UNIT 1

Question 1 1 / 1 point
Research is:

Searching again and again

Finding solution to any problem

Working in a scientific way to search for truth of any problem

None of the above

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Question 2 1 / 1 point
Application of scientific method in finding the truth about a
business phenomenon is called:

Business research

Hypothesis

Conclusion

Estimation
View question 2 feedback
Question 3 0 / 1 point
Which of the following statements is wrong about research?

A way to understand issues, create/increase public awareness

To achieve business success

The research has been carried out for invention

None of these

View question 3 feedback

Question 4 0 / 1 point
Which of the following is not a characteristic of a
researcher?

Incurious
 People Person

His/Her soft skills are up to the mark

Apathetic

View question 4 feedback

Question 5 1 / 1 point
The marketing department of a business organization
carries out researches related to:

Product

Pricing

Promotion

All of the Above

View question 5 feedback
Question 6 1 / 1 point
Exploratory research is used to gain a deeper understanding
of the issue or problem that is troubling the decision maker.

False

True
View question 6 feedback
Question 7 1 / 1 point
A research study might not always begin with a hypothesis.

False

True
View question 7 feedback
Question 8 1 / 1 point
Conclusive research is especially carried out to test and
validate the study of hypotheses.

False

True
View question 8 feedback
Question 9 1 / 1 point
The data collection methods may be classified into
___________ data methods.

Primary and Secondary

Secondary

Primary

Formative
View question 9 feedback
Question 10 1 / 1 point
A causal study is one that _____:
Attempts to capture a population's characteristics by making inferences from a
sample's characteristics and testing resulting hypotheses
Emphasizes a full contextual analysis of a few events or conditions and their
interrelations
Discovers answers to the questions who, what, when, where, or how much

Attempts to reveal why or how one variable produces changes in another

UNIT 2
Question 1 1 / 1 point
A good quantitative problem statement:

Defines the independent and dependent variables

Specifies a research hypothesis to be tested

Specifies the relationship between variables that the researcher expects to find

All of the above

View question 1 feedback
Question 2 1 / 1 point
Sources of researchable problems can include:

Researchers own experiences as educators

Practical issues that require solutions

 Theory and past research

All of the above

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Question 3 1 / 1 point
Every research proposal, regardless of length, should
include two basic sections. They are:

Research question and research methodology

Research proposal and bibliography

Research method and schedule

Research question and bibliography

View question 3 feedback
Question 4 0 / 1 point
The purpose of the research proposal is:

To generate monetary sources for the organization

To present a management question to be researched and its importance

To discuss the research efforts of others who have worked on a related management
question
To be informative and persuasive that will convince the reader to do something
View question 4 feedback
Question 5 1 / 1 point
A proposal is also known as a:

Work plan

Prospectus

Outline

All of the above

View question 5 feedback
Question 6 1 / 1 point
Any assumption that the researcher makes on the probable
direction of the results that might be obtained on
completion of the research process is termed as a
hypothesis.

False

True
View question 6 feedback
Question 7 1 / 1 point
According to Grinnell (1993) 'A hypothesis is written in such
a way that it can be proven or disproven by valid and
reliable data it is in order to obtain these data that we
perform our study'.

True

False
View question 7 feedback
Question 8 1 / 1 point
The research proposal provides an opportunity to identify
any shortfalls in the logic or the assumption of the study.

False

True
View question 8 feedback
Question 9 1 / 1 point
A __________________ is written in such a way that it can be
proven or disproven by valid and reliable data.

Hypothesis

Testing

Reliability

Statistical Analysis
View question 9 feedback
Question 10 1 / 1 point
The ____________ is the hypothesis used in hypothesis testing
that is contrary to the null hypothesis.
Alternative hypothesis
 Testing

Reliability
Statistical Analysis

UNIT 3
Question 1 1 / 1 point
What is research design?

Searching again and again

Finding solution to any problem

Arrangement of conditions for collection and analysis of data

Describe the data and characteristics

View question 1 feedback
Question 2 1 / 1 point
What is a cross-sectional design?

A comparison of two or more variables longitudinally

A design that is devised when the researcher is in a bad mood.

The collection of data from more than one case at one moment in time.

Research into one particular section of society, e.g. the middle classes.
View question 2 feedback
Question 3 1 / 1 point
If a study is "reliable", this means that:
the methods are outlined in the methods discussion clearly enough for the research to
be replicated.
the measures devised for concepts are stable on different occasions.

the findings can be generalized to other social phenomena

it was conducted by a reputable researcher who can be trusted.

View question 3 feedback
Question 4 1 / 1 point
"Internal validity" refers to:
 whether or not there is really a causal relationship between two variables.

whether or not the findings are relevant to the researchers' everyday lives.

the extent to which the researcher believes that this was a worthwhile project.

how accurately the measurements represent underlying concepts.

View question 4 feedback
Question 5 1 / 1 point
The term 'external validity' is concerned with:
the question of whether the results of a study can be generalized beyond the specific
research context.
whether the research question is judged to be a good research question by those
outside the study.
the question of whether or not social scientific findings are applicable to people's
everyday, natural social settings.
an ambiguous concept whose meaning depends on how it is defined.
View question 5 feedback
Question 6 1 / 1 point
The main strength of longitudinal research is the capacity
that it has to study change and development.

False

True
View question 6 feedback
Question 7 1 / 1 point
Positivism focuses on the subjective meaning of the subject
under investigation.

False

True
View question 7 feedback
Question 8 1 / 1 point
Focus group discussions technique is originally from
sociology which is actively used in business research.

False
 True
View question 8 feedback
Question 9 1 / 1 point
The Research Method is the technique to collect ______
required to answer the research problem.

The sample

The market research

The Data

The Information
View question 9 feedback
Question 10 1 / 1 point
The execution details of the research question to be
investigated are referred to as the___________.

Concept design

Content design

Research Design

Secondary design

UNIT 4
Question 1 1 / 1 point
A study is based on 30 people (across three focus groups).
What type of study is this?
Qualitative study.
Structured study
Quantitative study
None
View question 1 feedback
Question 2 1 / 1 point
A study is based on 1000 people interviewed face to face in
shopping centres. What type of study is this?

Ethnographic study.
 Qualitative study.

Self-completion study.

Questionnaire study.
View question 2 feedback
Question 3 1 / 1 point
Which one of the following is a data collection method?

The interview.

The onion.

The case study

Positivism
View question 3 feedback
Question 4 1 / 1 point
The contact method that minimizes interviewer bias is:

Mail

Telephone

Intercept interview

Focus group
View question 4 feedback
Question 5 1 / 1 point
If time is of the essence for a research project, the preferred
contact method is:

Mail

Telephone

Intercept interview

Personal interview
View question 5 feedback
Question 6 1 / 1 point
There are only two types of data: Primary and Secondary.
 False

True
View question 6 feedback
Question 7 1 / 1 point
The researcher has access to two major sources of data:
original as in primary data or secondary data.

False

True
View question 7 feedback
Question 8 1 / 1 point
Source of data placed outside the organization is termed
external data source.

False

True
View question 8 feedback
Question 9 1 / 1 point
A focus group discussion generally involves a
______________________ who steers the discussion on the
topic under study.

Moderator

Mentor

Leader

Instructor
View question 9 feedback
Question 10 1 / 1 point
Observing the remains or the leftovers of the consumers'
basket is referred to as ________________________.
Structured observation
Unstructured observation
Trace analysis
Mechanical Observation
UNIT 5
Question 1 1 / 1 point
Type of rating scale which represents response of
respondents by marking at appropriate point is classified as

Graphic rating scale

Responsive scale

Pointed scale

Marking scale
View question 1 feedback
Question 2 1 / 1 point
Scale which is used to determine ratios equality is
considered as

Satisfactory scale

Ratio scale

Goodness scale

Exponential scale
View question 2 feedback
Question 3 1 / 1 point
Scale which categorize events in collectively exhaustive
manner and mutually exclusive manner is classified as

Discrete scale

Continuous scale

Valid scale

Nominal scale
View question 3 feedback
Question 4 1 / 1 point
Measurement scale in which values are categorized to
represent qualitative differences and ranked in meaningful
manner is classified as
 Valid scale

Discrete scale

Ordinal scale

Continuous scale
View question 4 feedback
Question 5 1 / 1 point
Measure of how well a technique, concept, or process is
considered as

Continuity of variables

Goodness of variables

Validity

Reliability
View question 5 feedback
Question 6 1 / 1 point
Paired comparison scaling is useful when the number of
brands is large, because it requires direct comparison and
overt choice.

True

False
View question 6 feedback
Question 7 1 / 1 point
In constant scaling, if an attribute is twice as important as
some other attribute, it receives twice as many points.

True

False
View question 7 feedback
Question 8 1 / 1 point
It is the obligation of the researcher to obtain data that are
most appropriate, given the research questions to be
answered.
 True

False
View question 8 feedback
Question 9 1 / 1 point
The rankings of teams in a tournament constitute a _____
scale.

Nominal

Ordinal

Interval

Ratio
View question 9 feedback
Question 10 1 / 1 point
In business research, attitudinal data obtained from rating
scales are often treated as _____ data.

Nominal

Ordinal

Interval

Ratio

UNIT 6
Question 1 1 / 1 point
Suppose you are doing a survey in which sample quality and
precision are of utmost importance, and you need to ask
some critical open-ended questions. Which survey mode
would work best?

face-to-face interview

telephone interview

mail questionnaire

mixed mode combining telephone interviews with a mailed questionnaire

View question 1 feedback
Question 2 0 / 1 point
Planning a survey involves two concurrent activities:
construction of the survey instrument and ---------------.

Selection of the sample.

Selection of the survey mode.

Coding of variables.

Selection of the survey design.

View question 2 feedback
Question 3 1 / 1 point
The schedule used to measure the attitude or opinion is
known as

Rating Schedule

Interview schedule

Document schedule

Observation schedule
View question 3 feedback
Question 4 1 / 1 point
What is your age? This is which type of question?

Open-ended Question

Close-ended Question

Dichotomous Question

Multiple Choice Questions

View question 4 feedback
Question 5 1 / 1 point
Personal interviews conducted in shopping malls are known
as

Mall Interview
 Mall Intercept interview

Brief Interviews

Close interview
View question 5 feedback
Question 6 0 / 1 point
The non-formalized concealed questionnaire is the most
frequently used questionnaire.

True

False
View question 6 feedback
Question 7 1 / 1 point
Interviewer bias is highest in a telephonic survey.

True

False
View question 7 feedback
Question 8 1 / 1 point
Qualifying questions are also termed as filter questions.

True

False
View question 8 feedback
Question 9 1 / 1 point
A ____________ is a written instrument used to obtain
information from study subjects.

Questionnaire

Schedule

Structured

In open-ended questions
View question 9 feedback
Question 10 1 / 1 point
A telephone interview survey tends to have a higher
response rate than a __________ study and shorter answers
to open-ended questions than a __________ study.
mailed questionnaire; mailed questionnaire
mailed questionnaire; face-to-face interview
face-to-face interview; face-to-face interview
face-to-face interview; mailed questionnaire
UNIT 7
Question 1 1 / 1 point
Interviewing all members of a given population is called:

A Sample.

A Gallup poll.

A Census.

A Nielsen Audit.
View question 1 feedback
Question 2 0 / 1 point
Which ONE of the following classifications contains divisions
with the labels A, B, C1, C2, D and E?

Social class.

Socio-economic groupings.

Socio-economic classes.

Social grade.

View question 2 feedback

Question 3 1 / 1 point
Sampling means following a sequence of stages. Which ONE
of the following stages should come before the others?

Proceed with the fieldwork.

Find suitable source for the population members.

Define the people of interest.

 Examine the objective of the study.
View question 3 feedback
Question 4 1 / 1 point
Which ONE of these sampling methods is a probability
method?

Quota.

Judgement.

Convenience.

Simple random.
View question 4 feedback
Question 5 1 / 1 point
For sampling, which ONE of the following should be up-to-
date, complete and affordable?

A census.

A CAPI machine.

A sampling frame.

A respondent.
View question 5 feedback
Question 6 1 / 1 point
A perfect representative sample is one that exactly
represents the population from which it is taken.

True

False
View question 6 feedback
Question 7 1 / 1 point
Simple random sampling involves you selecting the sample
at random from the sampling frame using either random
number tables, either manually or by using computer.

True
 False
View question 7 feedback
Question 8 0 / 1 point
Quota sampling means simply that the research manager
gives an interviewer a target of completing 100 interviews.

True

False
View question 8 feedback
Question 9 1 / 1 point
The process of selecting the right individuals, _________ for a
study is known as sampling.

Group

Events

Objects or events

None
View question 9 feedback
Question 10 1 / 1 point
An element comprises a _________ of the population.

Multiple Member

Single member

Groups of Members

Single Group

UNIT 8
Question 1 1 / 1 point
10-15 years; 16-20 years; 21 years and beyond is an
example of:

Inclusive class interval

Exclusive class interval

 Class interval

None of the above

View question 1 feedback
Question 2 1 / 1 point
Numerical data, like the ratio scale data, can be classi?ed
into:

Class intervals

Fields

Files

Codes
View question 2 feedback
Question 3 1 / 1 point
What you call the process of identifying and denoting a
numeral to the responses given by a respondent.

Coding

Encoding

Processing

Central in-house editing

View question 3 feedback
Question 4 1 / 1 point
Coding scheme for all the variables under study is called

Code Book

Data coding

Data processing
View question 4 feedback
Question 5 0 / 1 point
From the following which is the Standard format for
signifying missing value in double column variable
9
 11

99

View question 5 feedback

Question 6 1 / 1 point
The smallest code entry a researcher makes in a code book
is a field.
True

False
View question 6 feedback
Question 7 1 / 1 point
Several fields together can be clubbed into a record.

True

False
View question 7 feedback
Question 8 1 / 1 point
In a data matrix, every column represents a single case.

True

False
View question 8 feedback
Question 9 1 / 1 point
In case the question is like a Likert-type question and it has
agreement/disagreement on a five-point scale, the number
of corresponding columns in the code book would be
_____________.

One

Two

Three
 Symbol
View question 9 feedback
Question 10 0 / 1 point
Going back to the respondent to check any errors during
questionnaire administration is known as
_____________________.

Backtracking

Coding

Processing

Central in-house editing

UNIT 9
Question 1 1 / 1 point
The standard deviation is:

The square root of the variance

A measure of variability

An approximate indicator of how numbers vary from the mean

All of the above

View question 1 feedback
Question 2 1 / 1 point
The most frequently occurring number in a set of values is
called:

Mean

Median

Mode

Range
View question 2 feedback
Question 3 1 / 1 point
The positive square root of the variance is called:
Standard deviation
Deviation

Positive Deviation

Simple Deviation
View question 3 feedback
Question 4 1 / 1 point
Except Nominal, which measure of central tendency can be
calculated for all the scales?

Mean

Mode

Median

Range
View question 4 feedback
Question 5 1 / 1 point
In a grouped frequency distribution, the intervals should be
what?

Mutually exclusive

Exhaustive

Both A and B

Neither A nor B
View question 5 feedback
Question 6 1 / 1 point
The coefficient of variation as a measure of dispersion is
independent of units of measurement

True

False
View question 6 feedback
Question 7 1 / 1 point
The range could be obtained from interval scale data

True

False
View question 7 feedback
Question 8 0 / 1 point
The coefficient of variation may be computed for interval
scale data.

True

False
View question 8 feedback
Question 9 1 / 1 point
As a general rule, the _______ is the best measure of central
tendency because it is more precise.
Mean
Median

Mode

Range
View question 9 feedback
Question 10 1 / 1 point
Non-overlapping categories or intervals are known as ______.

Inclusive

Exhaustive

Mutually exclusive

Mutually exclusive and exhaustive

UNIT 10
Question 1 0 / 1 point
A Type II error is the error of:

Accepting Ho when it is false

Accepting Ho when it is true

 Rejecting Ho when it is false

Rejecting Ho when it is true

View question 1 feedback
Question 2 1 / 1 point
In a criminal trial, a Type II error is made when:

A guilty defendant is acquitted (set free)

An innocent person is convicted (sent to jail)

A guilty defendant is convicted

An innocent person is acquitted

View question 2 feedback
Question 3 1 / 1 point
In a two-tail test for the population mean, if the null
hypothesis is rejected when the alternative is true, then:

A Type I error is committed

A Type II error is committed

A correct decision is made

A one-tail test should be used instead of a two-tail test

View question 3 feedback
Question 4 1 / 1 point
In a one-tail test for the population mean, if the null
hypothesis is not rejected when the alternative hypothesis
is true, then:

A Type I error is committed

A Type II error is committed

A correct decision is made

A two-tail test should be used instead of a one-tail test

View question 4 feedback
Question 5 1 / 1 point
Which of the following p-values will lead us to reject the null
hypothesis if the significance level of the test is 5%?

0.15

0.1

0.06
0.025
Hide question 5 feedback
Question 6 1 / 1 point
A null hypothesis is denoted by H0.

True

False
View question 6 feedback
Question 7 1 / 1 point
The alternative hypotheses are denoted by H1.

True

False
View question 7 feedback
Question 8 1 / 1 point
A test is called one-sided (or one-tailed) only if the null
hypothesis gets rejected when a value of the test statistic
falls in one specified tail of the distribution.

True

False
View question 8 feedback
Question 9 1 / 1 point
In hypothesis testing, the hypothesis which is tentatively
assumed to be true is called the _____________________.

Correct hypothesis

Null hypothesis

Alternative hypothesis
 Level of significance
View question 9 feedback
Question 10 1 / 1 point
When the null hypothesis has been true, but the sample
information has resulted in the rejection of the null, a
_______________ has been made.

Type I error

Type II error

Critical value

Level of significance

UNIT 11
Question 1 1 / 1 point

What type of data do you need for a chi-square test?

Categorical

Ordinal

Ratio

Interval

View question 1 feedback

Question 2 1 / 1 point

How many variables do you need to run a one-sample chi-

square analysis?

At least 4

At least 2

At least 3
 You should only have 1

View question 2 feedback

Question 3 1 / 1 point

What is the purpose of a goodness-of-fit test?

To identify significant effects

To assess whether the central tendency, variability and distribution of sample is different
from that of the population

To assess whether there is a significant difference between a collection of categorical data

To extract factors from the data

View question 3 feedback

Question 4 1 / 1 point

How many cases (count/frequency) need to appear in one

category for a chi-square test?
5

View question 4 feedback

Question 5 1 / 1 point

How can you deal with low expected values in a chi-square

test?

You can increase your sample size or combine categories

None of these

You can transform your data

 You have to redo your experiment

View question 5 feedback

Question 6 1 / 1 point

For the application of a chi-square test, the expected

frequency in each cell should not be less than five.

True

False

View question 6 feedback

Question 7 1 / 1 point

The sample value of the chi-square can be negative.

True

False

View question 7 feedback

Question 8 0 / 1 point

In a cross-table where a chi-square test is applied, the null

hypothesis is that the two variables are associated.

True

False

View question 8 feedback

Question 9 1 / 1 point

A positive value of correlation means two associated

variables are:

Highly correlated
 Minimally correlated

Positively correlated

Negatively correlated

View question 9 feedback

Question 10 1 / 1 point

Problems of heteroscedasticity are likely to be more

common in:

Cross-sectional data

Time series data

Sectional data

Clustered data

UNIT 12
Question 1 1 / 1 point

A technique used to compare means of two or more

samples (using the F distribution).

Analysis of variance

Analysis

Two-way ANOVA

One-way analysis of variance (ANOVA)

View question 1 feedback

Question 2 1 / 1 point

A technique that compares the mean of two or more groups

based on one independent variable (or factor).
 One-way ANOVA

Analysis of Variance

Two-way ANOVA

None

View question 2 feedback

Question 3 1 / 1 point

One-way ANOVA is used when:

Analyzing the difference between more than two population means

Analyzing the results of a two-tailed test

Analyzing the results from a large sample

Analyzing the difference between two population means

View question 3 feedback

Question 4 1 / 1 point

What is the function of a post hoc test in ANOVA?

Determine if any statistically significant group differences have occurred

Describe those groups that have reliable differences between group means

Set the critical value for the F test (or chi-square)

None

View question 4 feedback

Question 5 1 / 1 point
In one-way ANOVA, which of the following is used within the
F-ratio as a measurement of the variance of individual
observations?

SSTR

MSTR

SSE

MSE

View question 5 feedback

Question 6 1 / 1 point

In one-way ANOVA, both the dependent and the

independent variables have metric measurements.

True

False

View question 6 feedback

Question 7 1 / 1 point

The equality of variances between the sample and within

the samples is compared using an F statistic in one-way
ANOVA.

True

False

View question 7 feedback

Question 8 1 / 1 point

In a two-way analysis of variance, the effect of extraneous

factors is removed from the error sum of squares obtained
in a one-way analysis of variance.
 True

False

View question 8 feedback

Question 9 1 / 1 point

The ________ sum of squares measures the variability of the

sample treatment means around the overall mean.
treatment

error

interaction

total

View question 9 feedback

Question 10 1 / 1 point

In factorial design, if there are two independent variables

each having three cells, there would be a total of ______
conditions.

NINE

ONE

TWO

SIX

UNIT 14
Question 1 1 / 1 point

The variables or parameters used to cluster and calculate

the similarity between objects

Cluster analysis
 Factorial Analysis

Multivariate analysis

Factor Analysis

View question 1 feedback

Question 2 1 / 1 point

The average values of the objects on all variables in the

cluster variate

Cluster centroid

Factorial Analysis

Multivariate analysis

Factor Analysis

View question 2 feedback

Question 3 1 / 1 point

The mean value of the cluster on each of the variables that

is part of the cluster variate.

Final cluster centres

Factorial Analysis

Multivariate analysis

Factor Analysis

View question 3 feedback

Question 4 1 / 1 point
Cluster seeds or centres are the starting points and one
builds individual clusters around it based on some pre-
specified distance of the seeds.

Non-hierarchical methods

Hierarchical methods

Final cluster centres

Dendrogram

View question 4 feedback

Question 5 1 / 1 point

Which method is a data reduction method.

Factor analysis

Cluster analysis

Factorial Analysis

Multivariate analysis

View question 5 feedback

Question 6 0 / 1 point

The percentage of variance explained by each of the factor

can be computed using communalities.

True

False

View question 6 feedback

Question 7 1 / 1 point

Discriminant analysis is used to predict group membership.

 True

False

View question 7 feedback

Question 8 0 / 1 point

Eigenvalue is given by the ratio of between-group variance

to within-group variance.

True

False

View question 8 feedback

Question 9 1 / 1 point

The correlation coefficient between a variable and a factor

is called------------.

Factor Loading

Regression analysis

Cluster Analysis

None

View question 9 feedback

Question 10 1 / 1 point

For the application of factor analysis, KMO statistics should

be greater than --------

0.5

0.1
 0.2

0.15

UNIT 13
Question 1 (1 point)

The strength (degree) of the correlation between a set of

independent variables X and a dependent variable Y is
measured by
Question 1 options:
Coefficient of Correlation

Coefficient of Determination

Standard error of estimate

All of the above

Question 2 (1 point)

The percent of total variation of the dependent variable Y

explained by the set of independent variables X is measured
by
Question 2 options:
Coefficient of Correlation

Coefficient of Skewness

Coefficient of Determination

Standard Error or Estimate

Question 3 (1 point)

A coefficient of correlation is computed to be -0.95 means

that
Question 3 options:
The relationship between two variables is weak.

The relationship between two variables is strong and positive

The relationship between two variables is strong and but negative

Correlation coefficient cannot have this value

Question 4 (1 point)

Let the coefficient of determination computed to be 0.39 in

a problem involving one independent variable and one
dependent variable. This result means that
Question 4 options:
The relationship between two variables is negative

The correlation coefficient is 0.39

39% of the total variation is explained by the independent variable

39% of the total variation is explained by the dependent variable

Question 5 (1 point)

Relationship between correlation coefficient and coefficient

of determination is that
Question 5 options:
Both are unrelated

The coefficient of determination is the coefficient of correlation squared

The coefficient of determination is the square root of the coefficient of correlation

Both are equal

Question 6 (1 point)
When using simple linear regression analysis, if there is a
strong correlation between the independent and dependent
variable, then we can conclude that an increase in the value
of the independent variable causes an increase in the value
of the dependent variable.
Question 6 options:
True

False

Question 7 (1 point)

The residual is the difference between the observed value of

the dependent variable and the predicted value of the
dependent variable.
Question 7 options:
True

False

Question 8 (1 point)

In a simple linear regression model, the correlation

coefficient not only indicates the strength of the relationship
between independent and dependent variable, but also
shows whether the relationship is positive or negative.
Question 8 options:
True

False

Question 9 (1 point)

Simple linear correlation measures the degree of

--------------------between two variables.
Question 9 options:
Association

Correlation coefficient

Zero Correlation

Positive Correlation

Question 10 (1 point)

If the scatter of points is clustered around a positively

sloped line, the correlation will be--------------------------------
Question 10 options:
Positive

Negative

Directional

None of above

UNIT 15
Question 1 1 / 1 point

What is rhetoric?

An ancient form of poetry.

The type of rapport that is usually established in in-depth interviews.

A technique used to assess the external reliability of a data source.

The attempt to persuade or convince an audience, often through writing.

View question 1 feedback

Question 2 1 / 1 point

Which of the following is not usually found in a report of a

quantitative study?
 Measurement

Results

Confession

Validation

View question 2 feedback

Question 3 1 / 1 point

The introductory section of a research report should aim to:

Identify the specific focus of the study.

Provide a rationale for the dissertation, or article.

Grab the reader's attention.

All of the above.

View question 3 feedback

Question 4 1 / 1 point

What is the purpose of the conclusion in a research report?

It just a summary what the article already said.

It summarizes the key findings in relation to the research questions.

It contains a useful review of the relevant literature.

It outlines the methodological procedures that were employed.

View question 4 feedback

Question 5 1 / 1 point

In a report of quantitative research, an empiricist repertoire

serves to:
 confuse the reader with long and technical words.

demonstrate the researcher's reflexivity about their role in the research process.

give the impression that the results were objective and logically inevitable.

provide a confessional tale of what went wrong in the procedure.

View question 5 feedback

Question 6 1 / 1 point

Use words for numbers that begin a sentence and for

numbers that are below ten.

True

False

View question 6 feedback

Question 7 1 / 1 point

You should try to use abbreviations sparingly.

True

False

View question 7 feedback

Question 8 1 / 1 point

Diagrams, matrices, tables, and figures should never be

used in qualitative research reports.

True

False

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Question 9 1 / 1 point

The ___________ is a concrete proof of the study that was

undertaken.

Preliminary section

Research report

Executive summary

Main Report

View question 9 feedback

Question 10 1 / 1 point

When the objective is to demonstrate trends and some sort

of pattern in the data, ___________ is the best option
available to the researcher

Vertical Bar Charts

Horizontal Bar Charts

Line chart

Pie Charts