Tarun Arora
Mobile & Web Product Enthusiast
tarun579@gmail.com
Summary
Tarun has 7 years of global experience in Product Management in eCommerce and Telecom sector
across United States of America, Europe, South-East Asia and India.
Completed his MBA from the prestigious IIM Lucknow, majoring in Finance and Marketing
Has a strong hold of the e-commerce sector especially in travel and retail.
His key focus areas include Product Management, User Growth, Marketing n Financial Analytics.
His ability to forge relationships with peers and seniors has been regarded and rewarded by teachers,
employers and clients alike. Taruns' boundless enthusiasm, out of box thinking, profound problem
solving skills along with his jovial attitude stitch a well rounded personality.
Experience
Senior Product Manager at GoFro.com
August 2016 - Present
* Leading User Growth initiatives in consumer and advisor space
* Building Supplier Marketplace for Flights, Hotels, Activites and Transfers
* Initiatives on the Gofro Android App
Product Management - Mobile Apps at Snapdeal
March 2015 - July 2016 (1 year 5 months)
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Key Projects
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1. Building "Exclusively.com" fashion app on android & iOS
* Conducted user & market research ensuring supreme UX for the app, incorporating the same in
app design
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* Liaised with backend systems: catalog, search, oms, payments, shipping, supply chain &
ensured business requirements were met
Awards
a. App Featured on iOS App store home page, rated the best new app,
b. Rated in top 10 fashion category apps
2. User Personalization
* Designed and implemented a configurable CMS platform which gives the personalized
experience
* Conducted focus discussions through specific questionnaires, took feedback, developed user
personas; thus enabling personalized content to each user
3. Freecharge Wallet Development & Integration
* Integrated the Freecharge wallet in various app platforms- android, ios, windows & ipad
* Prepared Go To Market plan ensuring readiness of marketing, analytics and monitoring
assisting in wallet adoption
* Involved in all phases from ideation, documentation, execution and monitoring performance of
the Freecharge wallet
4. Common Account/Single sign-on between Snapdeal, Freecharge & Exclusively
* Strategized & implemented the single sign-in feature for 20 MN+ composite user base
5. Image Search
* Ideated the UX and UI for image search on android and ios platform.
* Launched image search developed in-house with complete RnD setup on the snapdeal android
& iOS app
* Conducted extensive market & user research on image search tools and ensured the product is
best in class
6. Initiatives on the Snapdeal Android platform
* Strategized, led initiatives to improve app store rating of the Snapdeal Android App
* Owned customer issues reported on app store & social media and ensured resolution within
predefined SLAs
* Led Post Purchase customer experience revamp
* Liaised with 3rd party vendors to increase app engagements & decrease app uninstalls
Product Analytics - Associate Manager at eBay
April 2014 - February 2015 (11 months)
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Manage the optimization of eBay Search
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1. Collect and interpret data on the various market conditions that determine sales and consumer
behavior.
2. Design and perform keyword research (discovery and expansion),review and analysis of web site
performance metrics, optimization of campaigns and influencing feature launch decisions on the
basis of ROI
3. Analyse the web traffic, identify and report on key performance indicators and opportunities for
improvement on a regular basis.
4. Optimize portfolio through A/B testing with search keywords, displayed items, landing pages,
bidding strategies, negative key wording, etc.
5. Drive continued innovation and best practice implementation, regularly sharing knowledge with
the Product development team and senior partners.
6. Work with all team functions to include creative, product management and IT to implement
revenue maximization recommendations such as:
a) Keyword research and specifications throughout web site pages and search architecture
b) Site audits to ensure compliance with best practices
c) Navigation and conversion analysis
d) Identifying and resolving issues with reporting, systems
e) Identifying opportunities to improve organizational and process enhancements
Summer Intern at Seedfund
April 2013 - May 2013 (2 months)
Creation of Business Plan for the partner company in the area of Indian Housing and Home
Furnishing Industry.
Envisioned an overall business strategy by performing financial modelling and built up a strategy for
short term & long term sustenance
Conducted Primary and Secondary Market Research on the Home furnishing sector. Analysed and
documented the marketing strategy of major players in the sector.
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Gained hands on experience on Amazon Web Services for hosting websites & estimated project
duration & cost
Researched and analyzed the legal framework to design a solution regarding inherent copyright
issues
Product Expert at Amdocs
June 2009 - May 2012 (3 years)
Amdocs Billing
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Modeled Billing Enterprise Architecture Framework and oversaw Billing CRM implementation
Gained International exposure as part of requirement gathering and training phases
Designed the Customized Product Solution, modelled UML for telecom clients
Liaised with telecom clients across South East Asia, India and understood Business Requirements
& optimized Finances
Performed data analytics on user mobile data, ensuring easier & faster availability of relevant
content to consumers
Amdocs Interactive group
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Involved in developing Mobile Portals for Mobile Service Providers around the Globe.
Based on Artificial Intelligence, the Mobile Portal enhances content relevance and optimizes the
user experience, by making relevant content easier and faster to find.
Education
Indian Institute of Management, Lucknow
P.G.D.M, General Management(Finance, Marketing), 2012 - 2014
Netaji Subhas Institute of Technology
BE, Information Technolgy, 2005 - 2009
St' Paul's School
AISSCE, Mathematics and Computer Science, 2004 - 2005
Honors and Awards
Best Product Manager, Young Innovator Award
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Tarun Arora
Mobile & Web Product Enthusiast
tarun579@gmail.com
Contact Tarun on LinkedIn
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