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Toothpaste Preferences Survey

The document is a survey about toothpaste brand and usage preferences. It asks respondents about the toothpaste brand they use, how long they have been using it, what variants within that brand they have tried. It also asks about toothpaste usage frequency, how often they change brands, what features they consider most important when purchasing toothpaste. The survey collects demographic information like age, gender, income level and asks respondents to rate statements related to their toothpaste preferences on a scale.

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Peeyush Modi
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290 views4 pages

Toothpaste Preferences Survey

The document is a survey about toothpaste brand and usage preferences. It asks respondents about the toothpaste brand they use, how long they have been using it, what variants within that brand they have tried. It also asks about toothpaste usage frequency, how often they change brands, what features they consider most important when purchasing toothpaste. The survey collects demographic information like age, gender, income level and asks respondents to rate statements related to their toothpaste preferences on a scale.

Uploaded by

Peeyush Modi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TOOTHPASTE STUDY

1. Which toothpaste brand do you use?


a. Close-Up
b. Colgate
c. Pepsodent
d. Oral-Pro Health
e. Sensodyne
f. Others, please mention........................
2. How long have you been using this toothpaste?
a. Less than 3 months
b. Between 3 to 12 months
c. Between 1 to 3 years
d. More than 3 years

3. Choose the Variants (which you have used or are using) of your most favored
toothpaste brand.
CLOSE-UP
Close-Up
Deep Action
Red Hot

COLGAT
E
Colgate
Visible
White

PEPSODEN
T
Pepsodent
Germi-Check

Close-Up Fire
Freeze

Colgate
Total

Close-Up
Deep Action
Menthol Fresh
Close-Up
Deep Action
Lemon Mint
Close-Up
Deep Action
Peppermint
Splash
Close-Up
Deep Action

Colgate
Max Fresh

Pepsodent
Germi-Check
Superior
Power
Pepsodent 2
in 1

Colgate
Active Salt

Pepsodent
Centerfresh

Meswak

Colgate
Cibaca
Family
Protection
Colgate
Sensitive

Pepsodent
Whitening

Promise

Pepsodent
SuperSalt

Oral B
Oral B
Pro
Health All
Rounder
Protection
Toothpast
e

SESNODYN
E
24X7
Protection

DABUR

Daily Repair

Babool
Toothpaste

Dabur Red
Toothpaste

Babool Salt
Toothpaste

Eucalyptus
Mint
Colgate
Dental
Cream
Colgate
Herbal
Colgate
Sensitive
Pro-Relief
Colgate
Sensitive
Pro-Relief

4. How often do you use toothpaste in a day?


a. Once
b. After every meal
c. Twice
5. How often do you change your toothpaste brand?
a. Do not change
b. Occasionally
c. Frequently
d. I buy whatever brand is available
6. What is the feature that you primarily look for when you buy your toothpaste.
1-5; 1- Least important, 5- Most important
a. Flavours
b. Cleansing power
c. Prevention against bad breath
d. Medicinal Value
e. Lather
f. Calcium Content
g. Cavity Protection
h. Price
i. Brand
7. What quantity of toothpaste do you buy monthly?
a. 50 g
b. 75 g
c. 100 g
d. > 100 g
8. How much are you willing to pay for your toothpaste?
a. < = Rs. 20
b. Rs. 20 Rs. 50

c. > Rs.50

9. Rate the following statements on a scale of 1-5, where 1 Strongly disagree and 5
Strongly Agree
S.No

1
2
3
4

5
6
7
8
9
10
11
12
13

14
15
16

Health is a major concern


today
My toothpaste gives
protection to cavity
I do not mind paying higher
prices for premium quality
I check for all details like
mfg date, ingredients etc.
while buying toothpastes.
Branded Products are better
I like trying new brands.
I like buying a tasty
toothpaste
I use toothpaste for my
dental problems
My toothpaste has a great
taste and color.
I follow latest fashion and
fads
My toothpaste gives good
lather
I use my toothpaste as it has
Calcium content
I remember the
advertisements of the
toothpaste I use.
My toothpaste has medicinal
value.
I use my toothpaste for good
breath.
I consult my doctor for
deciding which toothpaste to
use.

Strongly
Disagree

Disagree

Agree

Strongly
Agree

Neither
agree nor
disagree
3

1
1
1

2
2
2

3
3
3

4
4
4

5
5
5

10. Who buys toothpaste as an item at your home?

a.
b.
c.
d.
e.
f.

Me
Father
Mother
Sibling
Kids
Others (Please mention)

11. What is your age?


a. <25
b. 25-40
c. 40-55
d. >55
12. Gender
a. Male
b. Female
13. Marital Status
a. Single
b. Married
c. Divorced
d. Separated
e. Widowed
14. What is the highest degree of school you have completed?
a. High School
b. Bachelors degree
c. Masters Degree
15. Are you currently.....?
a. Employed
b. Self-employed
c. Homemaker
d. Student
e. Retired
f. Unable to work
16. What is your current households income per month in Rs?
a. < 20,000
b. 20000-40000
c. 40000-80000
d. >80,000
17. In which area of Delhi do you live in?
a. North
b. East
c. West
d. South

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