1.Have you ever purchased any bags from any designer’s brand?
Yes
No
2.If Yes, Please tick the designer brand that you have purchased from previously
Bottega Veneta
Chanel
Hermès
Louis Vuitton
Others
3. How often do you shop for a handbag?
Once within 6 months
Once within a year
Once within 2-3years
Once within 4 years and above
4.
Rate the following:
Were you satisfied with the quality of the luxury handbag(s) that you have purchased.
Kindly rate your rating on a scale of
1 (least satisfied) –
10 (most satisfied)
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5.Rate the following:
Do you feel that your previous purchases are worth its price?
Kindly rate your rating on a scale of 1 (being the least worthy) – 10 (being extremely worthy)
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6.
When shopping for a ebba bag, how many stores do you typically visit?
1
2
7.
How much are you willing to pay for a ebba bag from a designer brand?
<$1000
$1000-$2000
$2000-$3000
$3000-$4000
$4000-$5000
>$5000
8.
Which of the following reasons will attract you to choose a certain brand? (You may tick
multiple answers)
Price
Quality
Brand Name
Material and Components
Workmanship
Country of Origin or Manufacture
Features and designs
Product Size
Potential re-sale value
Promotions
Boutique Atmosphere
Availability of After-Sales Service
Symbolism (Reflection of status by brand)
9.
Please rate the following:
How do you feel the importance of the service quality provided by a brand? Kindly rate your
rating on a scale of 1 (least important) - 6 (most important)
Efficiency of salesperson
Good after-sales services
Sales staff are knowledgeable (product information)
Friendliness of sales staf
Attire of sales staff
10 .
Which channel will you be most comfortable in purchasing bags?
Designer Brand’s exclusive Boutique
Multi-brand departmental stores (Takashimaya, Tangs etc)
Online luxury brand sites ( Reebonz, Nime Shop etc)
Re-Sale Boutiques (Shops that sell used luxury handbags)
Section B. Consumers’ Perception and Expectation on Designer Brand
11.
How will having promotion lead you to have a different perception towards a designer’
brand image?
Positively
Neutral
Negatively
12.
Listed below are statements about consumers’ perception for bags
Please check one box for each statement to indicate the extent to which you agree or
disagree with each statement.
1. I like to be seen with high quality bag as it makes me feel special
2. I prefer to buy bag made by well-known designer labels as they are worth
3. I will purchase the same bag as those used by the people I admired (celebrities,
politicians etc)
4. In my opinion, bag with higher price means better quality than other brands.
5. When purchasing bag, I prefer bold designs with recognisable logos.
6. I will purchase the handbags which are recommended by from fashion magazine/website.
7. My purchasing decision may be driven by Salesperson’s recommendation.
8. I am willing to pay more for limited editions and award-winning designs.
13.
What bag trends are you following? (You may tick multiple answers)
Oversized Shopper
Hobo
Satchel
Crossbody
14.
Which bag design will motivate you to make a purchase? (You may tick multiple
answers)
Elegant Design
Classic Design
Futuristic or Symmetrical Design
Colourful Design
Self-Customized Design
15.
Most brands attempt to sell a life style to their consumer. What type of lifestyle
projected by a brand will appeal to you?
Prestige
Modern
Vintage
Unique
Fashionable
16.
brands often engage popular celebrities to endorse for their brand image. What type of
celebrities will create a greater impression to you for the brand?
Local Celebrities
Famous Celebrities from Western Countries
Famous Celebrities from Asia
I have no preference
17.
In what way are you most comfortable to receive the latest promotions, information
and upcoming events? (You may tick multiple answers)
SMS
Email
Slow Mail
Telephone call
Section c. Personal Data
18.
Please advise your gender.
Male
Female
19.
Which of the following age categories do you belong to?
Below 20 years old
20-25 years old
26-30 years old
31-35 years old
36-40 years old
41-45 years old
46 and above
20.
What is your present occupation?
Self-Employed
Management Staff & Professionals
Sales & Service staff
Unemployed
Retired
Homemaker
Student
Others
21.
Please indicate your approximate monthly income.
Less than $1000
$1000 – $1999
$2000 – $2999
$3000 – $3999
$4000 – $4999
$5000 – $5999
$6000 and above
