Conclusion
People in the Philippines enjoy eating and are accustomed to frequently eating throughout
the day. They also enjoy snacks between meals as a relaxing activity with friends and family.
Jollibee Foods Corporation asserted that its success is primarily due to its emphasis on
manufacturing, logistics system, menu, marketing plans, the leadership of its leader, and the
overall operation of its system. Jollibee adheres strictly to the highest standards of food quality,
service, and cleanliness while serving delicious, high-quality, and affordable food items like its
superior-tasting Chickenjoy, mouthwatering Yumburger, and deliciously satisfying Jolly
Spaghetti, among other delicious products.
To sum up, the proposed strategies will assist the company in achieving its mission and
vision. The seafood burger, as the proposed product, was developed with the intention of
providing a unique burger option, as it is not commonly seen in other fast food chains while
keeping the prices in line with the competitors. It will help the company by bringing joy to
customers who love seafood and burgers at the same time. Additionally, in line with the
company's mission to bring the joy of eating to everyone, franchising in Aliaga, Nueva Ecija,
would greatly help customers there as they will not need to travel 30-40 minutes anymore to taste
the company's delicious products.