BMW Group Corporate and Governmental Affairs,

August 2012

THE BMW GROUP.

A PORTRAIT.
THE START OF A FLYAWAY SUCCESS.
BMW GETS OFF THE GROUND.

BMW launched as a successfuly aero-engine manufacturer. Official date of

establishment of BMW AG is 6 March 1916.

1916 today
BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 2
THE BMW IIIA.
THE CORNERSTONE OF THE COMPANY.

The BMW IIIa is the very first product

manufactured by BMW.
Excellent all-round design makes the
BMW IIIA by far the finest aircraft engine
of its era.

1916 1917 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 3
17 JUNE 1919.
ADVANCING TO THE EDGE OF THE STRATOSPHERE.

Test pilot Franz-Zeno Diemer demonstrates the innovative prowess of

the Fledgling company.

1916 1919 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 4
BMW MOTORCYCLES.
THE DEFINITION OF TIMELESS DESIGN.

Developed by Max Friz within just a few weeks, the R 32 motorcycle hails
the Advent of BMW‘s great tradition in the two-wheeler market.

1916 1923 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 5
INCREDIBLE ACHIEVEMENTS AS STANDARD.
SUCCESS THAT SPANS THE GLOBE.

BMW aero-engines break countless records. The high point is the

round-the-world flight in the Dornier “Whale” flying boat in 1932.

1916 1924-1932 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 6
BMW BEGINS AUTOMOTIVE CONSTRUCTION.
THE REAL SUCCESS STORY BEGINS.

BMW enters the automobile

business when it purchases
motor-car manufacturer
Fahrzeugfabrik Eisenach in
1928.
In 1929, BWM launches the
revised “Dixi” as the BMW
3/15 PS on the market and
starts a success story that
could not have been predicted
at the time.

1916 1928 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 7
THE BMW 303.
A FACE IS GIVEN TO THE BRAND.

The BMW 303 combines two features essential to BMW to this very day:
The double kidney grille so typical of the marque and the straight-six power unit
within the engine bay.

1916 1933 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 8
SPORT – ONE OF THE MARQUE‘S PRIMARY FEATURES.
HARDLY A RACE WITHOUT BMW.

Numerous victories in motorsport impressively prove BMW‘s

outstanding Performance and innovation right from the start.

BMW 328 Touring Coupé, Mille Miglia 1940

1916 1936-1940 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 9
THE JET AGE BEGINS.
SOARING TO NEW HEIGHTS.

With the 003 turbine, BMW takes one of the first jet engines to
production stage.

Arado 234

1916 1943 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 10
BMW IN WORLD WAR II.
THE COMPANY SUPPORTS THE WAR EFFORT.

Civilian car and motorcycle

production was discontinued from
April 1941. All factory capacities were
harnessed to manufacture the aero-
engines that were so crucial to the
war effort.
As early as 1940, BMW used foreign
workers in production. Forced labour
increased the proportion of foreign
workers to 51% in 1944.

1916 1941-1945 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 11
END OF THE SECOND WORLD WAR.
ZERO HOUR FOR A NEW BEGINNING.

Following destruction and dismantling of its facilities, BMW starts to re-

built in a very hard process.
Destroyed BMW Plant Munich-Milbertshofen

Product range „Notproduktion“

1916 1945 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 12
THINGS START TO DEVELOP.
A MOTORCYCLE FROM NOTHING.

Following the initial ban on production and reconstruction of the Company, the first
BMW post-war motorcycle – the single-cylinder R 24 – makes its debut.

1916 1948 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 13
CARS FROM MUNICH.
A NEW LUXURY ON FOUR WHEELS.

Large saloons, coupés, convertibles and roadsters in the 501, 502, 503 and 507
model range continue BMW car production after the war, now for the first time at the
Munich Plant.

BMW 507

BMW 501 BMW 503

1916 1952-1960 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 14
A ROOF OVER YOUR HEAD.
SYMBOL OF RECONSTRUCTION AFTER THE WAR.

The BMW Isetta, BMW 600 and BMW 700 meet customer demand in
the post-war years.

BMW Isetta

BMW 700 BMW 600

1916 1955-1962 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 15
THE TURNING POINT.
BMW RIDES OUT ITS MAJOR CRISIS.

At the Annual General Meeting on 9 December 1959, small shareholders and Dealers
prevent the company from being sold off. With BMW thus making a new Start as an
independent mobility enterprise, Dr Herbert Quandt becomes the Major shareholder.

Kurt Golda Herbert Quandt

1916 1959 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 16
THE BMW 1500.
THE „NEW CLASS“ SECURES THE BREAKTHROUGH.

BMW successfully makes its way out of the crisis with the sporting and
compact midsize New Class Saloons.

1916 1961 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 17
GROWTH CALLS FOR NEW PLANTS.
BUILDING BMWS AT NEW LOCATIONS.

The success of BMW‘s new

model series and ongoing
expansion of the worldwide
Sales network create a need
for new production plants.

1916 from 1966 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 18
BMW GEARS UP FOR THE FUTURE.
HEAD OFFICE MOVES INTO „FOUR-CYLINDER“.

The new Headquarter designed by Professor Karl Schwanzer is

completed For the 1972 Olympic Games. To this day the Four-Cylinder
Building characterizes the Munich skyline.

1916 1972 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 19
THE FOUNDING OF BMW MOTORSPORT GMBH.
BMW LAYS THE FOUNDATIONS FOR BMW M GMBH.

Two objectives were pursued when the new company BMW Motorsport
GmbH was established: pooling all motor-sport activities with the design
and development of particularly sporty and exclusive automobiles.

BMW M1 Procar BMW 3.0 CSL

1916 1972 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 20
CREATION OF THE MODEL SERIES CONCEPT.
ALL-ROUNDERS WITH OUTSTANDING SALES SUCCESS.

Developments continue in 1972 with the 5 Series becoming the first

successor to The New Class. The 3, 6, and 7 Series follow next up to
1977.

BMW 5 Series BMW 6 Series

BMW 3 Series BMW 7 Series

1916 1972-1977 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 21
BMW WINS FORMULA ONE WORLD CHAMPIONSHIP.
TOP SLOT WITH TURBO ENGINE.

Driving a Brabham BMW, Nelson Piquet becomes the first World

Champion with a turbocharged engine in Formula 1 in 1983.

Brabham BMW BT52

1916 1983 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 22
FIZ – THE “THINK TANK“.
A NEW HOME FOR CREATIVITY.

The new Research and Innovation (FIZ) is built near the Group
Headquarters and the Munich Plant. The FIZ is the hub of the
Group‘s global research and development network.

1916 from 1986 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 23
BMW AND ROVER.
A LUCKLESS PARTNERSHIP.

Purchasing Rover Group Ltd with its main brand ROVER, LAND ROVER,
MG and MINI, BMW AG enters new market segments.

1916 1994-2000 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 24
A NEW HOME IN THE NEW WORLD.
THE BMW GROUP IN SPARTANBURG.

In 1995, BMW started up production in the USA as the first foreign

manufactuer of luxury cars in a dedicated in-house plant.
The first model: BMW Z3 roadster.

BMW Plant Spartanburg

1916 from 1995 today

BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 25
THE BMW GROUP RE-ALIGNS.
THE BMW, MINI AND ROLLS-ROYCE BRANDS.

Rolls-Royce
Starting in 2003, the BMW Group assumes responsibility for the
Rolls-Royce brand, building the worldwide Head Office and
Manufacturing Plant in Goodwood, GB.
BMW
The BMW brand model line-up is enlarged by the 1 Series in the
premium lower midrange segment, the 6 Series in the large coupé
and convertible market segments as well as the X3 in the sport
activity vehicle segment.
MINI
The production enters in April 2001, initially being launched in
Europe in summer, then entering the world markets step-by-step.
Currently MINIs are sold in more than 100 countries the world over.
1916 from 2000 today
BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 26
BMW.
A HISTORY OF SHEER DRIVING PLEASURE.

BMW symbolises
sustainable sheer
driving pleasure like
no other brand.
Every BMW turns
pioneering innovations,
technologies and an
authentic BMW design
into real experience.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 27
 THE BMW MODEL FAMILY.
THE BMW AUTOMOBILE RANGE.

Ten Series make up the BMW automobile range.

BMW 1 Series BMW 3 Series Saloon BMW 5 Series Touring

BMW 6 Series BMW 7 Series BMW Z4

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 28
THE BMW MODEL FAMILY.
THE BMW AUTOMOBILE RANGE.

Ten Series make up the BMW automobile range.

BMW X1 BMW X3

BMW X5 BMW X6

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 29
BMW M MODELS.
“THE MOST POWERFUL LETTER IN THE WORLD.“

Each BMW M model is a high-performance sports car and sets the

standard in its segment.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 30
MINI.
A WAY OF LIFE.

From 2001, the new

MINI takes the legendary
brand into the 21st
century.

MINI becomes the

expression of a life style –
extrovert, open and fun.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 31
MINI.
THE MODEL FAMILY.

Premium vehicles in the small car segment: The MINI with six body
versions MINI, Clubman, Convertible, Countryman, Coupé and Roadster.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 32
ROLLS-ROYCE MOTOR CA RS.
A COMMITMENT TO AUTOMOTIVE PERFECTION.

Rolls-Royce Motor Cars

combines the greatest
craftsmanship with the
latest production processes
and innovative technologies.

This blending of tradition

and modernity results in
incredibly reliable vehicles
of the highest quality.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 33
 ROLLS-ROYCE MODELS.
THE MANY FACES OF PERFECTION.

The Rolls-Royce portfolio now comprises six models.

Ghost Extended Wheelbase

Phantom Extended Wheelbase

Phantom
Phantom Coupé Phantom Ghost
Drophead Coupé

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 34
BMW GROUP PRODUCT PORTFOLIO.

Class Saloon Touring Gran Hatch Coupé Convertible Roadster SAV SAC
Turismo

Super
Luxury

Luxury

Upper
Midrange

Midrange

Compact

Small

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 35
BMW MOTORRAD.
ULTIMATE RIDING MACHINE.

In 1923, BMW Motorrad begins

developing engaging, dynamic
motorcycles.
Today, BMW Motorrad offers
countless models for everyone.
BMW Motorrad seeks to redefine
industry expectations with unique,
innovative products – as a result,
BMW Motorrad owners enjoy sheer
riding pleasure every time they take
to their bike.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 36
BMW MOTORRAD.
WITHIN THE GLOBAL COMPETITION.

BMW Motorrad can look

back on an exceptionally
successful season in 2011.
By December 2011,
104,286 motorcycles had been
delivered. This represents
an increase of 6.4 %.
BMW Motorrad sold more
motorcycles in 2011 than ever
before in its almost 90-year history.

today
BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 37
 BMW MOTORRAD
THE MODEL RANGE - FIVE INDIVIDUAL EXPERIENCES.

BMW R 1200 GS Rallye BMW K 1600 GT

Enduro Tour

BMW G 650 GS Sertão BMW K 1600 GTL

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 38
 BMW MOTORRAD
THE MODEL RANGE - FIVE INDIVIDUAL EXPERIENCES.

BMW R 1200 R BMW S 1000 RR BMW C 600 GT

Roadster Sport Urban Mobility

BMW K 1300 R BMW K 1300 S BMW C 600 Sport

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 39
HUSQVARNA MOTORCYCLES.
THE ULTIMATE OFF-ROAD EXPERIENCE.

Husqvarna Motorcycles
becomes part of the BMW
Group in October 2007.
As a traditional supplier of
sporty off-road motorbikes,
it widens the product range
with a host of lightweight
machines.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 40
HUSQVARNA MOTORCYCLES.
THE MODELS.

The model range is presented in the

categories Offroad, Supermoto and Street.
The new Nuda introduces a thoroughbred

OFFROAD
road motorcycle to the range.
Husqvarna TE310

SUPERMOTO

Husqvarna SMR511
STREET

Husqvarna Nuda 900R

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 41
MISSION STATEMENT – SUSTAINABILITY.
„WE TAKE ON RESPONSIBILITY“.

“Sustainability throughout the value

chain is inseparable from our success
and part of our corporate self-image.

That is why we take responsibility.

Because of our convictions, but also
our self-interest, now and in the
future.”

Dr. Norbert Reithofer,

Chairman of the Board of Management, BMW AG

today
BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 42
MISSION STATEMENT – SUSTAINABILITY.
WORKING TOGETHER FOR A BRIGHTER FUTURE.

Sustainable action means meeting the needs of the current generation without
compromising the ability of future generations to meet their own needs. The BMW
Group therefore promotes sustainable business throughout the value chain.

today
BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 43
MISSION STATEMENT – SUSTAINABILITY.
ECONOMY.

As part of its Number ONE corporate strategy, the BMW Group has laid
the foundations to achieve long-term sustainable value creation and
profitability.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 44
MISSION STATEMENT – SUSTAINABILITY.
ECOLOGY.

As part of its work to protect the environment and natural resources, the
BMW Group continually invests in developing low-emission products
and environmentally sound manufacturing processes.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 45
MISSION STATEMENT – SUSTAINABILITY.
SOCIAL AFFAIRS.

The BMW Group invests heavily in

staff training and development and the
health of its employees as well as in
ensuring equal opportunities and
diversity.

The BMW Group is also committed

to the community through activities
relating to traffic safety, health,
education, community relations,
intercultural understanding and
culture.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 46
MISSION STATEMENT – SUSTAINABILITY.
BMW GROUP IS THE LEADER OF ITS SECTOR.

The achievements of the BMW Group in terms of sustainability have

been recognised externally, too: the company has achieved a leading
position in the area of sustainability in many instances.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 47
SHAPING THE FUTURE – THE BMW GROUP
OWES ITS SUCCESS ENTIRELY TO ITS EMPLOYEES.

A culture of appreciation, trust and respect – where employees' talents

are developed to the full – encourages new and innovative ways of
solving problems.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 48
EFFICIENT DYNAMICS.
STRATEGY FOR GREATER EFFICIENCY AND DYNAMISM.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 49
EFFICIENT DYNAMICS.
STRATEGY FOR GREATER EFFICIENCY AND DYNAMISM.

EFFICIENT DYNAMICS

Optimisation Hybrid Electric Hydrogen

Further development Intelligent All-electric driving Long-term option
of petrol and diesel combination of and plug-in hybrid for mobility with
engines, innovations electric motor and technology. zero emissions.
for even better fuel combustion engine.
consumption figures.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 50
EFFICIENT DYNAMICS.
THE REDUCTION OF CO2 EMISSIONS.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 51
EFFICIENT DYNAMICS.
THE 58 MODELS OF THE BMW GROUP “140 G-FLEET“.

BMW 520d: BMW 520d Touring: BMW 320d: BMW 320d*: BMW 320d xDrive: BMW 318d: BMW 316d: BMW 320d Touring:
135 kW / 184 hp 135 kW / 184 hp 135 kW / 184 hp 120 kW / 163 hp 135 kW / 184 hp 105 kW / 143 hp 85 kW / 115 hp 135 kW / 184 hp
4,9 l / 129 g 5,1 l / 135 g 4,7 l / 125 g 4,1 l / 109 g 5,2 l / 137 g 4,5 l / 119 g 4,5 l / 118 g 4,8 l / 128 g

BMW 320d Touring*: BMW 320d xDrive Touring: BMW 318d Touring: BMW 316d Touring: BMW 320d Coupé: BMW 320d xDrive Coupé: BMW 320d Cabrio: BMW 123d 5-Türer:
120 kW / 163 hp 135 kW / 184 hp 105 kW / 143 hp 85 kW / 115 hp 135 kW / 184 hp 135 kW / 184 hp 135 kW / 184 hp 150 kW / 204 hp
4,3 l / 114g 5,3 l / 140 g 4,5 l / 120 g 4,5 l / 119 g 4,7 l / 125 g 5,2 l / 137 g 5,1 l / 135 g 5,1 l / 135 g

BMW 120d 5-Türer: BMW 118d 5-Türer: BMW 116d 5-Türer: BMW 123d 3-Türer: BMW 120d 3-Türer: BMW 118d 3-Türer: BMW 116d 3-Türer: BMW 123d Coupé:
130 kW / 177 hp 105 kW / 143 hp 85 kW / 116 hp 150 kW / 204 hp 130 kW / 177 hp 105 kW / 143 hp 85 kW / 116 hp 150 kW / 204 hp
4,7 l / 125 g 4,5 l / 119 g 4,5 l / 118 g 5,1 l / 135 g 4,7 l / 125 g 4,5 l / 119 g 4,5 l / 118 g 5,1 l / 134 g

BMW 120d Coupé: BMW 118d Coupé: BMW 123d Cabrio: BMW 120d Cabrio: BMW 118d Cabrio: BMW X1 sDrive20d: BMW X1 sDrive18d:
130 kW / 177 hp 105 kW / 143 hp 150 kW / 204 hp 130 kW / 177 hp 105 kW / 143 hp 130 kW / 177 hp 105 kW / 143 hp
4,7 l / 124 g 4,5 l / 118 g 5,3 l / 139 g 5,0 l / 132 g 4,8 l / 127 g 5,3 l / 139 g 5,2 l / 136 g

MINI One MINI One D MINI Cooper MINI Cooper D MINI Cooper SD MINI Cooper D ALL4 MINI Cooper SD ALL4 MINI One:
Countryman: Countryman: Countryman: Countryman: Countryman: Countryman: Countryman 55 kW / 75 hp
72 kW / 98 hp 66 kW / 90 hp 90 kW / 122 hp 82 kW / 112 hp 105 kW / 143 hp 82 kW / 112 hp 105 kW / 143 hp 5,4 l / 127 g
6,0 l / 139 g 4,4 l / 115 g 6,0 l / 140 g 4,4 l / 115 g 4,6 l / 122 g 4,9 l / 129 g 4,9 l / 130 g

MINI One: MINI One MINIMALIST: MINI One MINIMALIST: MINI One D: MINI Cooper: MINI Cooper D: MINI Cooper SD: MINI Cooper S: MINI One Clubman:
72 kW / 98 hp 55 kW / 75 hp 72 kW / 98 hp 66 kW / 90 hp 90 kW / 122 hp 82 kW / 112 hp 105 kW / 143 hp 135 kW / 184 hp 72 kW / 98 hp
5,4 l / 127 g 5,1 l / 119 g 5,1 l / 119 g 3,8 l / 99 g 5,4 l / 127 g 3,8 l / 99 g 4,3 l / 114 g 5,8 l / 136 g 5,5 l / 129 g

MINI One D MINI Cooper MINI Cooper D MINI One MINI Cooper MINI Cooper SD MINI Cooper S
MINI Cooper SD MINI Cooper S MINI Cooper D
Clubman: Clubman: Clubman: Cabrio: Cabrio: Cabrio: Cabrio:
Clubman: Clubman: Cabrio:
66 kW / 90 hp 90 kW / 122 hp 82 kW / 112 hp 72 kW / 98 hp 90 kW / 122 hp 105 kW / 143 hp 135 kW / 184 hp
105 kW / 143 hp 135 kW / 184 hp 82 kW / 112 hp
3,9 l / 103 g 5,5 l / 129 g 3,9 l / 103 g 5,7 l / 133 g 5,7 l / 133 g 4,5 l / 118 g 6,0 l / 139 g
4,4 l / 115 g 5,9 l / 137 g 4,0 l / 105 g
BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Seite 52
BMW EFFICIENT DYNAMICS.
THE TECHNOLOGY PACKAGE.

Electric Power Optimum Shift Indicator Auto Start Stop Function ECO PRO Mode
Steering

Intelligent Lightweight
Brake Energy Construction
Regeneration

Air Vent Control

Tyres with reduced
rolling-resistance

8-speed AutomaticTransmission BMW TwinPower Turbo

Technology
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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 53
BMW EFFICIENT DYNAMICS.
THE BMW 118i IN COMPARISON TO ITS PREDECESSOR.

Consumption Output

125 kW/
170 HP

+ 19 %

- 15 %
5,6 L /100 km;
131 g CO2

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 54
BMW ACTIVE HYBRID.
THE BMW AMONG THE HYBRIDS.

BMW ActiveHybrid 5 BMW ActiveHybrid 7

Full hybrid drive train Mild hybrid drive train
340 hp 465 hp
450 Nm torque 700 Nm torque
5,9 sec. 0-100 km/h 4,9 sec. 0-100 km/h
6,8 l/100km 9,4 l/100km
> 10% reduced fuel consumption > 15% reduced fuel consumption
Pure electric driving possible Electric engine supports the combustion engine

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 55
BMW EFFICIENT DYNAMICS.
BMW ActiveE.

BMW ActiveE: paving the way for electric production cars.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 56
BMW EFFICIENT DYNAMICS.
HYDROGEN FOR THE FUTURE.

BMW Hydrogen 7: the world’s first fully hydrogen-powered luxury

saloon that is suitable for day-to-day use.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 57
MINIMALISM.
ECONOMICAL CARS AND EFFICIENT PRODUCTION.

The MINI Cooper D: the BMW Group's most economical car, with fuel consumption
of just 3.8 l/100 km and CO2 emissions of 99 g/km.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 58
PROJECT i.
MOBILITY OF THE FUTURE.

In 2007, the BMW Group launches project i in response to global trends such as
climate change, urbanization and dwindling resources. This is designed to develop
strategies for long-term sustainable transportation, and involves setting up a
think-tank of influential thinkers from all areas of the company.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 59
BMW i.
BORN ELECTRIC.

The new BMW i sub-brand comprises a range of visionary vehicles and associated
services, combining inspiring premium design with sustainability. Initially, it will
comprise two cars: the BMW i3 in 2013, followed in 2014 by the BMW i8.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 60
CONNECTED DRIVE.
LINKING DRIVER, VEHICLE AND SURROUNDINGS.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 61
BMW CONNECTED DRIVE.
CONVENIENCE, INFOTAINMENT AND SAFETY.

Convenience Infotainment Safety

Making driving and vehicle handling Information & entertainment Making driving safer
more convenient

Vehicle Management Mobile Office&Telephone Emergency Call

Travel & Navigation Entertainment Vision Assistance

Travel & Navigation Entertainment Vision Assistance

Parking
Parking Information
Information Drive Assistance
Drive Assistance

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 62
BMW CONNECTED DRIVE.
CONVENIENCE: REAL-TIME TRAFFIC INFORMATION.

 RTTI provides information in real time about the current traffic situation.
 Detailed evaluation and presentation of the latest traffic situation.
 Faster and more comprehensive data transfer via mobile phone.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 63
BMW CONNECTED DRIVE.
INFOTAINMENT: BMW APPS.

 Use of BMW Apps in the car.

 Convenient operation with the iDrive Controller, presentation in the vehicle display.
 Regular updates with expansions of the functional scope.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 64
BMW CONNECTED DRIVE.
SAFETY: ADVANCED eCALL.

 Automatic emergency call in the event of an accident.

 Manual emergency call with SOS button in the vehicle.
 Extended emergency call: Transmission of the level of injury risk to the
BMW Call Centre.
 High level of dependability in an accident by using the integrated telephone unit.
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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 65
MINI CONNECTED.
BETTER CONNECTED FOR A BETTER EXPERIENCE.

 Innovative form of in-car entertainment.

 Comprehensive first-time integration of the Apple iPhone
in the audio and infotainment system.
 Access to the Internet, use of web radio, Twitter and Facebook.
 Use of other functionalities of BMW ConnectedDrive otherwise only
available as a fixed installation.
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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 66
BMW MOTORSPORT.
RETURN TO THE DTM.

The DTM will be the focus of motorsport activities involving cars at

BMW from 2012.

BMW M3 DTM at tests in Monteblanco (Spain)

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 67
BMW MOTORSPORT.
COMMITMENT TO ENDURANCE RACES.

Winning the GT Class in the American Le Mans Series and podium places at the
24 hour classics at Le Mans and on the Nürburgring gave BMW an exceptionally
successful season in 2011. The success story of the BMW M3 GT is being
continued in the USA in 2012.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 68
BMW MOTORSPORT.
CUSTOMER RACING AND PROMOTION OF JUNIORS.

The Customer programme and the entry-level Series Formula

BMW Talent Cup complete the BMW Motorsport commitment.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 69
MINI MOTORSPORT.
THE LEGEND IS BACK.

More than 40 years since its last overall win in Monte Carlo, the MINI is once again
playing a prominent part in rallying. After a number of individual starts in 2011,
the MINI will be competing in the entire season from 2012 onwards.

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BMW Group. A Portrait. Corporate and Governmental Affairs, August 2012 Page 70
BMW MOTORRAD MOTORSPORT.
WINNING ON TWO WHEELS.

With its commitment to the Superbike World Championship,

BMW Motorrad returned to playing an active role with a works team
in road racing in 2009.

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HUSQVARNA MOTORSPORT.
A TRADITION OF SUCCESS.

Husqvarna Motorcycles has won countless races during a history spanning more than
50 years. It has been active on all of the world’s major off-road circuits, and has 82
motocross, enduro and supermoto world championship titles to its credit.

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BMW GOLFSPORT.
JOY LOVES TO DRIVE.

BMW is the only brand to

be represented at all the
major tours.
As the promoter and
organisational partner of
four professional tournaments
and more than 20 Official Car
partnerships, BMW is
the “global golf player”.

The latest celebrity ambassador

of BMW is Martin Kaymer.

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BMW WINTERSPORT.
BMW AS A STRONG PARTNER FOR WINTERSPORTS.

BMW Sales Germany is a strong partner for wintersports as part of the group’s
commitment to national sport. The focus is on bobsleigh, luge sledding and
Nordic skiing.

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BMW GROUP OLYMPIC COMMITMENT.
PARTNER AT THE FIRST YOUTH WINTER GAMES 2012.

The BMW Group continues to expand its Olympic commitment and will be involved in
the first Youth Winter Olympics in Innsbruck in 2012. It will be providing the four-wheel
drive fleet of BMW and MINI models for athletes, officials and the Organisation
Committee as the “National Premium Partner”.

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BMW RUNNING.
BMW IS AN IMPORTANT PARTNER FOR RUNNING.

BMW Sales Germany supports running as a strong partner in its commitment to

national sport. The focus of activities is the Berlin and Frankfurt Marathon titles
sponsored by BMW and the urban race series staged in cooperation with sports
equipment store SportScheck.

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THE BMW BRAND EXPERIENCE.
BMW WELT, BMW MUSEUM AND PLANT.

BMW Welt, BMW Museum and BMW Plant Munich have rapidly become
one of Bavaria's most popular attractions, providing visitors of all ages
with a close-up view of BMW's past, present and future.

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BMW GROUP WORLDWIDE.
WORKFORCE OF THE BMW GROUP.

Continent 2009 2010 2011

Worldwide 96,230 95,453 100,306

Europe 85,242 84,218 87,937
America 6,481 6,422 6,992
Asia 1,610 1,985 2,385
Africa 2,365 2,283 2,435
Australia / New Zealand 532 545 557

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BMW GROUP WORLDWIDE.
THE RESEARCH AND DEVELOPMENT NETWORK.

München
BMW Car IT
BMW Group Research and
Innovation Centre (FIZ)
BMW Group Research and Technology
Landshut
Mountain View
BMW Innovation and
BMW Group
Technology Centre
Technology Office USA
Steyr
BMW Diesel Technology
Woodcliff Lake Competence Centre
BMW Group Tokio
Engineering USA BMW Group
Engineering Japan

Newbury Park Peking

BMW Group Designworks BMW Group
Oxnard Engineering China
BMW Group Engineering and
Emissions Test Center

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BMW GROUP WORLDWIDE.
THE PRODUCTION NETWORK.

Hams Hall engines Production sites Assembly plants Joint ventures Outsourced production
Oxford MINI
Swindon components
Goodwood Rolls-Royce

Kaliningrad
Steyr engines
Cassinetta Husqvarna motorcycles
Shenyang
Graz MINI Countryman

Manaus BMW motorcycles

Chennai Rayong
Cairo Kulim
Jakarta

Spartanburg X3, X5, X6 Rosslyn 3er

Berlin BMW motorcycles Leipzig 1 Series, X1

Dingolfing 5 Series, 6 Series, 7 Series Munich 3 Series
Eisenach components Regensburg 1 Series, 3 Series, Z4
Landshut components Wackersdorf components

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THE BMW GROUP WORLDWIDE.
THE DEALER AND DISTRIBUTION NETWORK.

The Hague
BMW Niederland B.V. Sales organization Sales office Sales sites
Bornem
BMW Belgium S.A./N.V.
Bracknell Saint Quentin
BMW (GB) Ltd. BMW France S.A.
Oslo BMW Norge AS
Whitby Kolding BMW Danmark A/S
Helsinki Oy BMW Suomi AB
BMW Canada, Inc. Dublin Stockholm BMW Sverige AB
BMW Automotive (Ireland) Ltd. Moskow BMW Russland Trading 000
Warsaw BMW Polska Sp. z.o.o
Woodcliff Lake, N.J. Bejing BMW (China) Automotive Trading Ltd.
BMW of North America, Inc. Lissabon Prague Vertriebs GmbH
BMW Portugal Lta. Seoul BMW Korea Co., Ltd.
Bratislava BMW Vertriebs GmbH
Vesces BMW Magyarozag Kft.
Tokyo
Dubai Ljubljana BMW Vertriebs GmbH
Mexico City BMW Japan Corp.
BMW Middle East Gurgaon BMW India Pvt. Ltd.
BMW de México S.A. de C.V.
Panama Bucharest BMW Vertriebs GmbH Bangkok BMW Thailand Co., Ltd.
BMW de Latinoamérica S.A. Sofia BMW Vertriebs GmbH
Singapore BMW Asia Pte. Ltd. Cyberjaya
Athens BMW Hellas Trade of Cars A.E. BMW Malaysia Sdn. Bhd.
Madrid Jakarta PT BMW Indonesia
BMW Ibérica S.A. Valletta BMW Group Malta

Sao Paulo Pretoria

BMW do Brasil Ltda. BMW (South Africa) (Pty.) Ltd.
San Isidro Mulgrave, Victoria Auckland
BMW de Argentina S.A. BMW Australia Ltd. BMW New Zealand Ltd.
Munich BMW AG
Salzburg BMW Vertriebs GmbH
Dielsdorf BMW (Schweiz) AG
Mailand BMW Italia S.p.A.

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 THE PRODUCT DEVELOPMENT PROCESS “IDEA TO
OFFER” (ITO).

Architecture (roadmap) Prototypes / Derivatives

Strategic Architecture
Development Initial Phase Product Concept Phase Series Development Phase Market Launch Series Support /
Phase Concept Phase Phase Advanced Development
SOP EOP

Support and
Develop Develop Vehicle
Develop Vehicle
Architecture Derivatives
Derivatives

Design and secure one robust Design and secure a large number of vehicle projects on the platform of the Support and develop
architecture for the entire roadmap field architecture derivatives within the
framework of life cycle
management

SoP: Start of Production

EoP: End of Production

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MOBILITY TAKES SHAPE.
CHALLENGE FOR MAN AND MACHINES.

A car consists of up to 20,000 individual components. Innovative production

technologies and experienced staff guarantee that they emerge as premium
products “Made by BMW Group“.

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 MOBILITY TAKES SHAPE.
PRESS SHOP.

Where metal panels are cut to shape and pressed to the right form.

Press Shop Body Shop Paint Shop Assembly

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 MOBILITY TAKES SHAPE.
BODY SHOP.

Car bodies are made out of approximately 500 metal panels, parts and
components.

Press Shop Body Shop Paint Shop Assembly

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 MOBILITY TAKES SHAPE.
PAINT SHOP.

Five layers of paint protect the car from the environment and provide
lasting, brilliant surface gloss.

Press Shop Body Shop Paint Shop Assembly

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 MOBILITY TAKES SHAPE.
ASSEMBLY.

Once painted, the car bodies are fitted with the engine, transmission, axles,
electrics and electronics to create the finished car. Following numerous tests
And examinations, the cars are ready for delivery.

Press Shop Body Shop Paint Shop Assembly

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 BMW GROUP FINANCIAL SERVICES - A GLOBAL
FINANCIAL SERVICES COMPANY.

Serviced Contracts:
Anzahl Verträge: Serviced Portfolio:
Geschäftsvolumen:
3.6
3,6million
Mio. SF1: Europe, Africa €€78.8 billion
78,8 Mrd.
Austria Russia
Belgium South Africa
Denmark Sweden
France Switzerland
SF6: BMW Bank Greece The Netherlands
Germany Norway UK
Italy Poland Co-Operations in Europe, Middle SF3: Asia, Pacific
Portugal East, Africa Australia
SF2: Americas Spain China
Brazil Hong Kong
Canada India
Mexiko
USA
Global presence in more than 50 countries Japan
Malaysia
Co-operations in New Zealand
Argentina, Colombia, Chile Singapore
South Korea
Thailand

BMW Financial Services MINI Financial Services

Customers:
Kunden: Associates::
Mitarbeiter
3.2
3,2million
Mio. ~ 6,000
6.000

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BMW GROUP FINANCIAL SERVICES:
SUSTAINABLE VALUE CONTRIBUTION TO BMW GROUP.

Our Vision:
“We turn Customers into Fans for BMW Group Mobility.”

Customer Interface Sales Support Profit Contribution

Customers: 3.2 Million Penetration Rate: 41% Return on Equity > 18% (Target)
 Loyalize Customers for  New / Used Cars  Financing and Leasing of
BMW Group  Support of After Sales BMW/MINI Vehicles
 Win new Customers for  Wholesale Finance &  Strengthen Automotive Brands
BMW Group Dealer Network Stability  Expanding to new Business Areas

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FINANCIAL SERVICES OFFERS A GROUP-WIDE
CUSTOMER INTERFACE FOR MOBILITY SERVICES.

Past Status Quo Future

Outright Purchase + Loan & Lease Packages + Usage Offerings

“The Ultimate Drive”

Connected & Intermodal
Mobility
BMW on Demand
Flexible Solutions

Fleet Management Solutions

BMW / MINI
Financial Services
Loan & Full Service Lease Packages

SF Product & Service Offerings

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THE BMW GROUP – ECONOMIC DEVELOPMENT.
RECOGNISING POTENTIAL, CREATING GROWTH.

The BMW Group is successful because it knows its strengths and has
systematically channelled all its resources into these. With its BMW, MINI
and Rolls-Royce brands it focuses exclusively on the premium segments.

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BMW GROUP – AN ANNUAL COMPARISON.
2007 TO 2011.

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BMW GROUP – AN ANNUAL COMPARISON.
2001 TO 2011.

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THANK YOU VERY MUCH FOR YOUR ATTENTION!

Imprint:

Published by:
BMW Group
Corporate and Governmental Affairs
80788 Munich

No reproduction, in whole or in part, without

the express permission of Bayerische Motoren Werke
Aktiengesellschaft, München
©2012 Bayerische Motoren Werke Aktiengesellschaft

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