Networking
& Building Professional
Relationships
Why it matters and how to do it right
Contents
What is networking
Why it matters
Types of networking
Key skills required
Do’s and Don'ts of networking
Building and maintaining
relationships
What is networking
Definition
The action or process of interacting with others to
exchange information and develop professional or
social contacts
This Linkedin survey showed that over 70% of
participants were hired by a company where they
had a connection.
Why networking matters
1. Career opportunities
2. Access to resources and great knowledge
3. Helps build personal brand and image
4. Mentorship
5. Confidence building
Imagine a class project where students have to
ACTIVITY
create a marketing campaign for a local
CHOOSE WHICH TEAM IS BETTER
business. One group, "Team 1," reaches out to
people working in marketing, advertising, and
the business's industry. They ask for advice,
collect market data, and even manage to
connect with a local influencer. Some sources
highlight how this group actively looks for
outside input.
On the other hand, "Team 2" chooses to work
independently, relying only on their own
research and class discussions
TYPES OF PROFESSIONAL
NETWORKS
● Operational Networking - The goal is to facilitate smooth workflow,
collaboration, and efficient task completion within your current role
● Personal Networking - This type of networking focuses on building
connections outside of your current job and workplace,The aim is to
expand your professional circle, exchange knowledge, seek advice, and
explore potential career opportunities
● Strategic Networking - It involves identifying and nurturing
relationships that can help you achieve your long-term career goals. This
might involve connecting with mentors, industry leaders, or potential
investors
Key skills
● Communication
● Active Listening
● Interpersonal Skills
● Empathy
● Proactivity
● Authenticity
● Initiative
● Consistency
● Self-Awareness
● Public Speaking
● Positivity
Do’s and Dont’s
Things to do Things to not do
Know your value and worth Networking without a plan
Do effective research beforehand Bring up unprofessional topics or make
triggering comments
Maintain your relations but don't hesitate Ignore social cues
to expand.
Keep in touch with connections Being afraid of rejections
Building & Maintaining
Relationships
● Attend Industry Events
● Utilize Online Platforms
● Seek Informational Interviews
● Connect with Former Colleagues:
● Leverage Your Existing Network
● Offer Help and Support
● Be a giver
● Be Authentic and Genuine
● Stay in Touch Regularly
ACTIVITY 2 - Whos in your network
right now ?
Take 30 seconds, think of 3 people , you know who could help
you grow, learn or get a foot in the door professionally.
1. Is one of them a teacher, mentor or senior
2. Is one of them a friend who has cool opportunities
3. Have you spoken to them this month. ( If not, consider
dropping them a text )
Helps the audience realise they already have a network base
Thank you
Reach out to me through my
contact number or email ID for any
further questions or doubts.
95XXXXXXXX,
kashvix666@gmail.com
