第一章

1、______ deals with the planning for, development, management, and use of
information technology tools to help people perform all tasks related to
information processing and management. A
A. MIS
B. DSS
C. MRS
D. TPS

2. ______ is a tool you use to store information for use at a later time. C
A. Input device
B. Output device
C. Storage device
D. Telecommunication device

3. ______ is a tool you use to send information to and receive it from another
person or computer in a network. D
A. Input device
B. Output device
C. Storage device
D. Telecommunication device

4. Which flow of information occurs between functional business units and

work teams? C
A. Upward
B. Downward
C. Horizontal
D. Inward

5. Strategies, goals and directives that originate at a higher level are passed
to lower levels in downward information flows. T

6. Technology can help you and your organization reduce fixed, reduce
variable costs, and increase revenue. T

第二章

1. which of the following activities tracks inventory an information among

business processes and across companies? A
A. Supply chain management (SCM)
B. Enterprise resource management (ERM)
C. Business intelligence (BI)
D. Distribution information systems (DIS)
2. Which type of transportation uses multiple channels to transport products
from the manufacturing location to the customer destination? C
A. Hyper
B. Divergent
C. Inter-modal
D. Complex

3. Which of the following supply chain activities ensures that the right
quantity of parts arrive at the right time for production or sale? D
A. Logistic
B. Production
C. Cost and Price
D. Fulfillment

4.Which of the following systems is the primary interface to customers and

sales channels, typically used to support customers or sales? B
A. Back office systems
B. Front office systems
C. Decision support systems
D. Executive information systems

5. Too many products on hand means that too much money is tied up in
inventory and it increases the risk of obsolescence. T

6. ERP systems can improve organizations’ functionalities in a single day. F

7. Software-as-a-service (SaaS) is a delivery model for software in which you

buy the software outright. F

8. Social media is fueled by Web 1.0 technologies. F

第三章
1、What type of a database is multidimensional, providing layers to tables? D
A. Relational
B. Network
C. Hierarchical
D. Data warehouse

2. _________ is the gathering of input information, processing that information,

and updating existing information to reflect the gathered and processed
information. D
A. Online analytical processing (OLAP)
B. Business intelligence (BI)
C. File management systems (FMS)
D. Online transaction processing (OLTP)

3. A senior manager who analyzes internal and external information to

analyze marketing campaigns and their effect on customer buying habits is
using which type of application? A
A. OLAP
B. OLTP
C. Data Warehouse
D. Geographic information systems

4. Which type of database model organizes and accesses information

according to its logical structure rather than its physical structure? C
A. Hierarchical
B. File-based
C. Relational
D. Object-oriented

5. A(n) _________ is a field or group of fields that uniquely describes each

record. C
A. Identifying key
B. relational key
C. primary key
D. main key

6. Which type of constraint ensures the quality of information in a relational

database? C
A. Environmental constraint
B. Business constraint
C. Integrity constraint
D. Production constraint

7. When you create a database, you first create its data dictionary. T

8. QBEs rely heavily on the physical relationships within a database to find

information. T

9. Application generation facilities are most often used by operations

personnel. F

10. Data warehouses always use two-dimensional tables to store data. F

第四章
1、The application/applications of Artificial Intelligence is/are D
A. Expert Systems
B. Neural Networks
C. Genetic Algorithms
D. All of the above

2 Complete the following DSS model, C

A. Output
B. Process
C. Database Management
D. None of the mentioned above

3. Which phase of the decision making process involves examining and

weighing the merits of solutions, estimating the consequence of each, and
choosing the best solution? A
A. Choice
B. Intelligence
C. Implementation
D. Design

4. When you make a choice that may not necessarily be the best choice, but it
meets your needs, you’re making a(n) ______ choice. A
A. Satisficing
B. Structured
C. Nonstructured
D. Domain

5. _______ is a mathematical method of handling imprecise or subjective

information. B
A. Genetic algorithms
B. Fuzzy logic
C. Autonomous agent
D. Mobile agent

6. A recurring decision is one that happens repeatedly, and often periodically,

whether weekly, monthly, quarterly, or yearly. T

7. A geographic information system (GIS) is an expert system designed

specifically to analyze spatial information. T

8. Query-and-reporting tools are the heart of every organization and any

analytical initiative. F

9. While text analytics relies mainly on statistical models, predictive analytics

makes use of statistical models and also linguistic models to build predictive
models. F

第五章
1. E-commerce is commerce, but it is commerce accelerated and enhanced by
IT, in particular the Internet. T

2. Which type of e-commerce occurs when a business sells products and

services to a government entity? B
A. B2C
B. B2G
C. G2B
D. B2B

3. ____ occurs when an individual sells products and services to a government

entity. C
A. G2B e-commerce
B. B2G e-commerce
C. C2G e-commerce
D. G2C e-commerce

4. Which of the following is an example of commoditylike merchandise? A

A. Toothpaste
B. Computers
C. Cell phones
D. Automobiles

5. BMW is currently creating interactive Web sites that allow one to build and
purchase their own unique car. This type of Web site creates what type of
business opportunity? D
A. Direct e-sales
B. I-purchasing
C. Consumer specialty purchasing (CSP)
D. Mass customization
6. A reverse auction occurs when a seller posts a list of items for sale and
then accepts bids from interested buyers. F

7. A pop-under ad is a form of a pop-up ad that you do not see until you close
your current browser window. T

8. The conversion rate is the count of the number of people who visit one site,
click on an ad, and are taken to the site of the advertiser. F

第六章
1. Which of the following occurs when the scope of the project increases
beyond its original intentions? A
A. Scope creep
B. Feature creep
C. Milestone
D. Rolling stone

2. If you were to allow only a select group of people to use the new system so
that you could determine if it was working correctly, what type of
implementation method would you be following? A
A. Pilot implementation
B. Parallel implementation
C. Plunge implementation
D. Phase implementation

3. In which SDLC phase do you build a help desk support system for the new
information system? A
A. Maintenance
B. Implementation
C. Testing
D. Transformation

4. If your U.S.-based company were to hire a vendor located in New York City,
you would be using _____ outsourcing. C
A. Nearshore
B. Offshore
C. Onshore
D. Interior

5. Business requirements are gathered in the design phase. F

6. Agile methodology is for use with large projects with many features. F

7. Testing is not an important phase in the SDLC. F

8. Prototyping helps determine technical feasibility. T

1-1 What are the three generic strategies according to Michael Porter? 3 分
2-1What are the main characteristics of an ERP system? 6 分
3-1 What are the characteristics of a relational database? 4 分
3-2 What are the five important software components of a database
management system? 5 分
4-1 What are the three components of a decision support system? 3 分
4-2 What are the major categories of the AI systems that businesses use
most？ 4 分
4-3 List five main types of agent-based technologies. 5 分
4-4 What sort of problems does a neural network solve? 3 分
5-1 How do convenience and specialty items differ in the b2c e-commerce
business model？5 分
5-2 How are vertical and horizontal e-marketplaces different? 4 分
5-3 What is the difference between a client-side digital wallet and a server-
side digital wallet?
4分
6-1 what are the advantages of self sourcing？4 分
6-2 what are the disadvantages of self sourcing？4 分
6-3 what are the advantages of prototyping？5 分
6-4 What are the three geopolitical forms of outsourcing? 3 分

Coca-Cola Is Everything: SCM, CRM, ERP, Social Media, You Name

It software and are delivered by Coke's IBM-hosted data If we told
you that Coca-Cola had operating units in centers. The goal is to
create a standardized business 50 countries around the world, you
probably wouldn't and technology platform across all coke bottlers,
most be surprised. If we told you that Coca-Cola had been in of
which are independent franchises. (There are some business for
almost 125 years, you probably wouldn't partly owned by Coke.) If
Coke and all its bottlers are be surprised. So, you tell us ... how many
different speaking the same language, so to speak, and using
beverages does Coca-Cola produce? 100? 5007 2,000? the same
technology, then supply chain management Are you surprised yet?
Worldwide, Coca-Cola produces applications will be the more
efficiently streamlined. an amazing 2,800 different beverages.
Standardization in this case equates to saving money by When an
organization is that big, has that sort of reducing expenses
associated with supply chain activities, worldwide presence, and
boasts what is perhaps the And even beyond its extended family of
bottlers, most well-known brand ever, you can bet that a multi- Coke
is using social media technology to create loyalty tude of IT systems
are constantly churning in the back- and engage more with its
customers. Its award-winning ground, not only keeping the
organization running, Web site, My Coke Rewards at
www.mycokerewards but also keeping it running ahead of the
competition. To support internal collaboration efforts, Coke com, is
the second most popular consumer packaged- created something it
calls its Common Innovation goods site, behind only
www.kraftfoods.com. My Coke Framework, a Web-based system that
combines project Rewards attracts some 300,000 visitors per day.
Offering management capabilities with business intelligence.
everything from magazine subscriptions to electron Using the
Innovation Framework, anyone from any of ics as prizes (just look
under your bottle cap), My Coke the operating units worldwide can
search for, find, and Rewards has reconnected Coke with its loyal
drinkers. apply concepts, strategies, development successes, and
The site has teamed up with pop culture crazes such marketing
approaches that have been used elsewhere as American Idol,
soccer, and auto racing to bring even in the organization.