Innovative Solutions
Precision Delivery
Innovative Solutions
Access to the newest mobile technologies
Developed key partners
Experienced in-house development team
Data mining
Precision Delivery
Proper legal channels
Access to key publisher databases
Updated database
Specific audience segmentation 汲取光影灵感，打造净
化妆容。LUNASOL日
月晶采，即日起为您奉
MOTO RAZR V8 黄金 Current Challenges With Traditional Media 上限量1500份的彩妆精
典藏版 Unable to pinpoint targeted audiences 巧3件套赠品（价值260
★太阳形18K金尊导航
键 Hard to measure success rate / hit rate 元）及新妆体验，敬请
Not interactive
Difficult to monitor
Value depreciation
Formats :
Video,Voice,Picture,Text
Integrations
1.Picture and text
2. Voice and text
3. Video and text
Formats
Formats
Integration
Picture：Static, Dynamic
Video：up to 15 Sec AD
Voice：up to 1 mins AD
Text：Up to 51200
Evolution of Advertising
Print ad TV Events Internet Mobile
Evolution of targeted advertising
New Developments in Advertising
Modern day brands are under an ever-increasing
amount of competition, financial pressures and rising
costs.
These brands have had to become more innovative in
terms of advertising their products to their target
clientele.
In the last few years, the Internet advertising has
increasingly replaced printed advertising as a critical
advertising vehicle for many brands.
Because of an increasing number of companies
advertising on the Internet have to find innovative
ways to target their clients.
The newest and most innovative form of advertising
on the rise is MMS Ads.
Advantages of the mobile network vs. the Internet
Novel and innovative
Mobile internet users is
estimated to overtake internet
users in China by 2009
Always online!
Facts of MMS Advertising
MMS Advertisement has been on the rise on a global basis especially in countries like Japan and
China.
Japan has a very developed and mature MMS Ad market, while China is a fast growing market,
especially in the Guangdong Province.
Currently several brands such as Gillette, Jeans West, Haier and Mercedes Benz are starting to
implement MMS ads has part as their advertising strategy in China.
The effectiveness of the ads has been very high compared to traditional printed media with read-
rates well above 80%.
Advantage of using MDM
Very direct and precise delivery of Ad content
Guaranteed high read-rates of greater than 80%.
(Based on actual experience)
Cost Efficient. Compared to the high costs of traditional advertising in China, mobile advertising is
anywhere from 30% to 80% less expensive than printed or web advertising yet reaching a higher
percentage of potential customers
Highly Effective. Product information and promotions can be sent directly to the target users of
mobile phones
Quantitative Research Marketing-QRM
Client can use QRM to find ideal customers
With QRM you can:
identify market perceptions
interpret consumer needs and wants
recognize purchasing trends, and achieve acquisition
targets
QRM consistently delivers a higher response
Sample target client
Precision
Time:18 PM off work
Marketing
requirement:
Database
marketing Consume ability:3000 RMB
Age :29
Gender:
Brand: Go Tone
Male
【EGTQRM】
Query
System
Question Research
Region:
Shenzhen Marketing
About EGT
Our company Evergreen Technologies (Shenzhen) Ltd., EGT, is one of China’s pioneers in the area of
mobile advertising through MMS.
We have worked with China Mobile and China Unicom to provide a new, more effective and targeted,
advertising medium.
Based on China Mobile normal SMS (text based) advertising is only about 20% effective read rate,
messages with pictures and video content can have effective read-rate of above 80%.
The simplicity of the system allows the MMS ads to be easily forwarded to the target client’s friends
enlarging the potential coverage exponentially.
What makes EGT Unique
Our company, EGT is China’s first web based publisher and advertiser campaign manager
We value audience protection (Opt In)
We can deliver TV and video content to phones
We have access to Precision Consumers Databases
We have exclusive Authentication from world first class Mobile Streaming company RDML to develop
the China Market
We have exclusive TV copyright for content and mobile media business development
Areas of our Key Services
Compression and reformatting of pictures and/or video content - We can use existing ads and promotion
images
Design of actual MMS to be sent
Provide Broadcasting Service
Monitor the broadcasting of the Ad
Access to China Mobile’s Directional Database
Incorporation of the client’s current clients’ mobile numbers
Provide the client with a delivery log
Selection of time and date for the broadcasting of the MMS
Phone Number Embedding
Advantage over Competition
Support all kinds of phones
Support of different formats: DVD, DV, Camera Video, etc
Efficient CRM : Delivery of CRM information on holidays, clients birthday, etc.
Connection Anywhere and Anytime
On time user feedback.
Unique Experience on designing mobile campaign:
Client research and proposal for pre-sale,
Suggest to clients how to do a effective mobile campaign
Campaign research on sales
Whole after sales evaluation process
Advanced WAP Site Services
Design and development of mobile internet site, services to compress and incorporate
pictures and videos into site, provide tools to upload and manage content of text,
picture and videos. Customer can manage his own WAP site with our tools.
Q& A service
MMS Example
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- 作 为来自 浪 漫 国度 的 熠生辉！爱伦斯特钻石 节，国际钻石品牌 特钻饰的顾客，可获赠 钻石指定商场：
意大利品牌，欧洲美钻 品质卓越，值得您一生 ANCIENT 为 天 下 有 来自荷兰的经典尊贵玫 ANCIENT克拉专营店
经典的缔造者….. 珍藏！爱伦斯特钻…. 情人奉上倾心…… 瑰一束！……. （丽晶酒店）
1st Frame 2ndFrame 3rd Frame 4th Frame 5th Frame
Multi Frame MMS
MMS
ANCIENT DIAMONDS
MMS Example
New Product
Promotion
Notice
CRM 全新德国原装进口C级轿
车现已抵达梅赛德斯－奔
全新德国原装进口C级轿
驰授权轿车销售中心－广
车现已抵达梅赛德斯－奔
星行，恭迎阁下莅临展示
驰授权轿车销售中心－广
厅品鉴豪华座驾。销售热
星行，恭迎阁下莅临展示 线：020-87579757
厅品鉴豪华座驾。
Dynamic Pic Video
• Dynamic Pictures
Dynamic • Videos
• Sounds
Our Clients
Partners
THE END
Thank you
