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Supporting Documents Ia BM

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30 views14 pages

Supporting Documents Ia BM

Uploaded by

carmen.mb1807
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SUPPORTING DOCUMENTS IA BUSINESS

Supporting document 1: Q1 2025 Financial report

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Supporting document 2: Earnings Call Transcript (Q1 2025)

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Supporting document 3: Official press release on the Florence store opening

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Supporting document 4: Customer satisfaction survey.

SECTION 1: Customer profile


1.​ Have you visited a Hermès store before?

2.​ Which Hermès store did you most recently visit? - City/Country

3.​ Are you a local resident or a visitor to that location?

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4.​ How often do you shop at luxury fashion brands (e.g., Hermès, Chanel, Louis Vuitton)?

SECTION 2: Experience at the store

5.​ How would you rate your overall experience at the Hermès store?

6.​ How satisfied were you with the following aspects?

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7.​ Did you purchase during your visit?

8.​ If yes, how much did you spend (approximate value)?

SECTION 3: Brand Loyalty and Future Behaviour

9.​ Has your experience at Hermès affected your perception of the brand?

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10.​ How likely are you to do the following?

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