!
"##$%&'%(| nigel&'((@gmail.com NIGEL PEREIRA
linkedin.com/in/pereiranigel |
DIGITAL MARKETING PROFESSIONAL
Consumer Strategy ∼ Product Management ∼ Performance Campaigns ∼ Brand Awareness
♦ A zealous & creative Digital Marketer and Business Manager with 9 years of diverse experience across the top E-commerce,
Video Streaming Apps, & Advertising/Media Agencies.
♦ Insatiable Appetite to learn and excel with an ability to create disruptive ideas by collaborating with internal & external teams.
♦ Creating a people centric workplace that focuses on people management and their developments stood me in good stead &
propelled me towards achievements.
♦ Worked across 14 markets which includes North America, EMEA, & APAC to drive consumer growth and improve Customer
Lifetime Value.
♦ Adroit in managing ROI & online sales / e-business campaigns, multi-channel campaigns including Domain Advertising, SEO/SEM,
Display Email, Social Media, Mobile and Affiliate marketing and Traditional Advertising.
AREAS OF EXPERTISE WHO AM I?
Digital Marketing Strategic
Planner
Content Development
Business Strategy & Planning Excellent
Communic Proactive
& Agile
Advertising & Social Media Campaigns ator
Web & Mobile Attribution
Brand Promotion & Management
NIGEL
Digital Analytics & Digital Tools
Result Innovative
Stakeholder Management Oriented Thinker
Team Management + Knowledg
Media Technologies e Driven
CAREER TIMELINE
Groupon Inc, Dublin Sony Pictures Network, Disney+ Hotstar, PHD Worldwide India
Ireland Mumbai Mumbai. (Omnicom Media Komli Media, Mumbai.
• Global Manager - • Lead, Digital - Customer • Assistant Manager, Group), Mumbai.
• Senior Executive –
Mobile Marketing Acquisition & Retention
Digital - Customer • Media Supervisor – Hindustan Unilever
(Oct’19 – Present) (Sep’17 – July'19) Acquisition & Retention
Unilever
(Jun‘12 – Feb’14)
(Dec'15 – Sept'17) (Mar'14 – Dec’15)
CAREER HIGHLIGHTS
Groupon Inc. Dublin, Ireland
Global Manager - Mobile Marke+ng (Sep’&' – July’&')
♦ Managed $20 MN annual budget for acquiring new mobile users across 14 countries which includes North America (NA), EMEA
(UK, FR, DE, ES, IT, NL, BE, IE, PL, AE) & APAC (JP, AUS, NZ) across Social, Display, Search, Affiliate & Programmatic
♦ Define KPI’s and effectively identify channels to drive CPI’s as low as $2 and high customer downstream value (9 Months).
Improved efficiency by 30% since Oct.
♦ Lead detailed analyses of campaign effectives, including segmentation, creative targeting and cohort analysis
♦ Work as a product manager to carry out initiatives to improve consumer journey which has a direct impact on revenue
♦ Work closely with Data analytics and Data Visualization to garner key marketing insights and develop Tableau dashboards to
present data to the Top Management.
♦ Improved Organic Downloads by 5% by driving App Store Optimization (ASO) initiative within the App & Play Store with the help
of App Analytics tools like App Annie, App Follow
♦ Worked with Mobile Measurement Partners to drive new business initiatives in terms of attributions, consumer journey,
audiences, which directly impacted Gross Profit by 20%. (Partners include Kochava, Branch, Google Firebase)
Sony Pictures Sports Network, Mumbai
Manager, Digital Marke.ng - Customer Acquisi.on & Reten.on (Sep’&' – July’&')
♦ Developing & executing Digital Marketing Solutions and processes for creating a strong presence in a competitive digital
ecosystem to achieve business growth.
♦ Providing insights on products, solutions and best practices to drive and grow existing and new business partnerships.
♦ Reporting directly to the Head of Marketing set up dashboards to analyze performance patterns and translate them into
actionable insights to the Top Management.
♦ Drove the 4x growth for the FIFA 2018 World Cup in terms of acquiring new users to the Sony platform. Successfully delivered 75
MN+ unique users
♦ Acquired 1 MN+ new paid subscribers to the Sony SVOD Business Model, which was a 2x growth from the previous year.
♦ Worked closely with the Data Science & Product team to understand User experience journey and derive solutions to improve
marketing efforts.
♦ Introduced Programmatic advertising through Google Marketing Platform to define real time audiences and to bring
efficiencies throughout digital campaign.
Hotstar, Mumbai. – The Walt Disney Company – Leading Video Streaming App
Assistant Manager, Digital Marke.ng - Customer Acquisi.on & Reten.on (Dec'&' – Sept'&')
♦ Managed highly segmented campaigns to yield increased number subscribers for Hotstar Premium for higher direct revenue.
♦ Drove user acquisi-on for Disney+Hotstar via all digital channels: Search (PPC), Display, Social, and Affiliates & Partnerships with
App stores.
• IPL (&'()-!"#$): Drove '((% growth in pla3orm unique over 7 seasons of IPL. Successfully delivered $%&M+ unique visitors for IPL
!"#$.
• Interna'onal Cricket: Delivered )x growth in unique visitors for Test matches, ..0x for ODIs & 0x for T.6s across .678-!" with a
!"% reduc#on in per-user acquisi*on cost across the same period.
♦ Implemented end-to-end measurement/analy,cs of digital ini,a,ves & repor'ng to top management. Mapping spends impact
to business using tools like - Google Analy+cs, Comscore DAX, DCM, and Appsflyer.
♦ Managed internal account opera-ons including revenue delivery, media recommenda0ons, troubleshoo0ng issues and
op#miza#on opportuni#es.
♦ Introduced Mobile A)ribu,on & Analy,cs technology in order to drive App Installs at scale and engage users within the App
♦ Nego%ated & developed partnership with key collaborators like Apple TV, Messengers to feed the user acquisi/on funnel,
specifically for cricket resul1ng in !"% addi$onal traffic during IPL without addi$onal cost.
OTHER POSITIONS HELD
♦ PHD Worldwide – Omnicom Media Group as a Account Media Supervisor (Mar‘&' – Dec’%&)
♦ Komli Media, Mumbai as a Sr. Account Execu&ve – Facebook & Twi$er Adver+sing (Jun‘&' – Feb’%&)
♦ Direc& Internet Pvt Ltd, Mumbai as a Business Development & Marke4ng (Nov‘&' – Feb’%&)
ACHIEVEMENTS & ACCOLADES
♦ Cannes Lions
♦ Abby’s Awards
♦ Digital Crest Awards
ACADEMIA
(!"#$ – !") EMBA Marke*ng from S. P. Jain School of Global Management
("##$ – !") BE Informa+on Technology from Mumbai University
PERSONAL DOSSIER
th
Date of Birth: !" November !"#$
Languages Known: English & Hindi
Na#onality: Portuguese
