Satyajit Mall
+918240128326 · satyajitmall01@gmail.com · www.linkedin.com/in/satyajit-mall/
Bengaluru | India
PRODUCT AND GROWTH STRATEGY | PROJECT MANAGEMENT
Results-driven Program Manager & Growth Strategist with 4+ years in product strategy, digital marketing, and cross-functional
leadership. An avid motorcyclist and adventure tourer, I bring resilience, adaptability, and a passion for navigating challenges to
drive high-impact results. Thrives in dynamic, fast-paced environments.
KEY COMPETENCIES
Product Lifecycle Management Funnel Optimisation Strategic Stakeholder Management
GTM Execution Growth Marketing Optimization Process improvement
Product Development Data-Driven Marketing Agile Project Execution
PROFESSIONAL EXPERIENCE
Miles Education Dec 2023 - Present
Program Manager | Product, Growth and Marketing
Marketing
Full-Funnel Digital Strategy: Designed and executed full-funnel advertising strategies across platforms to drive lead
generation, brand awareness, and conversions.
Digital Spend Optimization: Increased budget efficiency by 25% through detailed campaign- and source-level lead tracking,
aligning campaign data with sales metrics to optimize geo-targeting and spending.
Lead Tracking Infrastructure: Established a unified lead capture and reporting system, reducing lead reporting time by 30%
and providing real-time data visibility for strategic decisions.
Enhanced Conversion via Landing Pages: Led setup and optimization of campaign landing pages (LPs) and CMS integration,
improving conversion rates by 18% and establishing a streamlined process for team utilization.
WhatsApp as Lead Channel: Launched WhatsApp click-to-message ads on Meta and Google, driving a 15% increase in
qualified leads and adding a direct communication channel for prospects.
Product
Miles One App: Played a key role in developing the Miles One app, shaping the GTM strategy. Led feature analysis, UX/UI
design, and admin panel layout, defining segment-based logic for enhanced engagement. Targeting 50% pre-enrolled and
100% post-enrolled candidate onboarding by March 2025.
Developed and managed an automated reporting system for lead acquisition sources and campaign analysis, improving
reporting accuracy and data usability.
Built an Events CMS to create webinars and automate front-end page generation, integrating it with the CRM for seamless
registration and sales agent support.
Growth
Cross-Functional Collaboration: Aligned marketing, sales, and tech teams to optimize lead tracking, data flow, and
performance analytics.
WhatsApp Growth Strategy: Scaled lead generation efforts using WhatsApp Click-to-Message ads, increasing the inflow
qualified leads by 15%.
Alumni Meet Microservice: Designed a CRM-powered alumni engagement system as a key conversion tool, enabling user-
alumni interactions. This became a crucial touchpoint in the customer lifecycle, with 30% of end users engaging, driving
higher conversions.
Event-Led GTM Strategy: Built and automated the Events Vertical, positioning webinars as a primary acquisition channel,
contributing to 50% of total conversions.
AI-Powered Lead Prioritization: Introduced SuperBot (AI calling assistant) to pre-qualify leads, achieving a 13.5% conversion
rate.
Almabetter Nov 2022 - Oct 2023
Associate Program Manager | Strategy and Growth
Strategic Project Management
Agile Project Execution: Implemented JIRA & Basecamp for learning R&D and student engagement, reducing delivery
errors by 80% and accelerating content readiness by 7 weeks.
End-to-End Program Management: Led program R&D operations, ensuring 90% on-time delivery across initiatives.
Cold Outreach Strategy: Designed and executed a cold email outreach campaign, achieving a 5% conversion rate and
contributing 7% of total lead generation MoM.
Content Issue Resolution: Built a ticket-based system, cutting issue resolution time by 35% and boosting customer
satisfaction from 7.08 to 9.1.
Strategic Project Management
Video Content Optimization: Revamped Video Content Component (VCC) workflows, increasing weekly sprint efficiency by
30% (from 30 to 39 hours of usable content).
Growth
Event & Masterclass GTM Strategy: Led the end-to-end setup and management of the Events Vertical, driving 20% QoQ
revenue growth.
Data-Driven Lead Generation: Increased online event enrollments by 60% and improved attendance by 40% through
strategic campaign planning.
Cost Optimization Through Engagement Tracking: Reduced marketing costs by leveraging advanced targeting models and
engagement analytics, optimizing WhatsApp marketing (-20%), marketing communication (-15%), and event marketing (-15%),
while improving lead flow by 40%.
Lead Quality & Sales Engagement Framework: Designed a conversion optimization model, enhancing down-funnel lead
assessment and engagement, leading to a 15% increase in conversion rates.
Sales Enablement: Developed communication frameworks & sales collateral, driving 20% MoM growth in qualified leads by
improving use-case-driven customer interactions.
Upgrad Jan 2021 - Oct 2022
Sr Associate | Program and Content Development
Program Management
Program Development: Designed and launched PG & BBA-MBA programs, maintaining 90%+ learner satisfaction.
Stakeholder Management: Collaborated with industry experts to drive high NPS & CSAT scores (NPS: 70, CSAT: 87.85%).
Customer Experience & Engagement: Led strategies to improve course completion rates and learner success metrics.
Content Development
Development of strategic content for multiple successful post-graduate programs
EDUCATION
PGDM | MARKETING | PUNE INSTITUTE OF BUSINESS BTECH | DR SUDHIR CHANDRA SUR DEGREE ENGINEERING
MANAGEMENT COLLEGE | MAKAUT
Full-time post graduate program in management with a major Automobile engineering program.
in marketing and minors in retail marketing and market CGPA: 7.8
research.
CGPA: 8.21
TOOLS, CRMS, CDPS & CERTIFICATION
Certificates Tools CRMs and CDPs
Six Sigma Green Belt GA4 (Google Analyics) CeleverTAP
Google Analytics & SQL Netcore
Ads Metabase Salesforce
Advance Excel Django Hubspot
SEO by Udemy Strapi
Product Management Meta Ads Manager
- Linkedln LI Ads Manager
Data Analytics - Quora Ads Manager
Linkedln N8N
Zappier
