Inderpal Singh

Delhi, India
Email: - indersingh9318@gmail.com Ph No :- 9318354620
LinkedIn ID: - linkedin.com/in/inderpal-singh-981068251

Summary
With over 5 years of eCommerce experience, I've gained expertise in marketplace operations, ad campaigns, order
management, and more. My background spans startups, agencies, and consumer brands, where I've managed brand
campaigns and fostered client relationships. Additionally, my entrepreneurial venture provided insights into successful
eCommerce operations. I excel in client management, reporting, and onboarding new team members, while offering strategic
recommendations to improve brand marketshare. Now, I'm seeking strategic Marketing, eCommerce, and Business Manager
roles for long-term growth.

Experience
Key Account Manager
Prabha Home Needs
June 2023 - Present (1 year 6 Months)

* Prepared budgets and authorized budget expenditures in alignment with business goals.
* Implemented catalogue management strategies and ran campaigns to drive sales growth andincrease
brand awareness.
* Analyze non-selling articles and develop strategies to liquidate them.
* Setting promotions and pricing strategies to drive revenue growth.
* Managing sample development and production planning to maintain product quality and meet
demand.
* Successfully driving marketing initiatives using e-commerce business models.
* Analyzing and optimizing campaign performance to increase return on investment (ROI) for brands.
* Recommending e-commerce best practices to improve brand market share and enhance overall
performance.
* Providing guidance and mentorship to analysts and associates, fostering their professionaldevelopment
and growth within the organization.
* Lead a team to oversee marketplace operations, ensuring smooth and efficient management of sales
activities.
* Implemented catalogue management strategies and run campaigns to drive sales growth andincrease
brand awareness.
* Keep records of customer complaints.
* Work closely with stores to ensure better servicing.
* Strategically determined the location for product listings to maximize exposure to online traffic, driving
increased visibility and sales opportunities.
* Develop and implement strategic account plans to achieve sales targets and expand market share.

Key Account Manager

* Established brand presence on multiple seller portals and marketplaces, enhancing visibility andexpanding
sales channels.
* Managed inventory and stocks across various channels, optimizing stock levels to meet demand and
minimize stockouts.
* Developed and implemented processes to streamline team operations and enhance customerhandling,
improving overall efficiency and customer satisfaction.
* Spearheaded marketplace management operations and warehousing for over 10 brands spanningvarious
categories including Fashion, Automotive, Personal Care, Furniture, and Sports.
* Executed end-to-end best-in-class e-commerce services, leading strategic channel additions to drive
incremental business growth.
* Managed advertising campaigns on various marketplaces to enhance brand visibility and salesperformance.
* Managed client accounts for paid ecommerce, understanding their business/revenue models andgoals.
* Conducted consumer profiling and defined target audiences on digital platforms, drawing insights and
mapping digital touchpoints.
* Analyzed customer preferences to drive sales efforts effectively.
* Developed price schedules and discount rates to optimize profitability.
* Reviewed operational records and reports to forecast sales and assess profitability.
* Prepared budgets and authorized budget expenditures in alignment with business goals.
* Utilized financial accounting or spreadsheet software to calculate revenue, sales, and expenses,ensuring
accurate financial management and performance analysis.
* Managed inquiries and complaints related to products, policies, or shipping methods, maintaining highlevels
of customer satisfaction.
* Conducted regular client meetings and presentations to review campaign results and discuss strategic
recommendations.
* Maintain rich content for product pages such as Title, Description, Images, Keywords to ensure product and
brand rank organically.

Ecommerce Executive
Passion Petals
April 2019 - September 2022 (3 years 5 month)
* Supported efficient management of product archive and stock review processes, ensuring accurate
inventory management and timely restocking.
* Maintained meticulous records of customer complaints, addressing issues promptly to maintain highlevels of
customer satisfaction.
* Managed archives of approved samples for each product within specified range, facilitating seamless
reference for quality assurance and marketing purposes.
* Collaborated closely with stores to optimize service levels, ensuring smooth operations and positive
customer experiences.
* Supported the establishment and enforcement of processes and protocols for quality reviews and checks,
ensuring product quality standards are consistently met.
* Updated and maintained product pages on the internet platform, ensuring accurate and up-to-date product
information for online shoppers.
* Well versed with the listing/cataloguing, price management and inventory upload process for
various portals.
* Handle day to day marketplace operations inventory management, Order processing for marketplace and
portal.
* Tracking fulfilled / non-fulfilled orders, reporting and managing return.

Education
Indira Gandhi National Open University
Bachelor's Degree in Bachelor of Commerce
2019 - 2022

Sri Guru Harkrishan (Pvt.) ITI

National Institute of Open Schooling

Skills
Sales and Marketing • Strategy • E-commerce Optimization • Communication • Advertising
E-Commerce • Sales • ecommerce marketing • Category Management

Language
English • Hindi • Punjabi