Media and
Information Literacy
QUARTER 1
MODULE
Media Convergence
EXPECTATIONS
At the end of this lesson, the students should be able to:
A. classify contents of different media types;
B. define media convergence through current examples;
C. discuss to class on how a particular individual is portrayed in public using
different type of media.
PRETEST
Direction: Read and understand each statement. Choose the best answer and encircle
the letter of your choice.
1. The use of computer and Internet in providing information and entertainment.
A. Technology B. Media convergence C. New media D. Advanced media
2. Digital media incorporate ___________ communication and involve some form of
computing.
A. one-way B. two-way C. three-way D. linear
3. A form of electronic communication through which people create online
communities to share information, ideas, personal messages, etc.
A. Social media B. Social group C. Converging media D. Website
4. The following are examples of media convergence except from _____________.
A. television B. movie C. game D. e-books
5. Facebook is an example of __________.
A. learning management system
B. social network
C. news agency
D. advertisement
RECAP
Direction: Using the space provided, list down the similarities and differences of the
different types of media.
Types of Media Similarities Differences
Print Media vs. Broadcast
Media
Broadcast Media vs. New
Media
Print Media vs. New Media
LESSON
Media Convergence
Previously, we have learned that new media is more flexible compared to
traditional media. New media is a digital media which is interactive, incorporates two-
way communication, and involves some form of computing. Social media in particular
offers different ways of presenting information e.g. through blogs, vlogs, podcasts,
infographics, etc. By definition, social media is a form of electronic communication
(such as web sites) through which people create online communities to share
information, ideas, personal messages, etc. Facebook is an example of social media also
known as social network, which is a product of media convergence.
What is media convergence? According to Chakavaneh and Bogen (2007), “Media
convergence is a theory in communications where every mass medium eventually
merges to the point where they become one medium due to the advent of new
communication technologies." Therefore, media convergence is sum up as:
the co-existence of traditional and new media;
the co-existence of print media, broadcast media (radio and television), the
Internet, mobile phones, as well as others, allowing media content to flow across
various platforms;
the ability to transform different kinds of media into digital code, which is then
accessible by a range of devices (e.g. from the personal computer to the mobile
phone), thus creating a digital communication environment
Media Convergence as seen in different industries
Media Convergence in: Platform Specific Example
COMMUNICATION Social Network Facebook, Instagram,
functionality of social
media
EDUCATION Learning management Google class, Edmodo
system
ADVERTISEMENT Product Advertisement Digitized print ads across
different platforms
NEWS News Agency A newspaper that still
publishes through print
and have online portal
(website, apps,
others) with multimedia
contents
ENTERTAINMENT Multimedia Personality A person who has a
television show, publishes
books, launches music
record, appears
in movies, endorses
commercial products,
peddles product line, has
a digital
multimedia game,
concerts, etc.
ACTIVITIES
Direction: Due to COVID-19 pandemic, many of us keep our sanity by watching
movies. By this time, many of you have already watched the following movies.
Based on the previous discussion, answer the following questions:
1. What is the commonality between these movies?
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2. These movies were released in cinemas, where can you find it if you want to
watch it today?
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WRAP-UP
Different learning modalities are adapted by DepEd so that it can cater the needs
of the students amid the COVID-19 pandemic. One of the modalities is blended
learning. Relate blended learning to media convergence in terms of education.
Use the space below.
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