Dr.
Babasaheb Ambedkar Open University
Term End Examination October – 2024
Course : BBAAT Date : 14-October-24
Subject Code : BBAAT - 311 Time : 11:00am to 01:15pm
Subject Name : International Tourism Management Duration : 02.15 Hours
Max. Marks : 70
Section A
Answer the following (Attempt any three) (30)
1. Write a short note on: Four elements of tourism.
2. According to definition of tourism who will be considered tourists and who will be not
Explain.
3. What do you understand by tourist products? Explain with example.
4. Elaborate the Conference Bidding Process in brief.
5. Explain Categories of Accommodation in your words.
Section B
Answer the following (Attempt any four) (20)
1. Explain in detail the Geographical components of Tourism.
2. Write a note on: World Tourism Organization
3. Define the concept of marketing according to Neville Teller and list the important
aspects of marketing.
4. What is travel motivation? Also explain ethnic and family motivators.
5. Elaborate the elements affecting the journey in organized travel.
6. Explain the factors, which determine the geographical distribution of international
conferences and conventions in brief.
Section C
Part – A (Multiple Choice Questions) (10)
1 Broadly, business tourism can be divided into several categories. Each of these
categories may however, cover a range of different activities. Which one from below is
not the part of the category:
A Organizing or visiting exhibitions B Using travel as an incentive or
and trade fairs relating to one's reward for performance
field.
C Attending an associate conference D None of the above
2 The modern mass media techniques can be identified as:
A Videotext B Cable television networks
C Internet D All of the above
3 Which of the below is not the part of four Ps as originally used to describe marketing
mix by E. Jerome McCarthy (1960) are:
A Product B Price
C Process D Promotion
4 Which one of the below is the main marketing functions
A Market Research B Product formulation and
development
C Analysis and selection of target D All of the above
markets (segmentation
5 The important aspects of marketing which emerge are:
A Identification of customer needs B Prediction of customer behaviour
C Converting customer needs and D All of the above
motivations into effective demand;
6 Which of the below are part of Quotation:
A Land Arrangements B Cost Price
C Selling Price D All of the above
7 The main steps or phases in the planning process in order to establish a tour agency are
as follows:
A Establishing objectives B Territorial planning
C Financial planning D All of the above
8 Which one of the below is not the modes of transport?
A None of the below B Sea
C Rail D Road
9 Which one of the below elements is not part of 7 Ps
A People B Physical Evidence
C Place D None of the above
10 Which of the below are the main categories of the tourist statistics:
A All of the below B Volume
C Expenditure D Characteristic
Part – B (Do as Directed) (10)
Identify that below of the full forms are true or false
1 Computer Reservation Systems (CRS)
2 European Travel Commission (ETC)
3 International Air Transport Association (IATA)
4 International Association of Professional Congress Organisations (IAPCO)
5 International Civil Aviation Organisation (ICAO)
6 International Union of Official Travel Organisation (IUOTO)
7 Organisation for Economic Cooperation and Development (OECD)
8 Pacific Asia Travel Association (PATA)
9 World Association of Travel Agencies (WATA)
10 World Travel Organization (WTO)
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