Business School
Business School
              Postgraduate
             Work-Integrated
                Program
Markaz Knowledge City, Calicut, Kerala                                 +91 9778 413 288
www.aimerbschool.com                                       admissions@aimerbschool.com
  Message from Founder
                           Muhammed Mon
Dear Prospective Students and Parents,
        Welcome to AIMER Business School—where we redefine business
education by bridging academic excellence with real-world application. In
an era of rapid transformation, knowledge alone is not enough; it is the
ability to think critically, lead decisively, and innovate boldly that sets
professionals apart. Our mission is to cultivate these attributes in every
student who walks through our doors.
        We are proud to pioneer a transformative approach to education in
Kerala, emphasizing experiential learning as a core component of our
curriculum. Our programs integrate immersive experiences, live projects,
and industry collaborations to ensure that students graduate not just with a
degree, but with a strategic mindset and a problem-solving approach. The
dynamic curriculum, led by experienced mentors and industry leaders,
fosters an environment where students are encouraged to question,
challenge, and create.
         We are committed to empowering individuals who are ready to
shape the future of business. Whether your goal is to lead an organization,
build a startup, or create meaningful change, AIMER equips you with the
skills, network, and mindset to thrive. Join us and discover what it truly
means to gain an edge in today’s competitive world.
          Where Visionary Leaders
            Shape the Future
            Nestled in the 125-acre Markaz Knowledge City, AIMER Business School is surrounded by a
    thriving hub of academia, culture, and innovation, creating an environment where students can learn,
    connect, and grow beyond the classroom.
          Set against the serene foothills of Wayanad, the location offers fresh air, open spaces, and a
    peaceful atmosphere, fostering deep focus, creative thinking, and a balanced student life.
      1    Landmark Village                                         10        Markaz Law College
     2     Tigris Valley Resort                                     11        Habitus The Life School
     3     Markaz Unani Medical College                             12        Hogar Technologies and Innovations
     4     WIRAS                                                    13        Mazra
     5     The Indian Grand Masjid                                  14        MIHRAS Hospital
     6     AIMER Business School                                    15        Hillsinai Centre of Excellence
     7     Souk                                                     16        Valencia Galleria
     8     Alif Global School                                       17        Fezinn Hotel
     9     Malaibar Foundation                                      18        M-Tower
Malappuram                                                 Calicut City                                           Wayanad
  60 km                                                      40 km                                                 45 km
1
                                                                                                                                 17   18
                                          5                         8              10    11   12
    2                           4                                                                                           16
                                                                                                    13       14
                                                                                                                       15
                                                6               7         9
                         3
                                              Business School
            Calicut International                                                                  Kozhikode Railway
            Airport - 50 km                                                                        Station - 45 km
                       #TheAimerEdge
        AIMER Business School isn’t another traditional B-school, it is built for those who dare to go
beyond limits. Through intensive leadership programs, hands-on strategy labs, and real-world
consulting projects, students don’t just study business—they practice it.
       Every class is a high-impact, immersive experience designed to sharpen decision-making,
innovation, and execution. With faculty that push boundaries and an industry-backed curriculum,
AIMER ensures that graduates are boardroom-ready from day one.
This is The AIMER Edge and it isn’t about adapting to the business world—it’s about defining it.
                             To produce the next generation of Indian business leaders,
                             equipped with strategic thinking, execution excellence, and
                             entrepreneurial agility to lead in a dynamic global economy.
       Vision
                             To be recognized as a key force in shaping innovative,
                             industry-relevant management education in India.
      Mission
                                Academic freedom
                                Visionary thinking
                                Entrepreneurial spirit
                                Ethical decision-making
       Values
For whom?
The PGWIP at AIMER equips professionals with leadership skills, industry expertise, and global exposure.
Aimer’s structured learning approach, real-world projects, and career-focused training create a
pathway for students to thrive in an evolving business landscape.
       Graduates Seeking Career                               Aspiring Entrepreneurs and
       Advancement:                                           Business Innovators:
       Develop practical knowledge and job-                   Launch business ventures with business
       ready expertise to secure roles in                     insights, hands-on experience, and
       leading companies and industries.                      personalized mentorship.
       Professionals Looking                                  Those seeking global business
       for a Career Transition:                               exposure:
       Explore new paths with flexible                         Develop a global mindset and leadership
       learning, hands-on projects, and                       acumen through the International
       industry exposure.                                     Immersion Program
       Experts Aiming for                                    Future Business Leaders:
       Skill Enhancement:                                    Sharpen managerial, strategic, and
       Strengthen expertise and career growth                leadership skills and drive corporate,
       with advanced skill development                       startup, and nonprofit success
       and industry-driven insights
How is PGWIP
Different from
Traditional MBA?
India’s 1st and only PGWIP with IEP
        Unlike conventional MBAs, PGWIP focuses on customized learning pathways. The Individualized
Education Plan (IEP) is India’s 1st and only PG program that integrates mentorship, targeted growth
strategies, and industry-driven experiences, ensuring professionals graduate with a competitive edge
and leadership precision
     Dynamic,
Dynamic,      Immersive,
         Immersive  andExperience-Driven Learning
                         Experience-Driven   Learning
Learn by Doing. AIMER’s work integrated Program equips you with hands-on business experience through live
projects, problem-solving exercises, and direct engagement with industry leaders, helping you build both
expertise and a strong professional network.
Case Studies: Real-World Business Challenges
       Experience Simulations: Engage in virtual business scenarios that mirror real-world challenges.
       Micro-Simulations: Quick, focused exercises to help students master marketing, strategy, and
       operations
       Simulation Topics (Examples):
          Strategy & International Business
          Marketing Management
          Project Management
          Hospitality Management
          Financial Services
          Retail & Automotive
Industrial Visits: Hands-On Business Exposure
       Gain valuable insights into industry practices
       Experience business operations through fortnightly visits to various industries
       Interact with Industry Leaders and understand real-world business challenges
                                                        Management Challenges
                                                        A platform to solve and learn real-world business
                                                        problems
                                                                Revenue Rocket: Boost footfalls for
                                                                local businesses
                                                               XSeed: Multiply INR 10,000/- seed
                                                               capital
                                                               E-commerce Sprint: Quick scaling of
                                                               e-commerce ventures
Bootcamps: Practical Learning for Real-World Impact
  Advanced Excel: Master data analysis, pivot tables,
  and automation to streamline business operations
  Canva Design: Learn to craft professional
  presentations and marketing materials effortlessly
  Power BI: Gain expertise in dashboards and data
  visualization for impactful insights
  Design Thinking: Develop innovative, user-centered
  solutions through creative problem-solving
  Digital Marketing: Explore SEO, social media
  strategies, and analytics for impactful campaigns
  Fundamentals of Investments: Understand portfolio
  management and innovative investment strategies
  Sustainability in Business: Integrate ESG principles
  and sustainable practices into operations
  Project Management Tools: Use platforms like Jira
  and Trello for efficient project execution
Lectures by Industry Experts: Practical Insights
     Gain up-to-date knowledge from active professionals
     Connect theory with real-world practices for better industry readiness
      Sriram P                Nanda Rackanchath           Mani Karthik        Sayish CV
      Chief Strategist-DEI    Former CHRO                 CMO                 AGM
      Avtar                   Tata Group                  Rankz               Vodafone Idea India
     Rahul Raghav             Sharique Samsudheen        Shameer S            Rupesh Tiwari
     COO                      Founder                    Founder              Head of Sales
     Interval Learning        Marketfeed                 By The Startups      ALLEN
Igniting Innovation, Turning Ideas into Impact
        Driven by its mission to foster an enterprising India, the Entrepreneurship Cell at AIMER Business
 School concretes the foundation for emerging start-ups and creates excellent opportunities for
 colleges, alums, and corporates to collaborate with us.
      Global Startups                                                                     VentureX
      Conclave - GSC                                                             VentureX, AIMER Busi-
   The Global Startups                                                           ness School’s bi-annual
   Conclave is a three-day                                                       pitch competition, con-
   summit uniting startups,                                                      n e c t s e nt re p re n e u r s
   entrepreneurs, and                                                            with angel investors and
   leaders through talks,                                                        i n d u s t r y l e a d e r s fo r
   debates, pitches, and                                                         validation and funding
   case studies to shape                                                         opportunities.
   global entrepreneurship.
                                          ENTREPRENEURSHIP
                                                CELL
       Startup Sprint                                                                   Startup Lab
   Startup Sprint is a                                                           State-of-the-art incu-
   45-day bi-annual pro-                                                         bation facilities offer
   g ra m o ffe r i n g m e n -                                                   resources, expert men-
   torship, networking                                                           torship, and a colla-
   opportunities, investor                                                       borative environment to
   access, funding                                                               help transform ideas
   guidance, and growth                                                          into scalable businesses.
   support to fast-track
   campus Startups.
 Student Startups
         Through our mentorship programs, dedicated scholarships, Startup Lab, expert guidance, and
 other resources, students are empowered to transform their innovative ideas into thriving ventures.
      ADWOIDMKTNG                WOLLEN WONDERS             ECO KAUSHAL                ZANOKA EVENTS
    Muhammed Abdul Kaif           Muhammed Rishil P       Muhammed Roshan                & CATERING
                                  Muhammed Aflah C          Uwais Shibili KP               Arshaq Zaman
     (Batch ‘23 - UG WIP)
                                 Fathima Abdul Salam      Ahammed Shibil K             (Batch ‘22 - PG WIP)
                                     Shelha Sherin
                                                          Muhammed Savad
                                       Salwa KP
                                                          (Batch ‘23 - UG WIP)
                                 (Batch ‘23 - UG WIP)
    TALES OF TRAVERSE                  SNAPSEL               TENFOLDS                    ZOOTY FOODS
   Muhammed NuAman VS              Muhammed Firoz          Aman Muhammed                     Adhil CP
        Mirasad PA                                                                          Majid Malik
        Fathima TP                (Batch ‘23 - UG WIP)    (Batch ‘22 - UG WIP)
                                                                                       (Batch ‘22 - PG WIP)
      Fathima Humna
     (Batch ‘23 - UG WIP)
Where Ambition Meets Opportunity
 Corporate Partnerships
 Corporate Partnerships at AIMER Business School is pivotal in bridging the gap between our students
 and the corporate world.
        A streamlined system simplifies applications, tests, and interviews for students
        We connect with leading corporates, start-ups, and businesses to help them access top talent
        from our campus
 Key Offerings:
        Internships:    Students gain valuable industry experience through internships arranged by
   1    the Corporate partnerships, which provide real-world insights and hands-on learning.
             Our Success                      40+               87                87
             in Statistics                 Companies           Offers          Students
        Placements:      Corporate partnerships facilitate tailored placement opportunities, connecting
2        students with top organizations to launch their professional careers.
                                          52%                          48%
                             of our students are leading       of our students are not just
                               innovation and driving           envisioning change; they
                             success at top companies           are driving revolution as
                                  around the globe                    entrepreneurs
                   Average of 9.5 LPA with Highest CTC of 10 LPA
                                                                        Business School
        The Start-up Series       A series of talk shows featuring founders from around the world sharing
3      their entrepreneurial journeys.
                 Our Impact                          50+                   10+                  3+
                 in Numbers                        Mentors                 Cities             Countries
Kanika Agarwal         Naseef Neeruttichali      Mehak Malik               Rahul Nalawade          Shariq Ahmed
MindPeers              Flavors of Kerala         Uvi Health                SwayamUrja              Soaron
Delhi                  Malappuram                Bengaluru                 Pune                    Hyderabad
Nisha Elza             Sreeni S Warrier          Amjad Ali                 Prajith Nair            Aqeel Ahmed
Woower                 Mind Architects           EventHex                  Docker Vision           EcoRatings
Kochi                  Trivandrum                Calicut                   Kochi                   New York
A 15-day International Immersion Program
                                                                                      China
                                                                 Saudi UAE
                                                                                              Malayasia
Understanding international markets is vital for aspiring leaders in today's globalized world. The International
Immersion Program provides first-hand exposure to the dynamic global business landscape, preparing
students to seize opportunities and navigate challenges beyond borders.
       A 15-day International Immersion Program is offered in countries like the United Arab Emirates, Saudi
       Arabia, China or Malaysia
       Aims to provide a global business perspective and enhance employability
       Offers valuable international exposure to dynamic markets
Key Components of the Program
       Classroom Insights          Explore global business dynamics through expert-led sessions
       Industry Exposure           Gain practical insights through visits to leading industry sectors
       Career Boost                Access internships, jobs, and networking opportunities
       Cultural Discovery          Experience the city's culture and attractions
Our Campus
Stepping onto AIMER’s campus means immersing yourself in an
environment designed to inspire, innovate, and connect. From state-of-
the-art facilities to collaborative workspaces, every corner is crafted to
enhance learning and creativity. AIMER is not just where you study; it’s
where you grow, explore, and shape your future.
Infrastructure
        AIMER Business School is located at the prestigious Markaz Knowledge City (MKC), an
 integrated township in Kaithapoyil, near the serene foothills of Wayanad, Kerala.
           Smart Classrooms:                                  Canteen & Lounge:
           Tech-enabled, air-conditioned           Wi-Fi-enabled spaces for dining,
           spaces for dynamic learning.                      study, and relaxation.
           Library:                                                         Hostel:
           1,610 sq. ft. with a wide range of          Comfortable, well-equipped
           academic and digital resources.                           living spaces.
           Incubation Zone:                                     IT Infrastructure:
           2,900 sq. ft. dedicated to                High-speed internet and fully-
           innovation and entrepreneurship.               equipped computer labs.
           Sports Arena:                                              Healthcare:
           7,000 sq. ft. football pitch, multi-    On-campus medical facilities for
           sport court, and spectator gallery.                students and staff.
           Seminar Hall:                                                  Security:
           1,620 sq. ft., advanced AV systems,      24/7 surveillance and biometric
           seating 120.                                      attendance for safety.
           Recreational Hub:                                      Transportation:
           2,582 sq. ft. with table tennis,             Convenient campus shuttle
           chess, pool, and more.                     service and transport options.
Student Life
The Student Representative Council (SRC): Empowering Student Voices
        The Student Representative Council (SRC) connects students with faculty and administration,
enhancing the AIMER experience through student-led events. Elected representatives ensure the SRC reflects
the student community’s voice.
Clubs at AIMER
                                              Sports Club
                                              Unleash Your Potential, One Game at a Time.
                                                    Hosts 5+ sports tournaments yearly
                                                    Engages 200+ students in fitness activities
                                                    Fosters teamwork, resilience, and leadership
                                                Arts Club:
                   Where Creativity Knows No Boundaries.
                     Organizes monthly art exhibitions and
                                            performances
                      Active participation of 100+ students
            Celebrates creativity through diverse mediums
                                              Business Club
                                              Empowering Future Leaders Through Real-World
                                              Insights.
                                                    15+ industry guest lectures annually
                                                    Provides real-world insights through workshops
                                                    and case studies
                                                    Hosts networking events with entrepreneurs
                                         Social Club
              Making a Difference, One Step at a Time.
          Runs 10+ community service projects per year
         Involved in raising awareness for social causes
           50+ student volunteers making a difference
                       Each club enhances personal growth,
                         networking, and leadership skills.
Hostel Life
      Comfortable Living:                          Lightning Fast Internet:
      Spacious rooms with study desks,      Free 500 Mbps high-speed internet
      wardrobes, and cozy beds.                for seamless learning and leisure.
      Delicious Dining:                         Recreation & Relaxation:
      Wholesome meals are served daily        Indoor games and vibrant spaces
      at the hostel mess.                                      for socializing.
      On-Campus Health Care:                                   24/7 Support:
      On-site health facilities with     Round-the-clock staff for maintenance
      emergency support services.                    and hostel management.
      Seamless Transport:                                    Secure Parking:
      Free shuttle service connecting               Safe, monitored parking for
      hostels to campus.                                      student vehicles.
Geography
Geographical Location              Ideal Climate                  Natural Serenity                Holistic Growth
Situated at 724 meters         Comfortable year-round          Surrounded by lush forests       A serene setting that
 above sea level in the        average temperature of           and wildlife sanctuaries       fosters focus, creativity,
    Western Ghats.                 22.2°C (71.9°F).           for a peaceful environment.          and well-being
                 Air Quality                       Rainfall                       Land forms
              Pristine and healthy,      Experiences heavy rainfall      Comprises rolling hills, sloping
            supported by extensive       during the monsoons and            terrains, and plateaus
             greenery and natural        minimal rainfall during the         characteristic of the
                  surroundings                  dry season                  Western Ghats region.
Empowering Future Leaders for a Sustainable World
        At AIMER Business School, we align our mission with the UN’s 17 Sustainable Development Goals
(SDGs) to address global challenges like inequality, education, climate action, and economic growth. We
educate and inspire future leaders to drive sustainable, inclusive, and equitable change by integrating these
goals into our academics, operations, and outreach.
                                             We Support
Our Students
AIMER students are more than learners - they are innovators, leaders, and
change makers. Our students thrive in a dynamic community enriched with
cultural diversity, industry interactions, and opportunities that go beyond
the classroom. Equipped with industry-relevant skills, a global mindset, and
a passion for excellence, they thrive in academic and professional
challenges alike.
Diversity, Equity, Inclusion
    Women                        Men
                                                Gender Diversity
                                                AIMER champions strong female representation,
                                                fostering an inclusive and empowering environment
                                                for women in leadership and academia.
     34%                         66%
                                                                           Non Keralites
                                                                               20%
                      Inter-state Scholars
         AIMER attracts students from across India,
 enriching the campus with a wide range of cultural
                      and academic backgrounds
                                                      Keralites
                                                        80%
               Technical
                  5%
  Commerce                     Science
    27%                         30%
                                                UG Educational Background
                                                Undergraduate students come from disciplines like
                                                Science, Commerce, Humanities, and Technical,
                                                offering diverse academic insights.
                Humanities
                  30%
                 B.E         BSc
                 9%          12%
                                                PG Educational Background
 BBA
 32%                                            Postgraduate students have educational
                                         BA     foundations in BBA, BCom, BSc, BE, and BA,
                                        26%     creating a broad base for interdisciplinary learning.
                   B.Com
                    21%
                        Work Experience                             Food &                  Sales &
                                                                   Beverages               Marketing
     Postgraduate students have professional
     experience in Sales & Marketing, Food &
     Beverages, Retail, and entrepreneurship,               43%                  10.1%
      contributing practical knowledge to the
                                   classroom.
                                                                     26.6%                  20.3%
                                                      Entrepreneure               Retail
8%
                                                Intra-State Scholars
     16%
                                                Students from nearly all districts in Kerala bring
                                                diverse regional perspectives to AIMER’s vibrant
                                                community.
                 12%
           18%
                                                   Kasaragod                8%
                  18%
                                                   Kannur                   16%
                        8%                         Wayanad                  12%
                                                   Kozhikode                18%
                   6%
                                                   Malappuram               18%
                        4%
                                                   Palakkad                 8%
                                                   Thrissur                 6%
                                                   Ernakulam                4%
                        6%
                                                   Alappuzha                6%
                                                   Thiruvananthapuram       4%
                                   4%
Curriculum
AIMER’s curriculum blends academic excellence with practical, future-
focused learning. Designed to foster innovation, leadership, and
adaptability, it empowers students to thrive in today’s dynamic business
world. Learn beyond the classroom and step into a future of success!
Program Highlights
         The PGWIP at AIMER is a two-year program blending advanced academics with industry
 exposure, aligning with the National Education Policy (2020) focus on experiential learning. The
 curriculum fosters leadership, strategic thinking, and technical skills tailored to evolving business needs
 through core courses, electives, internships, and projects.
                                            Duration              Delivery
                                            2 years               On campus
                                                                  full time
                             Eligibility               12 months                   75%
                                                                           25%
                             Bachelor’s                internship                  experiential
                             degree                                       75%
                                                       (2x6 months)                25% theory
                                           Industry-led learning
                                           (25% by Industry Experts)
Core Curriculum                            25% of the curriculum is              Hands-on Learning
                                           delivered by seasoned                 Approach (50% Practical
The program offers core
                                           professionals, industry               Based Learning)
modules in general mana-
                                           leaders, and experts who
gement, focusing on business                                                     Engaging simulations, case
                                           bring practical insights and
principles, management                                                           studies, business project and
                                           real-world perspectives to
strategies, and leadership                                                       other practical activities to
                                           the classroom.
skills.                                                                          enhance problem solving,
                                                                                 decision-making and
                                                                                 leadership skills.
Internships for Real-                                                            Intensive Bootcamps &
world Experience                                                                 Workshops
Participants complete two                                                         S t u d e nt s a t t e n d b o ot
6-month internships, gain-
ing hands-on experience
                                                 Program                          camps and workshops on
                                                                                  l e a d e r s h i p, c o m m u n i -
a n d ex p l o r i n g d i ve r s e             Highlights                        c a t i o n , s t r a t e g y, a n d
business environments.                                                            entrepreneurship, enhan-
                                                                                  cing skills for the compe-
                                                                                  titive job market.
Management                                                                       Capstone Project and
Challenges & Personal                                                            VIVA
Development Programs                                                             Students tackle real-world
Students solve real-world                  International Immersion               business challenges, apply
business problems and                      & Industry Exposure                   their knowledge, and present
undergo personal deve-                      Engages in a 2-week                  innovative solu-tions that
lopment programs to                         International Immersion              showcase their analytical,
enhance self-awareness,                     Program and fortnightly              strategic, and commun-
leadership, and growth.                     industry visits, gaining             ication skills, preparing them
                                            global exposure and                  for their careers.
                                            staying updated on
                                            industry trends
                    Program Structure
                           Year 1                                   Year 2
              Semester 1            Semester 2         Semester 3            Semester 4
              On campus             Internship I      On campus          Internship II
               6 Months             6 Months           6 Months              6 Months
        Modules
                    Semester 1
                    FND201               Accounting and Financial Management
                    FND202               Business Analytics
                    FND203               Business English
                    FND204               Human Capital Management
                    FND205               IT for Business
                    FND206               Marketing Management
                    FND207               Advance Business Communication
                    FND208               Principles of Management & OB
                    INT202               Entrepreneurship and Innovation
                    INT203               Strategic Operations Management
                    ABC203               AIMER Bootcamp I
                    ABC204               AIMER Bootcamp II
                    AMC202               AIMER Management Challenge I
                    SDP201               Self Development Program I
                    Semester 3
                    INT201               Business Research and Analysis
                    ADV201               Global Business Management
                    ADV202               Project Management
                    SPE201               Specialisation 1
                    SPE202               Specialisation 2
                    SPE203               Specialisation 3
                    SPE204               Specialisation 4
                    SPE205               Specialisation 5
                    ABC203               AIMER Bootcamp III
                    ABC204               AIMER Bootcamp IV
                    AMC202               AIMER Management Challenge II
                    SDP201               Self Development Program II
*Modules are subject to change as per the partner university requirements.
*Students need to complete a capstone project during semester 4
                                    Specialization
            Entrepreneurship                                Human Resource Management
           Entrepreneurial Mindset and                              Talent and Competency
ENT101                                                 HRM101
           Personal Development                                     Management
                                                                    Performance Management and
ENT102     Business Models of Start-Ups                HRM102       Reward System
                                                                    Organisational Learning and
ENT103     Marketing for Entrepreneurs                 HRM103       Development
ENT104     Venture Financing Management                HRM104       HR Analytics
           Entrepreneurial Operations and                           Organizational Change and
ENT105     Leadership                                  HRM105       Development
                                       Marketing Management
                           SNM101      Consumer Behaviour
                           SNM102      Advertising and Promotion
                           SNM103      Digital Marketing
                           SNM104       Brand Management
                           SNM105       International Marketing
 *Specializations are subject to change as per the partner university requirements.
Comprehensive Skill-Based Assessment Model
This evaluation model emphasizes continuous engagement, practical learning, and real-world
applications. It eliminates traditional handwritten evaluations, focusing entirely on activity-based and
project-driven assessments.
            Internal Evaluation (60%)                               External Evaluation (40%)
  Atten-       Activity-Based             Activity-Based                   Activity-Based
  dance         Assessment 1              Assessment 2                      Assessment
  10%               25%                       25%                               40%
Admissions
Admissions at AIMER are more than a process - they are an opportunity to
take the first step toward an extraordinary future. We seek passionate,
driven individuals ready to embrace experiential learning, industry-focused
education, and a dynamic campus life.
       At AIMER Business School, we follow a streamlined, student-focused admission process for
the PGWIP program, ensuring a smooth and transparent journey from application to enrollment.
Through our one-of-a-kind AIMER Gamified Test and AIMER AI interview, we assess academic eligibility
and consider your passion for business, entrepreneurial spirit, and overall potential to succeed in the
program.
Eligibility Criteria for PGWIP
To apply for the PGWIP program, applicants must meet the following eligibility criteria:
  1   Educational Qualification:
      Bachelor’s Degree (in any discipline) from a recognized university.
  2   Language Proficiency:
      Proficiency in English (reading, writing, and speaking) is essential.
  3   Entrance Requirements:
      Successful performance in the Personal Interview to assess communication skills, personality,
      motivation, and suitability for the program.
 4    Passion & Interest:
      A demonstrated interest in business management, entrepreneurship, or leadership through
      academic performance, extracurricular involvement, work experience, or leadership roles.
Step-by-Step Admission Process
  1         Personalized                2          Application               3         Application
             Discussion                              Form                                Review
      Schedule a one-on-one                 Complete the application             The team evaluates the
      interaction with our                  form with your personal              application for eligibility
      Admission Counsellor.                 and academic details.                and completeness.
             AIMER           6              AIMER Gamified          5                 Application         4
          AI Interview                           Test                                   Fee
 Participate in the inter-           Participate in an intera-               Pay the application fee
     view test to demon-               ctive gamified assess-                  to proceed to the next
 strate your capabilities.            ment to evaluate your                                   stage.
                                          skills and potential.
      7        Admission                    8       Registration                 9       Provisional
               Eligibility                              Fee                            Admission Letter
          The admissions team will              Secure your spot in the              Get a provisional
          confirm your eligibility               program by paying the                admission offer based on
          based on the interview                registration fee.                    meeting the program’s
          and test.                                                                  requirements.
                                                Admission         11                 First Year’s       10
                                                 Letter                              Tuition Fee
                                           Obtain your official             Confirm your admission by
                                     admission letter to begin             paying the tuition fee for
                                     your journey with AIMER.               the first academic year.
Factors Measured in the AIMER AI Interview
        AIMER’s AI interview process utilizes advanced artificial intelligence to deliver efficient,
unbiased, and insightful assessments, reflecting AIMER’s commitment to excellence in candidate
selection.
        Decision-Making                 Ability to make effective real-time judgments
        Problem-Solving                 Skill in resolving challenges efficiently
        Adaptability                    Flexibility in responding to dynamic situations
        Strategic Thinking              Capacity for planning and executing solutions
Factors Measured in the AIMER Gamified Test
The AIMER Gamified Test offers a dynamic format that provides a more accurate evaluation of
potential, making the selection process efficient, enjoyable, and insightful.
  Language Proficiency       Spelling & Grammar Tests and Word Checking Tests assess
                           spelling accuracy, grammar, vocabulary, and comprehension skills
  Numerical and       Assess estimation, accuracy, and problem-solving using numerical
  Analytical Skills   data
                      Examines the ability to identify patterns, logical sequences, and
  Logical Thinking
                      critical reasoning
  Decision-Making and       Evaluates decision-making under uncertainty and risk-taking
  Risk Assessment           behavior through BART Game
   Logical
  Memory   Thinking
         and Multitasking       Tests multitasking abilities and memory retention using
                                games like MTA-Tray™ Game
  Mathematical agility      Tests quick mathematical thinking and problem-solving
  and Quick Thinking        through the interactive MathBubbles™ Game
Fee Structure and Financial Aid
        At AIMER, the PGWIP Program is designed to offer a perfect blend of academic rigor and practical
experience, shaping students into future leaders in both entrepreneurial ventures and established corporate
settings.
        To make this world-class education accessible, AIMER provides a well-structured fee model and
various financial assistance options supporting talented students from diverse backgrounds, ensuring their
career ambitions can be realized without financial constraints.
Fee Breakdown
       #                 Description                    Year 1            Year 2
        1      Registration fee (One time)             R1,50,000
       2       Tuition fee (PGWIP)                      R2,30,110         R2,30,110
       3       Infrastructure fee                       R60,000            R60,000
       4       Ecosystem enablement fee                R88,290             R88,290
        5      Immersion                                                 R1,00,000
       6       Assessment fee                           R15,000            R15,000
       7       Student Services                         R10,000            R10,000
                                                                            R
       8       Uniform (One time)                       R12,000
   .
Payment terms and conditions
  1. Registration Fee is payable within 14 days of receiving the provisional admission letter.
  2. The first-semester fee must be paid at least 10 days before orientation.
  3. The subsequent semester fees are due 10 days before the semester starts.
Refund and Cancellation Policy
   Note: The registration fee of R1,50,000 is non-refundable under all circumstances.
    1. Before Commencement of the program :
            Refund of Tuition Fees: If a student cancels their admission 30 days prior to the the start of
            the program, they will be eligible for a full refund of the paid tuition fees.
            If a student cancels their admission 7 days prior to the start of the program, they will be
            eligible for a 75% refund of the paid tuition fees, minus the non-refundable registration fee.
    2. After Commencement of Program:
             No refunds will be issued for tuition, immersion, or any other program-related fees after the
             commencement of academic activities.
   Note: This includes students who decide to withdraw or discontinue the program after the official start
   date for any reason, including personal or professional reasons, without any exceptions.
How to Request a Refund
  1. Refund Request Process: Students must submit a formal application to the admissions office with
     the reason for withdrawal and all supporting documents to request a refund.
  2. Processing Time: Refund requests will be processed within 30 days from the cancellation’s approval
     date.
Financial Assistance for PGWIP
         At AIMER, we believe that education is an investment, and we strive to make it accessible to
  deserving students by offering a range of financial assistance options. AIMER offers merit-based
  scholarships, need-based aid, and early-bird discounts to ensure financial constraints don’t hinder
  deserving students’ access to the PGWIP program.
            Scholarship Name                Percentage/                        Description
                                              Amount
    Sheikh Abubakr Ahmad                                       For students with 90% or higher in their
                                              Up to 80%
    Merit Scholarship                                          qualifying exams.
    Hajee A.P Bava                                             For students with a family income below
                                              Up to 50%
    Upliftment Scholarship                                     R2,00,000.
    Markaz Frontier Scholarship               Up to 25%        For students from outside Kerala.
    AIMER Inspire Scholarship                 Up to 50%        For female students.
                                                               For the top 5 students with a CGPA of
    Merit Excellence Award                     R50,000
                                                               80% or more.
                                                               For students excelling in sports at state,
    Sports Excellence Grant                 Up to R50,000
                                                               national, or international levels.
    Differently-Abled Empowerment             Registration
                                                               For students with disabilities.
    Grant                                    Fee waived
    Veterans and Service Members                               For students from families of veterans
                                            Up to R50,000
    Support                                                    or active service members.
                                                               For students who register before March
    Early-Bird Discounts                       10% off
                                                               31st, 2025.
Terms and Conditions
   Scholarships are subject to eligibility and fund availability
   Applicable only to new students enrolling for the current academic year
   Only one scholarship can be availed per student, unless specified
   Supporting documents (e.g., academic certificates, income proof, sports achievements) are required
   Scholarships may be revoked if academic or program requirements are not met
   Decisions of the scholarship committee are final
   Scholarships cannot be combined with other offers
   Registration must be completed by specified deadlines
Hear from Our Students
          Studying at AIMER has been an incredible journey. The blend of academic rigor, hands-on
   learning, and industry exposure has equipped us with essential skills for the business world. Frequent
   industry visits, expert presentations, and tailored mentorship have expanded our viewpoints and
   equipped us to address real-world challenges. AIMER’s focus on innovation, leadership, and global
   exposure empowers us to make a meaningful impact .
                                             Hashir Muhammed (PGWIP, 2022)
                                   Project Analyst, Bisget International, Riyadh
AIMER’s PGWIP enhanced my technical and soft skills, fostering confidence,
time management, and a growth mindset. The collaborative environment,
dedicated professors, and state-of-the-art facilities greatly impacted my
learning. Real-world exposure through internships and industry partnerships
was transformative, strengthening my problem-solving abilities.
                                           Muhammed Adil C P (PGWIP, 2022)
                                      Co-Founder & COO, Zooty Foods, Calicut
AIMER’s program offered transformative insights into the FMCG sector and
corporate world. The placement support led to an internship at Team Thai,
where I gained hands-on experience in market analysis, FMCG operations, and
corporate culture, preparing me for my entrepreneurial journey.
                                                   Hina Mustafa (PGWIP, 2022)
                             Talent Acquisition, AIMER Business School, Calicut
AIMER Business School’s program equipped me with leadership, time
management, and strategic thinking skills, along with a strong foundation in
business management and HR. This prepared me for my role as Executive
Assistant to the CEO, where I gained insights into leadership and strategy,
paving the way for my current role as an HR Talent Acquisition Specialist, driving
AIMER’s success.
Our Team
The team at AIMER is a dynamic blend of accomplished educators, industry
professionals, and visionary leaders dedicated to transforming education.
Together, they work seamlessly to deliver an unparalleled learning
experience, blending academic rigour with practical insights.
                          Our Faculty Members
                                       Dr. Arianna Mazzeo
                                               Dean
                                         PhD, UOC Spain
   Dr. Firos Khan M C                 Dr. Mohammed Anees Y C                   Anitha Ashfaq
   Associate Director -               Program Director - UGWIP            Program Director - PGWIP
  Academic Operations                  PhD, Osmania University                   MBA, ASB
       PhD, CUSAT
      Jeeja E                Ranjith K R Nair             Shankar Alahari                 Manju R
Assistant Professor         Assistant Professor          Assistant Professor         Assistant Professor
 PhD, NIT Calicut               MBA, ISBM                    MBA, JNTU               MA, MG University
             Sidhiqul Akbar            Muhammed Nayeef                    Altaf Sunil
          Assistant Professor           Assistant Professor           Assistant Professor
        BBA, University of Calicut   MBA, Pondicherry University           MBA, CET
                                 Management Team
Muhammed Mon Thekkayi        Manoj Neelamegan                 Muneer Muhammed                    Serin Paul
CEO                          Vice President - Business        Vice President - Operations        VP - Products & Processes
         Founder, AIMER          Ex COO, Scottish Institute      Ex Ops. Manager, Dunkin’        Ex Product Manager, Gojec
     Co-Founder, DIMOIS          Ex Campus Director, Vatel     Ex Ops. Head, kuwaiti flours     Ex Product Manager, Zomato
                                  Directors & Advisors
       Dr. Abdul Hakeem Azhari               Muhammed Mon Thekkayi              Dr. Muhammed Arakkal Bava
       Director                              Director                           Director
         MD, Markaz Knowledge City           Founder, AIMER Business School                       Director, HAPBCO
         Founder, Madeenathunnoor                       Co-Founder, DIMOIS                   Director, DMS Hospital
       Dr. Abdul Salam Mohammed               Abdul Paravengal                   Rahul Das
       Advisor                                Advisor                            Advisor
         CEO, Markaz Knowledge City                         Ex MD, Pulse 63                      Partner, Rubrique
               Former Scientist, ISRO                 Ex CFO & CBO, Shipper                       Ex COO, iNurture
FAQ
General
    What is the degree offered by AIMER?
   A. AIMER is not affiliated with any university and does not award degree certificates. However, students
      at AIMER receive a Work-Integrated Program Certificate from AIMER along with a UGC-approved
      BBA or MBA degree from our partner university.
   What is Experiential Learning?
   A.   Experiential learning at AIMER is a "learning by doing" approach where students actively engage in
        real-world business scenarios through case studies, industry projects, business simulations and
        activities, bootcamps, management challenges, startup series, expert mentoring, and industrial
        visits. This model ensures that students develop practical skills and are industry-ready upon
        graduation.
   What opportunities open up upon completing the programs from AIMER?
   A.   Graduates from AIMER can explore diverse career opportunities, including:
           Entrepreneurship & Startups – Establish and grow their own ventures with the knowledge and
           industry exposure gained during the program.
           Family Business Management – Strengthen and expand their family business by applying
           modern business strategies and innovative practices.
           Corporate Careers – Secure roles in leading companies across industries such as marketing,
           finance, human resources, consulting, and more.
   Is there an online program available?
   A.   Currently, AIMER offers only in-person, full-time work-integrated programs to ensure maximum
        experiential learning and industry exposure. However, we do conduct workshops, industry sessions,
        and expert talks in hybrid mode to complement learning.
   What are the basic eligibility criteria for applying for the programs?
   A.   Currently, AIMER offers only in-person, full-time work-integrated programs to ensure maximum
        experiential learning and industry exposure. However, we do conduct workshops, industry sessions,
        and expert talks in hybrid mode to complement learning.
            For Undergraduate Work-Integrated Program (UGWIP): Candidates must have completed 10+2
            (or equivalent) from a recognized board with a passion for business and leadership.
            For Postgraduate Work-Integrated Program (PGWIP): Candidates must have a Bachelor’s
            degree in any discipline and demonstrate interest in business management. Work experience is
            preferred but not mandatory.
            For Postgraduate Executive Program (PGEP): Candidates must have a Bachelor’s degree in any
            discipline and demonstrate interest in business management. Minimum 1 year of work
            experience is mandatory.
   Will there be any entrance test for AIMER’s work-integrated programs?
   A.  Yes, admission to AIMER’s work-integrated programs involves a multi-stage evaluation process to
       assess candidates' aptitude, business acumen, and readiness for experiential learning. This includes:
           AIMER Gamified Test – An interactive, gamified assessment designed to evaluate risk taking
           ability, logical and numerical reasoning, multi-tasking and basic business skills in a dynamic way.
           AI-Proctored Interview – An AI-driven interview process that assesses language proficiency,
           communication skills, leadership potential, and overall suitability for the program.
           This process ensures that candidates selected for AIMER’s programs have the right mindset and
           skills to thrive in a real-world business environment.
    Will CAT or GMAT scores be accepted as part of the eligibility criteria for AIMER’s work-integrated
    programs?
   A. CAT or GMAT scores are not mandatory for admission to AIMER. However, candidates with valid CAT,
       GMAT, or other competitive exam scores may submit them as additional qualifications to strengthen
       their application. Admission is primarily based on AIMER’s multi-stage evaluation process, which
       includes:
        AIMER Gamified Test – An interactive, gamified assessment designed to evaluate risk taking
        ability, logical and numerical reasoning, multi-tasking and basic business skills in a dynamic way.
        AI-Proctored Interview – An AI-driven interview process that assesses language proficiency,
        communication skills, leadership potential, and overall suitability for the program.
        This process ensures that candidates selected for AIMER’s programs have the right mindset and
        skills to thrive in a real-world business environment.
 What is the frequency of intake to the programs?
A. AIMER follows a yearly intake system, with new batches commencing in June/July.
When will the applications open for this year?
A.   Applications for the 2025-26 admission cycle are currently open, and interested candidates are
     encouraged to apply at the earliest to avail of early bird benefits. Please refer to the respective
     brochure for more details.
How is the fee structure designed?
A.   AIMER’s programs are priced competitively to refl ect their high-value, industry-oriented curriculum.
     Please refer to the respective brochure for more details.
Is there any financial aid available to the students?
A.   Yes, AIMER offers merit-based scholarships and early bird discounts to deserving candidates. Please
     refer to the respective brochure for more details.
What is the withdrawal and refund policy at AIMER?
A.   Before commencement of the program :
         Refund of Tuition Fees: If a student cancels their admission 30 days prior to the the start of the
         program, they will be eligible for a full refund of the paid tuition fees
         If a student cancels their admission 7 days prior to the start of the program, they will be eligible for
         a 75% refund of the paid tuition fee.
     After commencement of program:
         No refunds will be issued for tuition, immersion program, or any other program-related fees after
         the commencement of academic activities
     Note: The registration fee is non-refundable under all circumstances.
 Does this work-integrated program fulfill the criteria of having a professional degree to appear for
 exams like UPSC, CAT/GMAT, etc.?
A. Since AIMER’s work-integrated programs are not directly affiliated with any university but provide a
    UGC-approved degree through a partner university, students should check the specific eligibility
    criteria of exams like UPSC, CAT, GMAT, and others before applying.
 Does the reputation/history of my undergraduate institution or company affect my chances of being
 accepted for the Postgraduate Work-Integrated Program?
A. While AIMER values a strong academic and professional background, admission decisions are based
    on the candidate’s overall potential, leadership qualities, and motivation. AIMER looks for individuals
    with a growth mindset and a passion for business, irrespective of their past institution’s reputation.
AIMER Business School
AIMER Business School                       Contact us
Markaz Knowledge City               +91 9778 413 288
Kaithapoyil, Calicut    admissions@aimerbschool.com
Kerala - 673 580              www.aimerbschool.com