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Referenced Document 2

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Referenced Document 2

Uploaded by

muhammadsyarifgtg47
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Market Research on E-Commerce

Trends
Introduction:
This market research report investigates the evolving trends in e-commerce, focusing on
consumer behavior, technology adoption, and future projections.

Key Findings:
- E-commerce sales are projected to account for 22% of total global retail sales by 2023
(Smith, 2021).
- Mobile commerce is growing at an annual rate of 25%, driven by the proliferation of
smartphones (Lee & Kim, 2020).

Future Projections:
By 2025, e-commerce is expected to generate $7 trillion in global sales, with major shifts
toward personalized experiences and AI-driven product recommendations.

References

1. Smith, A. (2021). E-Commerce Growth: A Global Overview. *Retail Innovations*, 14(2),


102-116.

2. Lee, Y., & Kim, J. (2020). Mobile Commerce: The Future of E-Commerce. *Journal of Digital
Marketing*, 6(1), 13-29.

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