A.
Online Trade Directories & Marketplaces
European Business Directories
o Kompass – Lists agricultural product importers and distributors.
o Europages – A B2B platform with many Polish agribusiness companies.
o Alibaba – Many Polish importers and wholesalers source products here.
Polish Trade Platforms
o Polish Chamber of Commerce – A hub for Polish importers and manufacturers.
o Agro-Market24 – A marketplace for agricultural trade in Europe.
B. Direct Outreach & Cold Calling
Research food processing companies, wholesalers, and feed manufacturers in Poland.
Use LinkedIn to find purchase managers in food & agriculture companies.
Call or email companies offering your services as a broker.
C. Attend Agricultural Trade Shows in Poland & Europe
WorldFood Poland (Warsaw) – A key trade fair for food importers.
Polagra Food Fair (Poznań) – Focuses on food and agriculture.
SIAL Paris (France) – A global food and agribusiness expo where Polish buyers attend.
Find the exhibitor list and network directly with Polish importers.
D. Contact Industry Associations & Chambers of Commerce
Polish Grain & Feed Chamber – Represents Polish grain and feed importers.
Polish Association of Food Producers – Lists major food companies sourcing raw
materials.
Polish-Brazilian Chamber of Commerce – Helps connect Polish buyers with Brazilian
suppliers.
Sales Strategy for GlobalAgro Trade Brokers
Since you're acting as a broker (not storing or handling products directly), your sales strategy
should focus on building trust, creating value, and ensuring seamless transactions between buyers
and suppliers. The goal is to establish a steady pipeline of deals and long-term relationships with
both parties.
1. Define Your Target Clients
You need to approach two groups:
Suppliers in South America (Brazil, Argentina, Colombia)
Buyers in Poland (Importers, food manufacturers, feed producers, retailers)
A. Buyer Persona (Poland)
Large grain importers
Feed manufacturers needing soybeans & corn
Coffee roasters and distributors
Food manufacturers using sugar, wheat, and fruits
Retailers & wholesalers looking for direct imports
B. Supplier Persona (South America)
Large farms & cooperatives exporting bulk products
Agricultural trading companies
Export divisions of producers
Processing plants (for sugar, coffee, soy, etc.)
Your job as a broker is to match these two sides efficiently.
2. Lead Generation: Finding & Attracting Clients
A. Direct Outreach (Cold Calling & Emails)
Find decision-makers (procurement managers, export directors, supply chain managers) on
LinkedIn, company websites, and business directories.
Send targeted emails explaining how you can help them source/export efficiently.
Follow up with calls and video meetings to establish trust.
� Example Cold Email for Buyers (Poland):
Subject: Reliable Direct Supplier of [Product] from South America
Dear [Buyer’s Name],
I hope you're doing well. I represent GlobalAgro Trade Brokers, specializing in sourcing high-
quality [commodity] directly from Brazil/Argentina/Colombia at competitive prices.
We work directly with certified producers and handle all trade processes, ensuring smooth
transactions without extra storage costs.
Would you be available for a quick call this week to explore opportunities?
Best regards,
[Your Name]
[Your Contact Information]
� Tip: For suppliers, modify the message to highlight your ability to connect them with
reliable buyers in Poland.
B. LinkedIn & B2B Networking
Join LinkedIn groups related to commodity trading, agribusiness, and food supply chains.
Connect with procurement managers from Polish food companies and distributors.
Post valuable content (market trends, price updates, supply chain tips).
Run LinkedIn Ads targeting Polish importers of agricultural commodities.
C. Trade Fairs & Industry Events
For Buyers (Poland):
WorldFood Poland (Warsaw)
Polagra Food Fair (Poznań)
For Suppliers (South America):
ExpoAgro (Argentina) – Grain & soy trade fair
Agrishow (Brazil) – Agricultural products & logistics
� Tip: Always collect business cards and contact details, then follow up after the event.
D. Online Directories & B2B Platforms
Kompass, Europages, Alibaba, Agro-Market24 → Find Polish importers.
Export Yellow Pages Brazil, Argentina, Colombia → Find suppliers.
3. Sales Funnel & Conversion Strategy
Step 1: Lead Qualification
Identify serious buyers/suppliers through direct conversations.
Ask about their monthly import/export volumes, quality standards, and preferred trade terms.
Step 2: Offer a Tailored Solution
Provide a detailed price quote from suppliers.
Offer multiple sourcing options for comparison.
Highlight cost benefits of direct sourcing via brokerage.
Step 3: Secure a Trial Deal
Start with a smaller shipment to build confidence.
Offer flexible payment terms (e.g., Letter of Credit).
Assist with logistics coordination and documentation.
Step 4: Build a Long-Term Relationship
After a successful deal, negotiate larger contracts.
Offer exclusive supplier agreements for guaranteed supply.
Provide market intelligence on price trends, new suppliers, etc.
4. Pricing & Commission Strategy
Since you’re a broker, your revenue comes from commissions. Here’s how to structure it:
A. Commission-Based Pricing (Primary Model)
Charge a 1-3% commission on the total transaction value.
Example: A $500,000 soybean shipment at 2% commission = $10,000 earnings.
B. Additional Service Fees
Logistics coordination fee: If the client needs extra support arranging shipping.
Market research reports: Sell exclusive market data.
C. Volume Discounts & Incentives
Offer lower commissions for high-volume buyers to encourage repeat business.
Provide special rates for long-term supplier contracts.
5. Closing Deals & Handling Objections
� Common Buyer Concerns & How to Handle Them
Objection Solution
“I already have a supplier” Offer better pricing, reliability, or logistics support.
“Is the supplier reliable?” Share certifications, past transaction records, and references.
“What if the shipment is delayed?” Offer logistics tracking and work with trusted freight forwarders.
“I’m worried about quality” Arrange third-party quality inspections before shipment.
6. Relationship Building & Retention Strategy
Regular Follow-Ups: Stay in touch via WhatsApp, LinkedIn, and email.
Exclusive Supplier Deals: Secure priority supply contracts for loyal buyers.
Offer Value-Added Insights: Provide clients with market price trends and risk updates.
Referral Incentives: Reward existing clients for bringing new buyers/suppliers.
7. Performance Tracking & Optimization
Use a CRM system (HubSpot, Zoho, Pipedrive) to track leads, deals, and follow-ups.
Analyze which sales channels perform best (LinkedIn, trade fairs, cold calls).
Optimize commission rates based on industry benchmarks.
Final Takeaways �
� Build strong relationships – Commodity trading is a trust-based business.
� Focus on direct outreach – Cold calls, emails, and LinkedIn outreach are key.
� Start with trial deals – Gain confidence before scaling contracts.
� Offer market intelligence – Be more than just a broker—add value with insights.
� Be proactive – Trade happens fast; respond quickly and build rapport.
Next Steps?
1. Build a targeted list of potential buyers & suppliers.
2. Start outreach (emails, calls, LinkedIn connections).
3. Attend a trade fair to meet serious clients.
4. Close your first brokerage deal & scale up!
Want help drafting specific sales scripts or email templates? Let me know! �
