.
Anmol Sharma
Gurgaon anmoltss10@gmail.com 08968237270 in/anmol-sharma-6a168a15a
SUMMARY
A results-driven Brand Manager with 3.8 years of experience in the media domain at Zee Entertainment and 7 months in the NBFC sector with
IIFL Home Finance. Skilled in developing and executing integrated marketing strategies, brand positioning, and communications to drive
business growth. Proven ability to manage end-to-end brand campaigns, leveraging cross-functional collaboration to deliver impactful results
across diverse industries
EXPERIENCE
Brand Manager
IIFL Home Finance August 2024 - Present, Gurgaon
• Spearheaded the “Bharose Ki Keemat” brand campaign, which garnered a reach of over 5 million across various social media platforms,
effectively boosting brand visibility and audience engagement
• Managed social media platforms, leading to a 15% increase in lead generation in a span of 7 months
• Orchestrated a 500 Crore NCD launch, executing a comprehensive 360-degree marketing campaign that spanned print, on-ground, and digital
media, ensuring a seamless and impactful rollout
• Handled a team of 2, providing guidance and oversight to ensure the timely delivery of more than 100 creatives for both online and offline
channels, contributing to the consistency and effectiveness of brand messaging
• Managed creatives for official website for the brand leading to increase in retention time of audience on website
• Managed a WhatsApp outreach marketing campaign for home loan customers, achieving a lead conversion rate of nearly 7%
Assistant Brand Manager
Zee Entertainment Enterprises Ltd. January 2021 - August 2024, Mumbai
• Played a pivotal role in 360-degree marketing campaign for launch of new show, which involved media buying, running paid ads on various
digital platforms like Facebook, YouTube, which increased TV slot reach by 114%
• Increased social media revenue of the channel by 50 lakhs through effective digital marketing campaigns
• Led the influencer marketing campaign for the movie "Saunkan Saunkne" which achieved a reach of approx. 10 Mn and rated 8.1 TVR
• Used consumer insights to formulate marketing strategy and communication of 15 new show launches
• Finalized ATL and BTL activities to increase brand awareness for the channel
• Managed external stakeholders across agencies for organising photoshoots, press releases, and supervising vendor contracts and payments
• Increased social media followers by 20% for 2 consecutive years
• Ideated and executed over 100 brand deliverables having brand value of more than 1 Cr.
• Partner with cross-functional teams like programming, promo, research, for developing the brand calendar for an entire year
Associate Consultant
Capgemini India pVt. Ltd. June 2016 - April 2019, Pune
• Handled team of 5 individuals to develop applications according to business requirements for client Morgan Stanley with Informatica and SQL
• Automated process of reviewing applications with help of scripts thereby increasing productivity by almost 40%
• Collaborated with business team to make BRDs for the team
EDUCATION
MBA Major Marketing
Great Lakes Institute of Management • Chennai • 2020
B.Tech Computer Science & Engineering
Guru Nanak Dev University • Amritsar, Punjab • 2016
SKILLS
Brand Management, Content Management, Digital Marketing, Social Media Marketing, Influencer Marketing, Marketing Communication
