Whatsapp marketing
Presented by -
Bharat singh ( 23\61039)
Ayan nobi (23\61025)
Arya(23\51010)
Sujal Gupta ( 23\61019)
Alok (23\61013)
Subject – Digital Marketing (section A)
Course – Philosophy Hons.
What is whatsapp marketing
• WhatsApp messenger is a cross platform mobile messaging app
with the 800 million plus users worldwide .
• "WhatsApp marketing "is the process of building and maintaining
customer relationships through mass messages campaign
activities to faciliate the exchanges of ideas , products , and
services that satisfy the goals of both the parties .
• Now these days WhatsApp marketing is growing very fast .
Whatsapp marketing objective
• Most marketing strategies and campaigns have 5 objectives
• Reaching the right audience .
To engage with your audience .
To motivate your audience to take action .
Efficient spending on your campaign
Return on investment (ROI)
GOAL- Generating sales and capturing leads from customers that are searching on the internet for answers .
Digital in india
1. Direct Engagement : communicate directly with customers in
Benefits of real time , ensuring quick response
setting up 2. Rich Media Sharing : Share images , videos , documents ,
whatsapp for and links to create engaging and interactive marketing campaigns.
3. High Open Rate : WhatsApp messages have an open rate of
marketing over 90% , ensuring our marketing efforts are seen by our
audience .
4. Personalized communication : deliver customized messages
offers , or updates tailored to individual customer needs .
Whatsapp features for marketing
• Send personalized messages to multiple contacts at once , maintaining at one – on feel.
• Share promotions , updates , or offers via engaging images , videos , and text .
• Through WhatsApp groups a community build which provide direct engagement and updates .
• Through Labels we can do organized chats ( e.g., leads ,orders , feedback ) for better customer
management .
WHY IT WORKS – WhatsApp is simple , personal , and widely used , making it an ideal tool for direct and
effective marketing .
Case study – whatsapp marketing for a saree business
1. OBJECTIVE
Increase customer engagement , brand visibility , and sales for a small saree business using WhatsApp.
Strategy
1. Create customer segments ( e.g., festive buyers , wedding shopers ) to send personalized
messages and offers .
2. Catalog sharing includes sharing high quality saree images with descriptions , prices , and
available offers via whatsApp catalogs .
.
3. Through status updates we can post daily updates featuring new arrivals , styling tips , and festive collections .
4. We can offer ewxclusive discounts and pre order options for whatsapp contact.
RESULTS
. Increased sales by 40% in 3 months
. 70% of whatsapp contacts became repeated buyers .
. Attracted 150+ new customers because of group shares helping in brand visiblity .
CONCLUSION
WhatsApp marketing is a powerful tool for exponential growth , leveraging its vast user base and direct
communication features . It fosters personalized customer engagement , build trust , and enhances brand loyalty
through instant messaging , multimedia sharing , and interactive campaigns .
With its cost effectiveness and High open rates , businesses can reach
target audiences efficiently , driving conversions and customer retention . By integrating automated responses , group
messaging , and catalog feature , WhatsApp marketing ensures scalability , making it a cornerstone for modern
business expansion and success .
