Chapter 1: Project Overview
Nowadays, many people view their cell phones as indispensable "companions." It not only
makes for our work, education, entertainment, shopping, and socializing more efficient, but it
also makes it easier for people to interact with one another. Consumers may now tend to beautify
their "companion" by choosing a case and various accessories that suit their tastes. The wide
range of colors and styles that are currently available has increased demand for phone case
accessories. Mobile accessories, although being only a supplementary and operational support
project for mobile phones, are nonetheless an important commodity in the mobile market.
1.1. Purpose, scope statements, objective
1.1.1 Purpose
The purpose of the mobile accessories case business project—JiJi store—is to build a trendy
website that enhances customers' online purchasing experiences while offering a variety of
visually appealing shutter phone accessories. Besides, the store want to maintain a high level of
quality in the manufacturing and distribution of griptoks, keychains, and mobile phone cases,
while keeping up with the current trend of youthfulness. Aside from providing an additional
layer of protection, the phone case also gives consumers the impression that they are more
sophisticated and meaningful. An exterior that is trendy is created by combining one-of-a-kind
innovation with a wide range of colors and meanings, all of which are suited to the preferences
of the specific client. According to, eMarketer predicts that 2.77 billion people will shop online
by 2025. This indicates that the growth of e-commerce is being driven by the ease of online
purchasing and the spread of internet access. This presents a kind opportunity to establish an
online JiJi store to create an e-commerce platform with a variety of features to satisfy
requirement of our customers. Through the promotion of the sale of phone case accessories, we
intend to build a strong brand that catch up to the trend, meet requirements and preferences of
customers, maintains a competitive edge through the creation of one-of-a-kind designs, and
generates revenue and profits.
1.1.2. Scope statements
1.1.2.1. Range product and Acceptance Criteria
JiJi Store is a firm that specializes in mobile phone accessories, such as phone cases, griptoks,
and keychains. The store's designs provide clients with significant meanings and remarkable
aesthetics that enhance their personal styles while also delivering effective phone protection. The
JiJi store's phone cover, keychain, and griptok goods are made from silicone plastic, TPU, and
PC, all adhering to industry standards and ensuring consumer safety. The phone cases provide
sufficient protection for the device owing to their shockproof and waterproof characteristics.
Additionally, a varied assortment of keychains and griptoks is offered, each serving as a stand
for hands-free movie watching and TikTok browsing or as ergonomic grips to minimize the risk
of phone drops.
1.1.2.2. Project Constraints and Exclusions
The mobile phone accessory case business project must be completed by March 30, 2025. The
website must be thorough, consistently updated with the latest products, and provide a varied
assortment of product combinations. The program diminishes project costs by utilizing pre-
existing resources, including technology and manpower. JiJi Store is committed to providing
outstanding customer service and superior items that meet customer needs. The project's entire
budget, which includes all marketing, design, and other expenses, must not exceed 10 million
Vietnamese dong. The JiJi store exclusively offers phone cover accessories for Apple devices;
other manufacturers are not included. JiJi stores are not responsible for the design and production
of mobile phones and other electrical equipment. In addition to this, JiJi store do not also provide
accessories such as chargers, headphones, and tempered glass, as well as warranty services and
mobile phone repairs. The project's scope excludes the planning and construction of direct retail
shops.
1.1.2.3. Assumptions and Deliverables
JiJi will develop a dependable website that provides its users with a contemporary and user-
friendly interface. The website's user interface will be refreshed regularly, featuring diverse
topics, including Southern Liberation Day on April 30 and International Women's Day on March
8. Furthermore, to accommodate client preferences, the organization will expand its product
portfolio to encompass a diverse array of things. We schedule all website activities, including
testing and issue resolution, for completion by the end of February to ensure the construction
project's optimal quality. Commencing in early March, the JiJi retail website will launch its
phone cover accessory business venture. Each month, the JiJi store processes 20 orders for items
such phone covers, keychains, and griptoks. The JiJi store has initiated a marketing push on
social media platforms, including its fan page and Instagram account.
1.2. Collection of initial requirements
The original requirements of JiJi Shop encompass product attributes, budget, target market,
technological needs, staffing considerations, and operational protocols. JiJi's cases are
compatible with all standard Apple smartphones, including the Plus, Pro, and Pro Max models,
due to their exceptional durability and impact resistance derived from high-quality,
environmentally friendly materials. Furthermore, they protect phones from damage. Additionally,
phone cases, keychains, and griptoks can be personalized to meet client specifications. The JiJi
Store accepts returns for defective or incorrectly modeled items within 14 days. The website and
social media channels provide consumers with a wealth of information about the products and
prices. In addition to other pertinent charges, the project budget of 10,000,000 VND
encompasses importation, marketing, and website development and others costs. The
predominant market segment comprises customers aged 18 to 40, particularly those who possess
Apple smartphones and seek premium accessories. JiJi Shop is developing a website that
facilitates secure payment options, including bank transfers, QR codes, and MoMo, to guarantee
a smooth purchasing experience. The personnel criteria emphasize the necessity of a proficient
marketing team experienced in social media management, visual design, and online advertising,
alongside a sales force possessing robust communication skills and product expertise. An
effective workforce is essential for order processing and shipping. The organization will
establish a feedback system enabling clients to evaluate products and submit complaints,
assuring prompt issue resolution and ongoing service enhancement to sustain client satisfaction.
II. Quality Objectives and Work Breakout Structure (WBS)
2.1. Quality objective
Performance
At JiJi Shop, we endeavor to deliver an exceptional buying experience by always surpassing
your expectations. Facebook, Instagram, TikTok, and the business website collaborate to
optimize the efficiency of client response, thereby achieving this objective. This initiative aims
to enhance problem-solving and address customer inquiries. To mitigate the danger of product
loss during transit and ensure that 90% of orders are delivered to clients promptly, the item
handling procedure will be optimized. By addressing consumers' specific requirements, JiJi Store
may enhance its position in the mobile phone accessories sector and compete more efficiently.
Features and Safety
JiJi Shop will launch at least five new items monthly to cater to the desires of all consumer
demographics, offering clients a varied selection of options. JiJi Store assures that its products
are of superior quality and easily obtainable for users. The JiJi Store's case products are both
shockproof and waterproof, providing sufficient protection for the phone against degradation and
harm. Phone keychains are offered in a variety of colors, designs, and decorations to represent
the customer's aesthetics and style. Aside from their visual attractiveness, Griptok attachments
fulfill functional roles, including stabilizing the phone during movie viewing or TikTok
browsing by supporting a phone stand and enhancing its maneuverability. JiJi Shop's items are
produced from eco-friendly materials and are safe for consumers.
JiJi provides a diverse array of payment options to accommodate its customers' needs. These
options include traditional methods like cash on delivery, as well as modern services like MoMo
and bank QR codes. The consumer is accountable for selecting a payment method that is both
secure and appropriate for the orders they place.
Reliability and Aesthetics
JiJi Store collaborates with esteemed suppliers to reduce the occurrence of defective products.
The organization offers an extensive array of premium products in diverse designs to attract new
clients and keep current ones. To bolster consumer confidence and improve client satisfaction,
JiJi Store is committed to performing a comprehensive evaluation of all products before delivery.
JiJi offers customer support and care products that enable the swift settlement of difficulties,
hence enhancing client confidence. Moreover, JiJi Store highlights the aesthetic appeal of their
products. The company regularly offers a vast array of griptoks, keychains, and phone cases that
are inventive and tailored to the distinct preferences of each consumer.
Conformance and Durability
An essential factor in enhancing product quality and the JiJi store's reputation is product
durability. JiJiStore emphasizes the provision of superior products to enhance the quality of its
offerings and the store's reputation. The JiJi store's phone cover, keychain, and griptok products
are constructed from silicone plastic, TPU, and PC, all of which comply with industry standards
and guarantee consumer safety. We accommodate customer preferences by providing case items
in sizes compatible with their phone models.
Perceived Quality and Serviceability
JiJi Store provides an extensive array of photographs and detailed information regarding prices,
features, and descriptions of phone covers, keychains, and griptoks on its website and social
networking platforms such as Facebook and TikTok. This enables customers to conduct a
comprehensive study and arrive at an informed decision before making an in-store purchase. By
evaluating their products, purchasers can make informed decisions. The JiJi store permits
customers to return damaged or faulty items within 14 days of processing and provides
complimentary delivery. To enhance customer satisfaction and expedite responses to inquiries,
clients may immediately reach the firm through the hotline or fan page.
