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Value Proposition Reviewer

A value proposition is a concise statement that outlines what a product/service is, the benefits it offers, and why customers should choose it over competitors. It is essential for establishing competitive advantage and building customer trust. Various methods and templates can be used to create an effective value proposition that clearly communicates the product's value.

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15 views3 pages

Value Proposition Reviewer

A value proposition is a concise statement that outlines what a product/service is, the benefits it offers, and why customers should choose it over competitors. It is essential for establishing competitive advantage and building customer trust. Various methods and templates can be used to create an effective value proposition that clearly communicates the product's value.

Uploaded by

doropesa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What is a Value Proposition?

• A value proposition is a short statement that explains:

o What your product/service is

o Why customers should buy from you instead of others

• It’s more than a description — it shows the solution you offer and the value customers will get.

• A strong value proposition:

o Attracts buyers

o Makes you stand out from competitors

o Helps increase sales

Why is a Value Proposition Important?

• It’s the core of your competitive advantage

• Without it, customers might choose other businesses

• It gives a clear reason why people should trust and buy from you

Value Proposition vs Other Business Statements

Term Meaning Example

Value What you offer and why customers should “Exquisite diamonds, world-class
Proposition choose you designs.”

Mission
Your company’s purpose or goal “To help businesses grow better.”
Statement

Slogan A catchy phrase used in ads or campaigns “A diamond is forever.”

A short line that shows what your brand stands


Tagline “Think Different.” (Apple)
for

Reminder: Value proposition = product/service + benefit + reason to choose you

Examples from Real Brands

HubSpot

• Value Proposition: “An easy-to-use CRM.”

• Mission Statement: “To help businesses grow better.”


De Beers

• Value Proposition: “Exquisite diamonds, world-class designs.”

• Slogan: “A diamond is forever.”

Apple

• Value Proposition: “The best experiences. Only on Apple.”

• Tagline: “Think Different.”

Nike

• Value Proposition: “Customizable performance sneakers.”

• Mission: “To bring inspiration to every athlete.”

• Slogan: “Twice the guts. Double the glory.”

• Tagline: “Just do it.”

Templates to Create Your Own Value Proposition

Steve Blank Method

“We help (X) do (Y) by doing (Z).”

Example:
“We help students review faster by making simple study guides.”

Geoff Moore Method

“For [target customer] who [needs X], our [product/service] is a [category] that [benefits].”

Example:
“For working students who need fast reviews, our app is a study tool that saves time and boosts
learning.”

Harvard Business School Method

Ask yourself:

1. What am I offering?

2. What job does it do for the customer?

3. Who are my competitors?

4. What makes me different?


Summary

• A value proposition explains your offer + benefits + why it’s better

• It’s not the same as a slogan or mission

• Helps customers quickly see your product’s value

• Use templates to write your own clear and strong value proposition

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