History of KFC
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ScribdTranslationsHistory of KFC
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ScribdTranslationsHISTORY OF KFC
Kentucky Fried Chicken, known worldwide as KFC, is a chain of
restaurants that specialize in the preparation of fried chicken in all its
presentations, is part of the Yum! Brands group and its initials translate to fried chicken
Kentucky has been expanding around the world as it has
more than 18,000 branches distributed in 180 countries.
The origin of KFC dates back to 1939 by Harland D. Sanders,
who was the son of a farming family from Henryville, Indiana. His father passed away.
when I was 6 years old he started cooking and working very young to
help his mother. At the age of 12, he left school to dedicate himself to helping in
the family farm while doing various jobs with which I saved money;
until in the year 1929 he started his first stage of entrepreneurship by opening
a gas station in North Corbin, Kentucky.
His skills in the kitchen allowed him to open in 1930 at the same location of the
gas station a small restaurant that he named Sanders Café, in this restaurant
I prepared fried chicken based on my own recipe of spices and aromas. His
I used to make the preparations in a regular frying pan, so the chicken...
it took about 30 minutes to get ready; with a view to improving its
productivity, in 1939 he bought a pressure fryer with which he reduced the times
of chicken preparation, with which he started to see good results in his business
So he decided to patent his recipe in the year 1940, which he called Original Recipe.
Thanks to its excellent preparations, the demand for chicken was increasing due to
he bought more tables to increase the capacity of people in the business,
in addition, he opened the first motel in Kentucky to provide a variety of services.
In 1936, he was honored with the title of Kentucky Colonel for his excellent work.
as a cook. After the arrival of World War II, many arrived
problems for Sanders, as he had to close his motel due to the shortage of
tourism and sell the restaurant because on the road where it was built it would be made
a highway to reduce traffic in the state.
After the end of World War II, Colonel Sanders began to do more
the great fried chicken business through franchises to which he gave the name
of Kentucky Fried Chicken. The first restaurant opened in 1952 under the name
of KFC in Salt Lake City, Utah and the manager was Pete Harman who was the
owner of a hamburger restaurant. During that decade, the Colonel
expanded the chain of restaurants to other cities through samples of
his product which, personally dressed with a mustache, goatee and a
dress with a white evening gown; that outfit would be used to design the
KFC chain logo.
In 1956, the KFC headquarters was relocated to the outskirts of Louisville.
capital of Kentucky, this with a view to the ease for Sanders to achieve
fryers and ingredients to supply the business. In 1966, KFC already had around
600 franchises across the country and an annual profit margin of about 300,000
dollars. The business was in potential growth, so Sanders could not
maintain a fair control of all the restaurants and decided to sell KFC to a
group of local investors for a value of 2 million dollars, agreeing
also a lifelong salary of approximately 40,000 dollars annually for
continue to be present as a brand ambassador.
John Y. Brown JR and Jack Massey as the new owners of the brand,
they acquired the right to manage almost all franchises at the national level and
international of KFC. The management of the new owners began to be so
good, they managed to increase KFC points throughout the country and achieve the
expansion into countries such as Puerto Rico, Mexico, Japan, the Bahamas, Jamaica and
Colombia.
In 1970, Sanders and his heir associates renounced everything.
company direction, which led KFC into a crisis causing the
closure of many restaurants at national and international level. The year 1971 would bring
a recovery period for the company since the beverage company
Heublein alcoholic beverages made the purchase of the Kentucky Fried Chicken Group for 700
millions of dollars, where he started by renovating all the restaurants to achieve
stabilize the work methods and strengthen the group's image. On the 16th of
in December 1980, Colonel Sanders died of leukemia, just during the period that
KFC was regaining all its economic stability and popularity; as respect and
in honor of Colonel Sanders, the owners of the company decided
maintain your face as the company logo. The renewal process of KFC
it would conclude in the late 1980s, when the slogan "We Do Chicken Right" was established,
We make the chicken well.
In 1982, the tobacco multinational R. J. Reynolds successfully absorbed completely
the company Heublein, so it took control of all the companies it had
under their command, including KFC. The new owning company focused on making
grow the company internationally, for which they opened the first
restaurants in Europe in that same year. By 1983, KFC already had about 4500
restaurants in the United States and more than 1500 distributed in 54 countries.
KFC would be put up for sale again in 1986 by R. J. Reynolds and
PepsiCo acquired the company for a sum of 840 million.
dollars. The new group of owners opened a center to dispose of new
foods, furthermore, proposed a new model of relationship between franchises that
allowed for greater control over them.
In 1991, a commercial change occurred, where only the initials were maintained in its
advertising and corporate image. In the year 1992, KFC reached more than 92 million
in dollars in profits from its international sales, surpassing sales
nationals in the United States, this happened because PepsiCo opened
franchises in countries in Asia, Europe and America where KFC was not yet present
present.
Currently, KFC is the largest chicken restaurant chain in the world.
it has over 18,000 restaurants in 120 countries where innovative
recipes manage to satisfy the tastes of thousands of people who consume in the
different restaurants daily.
Bibliography
Felipe, A. (February 13, 2017). History-Biography.com. Retrieved from htps://historia-
biography.com/history-of-kfc/