inventory data is poorly managed or not updated regularly, it can
lead to shortages or spoilage of ingredients, impacting food quality and customer satisfaction.

Performance Metrics and KPIs: Tracking key performance indicators (KPIs) such as sales performance, customer
satisfaction, and employee productivity requires consistent and accurate data collection. If Andoks does not establish a reliable
system for tracking and analyzing these metrics, it can miss out on identifying areas for improvement and growth opportunities.

Data Compatibility Across Locations: If Andoks operates in multiple regions or has several branches, ensuring that data is
compatible and accessible across locations can be a challenge. Disparities in data management or system configurations across
branches could lead to inefficiencies and inconsistencies in customer service or inventory management.

Forecasting and Demand Planning: Accurate demand forecasting relies on historical sales data, trends, and seasonal
fluctuations. Poor data quality, lack of sufficient historical data, or failure to account for regional variations in demand can lead to
inaccurate forecasts. This could result in either excess inventory or shortages, both of which negatively impact profitability and
customer satisfaction.

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 To address these data issues, Andoks would need to invest in better data management systems, improve data accuracy
through regular audits, integrate technologies for seamless data flow across systems, and build a strong cyber security framework to
protect sensitive information.

F. COMPARATIVE ANALYSIS

f.1. Industry Comparison

ANDOKS is a popular Filipino Chain which primarily engaged in the business of selling their famous litson manok (roasted
chicken) and later evolved and added a new concept to it's main business. In the competitive landscape, Andok's' top 8 competitors
are Chooks-To-Go, Bacolod Chicken, Cyma Restaurants, Sentro 1771, Baliwag Lechon Manok, San Miguel PureFoods, Cabalen
and Max's Restaurant. Together they have raised over 0 between their estimated 11,000 employees. Andok's's revenue is the
ranked 2nd among it's top 10 competitors. The top 10 competitors average 286.7M. Andok's has 400 employees and is ranked 3rd
among it's top 10 competitors.

ANDOKS competitive rivalry with CHOOKS-TO-GO.

Andok's and Chooks-to-Go are prominent players in the Philippine roasted chicken market, each employing distinct management
strategies to achieve operational efficiency, market penetration, and customer satisfaction.

ANDOK’S CHOOKS-TO-GO
Supply Chain Management Andoks manages the flow of goods, services, Chooks-to-Go may have a more vertically
and information throughout the supply chain to integrated supply chain, especially in terms of
ensure efficient operations and customer their chicken supply. They may own or have
satisfaction. This includes: Supplier long-term contracts with poultry farms to
management: Andok's maintains relationships ensure a consistent and high-quality supply of
with suppliers to ensure a reliable flow of raw chicken. This gives them more control over the
materials. Quality control: Andok's implements production process and quality of their main
quality control measures at various stages of raw material.
the supply chain, from sourcing to food
preparation.
Marketing Andoks uses marketing strategies such as Small and profitable operations Chooks to Go
affordable pricing, eye-catching store visibility, took a fresh approach to roast chicken and
and excellent customer engagement processed meat marketing, focusing solely on
take-out customers. The low overhead and
fixed costs of this plan are the main
advantages.
Store Design Andoks constantly updates its store design in Chooks-to-Go stores are designed with a
response to customer feedback. simple concept.
Customer Feedback Andoks uses customer feedback to improve Chooks-to-Go also hires market research
the quality of its products and services. For companies to assess how its products and
example, the company perfected its roasted services compare to competitors and to
chicken recipe based on feedback from understand changing consumer needs.
customers during its first year of business.
Location Analysis Andoks Started in 1985 as a small stall in Founded in 2008, Chooks to Go has nearly
Quezon City, Andoks has grown to over 300 1,000 outlets across the country. Chooks to Go
outlets across the country. Andoks' goal is to has been able to grow rapidly by targeting
promote Filipino culture and cuisine globally, small towns and rural areas with take-out only
and to be recognized internationally for its stores. Chooks to Go's strategy is to tap into a
innovative native Filipino cuisine and excellent niche market where fixed costs are prohibitive
customer service. for typical fast food operators. - In addition to
their store locations, Chooks-to-Go may also
From the first ANDOK'S outlet located at Baler use location-based marketing strategies to
Street corner West Avenue Quezon City way target customers in their vicinity. They may use
back 1985; the Company has now grown into mobile apps, social media, and location-based
more than 300 outlets across the country. advertising to promote their products and
offers to customers in the area.
Andoks may also consider the availability of
suitable real estate, rental costs, and local
regulations when selecting the location for their
stores. They may conduct market research
and feasibility studies to assess the potential
demand and profitability of a new store
location.

f.2. Global Trends

In 2024, the importance of data for organizations is higher than ever before, as technologies like Big Data and Artificial
Intelligence are disrupting the traditional ways of doing business. Big Data offers a strong foundation for analysis while adding AI to
the mix helps to derive valuable insights from information and benefit from untapped opportunities to refine operations and boost
overall customer experience.

Global trends such as AI, big data, and automation are having a significant impact on management science in Andoks
Company. These trends are enabling the company to make more informed decisions, optimize its operations, manage its workforce
more effectively, and enhance its marketing and customer relationship management. However, it is important for Andoks to carefully
manage the implementation of these technologies to ensure that they are used in a responsible and ethical manner. Additionally, the
company needs to invest in the training and development of its employees to ensure that they have the skills and knowledge to work
effectively in a digital environment.

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 IV. FUTURE PLANS OF THE COMPANY

Andok’s plan to provide high-quality, delicious, and affordable meals to every Filipinos ingredient. They have also diversified
their offering over time, adding a variety of products to their main business of roasted chicken.

In addition, it plans to become a household name and a Filipino institution, loved and popular for their roasted chicken. They
aim to grow and expand their presence nationwide, serving as many communities as possible.

Overall, Andoks has established itself as a prominent player in the Filipino fast food industry, known for its flavorful grilled
chicken and commitment to providing affordable dining options for its customers.

V. ANALYSIS

Andok’s Litson Manok Corporation, founded in December 1985 by Mr. Leonardo “Sandy” Javier Jr. in Quezon City,
Philippines, has grown from a small roasted chicken stall to a beloved Filipino brand known for its jumbo litson manok (roasted
chicken) and a diverse menu that includes items like fried chicken, roasted pork belly, and pork sinigang. Initially operating as a take-
out business, Andok’s expanded to dine-in stores to cater to a wider audience. Despite facing competition from establishments like
Chooks-To-Go and Bacolod Chicken, Andok’s has established a strong market presence through quality products and continuous
innovation. The company has shown steady financial growth, averaging 30,000 to 70,000 sales per day, with an estimated monthly
net profit of 342,100. Andok’s operates efficiently with its own suppliers and delivery systems, contributing to its ongoing success.

Strengths Weaknesses

 Andok’s is a household name in the Philippines,

renowned for its signature roasted chicken, which has  While Andok’s is famous for its roasted chicken, there is
garnered a loyal customer base. This strong brand a relatively limited range of menu options. This could limit
presence allows the company to maintain a competitive the brand’s appeal to customers seeking diverse food
edge in the local market. choices.

 Andok’s offers quality food at affordable prices, making it  The majority of Andok’s revenue is derived from the local
accessible to a broad segment of the population. This market, which makes it vulnerable to economic
pricing strategy helps attract price-sensitive consumers. fluctuations and shifts in consumer spending patterns
within the country..
 The company’s streamlined cooking and service
processes ensure consistent product quality and fast
service, which enhances customer satisfaction and
retention.

Opportunities Threats

 There is potential for Andok’s to expand regionally or  The fast-food industry in the Philippines is highly
internationally, especially in areas with a significant competitive, with numerous local and international players
Filipino community, leveraging its strong brand equity. vying for market share. This competition can impact
Andok’s market position and profitability
 Introducing new dishes or product lines, such as healthier
options or fusion cuisine, can attract new customer  Economic downturns or adverse changes in the economic
segments and encourage repeat visits from existing environment can reduce consumer spending, impacting
customers. sales and overall business performance

 The growing trend towards online food ordering and  A shift towards healthier eating and sustainable food
delivery presents an opportunity for Andok’s to expand its sourcing could challenge Andok’s traditional product
reach and increase sales through partnerships with food offerings, necessitating adaptations to meet new
delivery platforms or by enhancing its own digital ordering consumer demands.
system.

Market Position and Future Growth

Andok's has established a strong market position in the Philippines, thanks to its affordable pricing, diverse menu, and
widespread accessibility. However, the company faces challenges in maintaining consistent quality, attracting younger
demographics, and keeping up with evolving consumer preferences. To ensure continued success, Andok's needs to address its
weaknesses, capitalize on opportunities, and mitigate threats. Investing in menu innovation, modernizing its image, enhancing its
online presence, and exploring international expansion can help Andok's maintain its competitive edge and achieve sustainable
growth in the dynamic Filipino fast-food market.

VI. RECOMMENDATIONS AND CONCLUSIONS

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Andok's, a beloved Filipino brand known for its delicious and affordable roasted chicken, has a strong foundation built on brand
recognition, a widespread network, and a diverse menu. However, the company must address its weaknesses in consistency, image,
and digital presence to maintain its competitive edge. By capitalizing on opportunities like delivery expansion, international ventures,
and menu innovation, Andok's can ensure continued success and attract new generations of customers. The future of Andok's lies in
its ability to adapt to changing consumer preferences while staying true to its core values of affordability and Filipino culinary
tradition.

Several suggestions can be offered to help Andok's continue to expand and succeed. Menu innovation is a crucial tactic that entails
constantly changing and expanding the menu to accommodate changing customer tastes and new culinary trends. Both new and
returning consumers can be drawn in by Andok's by presenting new meals or temporary promotions. Additionally, increasing
operational efficiency through staff training and technology investments may maintain good food quality and speed up service, which
will increase customer loyalty and happiness. Boosting marketing initiatives will also assist raise brand awareness and attract new
clients, especially through digital channels and social media. Additionally, by routinely evaluating the competitive environment,
Andok's may spot possible obstacles and possibilities, facilitating improved strategic planning and well-informed decision-making.

Because of its tasty roasted chicken and reasonably priced eating alternatives, Andok's has solidly established itself as a major
player in the Filipino fast-food sector. Andok's is well-positioned to sustain its growth and uphold its standing as a popular brand
among Filipino consumers by concentrating on strategic expansion, menu innovation, operational efficiency, and successful
marketing.

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VIII. DOCUMENTATION

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