Plaza Vea
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ScribdTranslationsPlaza Vea
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ScribdTranslationsWhat type of approach does it use (functional approach, process approach)?
Functional approach
We are looking for the latest international trends to surprise our own.
consumers with innovative and attractive products.
- We seek the best products and brands at convenient prices that are produced according to
high standards of quality and ethical conditions
We operate and invest in a logistics network that ensures the availability of products in
effective and efficient.
2. Process approach
For years, Plaza Vea modifies its advertising to provide a good view for the customer to make purchases.
products offered.
We offer a retail purchase alternative with a winning attitude, undeniable quality,
differentiated service, efficient operation and people-focused.
SAVE MORE, ENJOY MORE
We are committed to generating savings for our customers with our low price policies,
seeking to provide them with the best offers and promotions, contributing to improving the quality of life of
more Peruvians.
ALL PRODUCTS CLOSER TO YOUR HOME
We are getting closer to your home, we have more than 100 stores nationwide and
we will continue to grow at the pace of the country.
QUALITY IN OUR PRODUCTS
The exhaustive care of our wide range of products, both perishable and non-perishable.
Grocery passing through portextl and electricity is a constant concern for our clients.
Without a doubt, Plaza Vea will always surprise us with its great announcements.
Organizational culture (values, attitudes, customs).
Customs
-2001-2013: (Where) Everything costs less (the word 'where' was used in commercials, but
not in visual advertising)
-2013-2018: Save more, enjoy more
-2018-2019: The supermarket of prices dropped every day
Since 2019: Prices drop every day
ATTITUDES
Sustainable Development
Effectiveness and low costs
Innovation and entrepreneurial spirit
Passion for customers
Group vision and synergies
International mobility and between businesses
Result-oriented and long-term perspective
Team formation
VALUES
We aim to be the first purchasing option for all Peruvians and we provide employment to more than 13.
one thousand collaborators nationwide in whom we instill our values:
Teamwork.
Organized and Honest.
Very hardworking.
Innovative Act
Helpful.