STEVE JOBS
RISE FALL GLORY
STEVE JOBS
RISE FALL GLORY
GROUP 19
ASHISH KUMAR SINGH
DEVANSH AHUJA
MANIKA GOYAL
MAHANIYA GAUTAM
INTRODUCTION
•Steve Jobs (1955-2011) was the co-founder of Apple Inc., a pioneer
in personal computing, digital music, mobile phones, and
animation.Known for his visionary leadership, focus on design, and
obsession with simplicity . Revolutionized multiple industries:
Personal computers (Mac) Music (iPod & iTunes) Phones
(iPhone)Animation (Pixar)Retail (Apple Stores) His journey offers
key lessons in entrepreneurship, innovation, and resilience.
EARLY LIFE
• Born in 1955, adopted by Paul and Clara Jobs in California.
Dropped out of Reed College but continued learning about
calligraphy and design, which later influenced Apple’s
typography . Worked at Atari before founding Apple in 1976
with Steve Wozniak and Ronald Wayne in his parents'
garage.Their first product: Apple I – a basic circuit board
computer sold to hobbyists.
The Birth of the Personal Computer (Apple I & II)
• 1. Apple I (1976) – The Beginning of Personal Computing
Designed and built by Steve Wozniak, with Steve Jobs handling
marketing and sales . Unlike bulky mainframes, Apple I was a
compact, single-board computer for hobbyists.It lacked a
keyboard, monitor, and casing, requiring users to assemble
additional parts.Sold for $666.66 (a marketing decision by
Wozniak).Jobs convinced Paul Terrell (owner of Byte Shop) to
order 50 units, marking Apple's first major sale.Key Innovation:
Made computing affordable and accessible outside of corporate
environments.
Apple II (1977) – The First Mass-Market PC
• An improvement over Apple I with a built-in keyboard, color
graphics, and a sleek plastic case . First personal computer
with a fully assembled motherboard, making it easier to use.
Could run third-party software, expanding its functionality.
Became the best-selling personal computer of its time, with
over 6 million units sold.Targeted businesses, schools, and
individuals, making personal computing mainstream.Key
Innovation: Introduced color graphics and expandability, setting
a new industry standard.
The Role of Steve Jobs in Apple I & II
• While Wozniak was the technical genius, Jobs focused on design,
branding, and business strategy . He insisted on making Apple II visually
appealing, introducing a sleek design—a rare approach at the time.He
created marketing strategies to position Apple as a premium brand rather
than just another tech company . Pushed for an intuitive, user-friendly
computing experience, which later became Apple’s signature.
JOBS EXIT
..
STEVE JOBS EXIT FROM APPLE ( 1985 )
• Internal conflicts with Apple’s board and CEO John
Sculley (whom Jobs hired).Jobs was removed from
day-to-day operations after disagreements over
Apple's direction . Eventually resigned and left Apple
in 1985.
• Lesson: Even visionaries can be ousted from their
own companies.
Founding NeXT Inc. (1985-1996)
I Founding NeXT Inc. (1985-1996)
• Jobs founded NeXT Inc., focusing on high-
end workstations for education and
business.
• Innovations: Object-oriented software
development (basis for macOS & iOS
today).Advanced hardware design but
too expensive for mass adoption . Though
NeXT computers failed commercially, its
software became the foundation of
macOS & iOS.
I Founding NeXT Inc. (1985-1996)
His primary aim was to create powerful, high-end workstations for higher education and
business markets.
Some key objectives behind NeXT:
1.Revolutionizing Computing – Jobs wanted to build a computer that was far ahead of its
time in terms of design, software, and performance.
2.Targeting Higher Education & Research – NeXT computers were designed for
universities and scientists, offering advanced capabilities for coding and simulations.
3.Creating a Superior Operating System – NeXTSTEP , the operating system developed for
NeXT computers, became a foundation for macOS and iOS later.
4.Proving Himself Post-Apple – After his departure from Apple, Jobs wanted to show that
he could still innovate and build a groundbreaking company.
• Although NeXT computers were not commercially successful, NeXTSTEP became crucial
to Apple's revival when the company acquired NeXT in 1997, leading to Jobs’ return as
CEO.
The Rise of Pixar &
Animation Revolution
.
Acquired Pixar (originally Lucasfilm’s
Graphics Division) in 1986 for $10
million . Partnered with Disney to
produce Toy Story (1995)—the first fully
CGI-animated film . Pixar became the
top animation studio, creating hits like
Finding Nemo, The Incredibles, and Cars
. Sold Pixar to Disney for $7.4 billion in
2006, making Jobs Disney’s largest
shareholder.
Key Entrepreneurial Lessons from Pixar
Adapt & pivot: When Pixar’s hardware
business failed, Jobs pivoted to
animation.Think long-term: Jobs
invested millions for nearly a decade
before Pixar became
profitable.Innovation + storytelling =
impact: Technology alone isn’t
enough—how you use it matters.
Return to Apple (1997)
I Return to Apple (1997)
• Apple acquired NeXT in 1996, bringing Jobs back.
Became Interim CEO in 1997 and later permanent
CEO. Apple was struggling with losses and product
confusion . Jobs simplified Apple’s product line,
focusing on a few innovative products . Lesson: A
clear product vision and focus can revive a failing
company.
I Return to Apple (1997)
• Game-Changing Innovations
• iMac (1998): Bold, colorful design, easy to use, and an instant hit.
• iPod & iTunes (2001): Revolutionized music consumption and digital
media.
• Apple Store (2001): Transformed tech retail into a premium
experience.
• iPhone (2007): Changed smartphones forever with touchscreens and
app ecosystems
• App Store (2008): Created an entire digital economy.
• iPad (2010): Introduced the concept of tablet computing.
Steve Jobs' Leadership Style
• Visionary Thinking: Focused on the future, not just immediate
profits].
• Obsessed with Design & Simplicity: Believed in "less but better.”
• Demanding Perfection: Pushed teams to "Think Different" and
create world-class products.
• Marketing Genius: Created emotional connections between
customers and products.
• Lesson: Great entrepreneurs set high standards and push
boundaries.
Steve Jobs’ Philosophy on Innovation
• Focus on User Experience: "Design is not just what it looks like,
but how it works.
• "Think Different: Encourage bold, out-of-the-box ideas.
• Iterate & Improve: Start simple, then refine relentlessly.
• End-to-End Control: Controlled hardware, software, and
services for seamless integration .
• Lesson: Innovation isn’t just about new ideas but executing
them flawlessly.
Challenges & Failures
• Lisa Computer (1983): Too expensive and failed.
• NeXT Computers (1985-1996): Technologically advanced
but commercially unsuccessful.
• MobileMe (2008): Poorly executed cloud service,
eventually replaced by iCloud .
• Lesson: Even the greatest innovators fail but learn and
move forward.
Conclusion & Inspiration
• Steve Jobs transformed multiple industries through his vision and
execution.His journey teaches entrepreneurs resilience, focus, and
innovation.His philosophy still drives Apple today
"The people who are crazy enough
to think they can change the world
are the ones who do.“
- STEVE JOBS
