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Lancer

This document is a survey conducted by a student at KAIM, Ch. Dadri, focused on market research for Lancer Footwear Private Limited. It includes various questions regarding demographics, shopping habits, customer satisfaction, and suggestions for improvement. The responses will be confidential and used for research purposes only.

Uploaded by

sandeep
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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186 views5 pages

Lancer

This document is a survey conducted by a student at KAIM, Ch. Dadri, focused on market research for Lancer Footwear Private Limited. It includes various questions regarding demographics, shopping habits, customer satisfaction, and suggestions for improvement. The responses will be confidential and used for research purposes only.

Uploaded by

sandeep
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Thank you for agreeing to participate in this survey. I am a student at KAIM, Ch.

Dadri,
conducting market research on Lancer Footware Private Limited. Please take a few moments to
answer a few questions. Your responses will be kept confidential and will only be used in
combination with the responses of other participants.

 What is your age group?

 Under 18
 18-24
 25-34
 35-44
 45-54
 55-64
 65 and above

 What is your gender?

 Male
 Female
 Prefer not to say

 What is your current employment status?

 Employed (Government Sector)


 Employed (Private Sector)
 Self-employed
 Unemployed
 Student
 Retired

 What is your household income?

 Less 100000
 100000 – 300000
 300000 – 500000
 500000 – 800000
 800000 – 1000000
 Above 1000000

 What is your highest level of education?

 Less 10th
 10th
 12th
 Bachelor’s degree
 Graduate degree
 Doctorate Degree
 What is your marital status?

 Single
 Married
 Prefer not to say

 Which type of area do you live in?

 Urban
 Rural

 Have you ever purchased shoes from Lancer Footwear?

o Yes
o No

If "No" is selected, the following question appears:

 Why haven't you purchased shoes from Lancer Footwear? (Select all that apply)

 Unaware of the brand


 Prefer other brands
 Too expensive
 Unsatisfied with previous experience
 Limited product variety
 Not available in my size
 Negative reviews or feedback

 How do you usually shop for shoes?

 Online
 Offline
 Both online and Offline

 How did you hear about Lancer Footwear?

 Social Media (e.g., Facebook, Instagram, Twitter)


 Online Advertisement
 Friend/Family Recommendation
 Search Engine (e.g., Google)
 Retail Store
 Outdoor advertising
 How often do you purchase shoes from Lancer Footwear?

 First-time customer
 Monthly
 Quarterly
 Bi-annually
 Annually

 What type of shoes do you usually purchase from Lancer Footwear? (Select only one)

 Casual Shoes
 Sports Shoes
 Formal Shoes
 Sandals
 Boots

 How satisfied are you with the quality of Lancer Footwear products?

 Very Satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very Dissatisfied

 How do you rate the comfort of Lancer Footwear products?

 Excellent
 Good
 Average
 Poor
 Very Poor

 How do you rate the style/design of Lancer Footwear products?

 Excellent
 Good
 Average
 Poor
 Very Poor

 How satisfied are you with the pricing of Lancer Footwear products?

 Very Satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very Dissatisfied

 How would you rate the customer service at Lancer Footwear?


 Excellent
 Good
 Average
 Poor
 Very Poor

 How easy is it to navigate and use the Lancer Footwear website?

 Very Easy
 Easy
 Neutral
 Difficult
 Very Difficult

 How satisfied are you with the delivery process of Lancer Footwear products?

 Very Satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very Dissatisfied

 Have you ever returned a product to Lancer Footwear?

 Yes
 No

 If yes, how satisfied are you with the return process?

 Very Satisfied
 Satisfied
 Neutral
 Dissatisfied
 Very Dissatisfied
 Not Applicable

 How likely are you to recommend Lancer Footwear to a friend or family member?

 Very Likely
 Likely
 Neutral
 Unlikely
 Very Unlikely

 What can we improve to serve you better? (Select Only One)

 Product Quality
 Product Variety
 Pricing
 Customer Service
 Delivery Speed
 Website Usability
 Return Process

 Any suggestion related to our product /Services…………………..

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