| | 1006 Acacia St.
, Corona, CA 92879
CAREER OBJECTIVE
An all-rounded E-commerce Manager in the consumer industry seeking opportunity to grow
professionally with a like-minded company. With diverse experience in E-commerce, marketing, product
management, and demand planning, skilled in collaborating with different stakeholders and solving
problems to achieve goals.
EXPERIENCE
Monoprice Inc. – Premier Consumer Electronics Company
E-commerce & Marketplace Manager Apr 2022 – Present
• Manage and grow $14M+ in sales through online marketplaces and webstores.
• Implement dynamic pricing to ensure competitive pricing is met while maximizing profitability,
resulting in a 12% increase in sales.
• Enhance UI/UX of brand webstore which increased KPI’s and sales of new product categories by
39%.
• Supported inventory management with sales and demand forecast resulting in 33% increase in
inventory turnover rate.
• Increased conversion rate by 5% through optimizing advertising campaigns.
• Spearhead logistics realignment and restructuring supply chains which would increase inbound by
5 weeks and improve fulfilment efficiency by 3 days.
• Supervise a team of three direct reports in an international and domestic environment.
Assistant Sourcing Manager Apr 2021 – Mar 2022
• Managed 3 party category, reduced overstock inventory by 8% YoY through promotion.
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• Successfully drove a 40% gross margin and improved profitability by strategically introducing
over 60 new products to the webstores.
• Renegotiated supplier terms that directly led to increased cash flow and decreased average cost by
6%, resulting in increased margins.
APIC Trading LLC – General Merchandising Wholesaler and Etailer
Ecommerce Product Manager / Business Partner Sept 2020 – Mar 2021
• Sourced merchandise and negotiated pricing to meet target costs.
• Managed product listings, pricing, fulfillment, and customer support for the Shopify site.
Allied Home LLC – Leading Consumer Product Manufacturer
Business Manager/ Product Manager May 2019 – Sept 2020
• Managed complete product life cycle for private label products and licensing brands. Developed
over 80 new products for online marketplaces and retailers.
• Developed pricing and promotion strategies tailored for marketplaces.
• Connected with buyers and opened international markets providing over $2 million additional
sales.
Marketing Analyst Aug 2017 – May 2019
• Curated and uploaded product listings while overseeing content management for the ecommerce
platforms.
• Researched competitive pricing, established target costs, and proposed strategies to fulfill these
price objectives, resulting in 3 Costco warehouse programs.
• Analyzed historical data and market trends to maximize margin and identify potential sales.
INTERNSHIP EXPERIENCE
Apollo Auto Lights – Auto Parts Distributor
E-commerce Intern Dec 2015 – Mar 2017
Project Access – Non-profit Family Support Resource Organization
Marketing and Communications Intern Nov 2016 – Mar 2017
EDUCATION
Chapman University, June 2017
Master of Business Administration
The Hong Kong Polytechnic University, June 2013
Bachelor of Business Administration, Marketing
SKILLS
Languages: English, Mandarin, Cantonese
Computer skills: Microsoft Office, Adobe Creative Suite, Channel Advisor, Salsify, ERP, Asana,
Tableau, Jira, Shopify, Amazon seller central, Criteo, Walmart Advertising
