1

2
3
Full-time Qualifications

National N Diploma Popular Music: Studio Work [3 Years*] Page 5

National Certificate: Film & Television Production [1 Year] Page 11
National Certificate: Radio Production [1 Year] Page 16

Part-time Audio-based Courses

Next Level Music Production & Beat Programming

using FL Studio [12 Weeks] Page 21
Recording & Producing Vocals [6 Weeks] Page 27
Audio Mixing for aspiring professionals [8 Weeks] Page 32
Audio Mastering Principles [6 Weeks] Page 37
Live Events: Sound, Lighting and basic staging [10 Weeks] Page 42
Record labels & music licensing: Get your
sound out there [6 Weeks] Page 47

Part-time Video-based Courses

Video editing techniques [10 Weeks] Page 53

DIY Filmmaking & Video Production [12 Weeks] Page 57
Content Creation, Podcasting and
Personal Branding Mastery [12 Weeks] Page 62

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 Program Overview

Course Objectives
This program aims to equip students with a comprehensive understanding and practical
skills in audio production and popular music studio work. It prepares them for
fundamental positions in the sound engineering and music production industry.

Course Duration
3 Years (2 Years of Theoretical Coursework and Practical Training + 12 Months of
Workplace Learning)

Course Format
Full-Time

Curriculum Overview
Quarter 1: Foundations and Introduction to Audio Production
● Acquainting with the PASMA Learning Process
● Understanding Apple Mac OS X and Microsoft Windows OS

5
 ● Utilizing Google Drive and Documents for collaborative work
● Learning the basics of Sound Theory and Digital Audio Foundations
● Understanding Signal Path and operating Mixers
● Getting hands-on with Soundation DAW Software
● Operational Pass: Recording studio
● Exploring the Music Business (N4 level) and basics of Sound Engineering
(N4 level)
● Introducing Electronic Music and Keyboard Techniques (N4 level)
● Learning the essentials of Arranging and Production (N4 level)

Quarter 2: Audio Recording Techniques and Equipment

● Delving into Song Arrangement and Audio Recording Techniques
● Learning Music Theory for Songwriters: The Fundamentals
● Understanding Microphones, Cables, and Connectors in-depth

Quarter 3: Intermediate Audio Production and Music Business

● Advancing to N5 level in Sound Engineering, Electronic Music, Keyboard
Techniques, Arranging, and Production
● Participating in Assisted Studio Setup & Recording Session
● Exploring The MIDI Language, comparison of 7 DAWs, and getting
introduced to Ableton: Live 11
● Learning Audio Foundations: EQ & Filters, Compression & Dynamics
Processing, Delay, Modulation, and Reverb
● Understanding Analog Hardware Processor Connection & Setup
● Engaging in Track Production I

Quarter 4: Advanced DAWs, Mixing, and Career Guidance

● Learning Avid: Pro Tools, understanding a Mix Engineer's Glossary of
Terms
● Receiving Entrepreneurship & Career Guidance
6
 ● Using Syntorial and Splice for music production and collaboration

Quarter 5: Advanced Music Business and Production Techniques

● Advancing to Music Business (N6 level), learning Acoustics and Cockos:
Reaper, and Scaler 2
● Participating in an Audio Mixing Bootcamp
● Learning to produce Radio Ads: Writing, Producing, Editing & Mixing
● Understanding Digital Mixers I: Allen & Heath Qu 32
● Deepening knowledge in Music Production: Techniques & Concepts

Quarter 6: Audio Systems and Equipment

● Learning about Speakers and Amplifier Systems, DMX Lighting - DASLight
● Exploring Music Production: Techniques & Concepts - Part 1
● Understanding Digital Mixers II: Mackie 32 DLR and Digital Audio
Connections

Quarter 7: Advanced Sound Engineering and Live Sound

● Advancing to N6 level in Sound Engineering, Electronic Music, and
Keyboard Techniques
● Learning Live Sound System Setup and Fundamentals of Pro Audio
Equipment
● Demystifying Audio Synthesis: The Basics, getting hands-on with Location
Recorders I: Zoom F8
● Exploring Field Audio Recording, learning iZotope Ozone 7
● Understanding Music Production: Techniques & Concepts - Part 2 and
Audio Mastering Techniques

Quarter 8: Network Audio, Sound Design, and Final Production

● Understanding Network Audio and Sound Design
● Engaging in Foley Recording
7
 ● Participating in Final Production Event Production, Recording, Mixing &
Mastering

Entry requirements & course fees

Prerequisites
Applicants must have a National Senior Certificate (Grade 12) or an equivalent
qualification, along with a demonstrated interest in music production and studio work.

Entry Requirements
● Possess a National Senior Certificate (Grade 12) or equivalent qualification
● Demonstrate a strong interest in music production and studio work.

Course Fees
Fee Type [Year 1 & Year 2] Cost
Enrollment Fee R4,800.00

Monthly Fee [12 Month plan] R2,700.00 x 12 Months

Total Yearly Fee R37,200.00

Teaching methods & Assessment

Teaching Methods
Video Lessons: To provide a foundation in audio production and music industry
concepts
Workshops: Hands-on training in audio production techniques and equipment
Group Projects: Collaborative learning to develop teamwork and communication skills
Mentors: Industry professionals sharing their experiences and insightsPractical
Application: Students will work on real-world projects to apply their knowledge
Assessment Methods

8
 ● Theoretical tests & exams
● On-campus practical activities
● Virtual in-class participation
● Final second-year production project

Career opportunities

Graduates of this program can pursue various career opportunities in the audio
production and music industry, such as:

Studio Engineer
Operate and maintain recording studio equipment, and assist artists in achieving their
desired sound during recording sessions.
Live Sound Engineer
Manage sound reinforcement during live events, including concerts and performances,
ensuring optimal sound quality for the audience.
Music Producer
Oversee the entire creative process of recording projects, working closely with artists
and musicians to create a cohesive sound and vision.
Audio Editor
Edit and manipulate audio files for various media formats, such as podcasts, radio
broadcasts, and multimedia presentations.
Sound Designer
Create and design unique soundscapes, sound effects, and audio elements for film,
television, video games, and other forms of media.
Broadcast Engineer
Work in radio or television broadcasting, ensuring proper transmission of audio signals
and maintaining broadcast equipment.
Audio Post-Production Specialist

9
Handle the editing, mixing, and mastering of audio tracks for film, television, and other
media projects.
Music Supervisor
Collaborate with directors and producers to select and license the appropriate music for
film, television, and advertising projects.
Audio Consultant
Provide expert advice on sound system design, installation, and optimization for various
applications, such as concert venues, corporate events, or houses of worship.
Music Educator
Teach audio production and music technology courses at educational institutions or
offer private lessons.

10
 Program Overview

Course Objectives
This program aims to provide students with a comprehensive understanding and
practical skills in film and video production. It prepares them for fundamental positions
in the film and video production industry, as well as for freelance opportunities and
starting their own production company.

Course Duration
1 Year (Full-Time)

Course Format
Full-Time

Curriculum Overview
Quarter 1: Foundations and Introduction to Video Production
● Grasping the PASMA Learning Process
● Navigating through Apple Mac OS X and Microsoft Windows OS

11
 ● Utilizing Google Drive and Documents for collaborative work
● Basics of Video Production and its diverse environments
● Introduction to Video Recording and Editing Technologies
● In-depth understanding of the Video Camera
● Getting hands-on experience with the Canon DSLR Camera
● An overview of Photography and use of Adobe Lightroom
● Operational Pass: Gaining expertise in Canon DSLR
● Engaging in foundational Video Production activities
● Exploring the nuances of Visual Storytelling

Quarter 2: Skills Development and Video Production Techniques

● Mastering Adobe Premiere for professional video editing
● Engaging in Screenwriting I for script development
● Acquiring skills in Video Lighting techniques
● Exploring Location Lighting for Video Production
● Diving deep into Video Foundations: Cameras and Shooting
● Learning to manage Audio for Video
● Handling Smartphone Gimbal - DJI OSMO 2
● Operating Camera Gimbal II - Zhiyun Crane 2
● Using a Teleprompter for scripted video shoots
● Recreating a Music Video for practical understanding

Quarter 3: Advanced Techniques and Short Film Production

● Operational Pass: Getting proficient with Samsung NX 1 Mirrorless camera
● Enhancing scripting skills in Screenwriting II
● Learning the role of a Producer in Creating a Short Film
● Understanding cinematography techniques for Short Film creation
● Working with Actors and Directing a Short Film
● Gaining on-set experience in Short Film production
● Multi-Camera Video Production and Post-production techniques
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 ● Participating in Assisted Short-film Production (Film Production Week)
● Learning to use Switcher Studio for live video creation
● Analyzing films in Film Studies
● Exploring production software: Studio Binder
● Producing a Super-short Film for practical experience

Quarter 4: Specialized Equipment and Career Preparation

● Blackmagic 2.5K Cinema Camera Green card certification
● Learning to operate Camera Drone: DJI Mavic
● Producing a Short film as a capstone project
● Developing entrepreneurial skills and receiving Career Guidance for a
sustainable career in film and video production.

Entry requirements & course fees

Prerequisites
Applicants must have a National Senior Certificate (Grade 12) or an equivalent
qualification, along with a demonstrated interest in film and video production.

Entry Requirements
● Possess a National Senior Certificate (Grade 12) or equivalent qualification
● Demonstrate a strong interest in film and video production.

Course Fees
Fee Type Cost
Enrollment Fee R4,800.00

Monthly Fee [12 Month plan] R2,700.00 x 12 Months

Total Yearly Fee R37,200.00

13
 Teaching methods & Assessment

Teaching Methods
Video Lessons: To provide a foundation in film and video production concepts
Workshops: Hands-on training in video production techniques and equipment
Group Projects: Collaborative learning to develop teamwork and communication skills
Mentors: Industry professionals sharing their experiences and insights
Practical Application: Students will work on real-world projects to apply their knowledge

Assessment Methods
● Theoretical tests & exams
● On-campus practical activities
● Virtual In-class participation
● Production projects

Career opportunities

Graduates of this program can pursue various career opportunities in the film and video
production industry, such as:

Film or Video Director

Oversee the creative and technical aspects of film or video production, including
working with actors, managing the crew, and ensuring the project's vision is realized.
Cinematographer
Create the visual look of a film or video project by selecting cameras, lenses, and
lighting techniques to achieve the desired mood and atmosphere.
Video Editor
Assemble raw footage, select the best shots, and create a coherent narrative through
editing techniques, transitions, and special effects.
Screenwriter
Develop scripts and storylines for film, television, or other visual media formats.
14
Camera Operator
Operate cameras and related equipment to capture footage for film, television, or video
productions.
Production Assistant
Support the production team by assisting with various tasks, such as organizing
schedules, coordinating logistics, and managing paperwork.
Producer
Oversee the entire production process, including securing funding, hiring crew
members, and ensuring the project is completed on time and within budget.
Art Director
Design and oversee the visual aspects of film and video projects, including sets, props,
costumes, and makeup.
Sound Designer
Create and edit sound effects and audio elements to enhance the overall atmosphere
and mood of a film or video project.
Visual Effects Artist
Create and integrate computer-generated imagery (CGI) and visual effects into film or
video projects.
Location Manager
Research, secure, and manage shooting locations for film and video productions.
Film or Video Production Educator
Teach film and video production courses at educational institutions or offer private
lessons.

15
 Program Overview

Course Objectives
This program aims to equip students with a comprehensive understanding and practical
skills in presenting for video and audio, radio broadcasting, podcasting production, and
influencer content creation. It prepares them for fundamental positions in the television,
streaming, radio, and podcasting industry, as well as freelance opportunities,
collaborations, and starting their own podcast or radio show.

Course Duration
1 Year (Full-Time)

Course Format
Full-Time

Curriculum Overview
Quarter 1: Introduction to Radio and Podcasting
● An orientation to the PASMA Learning Process
● Operating systems: Apple Mac OS X, Microsoft Windows OS
16
 ● Collaboration tools: Google Drive and Documents
● Fundamentals of Radio Broadcasting and Podcasting
● Audio Recording and Editing Technologies overview
● Scriptwriting for Radio and Podcasts
● Voice Techniques and Training
● Introduction to Interview Techniques

Quarter 2: Radio Production and Podcasting Techniques

● Exploring Radio Production Environments
● Diving into Podcast Production Environments
● Mastering Audio for Radio and Podcasting
● Understanding Radio Show Planning and Formats
● Getting the hang of Podcast Planning and Formats
● Training on Radio and Podcast Hosting
● Learning Live Broadcasting Techniques
● Editing and Post-Production for Radio and Podcasts

Quarter 3: Advanced Production and Promotion

● Sound Design for Radio and Podcasts
● Radio Advertising and Sponsorships
● Podcast Monetization Strategies
● Social Media Promotion and Marketing
● Introduction to Radio Station Operations and Management
● Podcast Distribution and Platforms
● Building a Listener Base and Community Engagement

Quarter 4: Final Projects and Career Guidance

● Radio Show Production Project
● Podcast Production Project
● Portfolio Creation and Presentation
17
 ● Entrepreneurship and Freelance Opportunities
● Job Search Strategies and Networking
● Career Guidance and Professional Development

Entry requirements & course fees

Prerequisites
Applicants must have a National Senior Certificate (Grade 12) or an equivalent
qualification, along with a demonstrated interest in video and audio presenting, radio
broadcasting and podcasting.

Entry Requirements
● Possess a National Senior Certificate (Grade 12) or equivalent qualification
● Demonstrate a strong interest in radio broadcasting, podcasting, and
influencer content creation.

Course Fees
Fee Type Cost
Enrollment Fee R4,800.00

Monthly Fee [12 Month plan] R2,700.00 x 12 Months

Total Yearly Fee R37,200.00

Teaching methods & Assessment

Interactive Video Lessons:To provide a foundation in radio broadcasting, podcasting,

and influencer content creation concepts
Workshops: Hands-on training in radio, podcast production techniques, equipment, and
influencer strategies
Group Projects: Collaborative learning to develop teamwork and communication skills

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Mentors: Industry professionals sharing their experiences and insights in broadcasting,
podcasting, and influencer collaborations
Practical Application: Students will work on real-world projects to apply their knowledge
in radio, podcasting, and influencer content creation

Assessment Methods
● Theoretical tests & exams
● On-campus practical activities
● In-class participation
● Final radio show and podcast production projects

Career opportunities

Graduates of this program can pursue various career opportunities in the radio
broadcasting and podcasting industry, such as:

Presenter
Host live or pre-recorded content for radio, TV, podcasts, or online platforms, engaging
with audiences and conducting interviews. Utilize influencer strategies and social media
to enhance content reach and impact.
Radio Host
Present live or pre-recorded radio shows, conduct interviews, and engage with listeners
on-air and through social media.
Podcast Host
Create, produce, and distribute original podcast content, either independently or as
part of a network or production company, occasionally utilizing influencer strategies to
grow the audience.
Radio Producer
Coordinate and manage radio show production, including content development,
scheduling, and technical operations.
Podcast Producer
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Oversee the planning, production, and distribution of podcast episodes, ensuring
high-quality content and sound while occasionally collaborating with influencers.
Podcast Network Manager
Manage a collection of podcasts under a single network, overseeing production,
marketing, and distribution efforts.
Content Marketer
Develop and execute marketing strategies for radio stations or podcasts, leveraging
social media, advertising, promotional events, and occasional influencer partnerships to
grow the audience.
Voice-over Artist
Provide voice talent for radio commercials, podcasts, audiobooks, and other media
projects.
Radio and Podcasting Educator
Teach radio broadcasting and podcasting courses at educational institutions or offer
private lessons.

20
 Program Overview

Course Objectives
The primary objective of this course is to provide students with a comprehensive
understanding of music production and beat programming using FL Studio. By the end
of this 20-week blended learning program, students will have developed the necessary
skills to create, record, mix, and master their own music projects.

Course Duration
12 weeks (3 months)

Course Format
Blended learning approach with online video lessons on the PASMA learning platform
and contact workshops at the PASMA campus for each module.

Face-to-face Practicals:
Monthly practical contact workshops at PASMA’s flagship campus with
experienced mentors.

Online theory:
21
 ● Virtual mentor classes with experienced mentors
● 4 hours of weekly interactive video lessons
● Weekly home activities/projects.

*All contact workshops are streamed from the PASMA studios for learners that cannot be
on-campus.

Curriculum overview
Module 1: Introduction to FL Studio and Digital Audio Workstations
(Weeks 1-2)

● Overview of FL Studio's interface and features

● Comparison of various DAWs and their applications
● Looking at audio interfaces
● Setting up your workspace and organizing your projects
● Setting up your home studio environment and equipment

Module 2: Beat Programming and Drum Sequencing in FL Studio (Weeks

3-4)
● Creating drum patterns using the Step Sequencer
● Building custom drum kits with the FPC and other virtual instruments
● Using swing, groove, and quantization for rhythmic variation
● Layering and processing drum sounds for professional results

Contact Workshop 1: Introduction to FL Studio and Beat Programming (end

of Week 4)

➔ Hands-on exploration of FL Studio's interface and features

➔ Hands-on practice with creating drum patterns and building custom
drum kits

22
Module 3: Arrangement & Composition and basic Recording in FL Studio
(Weeks 5-6)
● Working with the Piano Roll for melodic and harmonic composition
● Building and arranging song structures with the Playlist
● Implementing automation and modulation for dynamic arrangements
● Audio and MIDI tracks in FL Studio
● Recording vocals and instruments in FL Studio
● Tips for overcoming writer's block and sparking creativity

Module 4: Sound Design and Synthesis with FL Studio (Weeks 7-8)

● Overview of synthesis techniques and FL Studio's native synthesizers
● Designing custom sounds for bass, leads, and pads
● Utilizing modulation, LFOs, and envelopes for dynamic soundscapes
● Sampling and using audio clips for creative sound design

Contact Workshop 2: Arrangement, Composition, and Sound Design (end

of Week 8)

➔ In-depth exploration of creating melodic and harmonic compositions

and arranging song structures
➔ Basic vocal recording
➔ Practical experience with designing custom sounds and creating
dynamic soundscapes

Module 5: Collaboration and Creative Workflows in FL Studio (Weeks

9-12)
● Collaborating with other producers and musicians using FL Studio
● Sharing project files and using version control for efficient collaboration
● Developing personalized templates and workflows for efficient music
production
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 ● Tips for staying organized and managing your time effectively

Contact Workshop 3: Collaboration and Creative Workflows (end of Week

12)

➔ Hands-on practice with collaborating and developing personalized

workflows

Entry requirements & course fees

Prerequisites
Applicants must have a demonstrated interest in music production, audio engineering,
and beat programming.

Entry Requirements & necessary hardware

1. Possess at least a Grade 9 or an equivalent qualification.
2. Laptop or desktop computer capable of running FL Studio software:
Windows: 2.0 GHz Intel Pentium 4 / AMD Athlon 64 (or later) compatible
CPU or macOS: 10.13.6 or late, 4 GB RAM or more (8 GB or more
recommended)
4 GB free disk space
3. Reliable internet connection for accessing online course materials and
participating in virtual mentor sessions.

Course Fees
Fee Type Cost
Enrollment Fee (once-off, before R1,450.00
commencement)

Monthly Fee R1,450 x 3 Months

Total Fee R5,800.00

24
 Teaching methods & Assessment

Interactive Video Lessons: To provide a foundation in music production, audio

engineering, and beat programming concepts
Workshops: Hands-on training in FL Studio, music production techniques, and
equipment
Virtual Mentor Sessions: Online one-on-one discussions with mentors, designed to
optimize learning experiences by providing personalized guidance, feedback, and
insights from industry professionals in music production and beat programming.
Group Projects: Collaborative learning to develop teamwork and communication skills
Practical Application: Students will work on simulated real-world projects to apply their
knowledge in music production and beat programming using FL Studio

Assessment Methods

● Theoretical tests & exams

● On-campus practical activities
● In-class participation
● Final music production and beat programming projects

Essential Skills & Competencies

Upon completion of this program, graduates will have acquired fundamental skills and
competencies in music production and beat programming, such as:

Music Production
Develop the ability to create, arrange, and develop music projects in collaboration with
artists.
Beatmaking
Learn to create basic beats and drum patterns for various music styles and genres.
Mixing

25
Gain fundamental skills in combining and balancing individual tracks, applying audio
effects, and creating cohesive mixes.
DAW Proficiency
Acquire a basic understanding of FL Studio's interface and functions to facilitate music
production and beat programming.
Collaboration
Improve your ability to work effectively with artists, producers, and clients in a
professional setting.

26
 Program Overview

Course Objectives
The primary objective of this course is to provide students with a comprehensive
understanding of recording and producing vocals. By the end of this 8-week blended
learning program, students will have developed the necessary skills to capture, process,
and mix vocals for professional-sounding music projects.

Course Duration
6 weeks (1.5 months)

Course Format
Blended learning approach with online video lessons on the PASMA learning platform
and contact workshops at the PASMA campus for each module.

Face-to-face Practicals:
Monthly practical contact workshops at PASMA’s flagship campus with
experienced mentors.

Online theory:
27
 ● Virtual mentor classes with experienced mentors
● 4 hours of weekly interactive video lessons
● Weekly home activities/projects.

*All contact workshops are streamed from the PASMA studios for learners that cannot be
on-campus.

Curriculum overview
Module 1: Introduction to Recording & Producing Vocals (Weeks 1-2)
● Understanding the importance of vocals in music production
● Understanding the human voice and its characteristics
● Basic vocal recording and production techniques
● Setting up a home recording environment for optimal results
● Preparing the vocalist for recording sessions
● Basic vocal training and exercises
● Looking at Digital Audio Workstations (DAWs) with a focus on vocal
production

Module 2: Microphone Selection and Techniques for Vocal Recording

(Weeks 2-3)
● Microphone types, polar patterns, and their applications
● Positioning microphones for optimal vocal capture
● The use of pop filters, reflection filters, and other accessories
● Recording lead vocals: technique, microphone placement, and
performance coaching

Module 3: Vocal Processing Techniques (Week 4)

● Tuning and pitch correction for vocal tracks, including the use of Autotune
● Compression, equalization, and other essential processing techniques
● Using time-based effects like reverb and delay for depth and space.

28
 Contact Workshop 1: Vocal Recording and Processing (end of Week 4)

➔ Practical experience with setting up a home recording environment,

preparing for recording sessions, and vocal recording techniques
➔ In-depth exploration of tuning, pitch correction, and other essential
vocal processing techniques, including Autotune

Module 4: Vocal Arrangement, Harmonies, and Background Vocals (Weeks

5-6)
● Composing vocal harmonies and counter-melodies
● Layering and panning vocal parts for a rich, full sound
● Techniques for creating unique vocal textures and effects
● Techniques for capturing engaging background vocals and adlibs
● Processing and mixing background vocals to complement the lead vocal
● Creative techniques for using adlibs to enhance a song's arrangement

Contact Workshop 2: Vocal Arrangement and Harmonies (end of Week 6)

➔ Hands-on practice with composing vocal harmonies, creating unique

vocal textures, and recording and producing background vocals and
adlibs.

Entry requirements & course fees

Prerequisites
Applicants must have a demonstrated interest in vocal recording and mixing.

29
Entry Requirements & necessary hardware
1. Possess at least a Grade 10 or an equivalent qualification.
2. Laptop or desktop computer capable of running DAW software (e.g., FL
Studio, Ableton Live, Logic Pro, etc.):
Windows: 2.0 GHz Intel Pentium 4 / AMD Athlon 64 (or later) compatible
CPU or macOS: 10.13.6 or later, 4 GB RAM or more (8 GB or more
recommended)
4 GB free disk space
3. Reliable internet connection for accessing online course materials and
participating in virtual mentor sessions.

Course Fees
Fee Type Cost
Enrollment Fee (once-off, before R1,450.00
commencement)

Monthly Fee R1,450 x 2 Months

Total Fee R4,350.00

Teaching methods & Assessment

Interactive Video Lessons: To provide a foundation in vocal recording and mixing

concepts
Workshops: Hands-on training in DAWs, vocal recording techniques, and equipment
Virtual Mentor Sessions: Online one-on-one discussions with mentors, designed to
optimize learning experiences by providing personalized guidance, feedback, and
insights from industry professionals in vocal recording and mixing.
Group Projects: Collaborative learning to develop teamwork and communication skills
Practical Application: Students will work on simulated real-world projects to apply their
knowledge in vocal recording and mixing using DAWs

Assessment Methods
● Theoretical tests
● On-campus practical activities
● Virtual in-class participation
30
 ● Final vocal recording and mixing project

Essential Skills & Competencies

Upon completion of this program, graduates will have acquired fundamental skills and
competencies in recording and mixing vocals, such as:

Vocal Recording Techniques

Learn to capture high-quality vocal recordings while managing the recording process
and equipment for optimal results.
Mixing Skills & Basic Mastering Skills
Develop the ability to combine and balance individual vocal tracks, apply audio effects,
and create cohesive mixes that achieve the desired sonic goals.
Vocal Processing
Gain expertise in using compression, EQ, reverb, delay, and other specialized vocal
processing tools to enhance vocal recordings.
Harmonies and Vocal Layering
Understand how to work with vocalists to shape their performances, develop harmonies,
and create layered vocals for maximum impact in music projects.
DAW Proficiency
Acquire practical experience in navigating and utilizing Digital Audio Workstations
(DAWs) for vocal recording, processing, and mixing.
Studio Setup
Learn how to set up a home studio environment and select the appropriate equipment
for vocal recording.
Microphone Techniques
Understand microphone selection and positioning for capturing optimal vocal
performances.

31
 Program Overview

Course Objectives
This 8-week course aims to provide students with a thorough understanding of audio
mixing in music production, emphasizing the emotional impact of sound. Through
online resources and hands-on sessions, learners will traverse the entire mixing process,
from session setup to finalization. This course seeks to equip students with skills to
balance different audio elements, utilize compression and EQ, apply effects, and avoid
overcompression, ultimately producing a polished, professional mix.

Course Duration
8 weeks (1.5 months)

Course Format
Blended learning approach with online video lessons on the PASMA learning platform
and contact workshops at the PASMA campus for each module.

Face-to-face Practicals:

32
 Monthly practical contact workshops at PASMA’s flagship campus with
experienced mentors.

Online theory:
● Virtual mentor classes with experienced mentors
● 4 hours of weekly interactive video lessons
● Weekly home activities/projects.

*All contact workshops are streamed from the PASMA studios for learners that cannot be
on-campus.

Curriculum Overview
Module 1: Setting the Stage for Mixing (Week 1)
● Understanding the emotional impact of sound on listeners
● The role of audio mixing in music production
● Identifying your approach and intent in audio mixing
● Improving your listening environment

Module 2: Laying the Groundwork (Week 2)

● Preparing your session for mixing
● Setting up subgroups and effects
● Developing a groove and emphasizing important elements

Module 3: The Building Blocks of Your Mix (Weeks 3-4)

● Assigning and mixing various components (drums, bass, vocals)
● Balancing rhythm section and other instruments
● Understanding and applying the principles of panning
● Exploring compression and its application in your mix

Contact Workshop 1: Setting Up and Building Your Mix (end of Week 4)

33
 ➔ Hands-on session on prepping and setting up your mix.
➔ Practical application of assigning and mixing various components,
balancing rhythm section and other instruments, and applying panning
and compression.

Module 4: Fine-tuning Your Mix (Weeks 5-6)

● Using noise gates and de-essers
● Deep dive into EQ: understanding parameters, frequency juggling,
equalizing rhythm section and instruments

Module 5: Enhancing Your Mix with Effects (Weeks 7-8)

● Understanding and applying reverb and delay
● Adding modulation effects to your mix
● Finalizing your mix: using mix bus compression and avoiding
hypercompression

Contact Workshop 2: Fine-tuning and Finalizing Your Mix (end of Week 8)

➔ A practical session on applying EQ and compression to enhance your

mix.
➔ Hands-on session on using effects and finalizing your mix.

Entry requirements & course fees

Prerequisites
Applicants must have a demonstrated interest in finalizing and mixing multi-track
projects.

Entry Requirements & necessary hardware

1. Possess at least a Grade 10 or an equivalent qualification.
34
 2. Laptop or desktop computer capable of running DAW software (e.g., FL
Studio, Ableton Live, Logic Pro, etc.):
Windows: 2.0 GHz Intel Pentium 4 / AMD Athlon 64 (or later) compatible
CPU or macOS: 10.13.6 or later, 4 GB RAM or more (8 GB or more
recommended)
4 GB free disk space
3. Reliable internet connection for accessing online course materials and
participating in virtual mentor sessions.
4. Digital Audio Workstation (DAW) software installed
5. Basic audio equipment: headphones or studio monitors, audio interface

Course Fees
Fee Type Cost
Enrollment Fee (once-off, before R1,450.00
commencement)

Monthly Fee R1,450 x 2 Months

Total Fee R4,350.00

Teaching methods & Assessment

Interactive Video Lessons: To lay down a solid theoretical foundation in audio mixing
principles, techniques, and best practices.
Live Virtual Workshops: Hands-on training in the use of DAWs, mixing techniques, and
audio effect plugins.
Mentorship Sessions: Personalized online interactions with experienced audio engineers
in the field, providing expert advice, guidance, and constructive feedback on student
work.
Collaborative Group Projects: Opportunities for students to work together on mix
projects, fostering a cooperative learning environment while enhancing communication
and teamwork skills.
Practical Assignments: Students will apply what they've learned in real-world-like mixing
tasks. This helps to consolidate their knowledge and skills in audio mixing.

Assessment Methods
● Theoretical tests
35
 ● On-campus practical activities
● In-class participation
● Final vocal recording and mixing projects

Essential Skills & Competencies

Upon completion of this program, graduates will have acquired fundamental skills and
competencies in audio mixing, such as:
Technical Skills
Proficiency in DAWs, understanding of audio signal flow, audio effects, and their
application in mixing.
Critical Listening
Ability to analyze and critically assess audio quality and make appropriate adjustments
in the mix.
Creativity
Ability to use audio effects and mixing techniques creatively to enhance the musicality
of the mix.
Communication and Teamwork
Ability to work effectively in a team, communicate ideas clearly, and accept and give
constructive feedback.
Problem-Solving
Ability to identify and solve problems that may arise during the mixing process.

36
 Program Overview

Course Objectives
The primary objective of this course is to provide students with a comprehensive
understanding of audio mastering in music production. By the end of this 6-week
blended learning program, students will have developed the necessary skills to
understand the mastering mindset, set up a mastering chain, use EQ and dynamic
processing in mastering, and finalize and deliver mastered tracks.

Course Duration
6 weeks (1.5 months)

Course Format
Blended learning approach with online video lessons on the PASMA learning platform
and contact workshops at the PASMA campus for each module.

Face-to-face Practicals:
Monthly practical contact workshops at PASMA’s flagship campus with
experienced mentors.

37
 Online theory:
● Virtual mentor classes with experienced mentors
● 4 hours of weekly interactive video lessons
● Weekly home activities/projects.

*All contact workshops are streamed from the PASMA studios for learners that cannot be
on-campus.

Module 1: Mastering Essentials (Week 1)

● The role and importance of mastering in music production
● Understanding the mastering mindset and setting up your mastering
environment
● Comparing mixing and mastering: The key differences and transitions

Module 2: Mastering Chain Basics (Week 2)

● Understanding the mastering chain: Order of processing and why it
matters
● Basic tools of the mastering chain: Equalizers, compressors, limiters, and
more

Module 3: Mastering EQ (Weeks 3-4)

● Mastering with EQ: Adjusting tonal balance for clarity and consistency
● Stereo Field Enhancement: Width and Depth considerations
● Using Mid/Side processing in mastering
● Introduction to dynamics in mastering: Compression, limiting, and
expansion
● Understanding and applying loudness standards

38
 Contact Workshop 1: Mastering Chain Fundamentals and EQ (end of Week
4)

➔ Hands-on session on setting up and using a mastering chain

➔ A practical session on using dynamic processing for mastering
➔ Practical application of mastering with EQ and stereo field enhancement

Module 4: Dynamics Processing in Mastering (Weeks 5-6)

● Understanding dithering and when to use it
● Sequencing and spacing: Creating the final album flow
● Preparing your mastered tracks for various delivery formats

Contact Workshop 2: Finalizing (end of Week 6)

➔ A practical session on using dithering and file exporting

➔ Practical execution of sequencing and spacing
➔ Hands-on session on finalizing the mastered track and preparing it for
various delivery platforms

Entry requirements & course fees

Prerequisites
Applicants must have a basic understanding of audio mixing.

Entry Requirements & necessary hardware

1. Possess at least a Grade 10 or an equivalent qualification.
2. Laptop or desktop computer capable of running DAW software (e.g., FL
Studio, Ableton Live, Logic Pro, etc.):
Windows: 2.0 GHz Intel Pentium 4 / AMD Athlon 64 (or later) compatible
CPU or macOS: 10.13.6 or later, 4 GB RAM or more (8 GB or more
recommended)

39
 4 GB free disk space
3. Reliable internet connection for accessing online course materials and
participating in virtual mentor sessions.
4. Digital Audio Workstation (DAW) software installed
5. Basic audio equipment: headphones or studio monitors, audio interface

Course Fees
Fee Type Cost
Enrollment Fee (once-off, before R1,450.00
commencement)

Monthly Fee [1 Month plan] R1,450 x 2 Months

Total Fee R4,350.00

Teaching methods & Assessment

Interactive Video Lessons: To provide a foundation in the principles of audio mastering

Workshops: Hands-on training in mastering chain basics, dynamics processing, and
finalizing and delivery
Virtual Mentor Sessions: Online one-on-one discussions with mentors, designed to
optimize learning experiences by providing personalized guidance, feedback, and
insights from industry professionals in music mastering.
Practical Application: Students will work on tracks provided to practice mastering

Assessment Methods
● Theoretical tests & exams
● On-campus practical activities
● In-class participation
● Final mastering projects

40
 Essential Skills & Competencies

Upon completion of this program, graduates will have acquired the following skills and
competencies in audio mastering:

Mastering Mindset
Understanding the role and importance of mastering in music production.
Mastering Chain Basics
Ability to set up and use a mastering chain.
Mastering EQ
Proficiency in adjusting tonal balance for clarity and consistency.
Dynamics Processing
Knowledge of dynamics in mastering, including compression, limiting, and expansion.
Finalizing and Delivery
Skill in finalizing the mastered track and preparing it for various delivery formats.

41
 Program Overview

Course Objectives
The primary objective of this course is to provide students with a comprehensive
understanding of the technical aspects of live event production, including sound
management, lighting design, and basic staging. This course is designed to equip
students with the practical skills necessary to produce high-quality live events.

Course Duration
10 weeks (2.5 months)

Course Format
Blended learning approach with online video lessons on the PASMA learning platform
and contact workshops at the PASMA campus for each module.

Face-to-face Practicals:
Monthly practical contact workshops at PASMA’s flagship campus with
experienced mentors.

Online theory:
42
 ● Virtual mentor classes with experienced mentors
● 4 hours of weekly interactive video lessons
● Weekly home activities/projects.

*All contact workshops are streamed from the PASMA studios for learners that cannot be
on-campus.

Curriculum Overview
Module 1: Introduction to Live Event Production (Weeks 1-2)
● Understanding the role of sound, lighting, and staging in live events
● The impact of technical production on audience experience
● Overview of live event industry roles and responsibilities
● Developing a vision for your event

Module 2: Sound for Live Events (Weeks 3-4)

● Understanding live sound: PA systems, microphones, and mixers
● Creating a sound plan for your event
● Sound check and mixing for live events

Contact Workshop 1: Event Planning and Live Sound (end of Week 4)

➔ Exercises and discussions on planning a live event

➔ Practical exercises in setting up and managing live sound

Module 3: Lighting for Live Events (Weeks 5-6)

● Introduction to lighting design: Fixtures, controls, and effects
● Creating a lighting plan for your event
● Setting up and operating lighting equipment

Module 4: Basic Staging for Live Events (Weeks 7-8)

● Understanding the elements of stage design

43
 ● Safety considerations for staging
● Setting up a stage for a live event

Contact Workshop 2: : Lighting and Staging (end of Week 8)

➔ Exercises and discussions on planning a live event

➔ Practical exercises in setting up and managing live sound

Module 5: Producing a Live Event (Weeks 9-10)

● Final preparations for your event
● Managing your event: Sound, lighting, and staging
● Post-event responsibilities and evaluation

Contact Workshop 3: Event Production (end of Week 10)

➔ Students produce a simulated live event, combining the skills learned in

the first two workshops.

Entry requirements & course fees

Prerequisites
Applicants must have a demonstrated interest in live event production.

Entry Requirements
1. Possess at least a Grade 10 or an equivalent qualification.
2. Reliable internet connection for accessing online course materials and
participating in virtual mentor sessions.

44
Course Fees
Fee Type Cost
Enrollment Fee (once-off) R1,450.00

Monthly Fee [3 Month plan] R1,450.00 x 3 Months

Total Fee R5,800.00

Teaching methods & Assessment

Interactive Video Lessons: To provide a foundation in the technical aspects of live event
production
Workshops: Hands-on training in sound management, lighting design, and basic staging
Virtual Mentor Sessions: Online one-on-one discussions with mentors, designed to
optimize learning experiences by providing personalized guidance, feedback, and
insights from industry professionals
Practical Application: Students will work on simulated real-world projects to apply their
knowledge in live event production

Assessment Methods
● Theoretical tests & exams
● On-campus practical activities
● In-class participation
● Final live event production projects

Essential Skills & Competencies

Upon completion of this program, graduates will have acquired fundamental skills and
competencies in live event production, such as:

Technical Awareness
Gain a basic understanding of the technical elements involved in producing a live event,
including sound, lighting, and staging.
45
Event Planning
Learn how to plan and coordinate the various elements of a live event for a cohesive
audience experience.
Safety
Understand safety considerations for staging and other technical elements of live event
production.
Practical Skills
Develop hands-on skills in setting up and managing sound and lighting for live events.
Project Management
Learn to effectively manage the various components of a live event, from the planning
stages to post-event responsibilities.
Problem-solving
Learn to troubleshoot and problem-solve in a live event setting, ensuring a smooth and
successful event.
Networking
Build industry connections and learn to work with a variety of professionals in the live
event industry.

46
 Program Overview

Course Objectives
The primary objective of this course is to provide students with a comprehensive
understanding of the music industry and the business side of music creation. By the end
of this 6-week blended learning program, students will have developed the necessary
skills to identify their musical passion, understand the music industry landscape,
self-release and promote their music, plan their next production, and maximize the
impact of their music through licensing and publishing.

Course Duration
6 weeks (1.5 months)

Course Format
Blended learning approach with online video lessons on the PASMA learning platform
and contact workshops at the PASMA campus for each module.

Face-to-face Practicals:
Monthly practical contact workshops at PASMA’s flagship campus with
experienced mentors.

47
 Online theory:
● Virtual mentor classes with experienced mentors
● 4 hours of weekly interactive video lessons
● Weekly home activities/projects.

*All contact workshops are streamed from the PASMA studios for learners that cannot be
on-campus.

Curriculum Overview
Module 1: Discovering Your "Why" in Music Creation (Week 1)
● Identifying your passion and purpose in music
● Understanding the emotional impact of music on listeners
● The role of music in culture and society
● Developing your unique artistic identity
● Setting personal and professional goals in music

Module 2: Your Music as a Business: Product Intent and Strategy (Week 2)

● Understanding what record labels are looking for in artists
● Treating your songs as a business
● Developing a product intent for your music
● Building a marketing and promotion strategy around your product intent
● Crafting a compelling artist narrative and brand identity

Module 3: Understanding the Music Industry Landscape (Week 3)

● Overview of the music industry and key players
● Record labels, publishers, and distributors
● Copyright basics and protecting your music
● The role of digital platforms and streaming services
● Networking and building relationships within the industry

48
 Contact Workshop 1: Discovering Your "Why" and Understanding the Music
Industry (end of Week 3)

➔ Exercises and discussions on finding your passion and purpose in music

creation
➔ Developing a strategic approach to your music career
➔ Building relationships with industry professionals

Module 4: Self-Releasing and Promoting Your Music (Week 4)

● Planning and preparing your music release
● Choosing the right distribution channels for your music
● Digital marketing and social media promotion strategies
● Building an audience and engaging with fans

Module 5: Record Labels, Getting Signed, and Planning Your Next Production
(Week 5)
● Identifying and researching record labels
● Preparing your music for submission to labels
● Strategies for pitching your music to labels
● The role of artist managers and booking agents
● Importance of planning your next production for maximum impact
● Timing and coordinating your releases for optimal exposure
● Aligning your production goals with your overall career strategy

Module 6: Music Licensing, Publishing, and Maximizing Impact (Week 6)

● Introduction to music licensing and its importance
● Music publishing basics and working with publishers
● Licensing opportunities in TV, film, commercials, and other media
49
 ● Creating a music licensing strategy and pitching your music for sync
opportunities
● Coordinating your licensing efforts with your overall career plan
● Strategies for maximizing the impact of your music through licensing and
publishing
● Building relationships with music supervisors, licensors, and other industry
professionals
● Staying up-to-date with industry trends and opportunities for your music

Contact Workshop 2: Self-Releasing, Promoting, and Maximizing Your Music

(end of Week 6)

➔ Crafting a compelling artist bio, press kit, and online presence

➔ Developing effective pitches and presentations
➔ Identifying and pitching your music for sync and licensing opportunities

Entry requirements & course fees

Prerequisites
Applicants must have a demonstrated interest in music and the business aspects of the
music industry.

Entry Requirements
Possess at least a Grade 10 or an equivalent qualification.
Reliable internet connection for accessing online course materials and participating in
virtual mentor sessions.

Course Fees
Fee Type Cost
Enrollment Fee (once-off) R2,450.00

50
Monthly Fee [1 Month plan] R2,450.00 x 1 Months

Total Fee R4,900.00

Teaching methods & Assessment

Video lessons: To provide a foundation in the business aspects of the music industry
Workshops: Hands-on training in networking, pitching, and promotion
Virtual Mentor Sessions: Online one-on-one discussions with mentors, designed to
optimize learning experiences by providing personalized guidance, feedback, and
insights from industry professionals
Group Projects: Collaborative learning to develop teamwork and communication skills
Practical Application: Students will work on simulated real-world projects to apply their
knowledge in the music industry

Assessment Methods
● Theoretical tests & exams
● On-campus practical activities
● In-class participation
● Final music business projects

Essential Skills & Competencies

Upon completion of this program, graduates will have acquired fundamental skills and
competencies in the music industry, such as:

Industry Awareness
Gain a basic understanding of the music industry landscape, including key players, roles,
and trends.
Music Promotion
Learn how to effectively promote music through various channels, such as social media
and digital platforms.
51
Talent Recognition
Identify and support emerging artists, understanding their potential for success in the
industry.
Basic Music Licensing
Grasp the fundamentals of music licensing and the importance of protecting artists'
work.
Networking
Develop essential networking skills to build connections within the music industry.
Marketing Basics
Acquire foundational knowledge in marketing and promotion strategies for music and
artists.
Intro to Contract Negotiation
Learn the basics of music contracts and the importance of fair agreements.
Project Coordination
Understand the importance of planning and coordinating music releases and
productions for optimal exposure and impact.

52
 Program Overview

Course Duration
6 weeks (2 months)

Course Format
Blended learning approach with online video lessons on the PASMA learning platform
and contact workshops at the PASMA campus for each module.

Face-to-face Practicals:
Monthly practical contact workshops at PASMA’s flagship campus with
experienced mentors.

Online theory:
● Virtual mentor classes with experienced mentors
● 4 hours of weekly interactive video lessons
● Weekly home activities/projects.

*All contact workshops are streamed from the PASMA studios for learners that cannot be
on-campus.
53
Course Objectives
The primary objective of this course is to equip students with a comprehensive
understanding of the video editing process, focusing on storytelling techniques,
technical skills, the role of sound and music in video content, and the impact of editing
decisions on the overall narrative.

Curriculum Overview
Module 1: Understanding the Video Editing Landscape (Week 1)
● Introduction to video editing: its role and importance in storytelling
● Understanding the technical aspects of video editing: formats, resolutions,
frame rates
● Exploring different video editing software options

Module 2: Basic Video Editing Techniques (Weeks 2-3)

● Introduction to video editing techniques: cutting, trimming, transitions
● Understanding continuity editing and why it matters
● Exploring creative editing techniques: match cuts, cross-cutting, montage

Contact Workshop 1: Video Editing Landscape and Basic Techniques (end of

Week 3)

➔ Discussion and hands-on experience with different video editing

software
➔ Hands-on session on fine-tuning basic editing techniques

Module 3: Storytelling through Video Editing (Weeks 4-5)

● The role of video editing in storytelling
● Techniques for creating tension and pacing in your videos
● Using sound and music effectively in your edits

54
Module 4: Finishing Your Video (Week 6)
● Color grading and correction basics
● Adding titles and graphics to your video
● Exporting and delivering your final video

Contact Workshop 2: Storytelling and Finishing Your Video (end of Week 6)

➔ Practical session on using editing techniques to enhance storytelling

➔ Hands-on session on finalizing and exporting your video

Entry requirements & course fees

Prerequisites
Applicants must have a demonstrated interest in video production and the technical
aspects of video editing.

Entry Requirements
Possess at least a Grade 10 or an equivalent qualification.
Reliable internet connection for accessing online course materials and participating in
virtual mentor sessions.

Course Fees
Fee Type Cost
Enrollment Fee (once-off) R1,450.00

Monthly Fee [3 Month plan] R1,450.00 x 3 Months

Total Fee R5,800.00

Teaching methods & Assessment

55
Video lessons: To provide a foundation in the technical and creative aspects of video
editing
Workshops: Hands-on training in video editing techniques and storytelling
Virtual Mentor Sessions: Online one-on-one discussions with mentors, providing
personalized guidance and feedback
Practical Application: Students will work on real-world video editing projects to apply
their knowledge

Assessment Methods
● Theoretical tests
● On-campus practical activities
● In-class participation
● Final video editing project
● Essential Skills & Competencies

Essential Skills & Competencies

Upon completion of this program, graduates will have acquired fundamental skills and
competencies in video editing, such as:

Mastering Visual Storytelling

Understanding of video editing techniques and their impact on storytelling
Technical Proficiency
Basic technical skills in video editing software
Creating Dramatic Pace and Tension
Ability to create tension and pacing in videos through editing
Sound and Music in Video Production
Understanding of how sound and music can enhance a video
Finalizing the Video
Competency in finishing a video: color grading, adding titles, and exporting for delivery

56
 Program Overview

Course Objectives
The primary objective of this course is to empower students with the fundamental skills
and knowledge needed to create their own films and videos. The course focuses on
understanding the language of film, the use of camera equipment and editing software,
conceptualizing and planning a video production, and effectively telling a story through
visual means.

Course Duration
12 weeks (3 months)

Course Format
Blended learning approach with online video lessons on the PASMA learning platform
and contact workshops at the PASMA campus for each module.

Face-to-face Practicals:
Monthly practical contact workshops at PASMA’s flagship campus with
experienced mentors.

57
 Online theory:
● Virtual mentor classes with experienced mentors
● 4 hours of weekly interactive video lessons
● Weekly home activities/projects.

*All contact workshops are streamed from the PASMA studios for learners that cannot be
on-campus.

Curriculum Overview
Module 1: Understanding the Language of Film (Weeks 1-2)
● Understanding the emotional impact of film on viewers
● The role of filmmaking in culture and society
● Developing your unique storytelling style
● Setting personal and professional goals in film

Module 2: Camera Basics and Video Production Techniques (Weeks 3-4)

● Understanding different types of cameras and their uses
● Basic filming techniques and shot composition
● Planning your shoot: from concept to storyboard

Contact Workshop 1: Developing Your Storytelling Style and Filming

Techniques (end of Week 4)

➔ Exercises and discussions on finding your unique voice in filmmaking

➔ Hands-on session exploring various filming techniques and camera
handling

Module 3: Post-production and Editing (Weeks 5-6)

● Introduction to editing software and its usage
● Basic video editing techniques: from rough cut to final edit
● The role of sound and music in enhancing your video

58
Module 4: Finalizing and Sharing Your Video (Weeks 7-8)
● Color grading and final touches
● Exporting your video for different platforms
● Developing a strategy for sharing and promoting your video

Contact Workshop 2: Basic Video Editing and Finalizing Your Video (end of
Week 8)

➔ Hands-on session learning the basics of video editing

➔ Hands-on session on finalizing and exporting your video

Module 5: Advanced Filmmaking Techniques (Weeks 9-10)

● Advanced camera techniques and equipment
● Advanced editing techniques and software
● The role of special effects and compositing in filmmaking

Module 6: Developing Your Filmmaking Career (Weeks 11-12)

● Building a portfolio and showreel
● Networking and building relationships within the industry
● Understanding the film industry and career opportunities

Contact Workshop 3: Advanced Filmmaking Techniques and Career

Development (end of Week 12)

➔ Hands-on session exploring advanced filming, editing, effects and

compositing techniques
➔ Discussions and exercises on career development in filmmaking

59
 Entry requirements & course fees

Prerequisites
Applicants must have a demonstrated interest in film and video production.

Entry Requirements
Possess at least a Grade 10 or an equivalent qualification.
Reliable internet connection for accessing online course materials and participating in
virtual mentor sessions.

Course Fees
Fee Type Cost
Enrollment Fee (once-off, before R1,450.00
commencement)

Monthly Fee R1,450 x 3 Months

Total Fee R5,800.00

Teaching methods & Assessment

Video lessons: To provide a foundation in the basic concepts and techniques of

filmmaking and video production.
Workshops: Hands-on training in filming and editing techniques.
Virtual Mentor Sessions: Online one-on-one discussions with mentors, providing
personalized guidance, feedback, and insights from industry professionals.
Group Projects: Collaborative learning to develop teamwork and communication skills.
Practical Application: Students will work on creating their own short film or video
project.

Assessment Methods
● Theoretical tests & exams
● On-campus practical activities
● In-class participation
60
 ● Final video project

Essential Skills & Competencies

Upon completion of this program, graduates will have acquired the following skills and
competencies:

Understanding of film language

Gain a basic understanding of the language of film and how it's used to tell a story.
Technical skills
Acquire basic skills in using camera equipment and editing software.
Planning and organization
Learn how to plan a video production from concept to final product.
Storytelling
Develop your unique storytelling style and learn how to effectively convey it through
film.
Post-production
Understand the process of editing, color grading, and finalizing a video.
Promotion
Learn how to promote and share your video effectively.

61
`

Program Overview

Course Duration
12 weeks (3 months)

Course Format
Blended learning approach with online video lessons on the PASMA learning platform
and contact workshops at the PASMA campus for each module.

Face-to-face Practicals:
Monthly practical contact workshops at PASMA’s flagship campus with
experienced mentors.

Online theory:
● Virtual mentor classes with experienced mentors
● 4 hours of weekly interactive video lessons
● Weekly home activities/projects.

*All contact workshops are streamed from the PASMA studios for learners that cannot be
on-campus.

62
Course Objectives
This course aims to equip students with the skills and knowledge necessary to become
successful digital content creators. It covers the basics of content creation, including
podcasting, video production, writing, and visual content creation, as well as personal
branding, online presence management, content strategy, audience engagement, and
monetization.

Curriculum Overview
Module 1: Introduction to Digital Content Creation and Personal Branding
(Weeks 1-2)
● Understanding the digital content creation landscape
● The importance of personal branding in the digital age
● Identifying your content creation goals and target audience
● Defining your brand identity and values

Module 2: Recording Techniques for Podcasting (Weeks 3-4)

● Understanding the podcasting landscape
● Identifying your podcast topic and target audience
● Creating a podcasting plan and script
● Basic recording techniques for audio podcasts
● Setting up your recording environment
● Basics of video production for digital platforms
● Understanding different types of cameras and their uses
● Basic filming techniques and shot composition
● Planning your video: from concept to storyboard

Contact Workshop 1: Podcasting and Video Content Creation (end of Week

4)

➔ Hands-on session on setting up your recording environment, practicing

recording techniques, and basic filming techniques

63
Module 3: Writing and Visual Content Creation (Weeks 5-6)
● Blogging and article writing
● Writing for social media
● SEO basics for content creators
● Basics of photography and graphic design for digital platforms
● Understanding the importance of visual branding
● Creating visually appealing content for different platforms

Module 4: Building Your Online Presence and Content Strategy (Weeks 7-8)
● Creating a professional online portfolio
● Leveraging social media platforms for brand visibility
● Effective use of SEO and keywords
● Developing a content strategy aligned with your brand
● Best practices for content creation across different platforms
● The role of storytelling in personal branding

Contact Workshop 2: Building Your Online Presence and Content Strategy

(end of Week 8)

➔ Hands-on session on creating an online portfolio, optimizing it for search

engines, and developing a content strategy

Module 5: Audience Engagement, Publishing, and Monetizing Your Content

(Weeks 9-12)
● Understanding the role of engagement in audience growth
● Strategies for effective audience interaction
● Publishing your podcast on various platforms
● Exporting your video for different platforms
● Developing a strategy for promoting your content
● Engaging with your audience and building a community
64
 ● Understanding different monetization strategies for digital creators
● Working with sponsors and advertisers
● Crowdfunding and patronage models
● Selling products or services

Contact Workshop 3: Audience Engagement, Publishing, and Monetizing

Your Content (end of Week 12)

➔ Hands-on session on using analytics for audience growth, engagement

strategies, and exploring different monetization strategies.

Entry requirements & course fees

Prerequisites
Applicants must have a demonstrated interest in digital content creation, personal
branding, and online media. Prior experience in podcasting, video production, writing,
or visual content creation is beneficial but not required.

Entry Requirements
Possess at least a Grade 10 or an equivalent qualification.
Reliable internet connection for accessing online course materials and participating in
virtual mentor sessions.
Basic computer skills and familiarity with the internet.
Access to a computer or laptop with audio/video capabilities for podcasting and video
production tasks..

Course Fees
Fee Type Cost
Enrollment Fee (once-off, before R1,450.00
commencement)

Monthly Fee R1,450 x 3 Months

65
Total Fee R5,800.00

Teaching methods & Assessment

Video Lessons: These lessons cover the fundamentals of digital content creation and
personal branding, including podcasting, video production, writing, visual content
creation, and more.
Workshops: Hands-on sessions where students apply the concepts and techniques
learned in the video lessons.
Virtual Mentor Sessions: Online discussions with mentors offering personalized
guidance, feedback, and industry insights.
Practical Application: Students will create their own digital content and develop their
personal brand and online presence throughout the course.

Assessment Methods
● Theoretical tests
● On-campus practical activities
● Final Content Creation Project

Essential Skills & Competencies

Upon completion of this program, graduates will have acquired the following skills and
competencies:

Podcasting Understanding
Gain a comprehensive understanding of the podcasting landscape, including how to
create engaging audio and video content.
Technical Proficiency
Acquire essential skills in using recording equipment and editing software for
podcasting and video production.
Planning and Organization

66
Learn how to plan and organize a podcast episode or video content from concept to
final product, including scripting, recording, and post-production.
Editing Skills
Develop proficiency in audio and video editing techniques, enhancing the quality and
impact of your podcast episodes and video content.
Promotion and Audience Engagement
Learn effective strategies for promoting your content, engaging with your audience, and
building a loyal listener or viewer base.
Personal Branding
Understand the principles of personal branding and learn how to create and manage a
compelling online presence.
Content Strategy
Develop a content strategy aligned with your personal brand and audience preferences,
and learn how to consistently create content that resonates with your target audience.
Monetization
Understand different monetization strategies for digital creators and learn how to
generate income from your content.

67